SaaS Metrics: The BEST Guide to Software as a Service KPIs

So you run a SaaS startup, now what? Well, you need to be tracking these specific SaaS metrics in your business if you want it to succeed and grow! This video goes over the essential key performance indicators (aka KPIs) that you need to know in order to improve your SaaS product metrics. From churn rate to LTV to CAC and more, let's go through the SaaS KPIs that matter most.
Learn more about SaaS Metrics, how to track them, and some of the lessons you can learn from looking at the metrics of other SaaS businesses by checking out a few of our other videos:
Lessons from the SaaS Metrics of 1500 Companies ➡️ bit.ly/lessons-in-saas-metrics
Patrick Campbell, CEO of ProfitWell
Stay on Top of Your SaaS Metrics: Know What to Measure to Maintain Sustainable Growth ➡️ bit.ly/staying-on-top-of-saas...
Craig Hewitt, Founder, Castos
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[@leonardokrebs]

Great talk and guide Rob, thanks for that, it was really helpful and insightful.

[@sarabrumfield9288]

3 Low / 3 High Framework
3 Low
4:01 Customer Acquisition Cost
9:30 Sales Effort (Duration + Touchpoints)
11:38 Churn
3 High
14:41 Average Contract Value
16:44 Expansion Revenue
17:43 Referrals

[@jonathanhernandez2392]

Thanks Sara for the timestamps/summary!

[@Dorian_Barber]

I just discovered your channel a few days ago. Good Intel and inspiring. I applied for Tiny Seed.

[@MicroConf]

Awesome! Thank you, and happy to have you here.