Is the Consolidation of the Funnel Allowing the Affiliate Channel to Take Centre Stage? | PDLDN24

Brand vs Performance? Is the Consolidation of the Funnel Allowing the Affiliate Channel to Take Centre Stage?
In this video, leaders from the fashion, luxury retail, and travel industries discuss the integration and balancing of affiliate strategies with the shifting digital and commercial environments. They explore the impact of recent policy updates on their industries and share insights on affiliate activities that inform multi-channel success. The discussion also covers how different brands are leveraging evolving solutions like buy now, pay later, and conversion optimization partners to adapt and thrive in 2024.
The evolving dynamics between brand and performance marketing amid economic volatility and digital shifts.
The significant role and integration of affiliate marketing strategies with other digital efforts to enhance multi-channel success.
The influence of technological advancements like API-first data-rich technologies, CLO, and buy now, pay later solutions on marketing.