I think "keeping up with the Joneses" has always been a thing but you're right social media has definitely put that mentality on steroids. I also think bc of the way that the economy is and the housing market it has led to a hyperfocus on wealth, acquiring it, hoarding it, living lavishly with it. There is no such thing as being just content with where we are. Personally, a few years back I had to make a decision to pick my vice and stick to it; whether it is eating out, going to concerts, buying new clothes or travelling and I think that's how people were before. Some people cars were their thing for others it would be food or having really nice hair. Now social media encourages to have it all which is very expensive to maintain As the market becomes more and more unforgiving , there are less social safety nets to fall back (thank you Tories) and corporations are taking shortcuts with the quality of their services we are forced to work smart AND hard. It's really sad, before you could become a teacher earn a good salary, secure a house and be content with your life. Now it's "work in tech" , "build a side hustle" or "monetise your hobby" This doesn't encourage contentment. There are also other points that i'm thinking of especially from a community as aspect which contributes to this but I'll stop rambling lol
Ugh keep rambling!! Y'all are so smart 😭 You're so right, nobody has just one vice anymore. We just want it all. No joke sometimes I look out my window and see my neighbours just sitting outside their house all day and I think 'damn if only I was more content my life would be a lot easier' haha but nope! Here I am hustling and grinding 😂
I love how you inferred the slavery origins of wealth. Living in the US, the vast majority of people would rather ignore that a certain populous of people got a 200-250 year head start in the game of wealth and that those morals still affect their descendants alive today.
True only for US and Caribbean people. People also forget who sold slaves to the British and group all black people together. Africans have no excuse and seem to jump onto white people as if they didn't contribute to slavery. Its called the slave trade for a reason
When you said that people feel the need to comment stuff like "this video just called me broke in 60 different ways" it reminded me of how people react to people who they think are pretty online. I always see comments like "I'm not going to eat for the rest of the day" or even "I love your confidence. You're so brave for posting this. I'm so happy to see people with my body type on social media because I thought I was ugly and fat but not that I see you, I realise I'm not ugly" (which is low-key a back handed compliment 😂) on people's posts and I find it odd. Like it's not necessary to comment that and it's indirectly putting the blame on others (strangers!) about your self-image issues.
This 'How to Dress Like Old Money' trend that's happening is pretty weird - Who exactly are you trying to impress/kid? If you like the style just do Preppy or copy Ralph Lauren or something, but I dunno what the movement's all about and it reminds me of 'How to dress like a HAI VALEW WuMAN' 'How to attract a HAI VALEW MAYNE' thing (then you see examples of 'high value' and the high value men they mean...yea... Social media trends keep me amused!
Spot on with the jealousy. Jealousy is running rampant out here and so many don't want to admit when they are jealous. But all you can do is water your own grass and let it flourish
Like you said, having money has never fully been about deserving even though people really cling to meritocratic beliefs and shut down any critique of capitalism with the "you're just jealous" card. That's what makes it interesting to me: unfair money should be pointed out from time to time where injustice is clear and sickening to watch. But not all easy money is immoral and not all rich people got money easily, so it's better to sit back and accept and enjoy our own limited means as often as possible. Lifestyle creep is a real thing, when you get richer a new normal installs itself so really we can be happy with "average" if we just let ourselves
12:20 I saw a TikTok where a girl was getting lambasted for wearing an "elaborate" get-up to what I believe was an Arab wedding. Commenters were saying she's attention seeking and would be taking attention away from the bride etc. Then an Arab women dueted the video and talked about how in Arab culture, you're expected to dress to the nines, to the 10s even! Another commenter wrote "It’s literally a sign of respect to come decked out and look like you put in a lot of effort".
I think the root is coveting - yearning to possess. A desire for nice things is just a desire and can be healthy but when we start assuming what we have and the life we can create for ourselves will never be good enough, we easily become bitter and disrespectful. We need to check our standards and chase contentment more. Who is the benchmark and why, we need to have more honest conversations with ourselves and not hold our value around perception of wealth.
Great topic. I’m guilty of seeing documentaries about other people’s fortune (no series). I think it stems from the fact that I come from lower middle class and I’ve always found it fascinating that there are generations of persons that never had to struggle to make ends meet. They can just fully develop their potential and live the dolce vita 24/7 and I wonder how that could have had an impact on me personally, if I had been this lucky. But here I am broke as hell, no matter what I do and Inflation is not helping.
