I am sorry Big A but the Kia ad plays on a well established theme (well at least in europ). They always put this song at the end of their ads. They subvert your expectations by having Morpheus sing it. I think its a good ad.
Yeah, I think it's amazing. As soon as I saw Fishburne I knew it was a Super Bowl ad by KIA. That ad is burned into my memory forever and I associate KIA with it.
I agree that makes it clever, charming, but not necessarily a better ad. What does that really do for Kia as a brand? They’re funny? Still an out of date reference too so if they’re funny they’re also out of touch. Unless they’re targeting a very specific gate demographic in which case why are you spending MILLIONS on targeting specifically 30 year olds? So with every upside I think there’s a down side too. I just think it’s kind of mid.
@@fizicstv5342 What do you mean "out of date reference"? The ad was in 2014, 15 years after the movie. So the main audience of the movie is probably 30-50 by that time (assuming that Matrix was most popular for 15-35 year olds in 1999, which is a guess). And that is exactly one of the audiences you want to target with a car ad. You won't sell a car referencing a new internet trend because the people who know this reference don't have the money to buy a car. Yes, an ad like this wouldn't be good for a new iphone, but it's does a pretty good job awakening nostalgia in a very important target audience.
There are a lot of cheap or even 0 budget ads, so measuring with price as the main factor might produce unimpressive results. Maybe "The Best Ads Under (X Price Point)" would better showcase how good inexpensive marketing can get.
Cyberpunk 2077 (dunno if you ever heard of it) had a very small marketing budget but made up for it with their extremely good game and reviews for it. Sometimes marketing can be cheap.
He has done a lot of soap opera stuff, but that is not remotely close to opera at all. He almost definitely isn't singing it, but if he was I would be incredibly surprised. I am not sure what recording they used though, and it sounds like it has been pretty heavily digitally altered.
Pretty sure the Kia ad actually did well. It’s instantly recognisable but also memorable because it was so bizarre. Also I think Atrioc kind of missed the mark of whether the Aviva ad was good. They were already well established as Britain’s biggest insurance company and just wanted to advertise they had changed names, not advertise their services. If anything, at that point, they didn’t need to advertise their services, they just needed people to remember their name.
The problem for the AVIVA ad was that the ad itself was complete dogshit. The AD itself was confusing (you’ve got three completely different and unconnected segments that don’t go anywhere), the budget was way too high for what the content of the ad was (I mean they threw in that whole taxi driver segment, and it didn’t even contribute to anything all those explosions and stunts go by so quickly that your brain barely has time to process it, even if they do look cool), you also have star power that was thrown in for the sake of just having them (and most people don’t even have time to process it all or even care. The stars don’t even connect back to the ad itself!), and just by the time you think it’s going somewhere: it’s done. They could have had just the end part where they said they were changing their name to AVIVA and plastered it everywhere without those incredibly expensive production costs (10 million dollars of the advertising is worth far more than 10 million dollars of production). Also changing your name to something completely different is not a good brand decision unless your name is either deep in the mud or very unknown (and obviously if they were throwing this kind of cash around and spreading the word that the name is changing, neither of these apply). The name AVIVA isn’t a good name either to top it all off.
@@courier6960 Eh, I think all the stuff you said made it memorable. It was a different era of tv marketing when that ad was aired and I'm pretty sure it was relatively successful in terms of public response at the time. And whilst I agree it was probably an unecessarily high budget, all you're doing is giving a load of subjective opinions that haven't played out. Aviva is the biggest insurance company in the UK. The second biggest in Canada. They are effectively a household name in the UK. Like you can comment all you want on Aviva's brand decisions but they're the biggest insurance brand in the UK lol, so I'm not sure why I should take your word on it.
