Can James May reintroduce the 'sugar sandwich' to 2020?
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- เผยแพร่เมื่อ 6 ธ.ค. 2020
- What is the ultimate sugar sandwich? James May takes Lucy on an intrepid journey into the 1970s to see whether the sugar sandwich can find a place in today's society.
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James may might just be the most entertaining boring man ever on TV.
I sorry he's not acting black for you lol
It's because he's incredibly knowledgeable and passionate about things that may not be flashy, but are still of cultural interest and historical value
@@prince2139 eh?
@@prince2139 can you elaborate?
no i find jamie off mythbusters more boring
It seems like he’s holding people hostage to eat sugar sandwiches
It's not kidnapping if they gave consent
As one does.
take my advice: buttered white bread toast, sprinkle nestle powdered strawberry mix on it. This was actually a recipe that used to be on the canister for nestle quik. I can assure you it's 1,000,000,000x better than whatever crud James just made here
@@Lifesizemortal Nestle strawberry powder didn't exist in the 1970s.
Is he not?
I can imagine James May on his deathbed just muttering to his family “Lurpak spreadable butter invented in 1903”
lol
Lurpak spreadable butter invented in 1903 like comment and subscribe
Actually it's been invented in 1901 lol
@@TH3L3G3ND yeah lol
Dead 🤣🤣🤣
I would watch grass growing with James May. He makes everything so entertaining.
Simply because he's an old codger.
Right like WHO ELSE ACTUALLY DOES THIS?
My feelings exactly
Exactly!❤
Instead watch it with Jeremy Clarkson
I am convinced that the 20 century British cuisine is mostly (1.)Fish and Chips and (2.)Someone tries to put every single ingredient between two pieces of bread can call it a sandwich.
I mean as an american i do the second one except instead of every ingredient i just put every meat i have on the sandwich
@@scrithen2836 you know who else puts their meat in a sandwich?
@@muscleman6188People who also put meat on sandwiches
The existence of the bread sandwich pretty much proves your point. It’s just bread in between slices of bread but it’s still somehow a thing that exists
@@muscleman6188 subway
"That's rather nostalgic, that brings me back, like seeing a kid with mumps. Like, comment, subscribe."
Only James May could say that with a straight face and nobody bats an eye.
"butter and sugar don't go together" Buttercream.
Literally whipped cream also
is terrible
@@vincentphan1595 not really because it’s cream not butter. I mean yeah butter has milk and cream in it, but I wouldn’t say whipped cream is the same as butter and sugar
@@honkhonk8052 butter is basically over whipped cream but I get your point. Toilet paper and paper for writing are both deprived from the same material but I know which one I am not going to be wiping with lol.
Have you ever had to use Izal toilet roll? It was like wiping my backside with tracing paper when I was at school.
“Remember…. if this was 1940, this would be the best thing you’d ever had and it would be the best thing you could hope for for the next four years.”
Literally sobbing😂🤣
In the South of America during WWII, there was a treat known as “cheese toast” it was literally a slice of bread, slice of cheese, sprinkled with sugar and then toasted in the oven.
@@Christackleberry It's still a thing and not just in the south, my mother loves to make this lol.
sugar was rationed until the late 50s and not much fruit so could not make jam
It's true. It was as close to chocolate chip cookie dough as we'd ever had.
I just watch 15 minutes of James May making Sugar Sandwiches, and it's the most entertaining thing I've seen all week.
You sir need a life if this was entertaining 🤣
@@YourDadsBoyfriend pretty sure he's serious. Personally I think this is entertainment at its finest.
Welcome to lockdowns, window lickers!
@@YourDadsBoyfriend Didn't realize I had to like what you do... I'll do better next time.
This week on Poverty Sandwiches: James finds some poo, Lucy inhales white powder, and everyone gets diabetes
😂😂
"The beatius"
Bottom Gear vibes
Can hear jeremy's voice 😂
@@jayjay378378 "Tonight..."
i’m 18 but i used to eat these all the time when i was about 5, my family couldn’t really afford sweet treats so this was our substitute. this brought back so much nostalgia from my childhood wow
fr!!!!!! me too, im 19 and we were down broke its literally the "we got little debbie at home" lol
@@psythe2378 bruuu samee iam 17 and when we wouldnt have anything to eat we would eat these
I went so far and used cocoa powder.
