The History of Tag Heuer Brand | Story of Tag Heuer

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The TAG Heuer company is known for its casual sport timepieces with a racing heritage and its commitment to consistently updating and innovating its watch designs. But there was only Heuer before TAG Heuer. We examine the company's origins and history, as well as the demographics of TAG Heuer watch wearers.
You must first discuss Heuer while discussing TAG Heuer history. In 1860, Edouard Heuer launched the first company bearing his name. Heuer submitted an astonishing number of patent applications in just a few short years. They obtained a patent in 1869 for a keyless, crown-operated winding mechanism for pocket watches. They obtained a patent for the business's first chronograph in 1882. One of their most illustrious inventions for an oscillating pinion mechanism came to them later, in 1887. Major watchmakers still employ this technology today. Jules-Edouard, Edouard's son, joined the family business in the same year. Sadly, the company's founder Edouard Heuer passed unexpectedly in 1892, five years later.
TAG Heuer is synonymous with motorsport. This link began with the development of stopwatches to race cars. It has since led to numerous racing watches. The company is known for producing some of the most iconic sports chronographs ever made. Their role in the worlds of fast cars is a significant chapter in watchmaking history. But there's more to TAG Heuer than just motorsport. Let's look at the entire story of TAG Heuer to discover what makes them so unique and how they became the iconic brand that they are today.
TAG Heuer's story began in 1913, long before it was called TAG Heuer. Edouard Heuer started his company, The Heuer Watch Company in 1860. Saint-Imier, Switzerland was the original location of the workshop. Heuer began his work on timekeeping instruments of high quality in this workshop. The business's incredible craftsmanship and precision in timekeeping instruments quickly made it a household name.
Heuer not only created precise timepieces but also several innovations that would change the face of watchmaking. Edouard Heuer invented and patent the oscillating pin, which significantly simplified the chronograph. The pinion is a device that couples and uncouples the chronograph mechanism with the regular timekeeping mechanism, which powers the chronograph. Heuer chronographs were very accurate, and the new mechanism made it much easier to adjust, manufacture, and service them. Many chronograph movement manufacturers still use this invention, which speaks volumes about its importance.
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The History of Tag Heuer Brand | Story of Tag Heuer
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