@@nakodares5982 The point isn’t that “AVIVA isn’t successful” it’s that the AD WASN’T successful. (however Atrioc mentioned they’re in a bankruptcy lawsuit so I wouldn’t call them overwhelmingly successful, sure they are known: but then again everyone knows who Lindsay Lohan is but I wouldn’t say she’s doing great. Knowledge about a company isn’t the same thing as a company having publicity or doing well.) Everybody already knew who they were before the name change. They didn’t need to change they’re name, nor did anybody care when they did. However, they spent an obscene amount of money on a very poorly produced commercial that nobody cared about. It didn’t work as advertising (because people didn’t really learn what they do) it didn’t make their name change more memorable (because it’s barely mentioned), it wasn’t even a cheap way of spreading the word. They spent 17 million dollars on ad they could have spent 1/8 of the money on producing and had a much better impact by simply just spreading it everywhere with the production money. Also as atrioc pointed out: an insurance company blowing this much money on stupid stuff while in the middle of the recession when this ad aired makes them look bad: like they’re a bunch of Wall Street hacks getting the poor to fill their third swimming pool.
@@courier6960 I have no idea where Atrioc got that bankruptcy thing from - a cursory bit of research shows they have never filed for bankruptcy. They are a huge multinational company and so have been involved in often frivolous lawsuits in many different countries and different branches, as any multinational is, but that's it. It was just incomplete research by Atrioc. They are objectively very successful on measure of being the biggest insurance company in the UK and the second biggest in Canada. I'm not sure what else you want lol. And the only reason I mentioned about the success of Aviva overall is because you were the one who brought into it Aviva's acumen and decision-making lol, as if they were managing their brand badly, which is just patently not true based on their success. Like we can discuss the efficacy of the ad but all I'm saying is they did well and continued to do well so surely it can't have been that bad. You're just offering hypotheticals about why it should have been bad. If you have a way to quantify the success of an ad then fair enough. Look, end of the day, it may have been a bad ad, I'm not a marketing analyst. I'm just saying as someone growing up in Britain at the time this ad was on, I think it was fairly memorable and at no point did I come out of it thinking "what a terrible ad" or that Aviva was out of touch. Maybe it landed very poorly in ways I wasn't aware of, but that's not objectively clear to me without evidence. And I don't know how you can say so decisively that they didn't need to change the name nor did anyone care lol. Were you in the company doing research for them at the time and carrying out surveys of the public??
I want a Kia now. That commercial worked. My Honda doesn't give me luxury! Also guiness is "good things come to those who wait" because it's nitrogenated rather than carbonated so when you order it at the bar it takes a lot longer to fill because of the head. Also most expensive ad uses free music lol
I always chuckle at when perfume ads come on the TV around Christmas time. You know it is a perfume ad because it is 25 seconds of completely random shit featuring lens tinting and sex before you get 2 seconds of a perfume bottle. Plus they spent 50 million dollars on an ad for a fragrance that has been around for more than a century.
The Kia ad was good because a lot of my friends talked about it for a few months Edit: the Guinness waiting thing is because they use nitrogen instead of CO2, and it takes longer to settle. It’s not a stout thing as that vod comment implied
Drinkers of Guinness know what that ad means, when one is poured into a pint glass you wait quite awhile for the beer to cascade and form its thick foamy head...the fact that someone like Atrioc who doesn't drink Guinness isn't aware of this, and the ad doesn't serve to teach him this, means the ad is targeting the people who already buy and consume their product...it's a good ad to me, but I'm already their consumer, so I shouldn't be their target audience...
I love that kia commercial so much wth? I don't even think it's bad, car commercials always use that song so to have him sing it is pretty subversive and funny!
Dude the Kia ad is actually goated. Its so funny and absurd, but also so high effort that you have to figure out what it's selling. Big A, you're blind to the truth!
About the Guinness ad. You need to wait for the foam to form when Guinness is poured properly. I dont know the ins and outs, but have been asked to wait many times by the bartender. So that "Good things come to those who wait" -tagline actually fits well for the product. PS. Love the content, been binging all marketing mondays!
The "this is what we do" line in the Chrysler commercial seems pretty obvious to me. They just did a big build up with "this isn't the windy city, or sin city, this it the MOTOR city" so Eminem saying "this is what we do" means that their city does cars well. It's a car commercial. I get questioning why he's in an empty theater with a choir but the line should be pretty clear.
