"You're Valuing This Pre Revenue At 2.7 Million?" | SEASON 18 | Dragons' Den
ฝัง
- เผยแพร่เมื่อ 7 ก.ย. 2024
- Gina Dorodvand and Hawaa Budraa are next to see how they brush up in The Den. They're seeking an investment of £70,000 for 2.6% of their dental device, The Uunn which uses technology to measure the percentage of plaque the user has via an app and subscription service. However, The Dragons couldn't figure out where their 2.7 million valuation came from.
Season 18, Episode 2
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #Technology #BusinessPitch
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It is truly remarkable when entrepreneurs value their business in millions without earning a single penny.
Tragic and funny. The Touker deal likely would have helped. They still haven’t made a penny
Tech is another beast altogether. The burn rate is so high, the valuations are crazy, but when it goes right it's a lottery because it allows huge scale and only a small number of staff. Instagram is a 50 man unit. I think they got what they wanted out of this - exposure. Whether or not they receive the investment is the key question.
prepaying costumers pump the belief and value, seemingly, to skyhigh levels where there is no oxygen....
Sometimes it's just about luck 😢
If they have a promising new approach or skills without actually having put this at work, then it is potentially attractive, BUT then investor may need a large chunk of the company.
Peter: How've you come up with 2.7 million?
Hawaa: So, what we've done is, based on our obscene sense of entitlement...
Every single time entrepeneurs offer less than 5% equity...
Peter: pretends he didn't hear them correctly, asks them to repeat it, then looks at the other dragons in disbelief.
LOL
To be fair it's like the the entrepreneurs don't watch the show.
@@MIGHTYBOOSCH198 THe entrepreneurs see how the dragons sable down valuation so the make it ekstra high in order to have something to deal with......?
Toucan also loves to shout: "How much!?!?" 😮🎉
She talked so fast she didn’t realize she was debunking the need for her product 🤣🤣
“You get lots and lots of those. Use them everyday for two months and it could cost you £2-3.”
I'm like "sh*t, I gotta look into those!"
The cavity between their valuation couldn't be filled 😅😂😂The Commentator is on point
🤣
I bet you wished you could fill their cavity
Your teeth's got cavity
Yoo 😂😂😂
Another massively over-engineered solution to a problem that doesn't exist.
Exactly waisting money that could be used to feed less fortunate people
Precisely
@@skoumastv lol always with the poor kids
@@skoumastv you’re such a damn eejit
@@jackking9271 yes till the of times. Till Jesus returns
Deborah is💯 right not everything can be app-able
Everyone is coming to the show pitching a subscription service. The times have changed and people are cutting back on subscriptions.
Peter was right. It really was like watching a TH-cam video 😆🤣
he was talking about they way they spoke when hes there to talk about their product, barely gave an opinion and ran
🤣Underrated comment!👍
So, looked at Companies House and the business is now called Onaria Technologies. Both women are still directors of the company but the UUNN app is still pre order and the company only lists 30k of assets and no sales. Earliest PR for the company online dates to 2016 so after seven years they’ve still not launched it which seems to suggest it may never come out. All looks very professional but two years after their DD appearance you can bet if they’d taken the investment they’d have been out and making money for the last year
Hi and thank you for the info saves me looking it up 👍
I looked up Gina on linkedIn and it appears she quit the company in 2021 but was working full time (i doubt that though) until then..
Read between the lines. They've had investments from so many places they couldn't take the offer because they don't have 30% to give away. They've basically bled the ownership away, That's why they could only give 0.3%. The game is up on the silly product they conceived and that's why they've probably walked away from it.
wondered how do they survive all these years without a salary
Lol this is tragic. I wish people would test the waters more than ploughing money I’m very risk things . Take calculated risks fine but not a shot on the dark
Im not a dentist, but doesn't the vast majority of plaque form behind your teeth? This only solves half the "problem".