I'm so over people concerned about someone else's finances. People that have their finances in order aren't online being upset about how strangers spend their money!
I was just thinking about this! This on again off again wave was so interesting to watch especially growing up. Even when you mentioned the pool, those little details matter plus social media has definitely given us a literal mini movie of people's lives.
ADELLA PLEASE READ!!!! I think jealousy and envy are very normal and common emotions, the issue isnt about the emotion but moreso how you act with that emotion. I think it is every natural to compare yourself to someone, but how you now deal with that comparison is telling of the indiviual themselves. For instance, a person can have what you want, and you may feel jealous- but that doesn't mean you want to take it away from the other person- instead that may fuel the person to want to work harder. On the flip side, often times when people are jealous of others and that causes them to dislike them, I think a part of that stems from the feeling of being less than. People on the other side of comparison (although they will never openly admit it) often feel although they are better than others- and I think that also contributes to the feeling of disdian that jealously brings. In my opinion, I find that those who arent relatable try to be relatable - by downplaying their wealth (some may consider that as being humble), and those who are relatable often try not to be relatable. Apologies for the long-winded response, please do let me know what you think!! My sincere condolences on the passing of your father x
You may not have meant it this way, but I felt the comment about working harder had a hint of pull yourself up by your bootstraps. Comparison can be motivating. I’m a very competitive person, although that stems from my perfectionism and doesn’t always manifest in healthy ways (meaning I tend towards workaholism). I have my challenges, but I’m aware of my privileges, too. I know that not everyone is as lucky to have had the safety net I had when I left an abusive marriage. Going back to school, working, and trying not to shortchange my kids was really hard, so I’d never act like hard work is all it takes. We need to be mindful that there are many reasons it might be hard for someone to improve their financial situation, such as a mental health condition or a special needs child. Getting through the day might be a victory for someone, and if they’re in the US, we don’t have a great social safety net.
👍🏽👏🏾🫶🏾✌🏾 The grass isn't always greener on the other side. Some ppl have more money only bc they save well. Rich ppl can spend badly and end up poor. Plus, ppl have different perceptions of poor and rich. So, being jealous and envious of others is foolish. ✌🏾
The good ole “2 things can be true at once” strikes again 😂 1) we are too obsessed with each other’s bank accounts - & when I say “we” I mostly mean those who have the luxury to have a decent amount of $ in our bank accounts; 2) it’s ABSOLUTELY fair for those who are living on the brink of poverty to be mad that there are others who have more wealth than whole countries combined, given that the myth of capitalism is meritocracy (everyone has an equal chance to earn a livable wage). Economic data, history and systemic imperialism/racism proves this over and over again. The argument about watching other people’s pockets is one for the “middle class”, if it’s to be had at all. BUT THE MOST IMPORTANT argument is why are there so many with so little when others have arguably way too much…
Great content, boo!! 🫶🏽 and yes I agree! Capitalism has its advantages (the opportunity to have ur own business, make $, etc.) and disadvantages (exploitation, individualism, etc) the system has a way of making us want to spend $$ , obsess over it, and work yourself to death for it. We want so many things based on what other people have. We make assumptions about people’s lives and try and align ourselves with them but our lives are NOT the same.
Context is so important. Without context we cannot judge accurately. Followers think that they know someone's life meanwhile public figures/influences show us what they want us to see. In conclusion, let God be the judge lol.
Re your theory: inequality has also ran rampant in the world parallel to the growth of wealth hoarding by a few in the world. This causes people to be curious and indignant (jealous, confused, envious) of the wealth and income individuals may have accrued above them. This happens both in social interactions between people who may not have as much of a difference in wealth but also in places on social media when people are visible with their wealth, visible even if its "quiet luxury". Some luxury may be "quiet" but its certainly not invisible to the lower class masses, especially not anymore with social media. The obsession with other peoples money is a complicated conversation because I would argue that for many, the obsession is a mix of curiosity, covetousness (e.g. they want that wealth for themselves too), and indignation (that others are hoarding wealth while many are in varying degrees of suffering). Couching things in "decorum" may send a signal to some that it is shameful to be curious about other people's wealth. But with the state of the world, re: the greed and exploitation you mentioned in the video, I would argue that individuals *should* question where people's money come from, especially if that person's wealth is evident in some way. It should be done respectfully (e.g. in the right place and time), but it is okay to ask and be curious aloud.