Thank you for getting me into Hitman Atrioc, finished the trilogy the other day and did my first master suit only silent assassin on paris, now to finish the rest and try some speedrun strats
Hey Atrioc, newish youtube frog here But would love for you to look into that Carlton Drapht advertisement a bit more, as the story is fairly cool marketing wise. A TLDR rundown is that Carlton Drapht, the beer company, had made a previous viral advertisement, called the "Big Ad" in , which is probably one of the best known advertisements in Australia, and is absolutely worth a watch. In the advertisement two large factions, one wearing red, the other yellow, run at each other, looking like it's going to be a Lord of The Rings style battle, this was coincidentaly made to look like a Lord of The Rings battle, as it was filmed by the guy who filmed Lord of the Rings. While running, these factions (who are two choirs), advance onto each other, until aerial shots show that one is in a formation of a beer glass (as seen from the sky), while the other is in the formation of human body. The people in the beer glass pour into the mouth of the person. While this is happening, the choirs are chanting "It's a big ad. Very big ad. It's a big ad we're in. It's a big ad. My God it's big! Can't believe how big it is! It's a big ad! For Carlton Draught! It's just so freaking HUGE! It's a big ad! Expensive ad! This ad better sell some bloo-oo-oo-oody beer!", to the melody of O Fortuna. While this ad was viral, (I remember seeing it when young and thinking it was so hype), especially in Australia, it left Carlton Drapht and the advertising agency in an awkward spot, where they felt their advertising had to be consistently just as epic. They spent way to much on advertisements, trying to achieve epic advertisements over multiple years, which after a while led to the advertisement shown in this video. If he ever looks at that ad on stream someone let me know, would love to see it. :)
Carlton draught ad's are all fantastic because they capture Australian mate culture so perfectly that everyone gets a little proud whenever they see one.
The reason for Eminem's Detroit-centric ad for Chrysler was because 2 years prior to that Chrysler had entered into a merger with Fiat from Italy in order to restructure Chrysler's bankruptcy issues...it was meant at the time to inform Americans that Chryslers were still being built in the US and weren't going to just become rebadged Fiat cars, since a LOT of people were spreading rumors and misinformation about the merger...the main goal was to reinforce that despite being overseen by an Italian company, Chrysler was still an American brand built in Detroit...
I've read or watched something, where it stated that Perfume is so hard to sell, and stand out, that the companies who try to sell them just go all out trying to stand out. Basically because it's near impossible to effectively convey a scent through visual stimuli.
The greatest part about some of these expensive ads is when you know that most of the people who watch them do not keep up with celebrities. Like the channel perfume commercial for example... You know a ton of people who watched that ad have no idea who Nicole Kidman is (like myself). Which loses a bunch of the impact the commercial was supposed to have lol. Also the even if you did know who the director was or the costume designer it wouldn't make a difference because they are not in the ad. They do not need the greatest minds of costume design and directing to make a commercial lol. A commercial is not long enough for those roles to make enough of an impact for it to even be worth it.
The whole point of the matrix ad is throwing away what you think you know about something, so you see Morpheus and assume the Matrix but then you have to throw that away because it's an opera piece instead
The funny part is I've lived in the UK for three decades, knew of Aviva and Norwich Union and never even realised they were the same company until today.
Yeah I think Atrioc is kind of out of touch with international ad markets. Whenever he shits on one I swear it's one that was really succesful in the UK lol
What I learned is that spending lots of money on an ad is stupid unless it's for a Jag, or if you're Australian. Or Irish, but that's a bit of a tentative one.
insurance companies spend some of the most on advertising. I think its cause all their products are basically the same so the only way to stick out is eye catching ads. idk tho
They make a big deal about it being Detroit but Eminem isn't even from Detroit But also here in Michigan we have barely any representation so when someone makes a bug deal about it even in a commercial it tends to hit big
I remember seeing that chanell ad on tvs for AAAAGES. I wondered why they kept running it. I had no idea it cost close to $50 million to make. No wonder they kept running it, they wanted to get their money's worth!
“This is the MOTOR CITY and THIS is what we do.” It’s a car ad, making cars is what the city is known for. & yes, Hawking was not in the first one, the voice was the football player. Atrioc is smart & does good research, but he does miss obvious things sometimes.
Idk why I’m commenting this a year later but the Guinness ad might be referencing the book of world records with the stunt? They are the same company which most people don’t know.