When you smile people can't see the plaque behind your teeth so it doesn't matter
@@Adrian-lc6jq surely its about teeth health? if its just about appearances just use something for whitening them
Spot on mate
Yep I was thinking the same thing. I find my self scraping the inner base of my back molars more then my canines.
@@Adrian-lc6jqhahaha of course it matters you numpty
What a ridiculous counter to TS' 30%!!!
That response says it all.
They have obviously already handed out a large percentage of shares to existing investors and don't have much room.
Maybe they just came in for the free advertisement lol
Wow, that counter offer.
Thanks ladies I needed a hearty laugh today !! 😅
I read your comment before I had even heard Toukers offer of 30%. I thought they may have come back with 15% or at least 10%, but when I heard what they said, I knew were you was coming from. lol
Why people think there has to be an app for everything?!
Because its a trend and they are narcissists money spenders
Ignore the valuation and the entrepreneurs arrogance… This idea is HORRIBLE!!! ANYONE who is not only willing to spend the $ to buy this + take the time to use this is already brushing and flossing properly and visiting the dentist multiple times a year. So they already know their dental health and from a professional dentist and not a generic piece of hardware. Even if it does work and someone uses it… What are they to do with that info? They’re already going to the dentist and brushing properly? If you find out you have plaque build up (that somehow your brushing didn’t solve and the dentist didn’t see) what then? Do you go to the dentist more or brush more? I mean it’s a completely useless product.
And for people with poor dental hygiene… They would never use this either. They alrdy know they have plaque and do nothing aboot it already.
This might be the single worst product I have ever seen.
Most of these would-be entrepreneurs fail on smugness and arrogance. Peter specifically has a smug-detector which usually triggers in the first few minutes.
Exacto!
You can’t bullshit a bullshitter
@@StikManJones bad b*** don't mess
Yeah, they're not likable!
Why are you expecting them to grovel?
£2.7 million company that isn't doing anything.
How ridiculous.
These people are living in fantasy land.
All that money they have raised before has simply been wasted.
Touker makes them a very generous offer in exchange for 30% & they were foolish enough to try to negotiate him down to 3.5% 😂😂🤣🤣
OMG.... Some people. 🤦🏻♂️
it's possible they are only there for publicity
An app that tells you where plaque is? Have they not heard of a mirror and mk.1 eyeball?
The glass divider in the elevator is ridiculous.
I think it was one of those idiotic "protective measures" for the covid thing. You certainly didn't want two people, who traveled to the studio together, to get in an elevator for 15 seconds without protection do you?
2.6% has to be the lowest ever offered in the den.
the dental puns by the commentator is epic
I'm trying to get my teeth into these comments
@@mrali5196 hahahaha
They had some good input from two dragons that can help them move their product forward (Tukur’s input especially and price).
Good luck to them.
These women have an air of smugness that is very off putting.
Totally agree
was just thinking this, there are little mannerisms that some duos do on this show (looking at each other and smirking after a dragon says something, etc) also 3.5% counter offer and they're pre-revenue? surely they knew it would end up exactly how it did
agree
Absolutely, they have burned through a fortune in no time at all and I can't see this going anywhere with them at the helm.
Because obviously the whole point is to get on TV so people can invest on kickstarter for a free product. They're the smart ones, not you.
Tukar was willing to put them together with a 'mover and shaker' who would be able to a) know whether it had real potential and if so, b) get the product to market. They missed the chance to have 70% of something in exchange for retaining their 97.4% of pretty much sweet fa. Given the way they talk, I would wager at least one of these ladies went to university and has an MBA or equivalent? Strikes me that hinders rather than helps.
100% correct. MBA's don't help in business.
''Drill down'' wasn't the strongest pun but I read it 👏
At least the Dragons didn't ask
"Show us your root canals !"
"I was making quite a bit of dosh out of that" 0:20
This doesn’t check the plaque on the inside of the teeth either does it? Seems too expensive for something that would miss half the plaque
I think I rather have little shares in something big rather than all the shares in something small, they should have taken the deal
I suspect there’s more money available to them than they’re admitting to. Their attitude to Touker’s offer, when they so desperately can’t afford to survive without it, makes no sense.
