READ: Hi! Update since this video was posted: I have since changed my prices on some services, my logo price is now in the mid-to high end price range for freelancers, because of demand on my services and the size of my platform. I recommend if you're starting out to stay in the lower $300-$400, but as you grow you can even double your prices, but that all comes with experience. Hope this helps!
If you feel bad about asking to be paid more, don't feel bad. Remember that if you undervalue yourself, you're also undervaluing the rest of the design community and setting a less than savory norm for other designers.
oh my god! me selling logos for $50 and cards for $30 👁👄👁 I’m just starting out and i’m should have found these videos first! but thank you so much for all the helpful information! i just started watching this series and i’m learning more and more each video. i’m so thankful💗 i’m only 16 but i take a quite a few design classes at my school using indesign and illustrator :)
Hi Paola, very informative video and it's great to see what other freelancers charge. I do think you're undervaluing your services by quite a bit. I'm definitely not "seasoned" but I do charge $1,500 for a logo design, and I know there are some firms out there that charge even $20,000 for a logo design. If you're a young designer, all it takes is a bit of confidence when talking to your client and if it's a client that really wants to work with you, they'll find the money. Great video! I subbed.
$200-300 for a logo is really undercharging! See the value you bring to a business. For example, a simple white shirt is worth $5, while a simple white shirt with a Nike logo on it is worth $40. I think the starting price for a logo is around $800 and if the client is not interested, change your targeted industry to find clients who will see your value :)
@@PaolaKassa Oh I browsed through the comments but didn't see your pinned comment somehow. Thank you for taking the time to answer! Great to hear, and kudos on developing a TH-cam channel on the side of your creative business 😊
“They think it’s easy, and should be done quickly and practically free”. My response getting all heated to those of that logic: THEN MAKE IT YOURSELF IF ITS SO EASY! Hahaha. Bless you for your videos! 🧡🧡
I did my first logo design for $70, but watching was just making me think of how much I actually could’ve made LOL!! Anyway going back to what you were saying about taking it as you go, that’s definitely something I’ve been working on. Extremely helpful and encouraging video!! 🙌🏼💯😊
thank you! I'm studying communication design and I want to become a freelancer soon to get some money for my study costs. And your words help me so much to remind, that I shouldn't undersell myself. Thank you
This made me feel a lot better about charging $50 as my hourly rate. I was so unsure since it was on the higher end of the beginner freelance hourly rate, but I have worked at a few design and marketing agencies over the last few years, as well as getting my degree in graphic design (may 2023).
How do you feel about having your rates (per hour/milestone/project) as packages listed on your website? I hope you talk about that vs disclosing it in the talking stages.
Biggest mistake of my design career was making fan art for a local rapper. He expects me to create mockups for him at any given time. I disabled my instagram to hopefully get him off my back for now. Great video, Paola!
This was INCREDIBLY helpful!!!! Im really just starting out and I guess every client I’ve had I’ve undercharged 😢 it really is a learning process and you’ve helped me tremendously
Just found your channel and I am super thankful 🙏🏻 your videos have been so helpful already! thank you for creating & hope you’re doing well during this crazy time.
This was great! Thank you ! It’s the push I needed honestly . I’ve been running my own business for a while now and I started as a freelancer. We have similar pricing methods. But I’m looking into patreon now ....I need to really motivate myself again. After doing this for so long I started really falling off and getting unmotivated. Specially because I noticed I didn’t have time to do my own art work. But we must make time. Anyhow thank you! Look forward to seeing your growth and overall design business development. Besitos!
JUST found your channel. I am not a Designer but I want to have a Photography/Videography business and there are so many tips and tricks here that I can use for photo/video, that can be used for much more than just Design! Thank you!
could you do a video over your portfolio and what is in it and why? I am working my way through all of these episodes and I just LOVE your website I can't even tell you!!!
btw. $1000 is actually very low for logo design, as you don't sell a logo, you sell a visual identity with all that comes with it. $3500 to $5000 is much more reasonable for an experienced designer (like me). For larger companies this should easily go up to $10k!
so very helpful! also, unrelated but we kind of look alike. The more I was watching you the more I was kinda weirded out because it was like looking at myself a bit lol
Will you be making more videos like this? This transparent and freaking HELPFUL? BECAUSE I WANT ALL MY ARTIST FRIENDS TO SUB TO U BCS WE ALL NEED THIS TYPE OF HELP AND INFORMATION. THANK YOU PAOLA
my friends and family and people around my small town ask for me to design things for free since they think it’s my “hobby”. no i have a bachelors degree in graphic design it is more than my hobby!!!!
im just getting started with almost zero experience and professional training - and I am building my portfolio and I'm doing it for free for a bunch of my friends. but I'm coming to THEM asking if I can create things for them in order to just build a portfolio so I can show to potential paying clients. I'm not sure if that made sense - but I've tried the paid only gig and it was tough trying to build a portfolio from paid customers without even having a portfolio. so once I create those websites, business cards and menu cards for my friends lol I am building my portfolio to then get paid customers. lolol hope that made sense. also to get testimonials
@@PaolaKassa Thank you for your reply! Do you have any advice on equipment, tools and software to use when just starting out? Im aware of the adobe suite, but pens, pads and tablets - what do you recommend starting with?
Thanks for making these videos! I’m starting my own freelance side business and these are extremely helpful. I was just wondering when you say rounds of revisions for logos ab how many logo revisions do you typically do for each round? I tend to get caught up in making changes and doing so much that it eventually becomes something totally different and I feel like that’s just taking a lot of time.
Hi Paula, this series is so honest and helpful. Thank you so much!! Can I ask have u ever came across client that doesn't want to pay after receiving the artwork, saying that they are not satisfied? how did you deal with it? thank you, appreciate a lot!