Cheapest ad “Jones bbq and foot massage”
I’ll give him this, as soon as I read the comment I immediately heard the jingle in my head
Greatest ad of all time
No auto in buildings. Didn't know u watched atrioc nice
We’ll fry candy bars
Big throwback
Shoutout to the guy who called Eminem the “clint stevens of rap”
Yeah he shows up and then leaves for years at a time
Very wrong, Carti is the Clint Stevens of rap
@@matthewsatthewsssss4115 but clint is good
@@LAURIEDBEATS you right, carti isnt good hes great
He's more like theslipperynip of rap let's be real here
I am sorry Big A but the Kia ad plays on a well established theme (well at least in europ). They always put this song at the end of their ads. They subvert your expectations by having Morpheus sing it. I think its a good ad.
The thousand year old King Glizzard is out of touch with the youth, he should do some self actualization.
Yeah, I think it's amazing. As soon as I saw Fishburne I knew it was a Super Bowl ad by KIA. That ad is burned into my memory forever and I associate KIA with it.
I agree that makes it clever, charming, but not necessarily a better ad. What does that really do for Kia as a brand? They’re funny? Still an out of date reference too so if they’re funny they’re also out of touch. Unless they’re targeting a very specific gate demographic in which case why are you spending MILLIONS on targeting specifically 30 year olds? So with every upside I think there’s a down side too. I just think it’s kind of mid.
@@fizicstv5342 targeting the 30+ year old audience makes sense because they’re the ones buying cars.
Nostalgia is a strong emotion.
@@fizicstv5342 What do you mean "out of date reference"? The ad was in 2014, 15 years after the movie. So the main audience of the movie is probably 30-50 by that time (assuming that Matrix was most popular for 15-35 year olds in 1999, which is a guess). And that is exactly one of the audiences you want to target with a car ad. You won't sell a car referencing a new internet trend because the people who know this reference don't have the money to buy a car. Yes, an ad like this wouldn't be good for a new iphone, but it's does a pretty good job awakening nostalgia in a very important target audience.
This man is dangerously addictive to watch, I'm starting to feel my fingers turning meaty.
Be careful, the gliz is contagious 😷🥶
I didn’t think about this happening …
BIG MEATY CLAWS!!!
WELL THESE CLAWS AINT JUST FOR ATTRACTIN MATES
I’m Tripp info that’s funny
The Cheapest Good Ads of All Time next? Would be an interesting marketing monday
There are a lot of cheap or even 0 budget ads, so measuring with price as the main factor might produce unimpressive results.
Maybe "The Best Ads Under (X Price Point)" would better showcase how good inexpensive marketing can get.
"Here in my garage" - Tai Lopez
Cyberpunk 2077 (dunno if you ever heard of it) had a very small marketing budget but made up for it with their extremely good game and reviews for it. Sometimes marketing can be cheap.
This could be really fun, or just like shitty low budget ads that are funny
@@herg6149 did you just call cyberpunk 2077 good? What reality are you living
That Kia ad gets a lot funnier when you realize Laurence fishburne is actually the one singing too, He did a lot of opera stuff.
They should bring it back because of the new matrix movie
@@Tres-K-47 But he isn’t a part of the new movie
He has done a lot of soap opera stuff, but that is not remotely close to opera at all. He almost definitely isn't singing it, but if he was I would be incredibly surprised. I am not sure what recording they used though, and it sounds like it has been pretty heavily digitally altered.
@@SuperZarkosis "not remotely close to opera" ??? Bro have you never heard opera
@@justoverit soap opera has zero singing lmao, it's literally a tv drama
Pretty sure the Kia ad actually did well. It’s instantly recognisable but also memorable because it was so bizarre. Also I think Atrioc kind of missed the mark of whether the Aviva ad was good. They were already well established as Britain’s biggest insurance company and just wanted to advertise they had changed names, not advertise their services. If anything, at that point, they didn’t need to advertise their services, they just needed people to remember their name.
Nah bruh but 13 mil?
