Incredible to see the passion in the workers after being with a brand so many years. The technical aspect of what goes into making each garment is mind blowing. Im 50 next year, and I will be going to Bologna. I will be taking the short train ride to Crevalcore then to Ravarino for lunch. I will of course take photos outside of the headquarters on my 50th birthday. I’ve been wearing SI since the mid 90s. To visit the headquarters is my dream. This I will accomplish in August 2025. Ciao ❤
Who ever runs the marketing and aesthetic of the brand understood exactly everything of stone island, super happy that we still have brands that value heritage and the people behind, This is a brand that sets the bar, even though I wish they didn’t sponsor some sell out famous people that ads nothing to the brand, Everyone in this family love what they do, you can feel it even without this video. The production value of this video is nuts btw, I wish I could afford more of their works. Keep it up!
Iam 54 years old been buying since 1993 and still have all my garments since then still buying stand out pieces and had the pleasure of meeting Carlo and his wife at the flagship store in London a absolute gentleman and a legend. I still find it crazy when Iam at my hometown and all the younger generation always stop me and say mate that is some jacket your wearing my daughter also appreciates what’s involved in the making of the jackets and other garments. Everything will be left to her in my will so just hope she takes good care of them 🙏🏼 when Iam gone. Thanks for this documentary I’ve loved it and seen a few jackets I have A GREAT WATCH
Great Movie about the History, Process, and Passion about this Stone Island. I admire the fact that they praise all levels of their employees for their creative input. I own several of their products and love each one for its creativity. The only downside is that since some of their jackets are unique creations they do have some wear ability weaknesses and Stone Island does not stand by their products. I have one jacket that the adjuster snaps pulled out of the fabric the first time I wore it because they did not use backer fabric. Stone Island did not warranty or offer to fix the jacket, but they did send me some replacement snaps that I had to find a tailor to install and add backer fabric. What you get is some very revolutionary clothing designs which in most cases are very unique. Massimo Osti was a genius when he created this brand as they are always pushing the design envelope!!! Highly recommended!!!
La mia prima giacca Stone è del 1986, magnifica, ce l'ho ancora. Adesso acquisto Stone Island per mio figlio. Grazie per averci accompagnato in tutti questi anni e per portarci, come dice anche Andrea Moro, nel futuro.
This was way more than I anticipated. Well done to all involved. You really saw the passion in the team/family. Been a huge fan of the brand since 2015 because a lot of things we just saw in this video. It’s one of two of my favorite brands that I continue to support still.
🔥Infinite Ken-Tonio , bravissimo!!!!!!!!!! Testimonianza importante e molto toccante,hai saputo rispecchiare il valore , l’impegno , la dedizione di chi ha fatto parte di questa meravigliosa famiglia.Hai saputo arricchire la storia di Stone Island con il tuo bellissimo filmato!!! Super !!!
Bought my first SI piece in 1989. Grey jumper, £95. CP button up T-shirt £39. SI Marina T-shirt £30. All were made in Italy from memory. My brother bought the red 'sweetie wrapper' jacket. It was in the sale for £125. Loved the brand, stopped wearing after seeing Ian Beal on Eastenders wearing a jumper. Wear CP now. Think SI pricing has gone through the roof. £500-£600 for a jumper. No thanks.
i LOVE Stone Island stuff and own a bunch of things, but one of the realities that struck me after watching this video is that even though they are full of so much innovation and unique techniques to get what they want made----the massive levels of toxicity in their manufacturing and their products probably shouldn't be taken lightly by us. Notice that almost EVERY staff member is wearing a mask due to the horrible fumes that place probably has. Of course i will still be buying their stuff, but not gonna lie i worry about how toxic my Stone Island stuff is on my body and for my family. Not a paranoid person here in any way, but just thinking aloud here. The documentary film is BEAUTIFUL though and i'm really really enjoying watching it!
Just to be clear, the fact that everyone is wearing a mask is because the footage was filmed in 2021, Covid era. That year, the Italian government created a new law which forced any employee to wear a mask to contrast the spread of Covid virus.
Still this 1:22 hours long video won’t convince me to spend 800$ on a single vest. I just can’t process this price on my mind. Love the passion though!
Incredible to see the passion in the workers after being with a brand so many years. The technical aspect of what goes into making each garment is mind blowing. Im 50 next year, and I will be going to Bologna. I will be taking the short train ride to Crevalcore then to Ravarino for lunch. I will of course take photos outside of the headquarters on my 50th birthday. I’ve been wearing SI since the mid 90s. To visit the headquarters is my dream. This I will accomplish in August 2025. Ciao ❤
Who ever runs the marketing and aesthetic of the brand understood exactly everything of stone island, super happy that we still have brands that value heritage and the people behind, This is a brand that sets the bar, even though I wish they didn’t sponsor some sell out famous people that ads nothing to the brand, Everyone in this family love what they do, you can feel it even without this video. The production value of this video is nuts btw, I wish I could afford more of their works. Keep it up!
