The State of Affiliate Marketing roundtable with eMarketer

In this video, industry experts discuss the role of affiliate marketing in their businesses, sharing insights on various strategies like influencer partnerships, content creation, and leveraging email and SMS channels. They explore the impact of affiliate marketing on customer acquisition, the challenges of tracking and compliance, and the evolving consumer behavior that influences their affiliate tactics. The conversation also touches on how they expect affiliate marketing to grow in the coming year, despite potential economic downturns, emphasizing its importance in full-funnel marketing approaches.
Klarna's affiliate business in North America has accelerated in the past two years with a substantial addition of new advertisers and customers.
Elemis, a British skincare brand, uses affiliate marketing throughout the customer journey, from awareness to loyalty and post-purchase, especially as the U.S. market is a growing opportunity due to lower brand awareness.
PayPal leverages affiliate marketing for customer acquisition, focusing on introducing new consumers to their products and services, including leveraging co-marketing activities with merchant partners.