James giving his film crew type 2 for entertainment for the whole world, I love it
What is it with James May? I can literally watch a video of him making a sandwich and not be bored! That is crazy.
Its the absurdity of the whole thing. And the blatant force feeding of an unwilling colleague. And the fact that after much experimentation he himself concluded they all taste nasty
He's Brilliant
Same here and i have no idea why 😂
Yeah I supposed to be studying for my finals season but I'm just watching him spreading butter " invented in 1903, like comment subscribe " on white bread and different types of sugar, idk why, I've not studied and my exams starts next week lol!
@@tt7762 literally same😂😂😂
Teacher: you dont seem so ready what did you do the past week?
Me: oh i did plenty but mainly watch james may spread butter invented in 1903 like comment and sub-
Teacher: okay thats enough
"Be careful not to inhale the powder, kids, just say no!" LOL James May never change.
Choose life
@@antonzub672 choose a job
hammoc i hav crac addiction im die
Can confirm, Lurpak spreadable butter became a thing in October 1901 (not 1903; like and subscribe) after several Danish dairy farmers decided to form a common brand and mark for butter to increase sales.
Meanwhile in Australia, instead of putting sugar on top of butter, they put rainbow sprinkles on it and call it fairy bread. It has become the quintessential Aussie thing to serve at Australian birthday parties. The Netherlands has something similar to fairy bread but instead of rainbow sprinkles, it's chocolate sprinkles and they have it for breakfast, called Hagelslag.
We Dutch also have some sort of variation on those rainbow sprinkles; blue/pink (boy or girl) and white hard sugar sprinkles with anise when celebrating a newborn
And i thought cinnamon toast was an unhealthy breakfast....
"The butter and the sugar don't go together" dear lord in heaven what did you just say.
i think he used salted butter which really doesn't combine well with sugar
@@timwitvliet8155 yeah now that you say that it is the blue package from lurpak which has salt, but I don't think it's as salty as ordinary salted butter since this is made for spreading but that's just a guess.
@@timwitvliet8155 sugar combines great with salt imo
@@doperat9630 no. Just no
@@DrKampfpudding You never had cookies or muffins? Those have salt in them.
James is killing clarkson and Hammond when it comes to non-grand tour content. Such a legend.
James is my favorite of them
He's done so many great programs/series last few years it is ridicilous.
Clarkson has been around far longer. He has actually done some great documentaries on engineering, the Victoria Cross, war etc. Some of them can be found on TH-cam. I love the Hamster but his non TG/Grand Tour output has been the weakest.
He is prolific
@Nic Lazzari Hammond is an excellent tv presenter. I think James just likes to talk, and Jeremy just doesn't.
The random "like comment subscribe" parts just make me laugh, I am sorry
For a second I thought he had tourettes
Forgiven.
I... can’t... not, like comment and subscribe. Welp I’m mind controlled.
I remember being given sugar sandwiches as a kid. The Aussie variation still popular with kids is fairy bread, using hundreds and thousands, which is just coloured sugar.
Loved me some fairy bread as a kid.
This is actually still a thing here in the Philippines and is still brought as school lunches to this day, you can even buy sweetened margarine where you can actually feel the granules of sugar inside.
Same thing in denmark
we had sugar toast as a kid. it was just buttered white toast with sugar and cinnamon on top . i remember it being tasty, however we do need to re-evaluate in 2020 as well lol
I still eat this. An even better variant is a toasted bagel with cream cheese and cinnamon and sugar.
Cinnamon and sugar buttered toast is delicious.
That’s called cinnamon toast my dudes.
Oh yeah. Demerera sugar, butter and cinnamon powder mixed together and spread on toast is incredible
I just had one yesterday
I eat sugar sandwiches quite often
"I was briefly 8 years old then", that must mean he saw flashbacks to the medieval age then.
Said it as soon as I read it
Likely a vision of Christs crucifixion.
All black and white before they invented colour.
Butter and sugar sandwiches were also a thing in the US during the Great Depression, as well as ketchup sandwiches, onion sandwiches, and even carrot and salted peanut sandwiches. Another thing that became popular in the US during that era was the red velvet cake which spread to kitchens across the nation thanks to Adams Extract selling red food coloring and other extracts with tear-off recipe cards and point-of-sale posters. When foods were rationed during WWII, beet juice was used to enhance the cake's color.