Its jealousy and envy. A lot of people around were mad when I was able to buy an investment property at 25. Some people even accused me of selling drugs in my comment section. 2 years later its all paid off at 27 and I still haven't been arrested yet. Funny that!😂
This is definitely a conversation that needs to be had especially in the US. I am all for the recognition of the greedy-ness of capitalism but it is definitely a system that works as far as social mobility. I think social media has blurred the lines between what realistic and what’s not. I also think the government here in the US has lost sight of the role of government and that has also made people angry in regard to how money is spent. I think that’s really where the call for wealth redistribution comes in.
People weren't mad at all the other fashion trends but all of a sudden people are mad at this one and the people talking about character these things are showing up there's .
I think old money rich people are also showing off on sociap media as much. There's a rise in many "influencers" whose brand is thriving on the backs of their old money and they have all the luxury not to work however, influencing gives them an easy "job". In our generation, old money beneficiaries could include children of 80s movie stars, politicians, rich kids of Beverly hills etc etc. All these groups are showing off on social media. Maybe not so much the material stuff but their luxury way of living
I feel existential dread being subjected to displays of wealth be it online or in my own extended family. Its inaccessible to me and the gap between the 1% and the bottom 90% is insane. My rich uncle won't even support his own mother. Rich people aren't changing the world in ways that benefit it either. It's just hoarding wealth. I wish I could have such a healthy perspective of it. But my landlord is impacting me incredibly negatively. There are real world consequences :(
Because a lot of people got their wealth through devious and corrupt ways. Yet people still tell you that you will reap your rewards in heaven when so many reap theirs now
I also think many of us are obsessed with humbling people or taking them down a peg, leveling the playing field, so to speak (tall poppy syndrome-ish). So when you're asking what someone does for a living, yes, sometimes you're just genuinely curious and perhaps untactful. But in other instances, you're more interested in seeing if their source of wealth lives up to whatever standard you've set. Are they perpetuating capitalism? Leveraging fast fashion and child slavery? Benefitting from generational wealth? "Out of touch"? Or are they simply a vehicle for you to unleash discontentment you have with your own life?
I try not to focus on the everyday person or social media spending, and turn the focus to the people who are actually draining resources from the Earth at the expense of everyone else i.e. all those wealthy people who overuse water by MILLIONS of gallons per year and just pay a fine, and the folks who have larger carbon footprints than India just because of jet fuel expenditure from their private jet. It is not aspirational to me anymore to have more, more, more... it's disturbing. But that is also a privilege for me, because I am an only child to successful people with an upper middle class life for most of my childhood, and they are supporting me while I am in between jobs. If wealth was appropriately distributed, most if not all people on Earth would live a comfortable life like mine, because it's all being hoarded by imo the worst people. You have to be happy to exploit to be a rich person, either nouveau or old money. Old money exploited enslaved people, indigenous people, and lower class immigrants. Nouveau riche exploit marginalized people, almost all of whom are descendants of those who were exploited by the old money wealthy families. Vile behavior.
I think "keeping up with the Joneses" has always been a thing but you're right social media has definitely put that mentality on steroids. I also think bc of the way that the economy is and the housing market it has led to a hyperfocus on wealth, acquiring it, hoarding it, living lavishly with it. There is no such thing as being just content with where we are.
Personally, a few years back I had to make a decision to pick my vice and stick to it; whether it is eating out, going to concerts, buying new clothes or travelling and I think that's how people were before. Some people cars were their thing for others it would be food or having really nice hair. Now social media encourages to have it all which is very expensive to maintain
As the market becomes more and more unforgiving , there are less social safety nets to fall back (thank you Tories) and corporations are taking shortcuts with the quality of their services we are forced to work smart AND hard. It's really sad, before you could become a teacher earn a good salary, secure a house and be content with your life. Now it's "work in tech" , "build a side hustle" or "monetise your hobby" This doesn't encourage contentment.