Exactly what I thought.
Can’t you still get those chewable pills they used to give us in elementary school when we were learning how to brush properly?
That app could be telling people ANYTHING it wanted to. I wouldn't buy it, my dentist tells me if I'm doing a good job and if I'm not he takes care of it. I have to go to the dentist anyway so why bother with another APP?
Well written.
0:18 Selling ice cream during school break? Surely it would have melted by break time.
I dont get out of bed for that 😂😂😂😂😂
Valuations get worse and worse, does nobody learn from watching previous pitches? Where do these people come from🙄
Ah, the classic, "we've raised and lost a lot of money therefore our business is valuable" fallacy.
Touker: I'll offer you 30%.
Entrepreneurs: Would you consider 0.3%?
Touker: No.
😂
The 30% was a very generous offer. I was thinking more along the lines of 100% would be reasonable.
I'm curious for what the £70k was intended? If they're strapped, why not 100k for 5%, ya know. It adds 1/5th the money in the business plus experience and guidance. Then you can work on a deal say 20% with a buy back once investment is repaid. They'll get diluted anyways.
The vibe coming out of those two is offfff, I had to wear a mental shield too finish watching it
I like how Evan Davies volume has been massively lowered 👍
Were did these two really spend that raised money on?? Holidays, living the life thinking oh WOW we got all this cash where shall we blow it. Peter was absolutely right to expose this.
The smile when they left just show they were just looking for some marketing for free.
Should have negotiated to 25% he already gave 30% and that was a good deal
They probably don’t have enough equity
Question is, are they qualified dentist professions that are licensed to carry out diagnostic on the public seeking dentistry assistance... Or just a tech development startup offering an app service?
That's not relevant when you're scaling a business, Uber was operating an illegal taxi service when they started and look where they are now.
@@zworld5154bad comparison
@@mvvx313I agree
@@zworld5154what’s not relevant is your comparison. Uber weren’t trying to teach people how to drive
This product is great for people who suffer with gum disease. They need to go to the dentists to get exact percentage of their plaque. With nhs on a downfall and private dentists costing a bomb. This product could have been designed for sufferers of gum disease- BUT needs to be more affordable
Literally what Touker said…
Interesting that their arrogance and being backed by both their mothers (check Companies House) gives them that push to market something that is just plain odd. Plus a disclosing tablet costs 3 pence each and gives a colour indicator of ALL teeth, not just the front ones.
The most annoying thing is, TS made an offer on this😂
He knew they wouldn't accept it. You could read it from his face.
It would actually be a great tool for dentists.
They probably weren’t even interested in an investment to begin with, they most likely only wanted the exposure
This might be that time when it’s not the case - close to having to shut it down, no products actually on sale, six month wait til the episode was on tv, they must have walked in knowing that without more cash they’d not be around by the time people saw the episode
Exposure to what? They have 20k In the bank, they haven't even started selling the product yet.
There are cases where some people want exposure but this isn't it, they are obviously desperate for investment
@@MrZeldionFree exposure to the masses for their product. I don’t know how this was cut but it came off like they made a ridiculous evaluation on purpose and wouldn’t budge. For someone to get a return on a £70k investment on 2-3% is going to take an unreasonably long time unless they’ve invented something revolutionary. it didn’t seem like they showed any projection of sales and revenue to give an estimate of when they’ll make a return on their investment and only relied on how other companies have valued their companies. So to me it seems like they intentionally showed up with an impossible business proposal just to get on TV to drive people to their social media and website. That’s also something they also can use for their benefit next time they pitch this product that they gotten exposure from Dragons Den and actually received an offer.
@@iChannelz88I agree , people don't realise how many company's have made money just by appearing on dragons den. It's clear they didn't want an investment. 70k when they gone through half a million already, ridiculous
I use an App to check to see if I need to brush my hair or not, only costs $30/month
Sounds good.
lol!!!