Had butter and sugar whitebread sandwiches in soviet union in the 80s.
Jeez those foods sure are depressing
When I was a kid I had sandwiches similar to this.
It was pork lard and sugar. I know that my father also had those when he was a kid. Interestingly they were made for us by the same woman :)
no one:
James: "invented in 1903 like, comment, subscribe"
You don't need the no one
@@ayyypizzarolls2331 yeah but it's fine
I usually say I’m sorry I cannot do that. It’s hardwork to like,comment and subscribe.
1903? Which period was that? Before the snacks? Or what..
Take shot everytime James says "like, comment, subscribe" or "lurpak spreadable butter made in 1903"
Like the amount of times he said cheeeese tooo many...... or maybe the amount he said Lucy brown
I think if his butter was _made_ in 1903 it would be a bit off by now
@@mcewb726 Lurpak spreadable butter was invented in 1901.
I'd rather die. Oh wait
@@jackbrown6859 That's the joke -.-
We used to eat this in Poland back in early 2000s, great childhood memories
I think whole eastern block ate it in early 2000s. We surely did in Serbia and Montenegro, and I have fond memories of it.
I used to eat it in the Netherlands in the early 2000s. But I'm from a small and rather isolated village.
What a flash back, we used to make those when I was a kid here in Minnesota, thanks for this.
Mad props to James for trying his hardest to sell that British food is decent
:(
I've never understood this stereotype... Lived most my life in Devon England and absolutely adore Cafe brunch food, the full English is amazing, Sunday roast dinner... I could go on and on.
@@itadapeeza8559 devon 💪💪
@@itadapeeza8559 Most American food is British food, or German food - they just don't realise it...
if this is British food, no wonder there's so much depression.🤮
"Can we get doughnuts ?"
"We have doughnuts at home."
The doughnuts at home:
here is a recipe, i just thought by looking at your comments,. stack bread slices, put jam between them, make a hole in the stack of jam filling bread . & cut the stack of jam filling bread in circle shape. there you go doughnuts at home. nice right?
The only time this format of comment has made me chuckle.
@@hardfugoo1 yeah i know its overused but this is the only time i'll ever use it because its what i used for substitute doughnuts
Well done.
Ha! Know that feeling!
I remember this treat in the 1970s. We had friends in the neighborhood that were from England and they introduced this snack to us. It's kind of a weird combination but I still crave it some times to this day which led me to this video.
I can't believe i watch this and actually enjoying every act of how the sandwich make and words James May said till end
Lucy: Too much sugar
James: Are you crazy? Imagine saying that in the 70s. There was no such thing as too much sugar.
James 2 seconds later after tasting: Too much sugar
1940, not the 70s
He never said it has too much sugar. He said it's too posh. That means it's too "fancy". Aristrocratic.
S U G A R
he was 8 years old again for a whole 5 minutes!
“It reassured me, like seeing a child with mumps” 😂
What does mumps mean in American English?
@@badsenseofhumor Mumps is a disease that affects your salivary glands. We also use the word here in America lol
That's not even the first time he's compared something to seeing a child with mumps.
@@IncredibleMD that's why he said " as I've said before" done it on james may the reassembler when he heard the bell of an Bakelite* telephone
When?
As a Mexican American, we used to do this ALL the time as kids with a toasted flour tortilla, butter, and sugar, then rolled. Love it
My grandma used to do me this when I was a kid and I absolutely loved it.
And we are Egyptian, maybe the British introduced them to us but I never seen anybody talking about those sandwiches maybe they weren't as popular.
5:58 the way he just said “ok” like he was a disappointed father😂😂🤣
Maybe Lucy doesnt like any of the sandwiches because they arent cut diagonally
@Ross Bourne so you missed where May says if she asked for diagonally she'd be denied...
@Ross Bourne James May doesn’t allow diagonal sandwiches in his bunker!
She’s intolerable lol
Have you heard of the apostrophe?
It's about the area and circumblabla ratio. With a diagonal that's minimal. That's the hard way to say, you don't really need a big mouth to eat a diagonal sandwich fast. Understood?