There are also other points that i'm thinking of especially from a community as aspect which contributes to this but I'll stop rambling lol
Ugh keep rambling!! Y'all are so smart 😭 You're so right, nobody has just one vice anymore. We just want it all. No joke sometimes I look out my window and see my neighbours just sitting outside their house all day and I think 'damn if only I was more content my life would be a lot easier' haha but nope! Here I am hustling and grinding 😂
Exactly! We need to stop trying to “have it all” and be content with one or two vices.
I definitely think that jealousy is the root of all evil in this world. People tend to compare themselves to others and end up going in a down spiral.
I agree but I call it insecurity instead, which is the mother of jealousy and every thing else evil
Everyone has felt hints jealousy here and there it’s insecurity that has long lasting personality changes as bud those people die ALONE 😂
I love how you inferred the slavery origins of wealth. Living in the US, the vast majority of people would rather ignore that a certain populous of people got a 200-250 year head start in the game of wealth and that those morals still affect their descendants alive today.
Literal head start ☹️
True only for US and Caribbean people. People also forget who sold slaves to the British and group all black people together. Africans have no excuse and seem to jump onto white people as if they didn't contribute to slavery. Its called the slave trade for a reason
When you said that people feel the need to comment stuff like "this video just called me broke in 60 different ways" it reminded me of how people react to people who they think are pretty online. I always see comments like "I'm not going to eat for the rest of the day" or even "I love your confidence. You're so brave for posting this. I'm so happy to see people with my body type on social media because I thought I was ugly and fat but not that I see you, I realise I'm not ugly" (which is low-key a back handed compliment 😂) on people's posts and I find it odd. Like it's not necessary to comment that and it's indirectly putting the blame on others (strangers!) about your self-image issues.
This 'How to Dress Like Old Money' trend that's happening is pretty weird - Who exactly are you trying to impress/kid? If you like the style just do Preppy or copy Ralph Lauren or something, but I dunno what the movement's all about and it reminds me of 'How to dress like a HAI VALEW WuMAN' 'How to attract a HAI VALEW MAYNE' thing (then you see examples of 'high value' and the high value men they mean...yea... Social media trends keep me amused!
Not HAI VALEW WuMAN 😂😂😂😂😭😭😭 Saying it like this from now on
😅😅😅😅
😂🤣
Spot on with the jealousy. Jealousy is running rampant out here and so many don't want to admit when they are jealous. But all you can do is water your own grass and let it flourish
Like you said, having money has never fully been about deserving even though people really cling to meritocratic beliefs and shut down any critique of capitalism with the "you're just jealous" card. That's what makes it interesting to me: unfair money should be pointed out from time to time where injustice is clear and sickening to watch. But not all easy money is immoral and not all rich people got money easily, so it's better to sit back and accept and enjoy our own limited means as often as possible. Lifestyle creep is a real thing, when you get richer a new normal installs itself so really we can be happy with "average" if we just let ourselves
12:20 I saw a TikTok where a girl was getting lambasted for wearing an "elaborate" get-up to what I believe was an Arab wedding. Commenters were saying she's attention seeking and would be taking attention away from the bride etc. Then an Arab women dueted the video and talked about how in Arab culture, you're expected to dress to the nines, to the 10s even! Another commenter wrote "It’s literally a sign of respect to come decked out and look like you put in a lot of effort".
I think the root is coveting - yearning to possess. A desire for nice things is just a desire and can be healthy but when we start assuming what we have and the life we can create for ourselves will never be good enough, we easily become bitter and disrespectful. We need to check our standards and chase contentment more. Who is the benchmark and why, we need to have more honest conversations with ourselves and not hold our value around perception of wealth.
Yes to all of this! And to be honest, even if we aren't being bitter/disrespectful, it's always good practice to check the root of our desires xx
Great topic. I’m guilty of seeing documentaries about other people’s fortune (no series). I think it stems from the fact that I come from lower middle class and I’ve always found it fascinating that there are generations of persons that never had to struggle to make ends meet. They can just fully develop their potential and live the dolce vita 24/7 and I wonder how that could have had an impact on me personally, if I had been this lucky. But here I am broke as hell, no matter what I do and Inflation is not helping.
I'm also so fascinated by those sorts of shows! I think it comes from the same place too. I hope your circumstances get better 🤎
I'm so over people concerned about someone else's finances. People that have their finances in order aren't online being upset about how strangers spend their money!
I was just thinking about this! This on again off again wave was so interesting to watch especially growing up. Even when you mentioned the pool, those little details matter plus social media has definitely given us a literal mini movie of people's lives.