Bargain
Sara really destroyed their subscription model
Taj is into health supplements. Man, he has tea bag eyes.
Tej is the most annoying dragon in my opinion
He doesn’t look the most healthy does he
LOOL I think that’s just genetics 😂😂
Yes 😂😂
Low interest rates over the past decade made tech bros lose all sense of the realistic value of money - and a lot of them are cosseted rich kids who never even had that sense to begin with.
1. Wrong valuation
2. Overpriced product
3. Wrong Sales Channel
Toucer looked like he was going to cry at the end lol
There’s something very Theranos about this pitch.
How so? Theranos had scientists go in after the fact and fake results.
Hats off to them for giving it a go. If this doesn’t succeed perhaps another project will. Many commenting on here don’t have the initiative nor bottle to go on a show like this.
@@satvinderkaurdehiya5388
I'm one of them but I think they're a pair of arrogant witches
@@satvinderkaurdehiya5388what do you mean
if you want something you will not put yourself in an upper hand position if you see the dragons aren't sold on the valuation. they know their weaknesses and hadn't even a good argument why theirs is better...so people if you want to go on a show like this, have solid product, do research about the market your'e in and take communication skills courses :)
👏🏾👏🏾my thoughts too , at least the ones who are serious can learn from cases like theirs
Some of the best bits of this clip;
- we’ve spent half a million pounds of other peoples money.
- we’ve sold none.
- we value it at 2.7m.
deborah was very respectful
Is it just me or were their personalities a little off-putting?...Especially when Deborah was making valid points.
Their final offer was plain disrespectful!
I see it too wonder if they are that nervous
Debra was just going through the motions with her questions, she was clearly not investing once Peter went out
offered 70k for 30% of there business , by one of the greatest guys in the business and they offer him 3.6% they should have taken it that was a very good deal.
I just can't see this being used by enough people tbh. simple things like tooth picks and dental flossers are good enough.
Indeed they sold none since this was broadcast
It may good for dental professionals.
How does these guys calculate there business at £2.7 million, need the formula
Was soooooo shocked they got an offer
You can see very early that Tej just thinks it's a waste of time based on the valuation
Howa’s attitude damn, and this technology/ product is not new - it’s available in America ,
she was so proud of her elevator story and that was her go to business story. Oh wow you sold ice cream to children
Respectfully, they’re not really solving a major problem. I brush my teeth twice a day and use whitening strips every other week and my teeth stay extremely white, I haven’t had plaque since a child. Using an app is definitely overkill.
With a valuation like that, barrier to entry, this isn’t investable. Respectfully.
Have you not seen the state of the average British persons teeth?
@@007kash007 This will do nothing to help them. Get in the dentist, become motivated, an app telling you there is a problem isn’t going to enable you to solve the problem or give you the motivation to do so. It’s a shameful grift
It wont enable you but it will be a step forward.
@@007kash007 😂 you’re right - I’m in America, taking care of our teeth is a major plus. I wouldn’t buy an app for an easy problem to fix though. They’re over complicating it in my opinion lol.
@@badgasaurus4211 Spot on comment. Thumbs up.
I don't know if its the nervousness but their attitude stinks🤣🤣
No one:
Touker: I don’t get out of bed for that
Lmfao
SUPER confidant , SUPER smart ladies however not smart enough to take Toukers offer. No one is going to buy this on an ongoing basis
No one is going to buy it on any basis. Disclosing tablets cost nothing.
@Peter D Exactly. I would love to see what the numbers are like on how many people actually use disclosing tablets at home on a regular basis. I can't envision a market for this at all
Except me.
They're not smart otherwise they would've taken the offer.
They hinted that they didn't have 30% to give away, talking about the structure of how they've raised capital etc.
So many people on here seem to value their business based on future potential. It makes no sense! If the stock market was valued like that then nobody would ever make any money. It has to be based on current value, then the investor puts money in, helps it grow to that future potential and thus makes a return on their investment!
