Branding SECRETS You're Not Supposed to Know! | Do Brands Survive without Purpose? ⚡⚡

Do you remember ‪@Pepsi‬ ka “Ye dil maange more” campaign? The purpose of the campaign was to instigate a sense of Fun, Excitement and Togetherness.
‪@SurfExcelDaagAcheHai‬ ka “Daag Achhe h” campaign. It literally changed the perception from Undesirable dirt or dust to Active Learning experience for Children
‪@SwiggyIndia‬ ka “What a Delivery” Campaign. The purpose was to emphasise on Swiggy’s Anytime, On time delivery.
Do you know what is common in all the campaigns? - These are all Purpose Driven Campaigns.
Join us for Our podcast, "Purpose Driven Branding: Let's find out how do brands solve problems," featuring Nirbhaya, Associate Director - Account Management at ‪@DentsuWebchutney‬ hosted by Sudhanshu Malik, founder of Branding Blueprint with Sudhanshu.