So so interesting right??
ADELLA PLEASE READ!!!!
I think jealousy and envy are very normal and common emotions, the issue isnt about the emotion but moreso how you act with that emotion. I think it is every natural to compare yourself to someone, but how you now deal with that comparison is telling of the indiviual themselves. For instance, a person can have what you want, and you may feel jealous- but that doesn't mean you want to take it away from the other person- instead that may fuel the person to want to work harder.
On the flip side, often times when people are jealous of others and that causes them to dislike them, I think a part of that stems from the feeling of being less than. People on the other side of comparison (although they will never openly admit it) often feel although they are better than others- and I think that also contributes to the feeling of disdian that jealously brings.
In my opinion, I find that those who arent relatable try to be relatable - by downplaying their wealth (some may consider that as being humble), and those who are relatable often try not to be relatable.
Apologies for the long-winded response, please do let me know what you think!!
My sincere condolences on the passing of your father x
Yep I agree with your points! And thanks for you condolences - it was a very long time ago (not sure if that was clear from my wording lol) xx
You may not have meant it this way, but I felt the comment about working harder had a hint of pull yourself up by your bootstraps. Comparison can be motivating. I’m a very competitive person, although that stems from my perfectionism and doesn’t always manifest in healthy ways (meaning I tend towards workaholism). I have my challenges, but I’m aware of my privileges, too. I know that not everyone is as lucky to have had the safety net I had when I left an abusive marriage. Going back to school, working, and trying not to shortchange my kids was really hard, so I’d never act like hard work is all it takes. We need to be mindful that there are many reasons it might be hard for someone to improve their financial situation, such as a mental health condition or a special needs child. Getting through the day might be a victory for someone, and if they’re in the US, we don’t have a great social safety net.
Obsession with others wealth is the new craz.. it's disgusting
I think the same thing. People are too caught up in what other people have. Its sad in my opinion.
Very sad
Love your videos! You address these topics so well. Looking forward to the next video ❤
Thank you so much!!
Adella, you're on it! Loving the consistency love. And props to Keith on the edit
I’m so glad that you made this video. This is a sentiment I’ve been feeling as well. All of the old money and vids make me roll my eyes 🙄.
Glad you like the video!!
I totally agree, I've been seeing people hate so much, after the pandemic mostly
Completely agree with every point! Excellent video
Thank you!
Loved this vid! Road to 100k wooooo 🎉
👍🏽👏🏾🫶🏾✌🏾
The grass isn't always greener on the other side. Some ppl have more money only bc they save well. Rich ppl can spend badly and end up poor. Plus, ppl have different perceptions of poor and rich. So, being jealous and envious of others is foolish. ✌🏾
Exactly this!
also just wanted to say your skin is looking good, keep doing whatever you are doing.
WhAt Do y0u dO foR a LiVinggggGg? •`_´•
😂😂😂 Even the phrase 'for a living' is kinda wild when you think about it lol
The good ole “2 things can be true at once” strikes again 😂
1) we are too obsessed with each other’s bank accounts - & when I say “we” I mostly mean those who have the luxury to have a decent amount of $ in our bank accounts;
2) it’s ABSOLUTELY fair for those who are living on the brink of poverty to be mad that there are others who have more wealth than whole countries combined, given that the myth of capitalism is meritocracy (everyone has an equal chance to earn a livable wage). Economic data, history and systemic imperialism/racism proves this over and over again.
The argument about watching other people’s pockets is one for the “middle class”, if it’s to be had at all. BUT THE MOST IMPORTANT argument is why are there so many with so little when others have arguably way too much…
Yep this is true!
Great content, boo!! 🫶🏽 and yes I agree! Capitalism has its advantages (the opportunity to have ur own business, make $, etc.) and disadvantages (exploitation, individualism, etc) the system has a way of making us want to spend $$ , obsess over it, and work yourself to death for it. We want so many things based on what other people have. We make assumptions about people’s lives and try and align ourselves with them but our lives are NOT the same.
Exactly thisssssss
Context is so important. Without context we cannot judge accurately. Followers think that they know someone's life meanwhile public figures/influences show us what they want us to see. In conclusion, let God be the judge lol.