Who really wants to know the level of plaque 1%>5% whatever?. Let’s just assume we ‘all’ have a level of plaque, that needs tending too. Go to the dentist they can check & sort it out. This is ridiculous
They were clearly there for the publicity only. They did not want any of the dragons on board to begin with and we’re deliberately trying to make this pitch noninvestible. If I had to take a guess they may want to showcase this product to the world and hope that some big corp buys it out from them for millions.
People always say this but it makes zero sense.
“dosh” 😂😂😂😂 pretty educated..
I think they were chancers, not really serious about investment.
They should have taken Touker's offer.
They couldn't take the offer because they didn't have 30% to give away.... read between the lines, they've had so much investment that they most likely owned less than 50%.
@@brandmotivo I think dilution for earlier investors is the only option. Without Touker this company will almost certainly go bust. Deborah was on to something. How many times would you realistically do this? Once a month? Then you would buy the £2 option she was on about that would last you over a year rather than spending £100+
At the end of the day a .99 cent toothbrush will remove all plaque on a daily bases.
Nobody asked - how do they know these figures (that the app comes up with) are even accurate? Has the product been clinically tested? Or is it just entertainment, since they can't make any health-related claims? In the latter case, good luck getting dentists on the board
The reason nobody asked is because it appears to have been "verified" already. At 1:30 they outline whats been done, including patenting, algorithms and branding. All areas that would have raised the question much earlier than this stage.
@@thedunyadoneya2628 None of those proves it works. When you apply for a patent they don't test if the product works
I don't get it. It sounds like they haven't invented it. They've just spend a shed load of money buying someone else's tech and want to licence it out?
Why is there a glass wall inside the lift?
covid
I'm sure the market for people who are obsessed about the percentage of plaque on their teeth can't be very high
They were looking to cocky
*too
@@bungobaggins5837 I hope that's what was meant, I mean 'looking to cocky' has a completely different meaning!
I hate it when people say quid and k, it's unprofessional
Glad Debra said about a plaque disclosing tablet. Remember doing this is science class lol. Blue teeth for everyone...
You can also but denta l scalers really easily. Seems a bit pointless to me 🤷
you can get all new teeth for that in turkey lol
2.7 million is nothing, if this tech can be approved by NHS or similar govt agency. this uses same procedure like an OPG (Orthopantomagram) xray dental machine for mouth. This is a real good self-care dental app... They have got a good exposure on DDen i'm sure they'll see success pretty fast.
It is a terrible idea and they have sold none since this
It's a good idea, just the way it's made.
You just won the 'most stupidest comment award'.
its RUBBISH folks
what a trainwreck
Pre-revenue (no income yet) valuation at 2.7 million. Hahahahahaha, bizarre!!!!!!
Why not use disclosing tablets?
Exactly
But that would be too easy and cheap....
Selling ice creams at lunch time? Lol.
I am dentist and this will not work for sure, it does not value anything unfortunately!
What did they spend 450k on ridiculous 😂!! And only left with 20k madness
During this pitch, Evan Davis spent the whole time narrating from under the floorboards and burst out for air beneath Deborah's chair after they cut filming.
That's awful. It's not even a joke and definitely not funny. Give up
@@jakecooper5855 aww bless.
Show of hands: Who would use this more than 2 times?
Onaria Techonloy is now >30k in debt.
Their plan was “let’s just wing it”
i was expecting that they will buy it, but the evaluation was not connected to the real world
They were so not there to get an offer.
Well they didn't take one and are still not launched 4 years later....a business idea that is burning money with no revenue - just looking for more suckers to fund their lives.
If you’re that concerned about getting every last bit of plaque off your teeth, just buy some disclosing solution/tablets. This is nonsense and impractical
But they're drugs.
@@TheManInBlueFlames This isn’t a solution
Junk. Deborah annihilated the idea. If someone wanted to check the plaque on their teeth they could buy those tablets for 2 pounds.
I like the product idea but the cost is too much