The problem for the AVIVA ad was that the ad itself was complete dogshit. The AD itself was confusing (you’ve got three completely different and unconnected segments that don’t go anywhere), the budget was way too high for what the content of the ad was (I mean they threw in that whole taxi driver segment, and it didn’t even contribute to anything all those explosions and stunts go by so quickly that your brain barely has time to process it, even if they do look cool), you also have star power that was thrown in for the sake of just having them (and most people don’t even have time to process it all or even care. The stars don’t even connect back to the ad itself!), and just by the time you think it’s going somewhere: it’s done.
They could have had just the end part where they said they were changing their name to AVIVA and plastered it everywhere without those incredibly expensive production costs (10 million dollars of the advertising is worth far more than 10 million dollars of production). Also changing your name to something completely different is not a good brand decision unless your name is either deep in the mud or very unknown (and obviously if they were throwing this kind of cash around and spreading the word that the name is changing, neither of these apply).
The name AVIVA isn’t a good name either to top it all off.
@@courier6960 Eh, I think all the stuff you said made it memorable. It was a different era of tv marketing when that ad was aired and I'm pretty sure it was relatively successful in terms of public response at the time. And whilst I agree it was probably an unecessarily high budget, all you're doing is giving a load of subjective opinions that haven't played out.
Aviva is the biggest insurance company in the UK. The second biggest in Canada. They are effectively a household name in the UK. Like you can comment all you want on Aviva's brand decisions but they're the biggest insurance brand in the UK lol, so I'm not sure why I should take your word on it.
@@nakodares5982
The point isn’t that “AVIVA isn’t successful” it’s that the AD WASN’T successful.
(however Atrioc mentioned they’re in a bankruptcy lawsuit so I wouldn’t call them overwhelmingly successful, sure they are known: but then again everyone knows who Lindsay Lohan is but I wouldn’t say she’s doing great. Knowledge about a company isn’t the same thing as a company having publicity or doing well.)
Everybody already knew who they were before the name change. They didn’t need to change they’re name, nor did anybody care when they did. However, they spent an obscene amount of money on a very poorly produced commercial that nobody cared about. It didn’t work as advertising (because people didn’t really learn what they do) it didn’t make their name change more memorable (because it’s barely mentioned), it wasn’t even a cheap way of spreading the word. They spent 17 million dollars on ad they could have spent 1/8 of the money on producing and had a much better impact by simply just spreading it everywhere with the production money. Also as atrioc pointed out: an insurance company blowing this much money on stupid stuff while in the middle of the recession when this ad aired makes them look bad: like they’re a bunch of Wall Street hacks getting the poor to fill their third swimming pool.
@@courier6960 I have no idea where Atrioc got that bankruptcy thing from - a cursory bit of research shows they have never filed for bankruptcy. They are a huge multinational company and so have been involved in often frivolous lawsuits in many different countries and different branches, as any multinational is, but that's it. It was just incomplete research by Atrioc. They are objectively very successful on measure of being the biggest insurance company in the UK and the second biggest in Canada. I'm not sure what else you want lol.
And the only reason I mentioned about the success of Aviva overall is because you were the one who brought into it Aviva's acumen and decision-making lol, as if they were managing their brand badly, which is just patently not true based on their success.
Like we can discuss the efficacy of the ad but all I'm saying is they did well and continued to do well so surely it can't have been that bad. You're just offering hypotheticals about why it should have been bad. If you have a way to quantify the success of an ad then fair enough.
Look, end of the day, it may have been a bad ad, I'm not a marketing analyst. I'm just saying as someone growing up in Britain at the time this ad was on, I think it was fairly memorable and at no point did I come out of it thinking "what a terrible ad" or that Aviva was out of touch. Maybe it landed very poorly in ways I wasn't aware of, but that's not objectively clear to me without evidence. And I don't know how you can say so decisively that they didn't need to change the name nor did anyone care lol. Were you in the company doing research for them at the time and carrying out surveys of the public??
I want a Kia now. That commercial worked. My Honda doesn't give me luxury! Also guiness is "good things come to those who wait" because it's nitrogenated rather than carbonated so when you order it at the bar it takes a lot longer to fill because of the head. Also most expensive ad uses free music lol
This is a certified Brandon “Camera focused on the microphone” Ewing classic
I always chuckle at when perfume ads come on the TV around Christmas time. You know it is a perfume ad because it is 25 seconds of completely random shit featuring lens tinting and sex before you get 2 seconds of a perfume bottle. Plus they spent 50 million dollars on an ad for a fragrance that has been around for more than a century.
