The Partner Perspective Featuring Rakuten Rewards | Partnerize

The Partner Perspective Featuring Rakuten Rewards
In this video, Julie Van Allen discusses the upcoming holiday shopping season and the key consumer trends that will influence it. She explores how uncertainty, variability, and value-seeking behaviors are shaping consumer decisions amidst a politically and economically turbulent landscape. Julie emphasizes the importance of leveraging Rakuten’s data and strategies to help brands and retailers navigate these challenges, ensuring they can capture consumer attention and maximize opportunities during this critical period.
Retail sales have continued to grow despite various challenges, indicating that consumers are still spending, but their spending behavior is influenced by economic and political factors.
Political ads have made search and social media advertising expensive, prompting brands to potentially redirect their budgets to cashback incentives and media placements.
Rakuten's data suggests that consumers are prioritizing value over brand loyalty this holiday season, with 81% of shoppers planning to spend the same or less than last year.