Liked all ready Subscribed and here is my Coment....I really Really Remember these Sarneys ....Happy Days 🙂
I'm 23 and from Canada, and my mom used to make this exact sandwich, just toasted, to me and my siblings when we were sick. It was nice to have something sweet when we were ill.
Credit to James for making a 15 minute video about sugar sandwiches and making it entertaining enough to watch all the way through
I love how James thinks he's serving Embassy quality sandwiches to the crew.
Because he IS!
Its all part of the act
You sound like one of those people under a certain age. These were amazing, as was honey and banana sandwiches or basically if it can go between 2 slices of bread it’s going to be a sandwich.
@@kerneldave I'm 21 and I still remember the days. One that has stuck around in the UK though is sandwiches using crisps.
I don't know why I love this show and keeping watching it all the time I can 😅
I could genuinely watch and listen to James May talk about anything.
Old people: Kids these days eat so unhealthily!
Also old people:
it was healthy back then! the adverts said so!
Yeah but back in the 40,s that's the whole sugar they got for a month. Kids get 4 times that daily.
Yep sitting there with lead paint and asbestos everywhere, watching all the cigarette ads while eating your sugar sandwich. A least there was no pedos... oh wait. 🤔
@but ton Becoming widely used in homes and available are totally different things. And never associate wealth with healthy eat ;)
as they said back in the day, a spoon full of sugar makes the medicine go down
A few people watch this coz they like food. We all just like James
And hate Lucy brown haha. Which ruins it.
No one who likes food likes watching James May around food.
You got that right!😂👍
As an 80s kid in Australia we had “Fairy Bread”. Coloured sugar sprinkles on a buttered open sandwich.
As a Mexican American born in the early 80's, we used to do peanut butter on tortillas with sugar sprinkled on then folded over. I know she said it was a treat when she was a child, so that tracks with the 70's.
2:30 James May's entire childhood was brief, he has been 50 years old since he turned 13
“it reassured me… like seeing a kid with mumps”
James May - 1913
James: Calls Americans weird for liking PB&Js.
Also James:
Brown sugar on rolls was my grandfathers favorite thing. It was a real treat when he made one for me on a Sunday morning.
I haven't had one in about 25 years, but I want one now. - And I don't care what James May will think of it.
Mind you, this is the same man who beat Gordon Ramsey on his own show, his knowledge is priceless
Mind you Gordon Ramsay's also from England where the food is terrible
@@FrancisR420 Gordon Ramsay is not from England... He's scottish...
@@FrancisR420
no, american food is
@@BeansAndWeens Agree, a lot of American food is either too much salt, too much cheese, too much sugar, too much oil or too much of all those at the same time haha
@@Phantom_Aspekt
you forgot ranch dressing, or the fact that they just cram it onto a plate
Won’t eat cheese, won’t drink wine, but cat food pies and diabetes sandwiches are fine. Lucy “the Enigma” Brown
She didn't like the cat food pies or sandwiches either though.
@@Rokudaimedono but she ate them which knowing what is in them is what is perhaps the most perplexing part
Lucy I don't like it Brown... is she trying to be Andy from Little Britain?? :(
Why did i read it as cat poo
Liked commented and subscribed, love you James May
When he finished the first sandwich, I didnt expect the video to go up to 15 minutes. Time flies when you talk about Lurpak.
There’s dry humour
Then there’s British dry humour
Then there’s James May dry humour...
That is also simultaneously funny, somehow...
Ben Shapiro yeah
so, British humour but freeze dried and given to James May?
Almost as dry as the sandwiches
James May humour is as dry as the Sahara.
Amazon be like: Let´s give this man a cooking show
and get someone else to do the cooking lol
I used to work at tescos and alot of low income colleague of mine used to just have buttered bread with sugar sprinkled on and its filling. My mum used to pack me some for school lunch when I was younger too.
It's better toasted, this is one of those things that people eat because they're poor.
That or melt the butter
too poor to afford a peanut butter and honey sandwich thats a million times tastier?
Nah, when I was lazy I did that.
@@Lifesizemortal Youd be surprised.
@@Lifesizemortal Ah that was my luxury back when I was a kid and we were poor. Saltine crackers and toast were staples and a peanut butter honey sandwich was the greatest treat imaginable
My predictions for the episodes until the end of time:
James: have you heard of 'x'
Lucy: no
James: would you like some?
Lucy: no
James: do you like it?