One day I’m gonna buy a Kia just because of that Matrix ad, and I’ve never seen the movie. That is my new favorite ad of all time, truly remarkable
I made this comment too hastily, the ad directly following was even better.
The Kia ad was good because a lot of my friends talked about it for a few months
Edit: the Guinness waiting thing is because they use nitrogen instead of CO2, and it takes longer to settle. It’s not a stout thing as that vod comment implied
0 dislikes, the haters are sleeping unlike us sigmas
I don't sleep, it gets in the way of my #grustle #sigmagrindset
Yep
This is a certified Atrioc "Insert Nickname Here" classic
Truly an Atrioc “_______” “_______ ______• classic.
This is a certified Atrioc "sir glizzy hands" classic
Drinkers of Guinness know what that ad means, when one is poured into a pint glass you wait quite awhile for the beer to cascade and form its thick foamy head...the fact that someone like Atrioc who doesn't drink Guinness isn't aware of this, and the ad doesn't serve to teach him this, means the ad is targeting the people who already buy and consume their product...it's a good ad to me, but I'm already their consumer, so I shouldn't be their target audience...
I love that kia commercial so much wth? I don't even think it's bad, car commercials always use that song so to have him sing it is pretty subversive and funny!
The KIA ad was absolutely fire and you cannot change my mind
Word
Dude the Kia ad is actually goated. Its so funny and absurd, but also so high effort that you have to figure out what it's selling. Big A, you're blind to the truth!
Facts it was a fire ad
About the Guinness ad. You need to wait for the foam to form when Guinness is poured properly. I dont know the ins and outs, but have been asked to wait many times by the bartender. So that "Good things come to those who wait" -tagline actually fits well for the product.
PS. Love the content, been binging all marketing mondays!
I think the biggest takeaway here is the difference between US and UK marketing. UK advertising is VERY different
The "this is what we do" line in the Chrysler commercial seems pretty obvious to me. They just did a big build up with "this isn't the windy city, or sin city, this it the MOTOR city" so Eminem saying "this is what we do" means that their city does cars well. It's a car commercial. I get questioning why he's in an empty theater with a choir but the line should be pretty clear.
The most expensive advertisement in the world was done by Chevy called "Transformers"
Thank you for getting me into Hitman Atrioc, finished the trilogy the other day and did my first master suit only silent assassin on paris, now to finish the rest and try some speedrun strats
I would love to see Atrioc react to more Aussie beer adverts, they're so many good ones in my humble non-biased definitely Australian opinion
You say it's a dated reference yet you recognized it immediately in 2021 as did most people who watched it
Cant wait to dive into what will surely be a certified big A classic
You do have to wait for Guiness beer. If you get Guiness on tap you have to wait for it to settle, unless you're some kind of barbarian.
I've gotta say for the Kia ad, that's the song they use in all their ads, so it associates with their other ads.
Hey Atrioc, newish youtube frog here
But would love for you to look into that Carlton Drapht advertisement a bit more, as the story is fairly cool marketing wise.
A TLDR rundown is that Carlton Drapht, the beer company, had made a previous viral advertisement, called the "Big Ad" in , which is probably one of the best known advertisements in Australia, and is absolutely worth a watch. In the advertisement two large factions, one wearing red, the other yellow, run at each other, looking like it's going to be a Lord of The Rings style battle, this was coincidentaly made to look like a Lord of The Rings battle, as it was filmed by the guy who filmed Lord of the Rings. While running, these factions (who are two choirs), advance onto each other, until aerial shots show that one is in a formation of a beer glass (as seen from the sky), while the other is in the formation of human body. The people in the beer glass pour into the mouth of the person. While this is happening, the choirs are chanting "It's a big ad. Very big ad. It's a big ad we're in. It's a big ad. My God it's big! Can't believe how big it is! It's a big ad! For Carlton Draught! It's just so freaking HUGE! It's a big ad! Expensive ad! This ad better sell some bloo-oo-oo-oody beer!", to the melody of O Fortuna.
