Why a French delivery company is offering ‘lucky dip’ lost parcel purchases

A French delivery company is offering consumers the opportunity to purchase lost parcels by the kilo.
The move encourages consumers to take a punt on lost parcels in the hope something will be valuable inside, thereby helping to reduce waste and clear warehouse space.
Is this a strategy other delivery companies should follow? And why do these parcels get lost in the first place?
Regular panelists Marek Rozycki and Gary Winter provide their analysis.
#delivery #lastmile
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