Lucy: no (what a surprise)
James: like, comment, subscribe.
hehe. still baffles me why someone with one of the most boring palettes in the world would work on a food channel 😂
@@fyshfysh Therein lies the challenge. Try to please the un-pleasable!
That's the most accurate representation of FoodTribe ever, except of course, when Rachael cooks and James eats or the other way around
Lurpak spreadable butter, invented in 1903. Like, comment, and subscribe
It usually annoys me but it's fair enough with this one
"I was briefly 8 years old then" Mr. May was 8 years old for a day or so...
Was literally thinking the same 😂😂
I was 8 years old for a whole year right before I turned 9.
I haven't been 8 years old for about 21 years XD
You realise that's not what he meant don't you...
He said he briefly felt 8 years old again for the split second when he cut into the bread lol
@@Adam-nb6im yes mate, I just took the sentence out of its context to make an absurd joke :)
I actually enjoy the occasional sugar sandwich. I use Warburton's medium or Roberts bakery bread, President butter and a nice teaspoon or two of sugar, depends on my mood, but usually 2 does the trick. Makes for the perfect sugar Sandwich. I occasionally throw some cinnamon into the mix if I'm feeling the autumn or festive vibes.
I remember my mother making a version of this in the USA, (Connecticut) in the 1950-60s. She mixed the sugar into sofened butter and spread it on bread. No spilling that way. We also had shredded cabbage sprinkled with fresh lemon juice and...sugar.
James May's take on "like, comment and subscribe" is so unique it genuinely convinced me to do so
“They go together in a cake”.
Undeniable
Next up, raw egg and sugar sandwiches. They go together in a cake! LOL!
@@FoolOfATuque Raw egg yolk whisked with sugar is an old school treat in Denmark (Æggesnaps), so not that far of, just need the bread :D
@@tehniobium egg yolk and sugar doesn’t sound too bad. LOL!
Until you realise some folk called it a horses sneeze!, (see Sorry! TV show for reference)
Badger: Is there at least butter in a sugar sandwich?
Grouse: No, butter implies money.
I liked eating sugar cubes when I was like 4. Didn't think a grown adult/teen in the 70's would like it sprinkled in a sandwich of all places, while in the 90's we were fed with frosted flakes every morning. Now I think I know why.
Me: “I prefer a jelly sandwich”
James: “Isn’t that just a sugar sandwich with extra steps?”
You are right,May should visit South Asia. Sugar,jam and jelly toasts are staple breakfast for many.
A tad too sweet!
Sure but it won't dry the mouth lol! All that extra moisture.
What like raw cubes of jelly or actual jelly? Both sounds rank. Definitely prefer my jelly with ice cream.
@@lukes7479 he's probably American and means jam
Notice how with every bite he takes he starts talking a little faster
The secret to James May's energy is sugar sandwiches
@@flowerhobi1673 pretty sure Jeremy switched the sugar with coke everytime in the Studio
@@exudeku what if he switched it with like pepsi or sumtin?
Tsssssss
Homerun! Doubleguns sockcuckas!
2:10 "Bread was never meant to be triangular" - Irish Legend
This makes me feel a lot better about the times when I have put sugar on bread and eaten it
I like how James used to begrudgingly say "like, comment, subscribe" and now he says it at the end of every sentence.
"Spreadable butter invented in 1903 I think"
before 1903, they had solid blocks of butter
@@inspire.610 You had to heat it into a plastic state and forge it onto the bread.
@@Seadg with of course, a forging hammer
How could he forget that he said 1901, the actual correct answer, in his first few videos?
Not just any spreadable butter, its the lurpak spreadable butter
as a kid here in the US, MANY years ago, I was introduced to butter/brown sugar sandwiches, but it was on toast.
I still like them occasionally
I also had peanut butter white sugar sandwiches on toast which were awesome.
I love how he randomly says "like comment subscribe"
James read the Lurpak lid, it literally states “Lurpak estd. 1901” on it
That is the whole irony of it. They did a flashback a while ago where he looked at it but still said, invented in 1903. Now it has become a running joke.
Almost as if they do it on purpose to encourage many comments, which in turn helps with the TH-cam algorithms
@@ryanhoffmann9341 just like the "like, comment, subscribe"
Maybe the spreadable version was invented in 1903?