Iam 54 years old been buying since 1993 and still have all my garments since then still buying stand out pieces and had the pleasure of meeting Carlo and his wife at the flagship store in London a absolute gentleman and a legend. I still find it crazy when Iam at my hometown and all the younger generation always stop me and say mate that is some jacket your wearing my daughter also appreciates what’s involved in the making of the jackets and other garments. Everything will be left to her in my will so just hope she takes good care of them 🙏🏼 when Iam gone. Thanks for this documentary I’ve loved it and seen a few jackets I have A GREAT WATCH
Great Movie about the History, Process, and Passion about this Stone Island. I admire the fact that they praise all levels of their employees for their creative input. I own several of their products and love each one for its creativity. The only downside is that since some of their jackets are unique creations they do have some wear ability weaknesses and Stone Island does not stand by their products. I have one jacket that the adjuster snaps pulled out of the fabric the first time I wore it because they did not use backer fabric. Stone Island did not warranty or offer to fix the jacket, but they did send me some replacement snaps that I had to find a tailor to install and add backer fabric. What you get is some very revolutionary clothing designs which in most cases are very unique. Massimo Osti was a genius when he created this brand as they are always pushing the design envelope!!! Highly recommended!!!
La mia prima giacca Stone è del 1986, magnifica, ce l'ho ancora. Adesso acquisto Stone Island per mio figlio. Grazie per averci accompagnato in tutti questi anni e per portarci, come dice anche Andrea Moro, nel futuro.
This was way more than I anticipated. Well done to all involved. You really saw the passion in the team/family. Been a huge fan of the brand since 2015 because a lot of things we just saw in this video. It’s one of two of my favorite brands that I continue to support still.
🔥Infinite Ken-Tonio , bravissimo!!!!!!!!!! Testimonianza importante e molto toccante,hai saputo rispecchiare il valore , l’impegno , la dedizione di chi ha fatto parte di questa meravigliosa famiglia.Hai saputo arricchire la storia di Stone Island con il tuo bellissimo filmato!!! Super !!!
3C Company Numeri 1 !!!!!!! grande Uberto!
Beautifully done. This docu wants to make me buy more Moncler shares right away. 🙂
The women’s collection is unbelievable…. It’s so good.
Watched a lad the other day who collects only women’s SI, had quite a collection. Very rare pieces.
Wow, what a watch. For any real lovers of the brand, that is an emotional watch in the best way possible
Grazie mille Massimo Osti!!
Love you guys!
Stone Island forever 🫶
Ravarino e Massimo Osti, territorio e genio del Made in Italy !
Stone island da una vita ❤
Thanks for the mandarin subtitle!!!!!!!!!
Siete meravigliosi, eternamente meravigliosi.
STONE ISLAND❤
Carlo & Grazia '85 THX A LOT!!!!
Absolutely brilliant 👏
Bought my first SI piece in 1989. Grey jumper, £95.
CP button up T-shirt £39.
SI Marina T-shirt £30. All were made in Italy from memory. My brother bought the red 'sweetie wrapper' jacket. It was in the sale for £125.
Loved the brand, stopped wearing after seeing Ian Beal on Eastenders wearing a jumper.
Wear CP now. Think SI pricing has gone through the roof. £500-£600 for a jumper. No thanks.
i LOVE Stone Island stuff and own a bunch of things, but one of the realities that struck me after watching this video is that even though they are full of so much innovation and unique techniques to get what they want made----the massive levels of toxicity in their manufacturing and their products probably shouldn't be taken lightly by us. Notice that almost EVERY staff member is wearing a mask due to the horrible fumes that place probably has. Of course i will still be buying their stuff, but not gonna lie i worry about how toxic my Stone Island stuff is on my body and for my family. Not a paranoid person here in any way, but just thinking aloud here. The documentary film is BEAUTIFUL though and i'm really really enjoying watching it!
Just to be clear, the fact that everyone is wearing a mask is because the footage was filmed in 2021, Covid era. That year, the Italian government created a new law which forced any employee to wear a mask to contrast the spread of Covid virus.
It was shot during Covid)
Complimenti 👍🏼👍🏼
Лучшие!!!!
❤❤❤❤
Still this 1:22 hours long video won’t convince me to spend 800$ on a single vest. I just can’t process this price on my mind. Love the passion though!
🔥🔥🔥
🖤🖤🖤
Where to get those Stone Island lab coats? 😅
Stone island used to be awesome
🔥🔥🔥🔥🔥