While this ad was viral, (I remember seeing it when young and thinking it was so hype), especially in Australia, it left Carlton Drapht and the advertising agency in an awkward spot, where they felt their advertising had to be consistently just as epic. They spent way to much on advertisements, trying to achieve epic advertisements over multiple years, which after a while led to the advertisement shown in this video.
If he ever looks at that ad on stream someone let me know, would love to see it. :)
Carlton draught ad's are all fantastic because they capture Australian mate culture so perfectly that everyone gets a little proud whenever they see one.
Watching so much Atrioc content that you get targeted adds that start with "a marketer like you"
"Don't drink our beer?
We're coming for you"
The fact that any of these ads ended up on marketing monday means the spending was worth it.
The reason for Eminem's Detroit-centric ad for Chrysler was because 2 years prior to that Chrysler had entered into a merger with Fiat from Italy in order to restructure Chrysler's bankruptcy issues...it was meant at the time to inform Americans that Chryslers were still being built in the US and weren't going to just become rebadged Fiat cars, since a LOT of people were spreading rumors and misinformation about the merger...the main goal was to reinforce that despite being overseen by an Italian company, Chrysler was still an American brand built in Detroit...
That Chrysler ad with Eminem cost 12 million dollars. The movie 8 mile had a 41 million dollar budget.
The dude who commented on the vod about Guinness was a G. He gave perfect info and correctly analyzed that the ad was still mid lmao.
??
I'm pretty sure that Chanel ad was just the world's most elaborate money laundering scheme.
Big A, Carlton Draught has a more iconic ad called "the Big Ad". People in Australia still reference it today even though its 15+ years old.
I hope he can react to some more aussie beer ads
Phorhead should do an Atrioc version of the Eminem song.
His hands are glizzy
Arms weak
S3k heavy
Whodat spaghetti
shut up
@@christianroot6287 uh oh, that isn't a very sigma thing to say. Not being sigma is a sin, so have fun in hell "Christian".
Atrioc Carlton Draught have some hilarious ads here in Australia, I feel like you could do a whole video I just theirs hahaha
Marketing? On a Monday? How absurd
That kia ad is great. Matrix is absolutely not a dated reference, and the singing is because LITERALLY every modern car ad uses classical music!
I've read or watched something, where it stated that Perfume is so hard to sell, and stand out, that the companies who try to sell them just go all out trying to stand out. Basically because it's near impossible to effectively convey a scent through visual stimuli.
Kia had more balls then the Matrix 4 in bringing back Laurence Fishburne in his Matrix role
Big A Should react to more Australian Ads, some of them are so good.
The greatest part about some of these expensive ads is when you know that most of the people who watch them do not keep up with celebrities. Like the channel perfume commercial for example... You know a ton of people who watched that ad have no idea who Nicole Kidman is (like myself). Which loses a bunch of the impact the commercial was supposed to have lol. Also the even if you did know who the director was or the costume designer it wouldn't make a difference because they are not in the ad. They do not need the greatest minds of costume design and directing to make a commercial lol. A commercial is not long enough for those roles to make enough of an impact for it to even be worth it.
Thank you editor lol, was literally going to type that good things come to those who wait is actually super fitting for Guinness
the kia ad just gets funnier to me because he had just come off like a 3 season contract with CSI and was literally taking ANYTHING afterwards
That Kia commercial is the reason why Laurence Fishburne wasn't invited to reprise his role in the new Matrix movie.
I never realised how regional ads are I’ve never seen a single one of these ads before
The whole point of the matrix ad is throwing away what you think you know about something, so you see Morpheus and assume the Matrix but then you have to throw that away because it's an opera piece instead
The next time you do this series, I would love a side by side google trends a month after the ad.
1:02 - Heel ad placement
Atrioc should do a marketing Monday on cologne and fragrance ads because I've yet to see one that makes any sense at all
Everyone knows the best ad was the Kia ad 😂
"How would anyone remember Kia after that?" How would anyone NOT remember Kia after that?!