@@jameshounslow7013 ;)
As an American of Norwegian heritage, we always had lefsa with butter and sugar on holidays like thanksgiving Christmas and Easter. I can’t imagine sugar sandwiches would be much different.
My mom used to toast bread, spread butter or margarine on it, and sprinkle sugar on it. Used to eat it as a child and still do when I have no idea what to eat. It’s delicious!
“Hospital bread” and “Disappointment corner” 😅
I thought he said hospital bread then I read the bread packaging and saw hovis so then I convinced myself that I misheard him until I saw your comment
Is hospital bread a thing?
@@abomb2371 it’s a joke he’s saying it’s hospital issue bread as in its standard quality cheap stuff like you’d find at hospital
This may be the greatest thing I have accidentally found on TH-cam.
I'm 29 and I used have bread, butter and sugar in the 90’s as a kid. Not quite I sandwich but the same concept. I don't know what it was about that combination but it was just satisfying.
I liked, I'm commenting, and I've subscribed.
reminds me of the australian "Fairy Bread" which is just hundreds and thousands on buttered bread
In America we call those Jimmies or Sprinkles :3
Literally came here to say this, Australians have been doing this for decades.
Isn’t it hundred and thousand on toast? Anybody Australian can tell me if I am wrong.
@@Real_Xwisdom No, it's fairy *bread*, not fairy *toast*.
Bread, butter, sprinkles. No toastng required. I have had cinnamon toast before but I don't think that's an Australian thing.
@@joshwilliams8863 not opposed to trying fairy toast though....
My wife didn’t believe that we used to have sugar sarnies when we were kids, she’s going to have to watch this now!
Only after watching this all my childhood memories of sugar sandwiches has come back! It was definitely a thing back then. 👍
My dad makes these for himself occasionally. I was horrified the first time I saw him make it at my grandma's house and was convinced he just made it up then and there. That's what you get for growing up in Hong Kong during the 60's.
I got those as a kid as well 🤤🤤
I still make one every now and then! Delicious! 🤩
I've liked, commented and subscribed.
James: are there sugar weevils?
I think they’re called ants 😂
We need an episode of Lucy Brown preparing her usual diet and some old dudes ragging on it because of litteraly no flavor.
The gamon in monster?
@@GwilsonDrums I don't know if we're supposed to talk about that😂 also no one else tried it on video
she said that she only eats takeout food... What a spoiled brat
@@Control156 Alright mate no need for that
@@TheTrooper115 for most people, its not financially feasible to live off takeaways every day and it certainly isnt healthy.
When I was young my dad used to make me buttered toast in the morning and I always took a splenda pack or two and poured it in the toast and it makes it 10x better
I have had something similar here in the US "Christmas toast" just toast with any butter and colored suger sprinkles
I’m at the part where he’s putting whole sugar cubes in a sandwich..
Does Lucy Brown have a wardrobe full of army green shirts and one fave baseball cap.
it's pretty adorable
I think it's her Official Outfit by now actually.
Yes. And yes.
It's Lucy "Convenience" Brown. :P
She's James May's long lost daughter. She's picked up his fashion sense.
I'm Canadian and 64 years old and we ate brown sugar sandwiches. Buttered white bread of course. Fried SPAM (Canadian brands), fried bologna sliced thin and to help prevent the curling as it cooked a notch was made in 3-4 places around the slice. Macaroni, cheese and stewed tomatoes. Mmmmmm
My beloved grandma usually give me a sugar sandwich in the afternoon, when I was a kid, here in Italy. Now, 20 years later, sometimes i prepare one for myself, thinking to the old times. I love you grandma, i miss you every day!
"one side only for resons of economy" - James May 2020
Mate I grew up broke, a sugar sandwich and my set of miniature soldiers was all I needed to be happy as a kid
same here me an my brothers were still eating this well into the late 90s lol
Pretty much all I need to be happy now. Then again, still broke.
My grandmother was a fan of white bread spreaded with thick butter (altho' not quite if it was Lurpak), and sugar sprinkled all over the butter. I think she liked with just one bread - unlike a sandwich where you put another on the top. It tastes better that way as you can feel the creamy butter on the top of your lips and mouth.
very nice looks absolutely delectable 👍
9:50 James very tactfully describes Americans without saying our nationality.