Re your theory: inequality has also ran rampant in the world parallel to the growth of wealth hoarding by a few in the world. This causes people to be curious and indignant (jealous, confused, envious) of the wealth and income individuals may have accrued above them. This happens both in social interactions between people who may not have as much of a difference in wealth but also in places on social media when people are visible with their wealth, visible even if its "quiet luxury".
Some luxury may be "quiet" but its certainly not invisible to the lower class masses, especially not anymore with social media.
The obsession with other peoples money is a complicated conversation because I would argue that for many, the obsession is a mix of curiosity, covetousness (e.g. they want that wealth for themselves too), and indignation (that others are hoarding wealth while many are in varying degrees of suffering).
Couching things in "decorum" may send a signal to some that it is shameful to be curious about other people's wealth. But with the state of the world, re: the greed and exploitation you mentioned in the video, I would argue that individuals *should* question where people's money come from, especially if that person's wealth is evident in some way. It should be done respectfully (e.g. in the right place and time), but it is okay to ask and be curious aloud.
Its jealousy and envy. A lot of people around were mad when I was able to buy an investment property at 25. Some people even accused me of selling drugs in my comment section. 2 years later its all paid off at 27 and I still haven't been arrested yet. Funny that!😂
This is definitely a conversation that needs to be had especially in the US. I am all for the recognition of the greedy-ness of capitalism but it is definitely a system that works as far as social mobility. I think social media has blurred the lines between what realistic and what’s not. I also think the government here in the US has lost sight of the role of government and that has also made people angry in regard to how money is spent. I think that’s really where the call for wealth redistribution comes in.
you really ate with this one
I think that instead of judging people because of their families we should judge them on their actions and character
People weren't mad at all the other fashion trends but all of a sudden people are mad at this one and the people talking about character these things are showing up there's .
I think old money rich people are also showing off on sociap media as much.
There's a rise in many "influencers" whose brand is thriving on the backs of their old money and they have all the luxury not to work however, influencing gives them an easy "job".
In our generation, old money beneficiaries could include children of 80s movie stars, politicians, rich kids of Beverly hills etc etc. All these groups are showing off on social media. Maybe not so much the material stuff but their luxury way of living
I have also seen a case where some people are upset with this trend . It give very much classist. An how dare they
I feel existential dread being subjected to displays of wealth be it online or in my own extended family. Its inaccessible to me and the gap between the 1% and the bottom 90% is insane.
My rich uncle won't even support his own mother. Rich people aren't changing the world in ways that benefit it either. It's just hoarding wealth.
I wish I could have such a healthy perspective of it. But my landlord is impacting me incredibly negatively. There are real world consequences :(
Also, love this look! You always look stunning and today you're stunning +1
Because a lot of people got their wealth through devious and corrupt ways. Yet people still tell you that you will reap your rewards in heaven when so many reap theirs now
I also think many of us are obsessed with humbling people or taking them down a peg, leveling the playing field, so to speak (tall poppy syndrome-ish).
So when you're asking what someone does for a living, yes, sometimes you're just genuinely curious and perhaps untactful.
But in other instances, you're more interested in seeing if their source of wealth lives up to whatever standard you've set. Are they perpetuating capitalism? Leveraging fast fashion and child slavery? Benefitting from generational wealth? "Out of touch"? Or are they simply a vehicle for you to unleash discontentment you have with your own life?
I try not to focus on the everyday person or social media spending, and turn the focus to the people who are actually draining resources from the Earth at the expense of everyone else i.e. all those wealthy people who overuse water by MILLIONS of gallons per year and just pay a fine, and the folks who have larger carbon footprints than India just because of jet fuel expenditure from their private jet. It is not aspirational to me anymore to have more, more, more... it's disturbing. But that is also a privilege for me, because I am an only child to successful people with an upper middle class life for most of my childhood, and they are supporting me while I am in between jobs. If wealth was appropriately distributed, most if not all people on Earth would live a comfortable life like mine, because it's all being hoarded by imo the worst people. You have to be happy to exploit to be a rich person, either nouveau or old money. Old money exploited enslaved people, indigenous people, and lower class immigrants. Nouveau riche exploit marginalized people, almost all of whom are descendants of those who were exploited by the old money wealthy families. Vile behavior.
WoW research ❤
the money is broken. Fix the Money, Fix the World. #BitcoinFixesThis
People are So Bored they just talk nonsense!