The funny part is I've lived in the UK for three decades, knew of Aviva and Norwich Union and never even realised they were the same company until today.
The Norwich Union/Aviva ad has Bruce Willis doing some of the least phoned-in acting I've seen from him in a while.
The worst part of this video is atrioc not knowing how Guinness is poured
I'm from the UK and from my experience if I ask someone about the advert with the dominoes in the street they'll remember which one I'm talking about.
Yeah I think Atrioc is kind of out of touch with international ad markets. Whenever he shits on one I swear it's one that was really succesful in the UK lol
3:50 this matrix scene was a huge meme at the time
They got Alice Cooper and Bruce Willis to tell you they changed their name. Thats one way to go bankrupt
That British villains Jaguar one went down incredibly well in the UK
i remember seeing that kia ad when I was 11 years old and having absolutely no clue what was going on
How did he not watch the Carlton Draught "Big Ad" ad. It is so good
You just marketed me ads you’ve already showed me
I think the Chrysler ad has potential, maybe a decent idea, but just falls flat on actual execution for a Super Bowl ad
only saw the "marketing monday: most expensive ads ever" banner 9348 times
As a Michigander, I can confirm that the Eminem Chrysler ad is excellent for people here.
That ad by Chanel cost more than ghostbusters and toystory each clocking in at 30 mil a pop
Atriocs chat as soon as the company logo is not front and center: "I literally don't know what this ad is about"
Y'all realize that the christler ad is a super bowl add for a team who never makes it
is that a 2-..20....20 MINUTE ATRIOC VIDEO? LESGOOOOO
As an Aussie, you said Carlton Ad and I knew exactly what it was before you said another word
that channel ad cost 5x more to make than a new hope
What I learned is that spending lots of money on an ad is stupid unless it's for a Jag, or if you're Australian. Or Irish, but that's a bit of a tentative one.
As a bartender yes you have to wait to drink a guiness
You do have to wait to drink Guinness because you have to leave it sit mid way through pulling it to let the froth go down
insurance companies spend some of the most on advertising. I think its cause all their products are basically the same so the only way to stick out is eye catching ads. idk tho
"the steven hawking voice" is probably the dumbest thing that was said that day
The "Karl lagerfeld a famous costume person is close tho"
atrioc not understanding that it takes 119 seconds to pour the perfect guiness is disappointing
I love marketing Mondays 1 year later!
I have a feeling this video is going to become a certified Atrioc classic
Kinda upset that B-Fuel didn’t make the list. Step up your game big A
Now *this* is the content I watch Marketing Monday for
Wait, are they bankrupt?
...they are!! HAHAHAHAHAHA
Oh you like Marketing Monday?
Name every ad...
Big A just insulted all of Australia, 1. Its pronounced Ozzy, 2. It pronounced Carlton Draft
Your energy is sooo addictive. I cant stop watching
I would have spend 33mil on that Kia ad to get the rest of the squad together, hands down the best of them anyways
That matrix ad...just ...top tier
Atrioc: Aviva, a British insurance company
Me: I thought it was a bus company
watching chat make fun of a dude with ALS talking felt wrong to watch
I remember seeing that Carlton Draught ad all the time when I was a kid. Super Iconic
Atrioc really thought Stephen Hawking died before 2014 even though he appeared in Big Bang Theory after that 💀
They make a big deal about it being Detroit but Eminem isn't even from Detroit
But also here in Michigan we have barely any representation so when someone makes a bug deal about it even in a commercial it tends to hit big
I remember seeing that chanell ad on tvs for AAAAGES. I wondered why they kept running it. I had no idea it cost close to $50 million to make.
No wonder they kept running it, they wanted to get their money's worth!
No video has made me more proud of my countries alcoholism than this one
“This is the MOTOR CITY and THIS is what we do.” It’s a car ad, making cars is what the city is known for.
& yes, Hawking was not in the first one, the voice was the football player.
Atrioc is smart & does good research, but he does miss obvious things sometimes.
So thats why laurence fishburne wasnt invited back for the matrix 4
Idk why I’m commenting this a year later but the Guinness ad might be referencing the book of world records with the stunt? They are the same company which most people don’t know.
Finally a real marketing monday