Love this video but I think you could charge much more for a logo even starting out. I’ve learned to never go below $1,000 for a logo but most designers I know charge $2,000-$5,000+
I hear you! Since this video I’ve raised my prices to $750-$980 depending on the project, and it’s still hard getting individuals to commit at that price:/
oh man, this video is kind of old but I'll ask anyway cause it just feels like a safe space 😅 does anyone have a reference on how much should I charge as a beginner freelancer for an Instagram package of 12 posts? (8 graphics + 4 simple reels). As a beginner I'm going for small businesses getting started. Btw, great video!
Nakia L. you’re absolutely right. i’m still a student and i’m basically just starting working but since i wrote this comment i got another commission and i charged 80€ (which is a big step for me). hopefully i’ll start working more once i finish uni and i’ll definitely start charging more. thank you!!
Nakia L. This is where im at ... i charged people less and then end up paying me more. That’s when I realized I had to be more mindful about pricing. My lowest price will be $100 for anything from now on. Im not going below that. I also wish more designers would be open about money so we can help each other ...
Guys, I'm a Brazilian designer and I want to do work for foreigners. My question is what the average price for 1 flyer? And for 1 social media project?
Amazing video!! How many hours do you work for a logo, a brand identity and illustration? I feel like I am rushing thinking a client will not offer me a good deadline
Most clients give me about a month, it’s never really rushed! But I like to get a project done a bit quicker. Don’t rush yourself if you think you can’t finish something in that time frame, let your client know!
hi i just see your some video.yes it helpfull for me.i am a student,from bangladesh. can you make some video on how to learn about graphic design...plz
Im a high school senior who is passionate about graphic design. I pride myself on my work honestly, but I don't know if I have the "right" to charge that much money for my work, even when it really professionally done and great, just because I didn't take degrees and stuff. Any advice?
Would it be okay to make a free poster for someone who isn't making money off their project that they'd need a poster for? (say a student project or a student film?) This person and I are both students but he's studying film and I'm studying design.
Hi Paola! Love the series :) Question-- when a client agree to a logo with two rounds of revisions, what happens when they are still unhappy with the design after the second round of revisions? Do you then charge them more to make changes? I've run into agreeing to a price up front but then I end up doing WAY more work than I thought because I didn't set the number of revisions in stone, but I was hesitant to do so because it seems unrealistic that they will be satisfied after only two revisions. Appreciate any advice!
hey- I do 3 revisions with my current clients, but I also have a clause in my contract that states any extra work has an hourly fee of $x/hr and that these are initial fees so final fees will be added later if there’s any extra changes! But I usually don’t have a problem with the 3 main revisions!
Wait, you charge less for a logo than a business card? Girl, you need to charge more. A GOOD logo takes proper time. You're charging much, much too low.
![ไปอยู่ไสมา - ช๊อปเปอร์ โตเกียวมิวสิค [ OFFICIAL MUSIC VIDEO ]](http://i.ytimg.com/vi/sWuVNbRTJbc/mqdefault.jpg)
READ: Hi! Update since this video was posted: I have since changed my prices on some services, my logo price is now in the mid-to high end price range for freelancers, because of demand on my services and the size of my platform. I recommend if you're starting out to stay in the lower $300-$400, but as you grow you can even double your prices, but that all comes with experience. Hope this helps!
is this usd? :)
@@kaytnz1 yes I think it is
If you feel bad about asking to be paid more, don't feel bad. Remember that if you undervalue yourself, you're also undervaluing the rest of the design community and setting a less than savory norm for other designers.
Such a lovely comment ,damn trueee
I hate the tons of free logo and website crap out there that makes people think design should be cheap and easy.
I know saaame:/
SAME
same 😔
funny thing is those sites still own rights to these free logos everyone makes
this is the level of transparency we ALL NEED. thank you paola for teaching us so much
oh my god! me selling logos for $50 and cards for $30 👁👄👁 I’m just starting out and i’m should have found these videos first! but thank you so much for all the helpful information! i just started watching this series and i’m learning more and more each video. i’m so thankful💗 i’m only 16 but i take a quite a few design classes at my school using indesign and illustrator :)
When u said people expect things for free I felt that with all my life like seriously clients be annoying 😤😤
Hi Paola, very informative video and it's great to see what other freelancers charge. I do think you're undervaluing your services by quite a bit. I'm definitely not "seasoned" but I do charge $1,500 for a logo design, and I know there are some firms out there that charge even $20,000 for a logo design. If you're a young designer, all it takes is a bit of confidence when talking to your client and if it's a client that really wants to work with you, they'll find the money. Great video! I subbed.
$200-300 for a logo is really undercharging! See the value you bring to a business. For example, a simple white shirt is worth $5, while a simple white shirt with a Nike logo on it is worth $40. I think the starting price for a logo is around $800 and if the client is not interested, change your targeted industry to find clients who will see your value :)
Hi not sure if you saw the pinned comment! this video was posted 2 years ago and my prices are now at $1000 😊
@@PaolaKassa Oh I browsed through the comments but didn't see your pinned comment somehow. Thank you for taking the time to answer! Great to hear, and kudos on developing a TH-cam channel on the side of your creative business 😊
“They think it’s easy, and should be done quickly and practically free”. My response getting all heated to those of that logic: THEN MAKE IT YOURSELF IF ITS SO EASY! Hahaha. Bless you for your videos! 🧡🧡
Girl, you’re becoming my virtual mentor and I THANK YOU for that! ♥️
I did my first logo design for $70, but watching was just making me think of how much I actually could’ve made LOL!! Anyway going back to what you were saying about taking it as you go, that’s definitely something I’ve been working on. Extremely helpful and encouraging video!! 🙌🏼💯😊
the type of channel/design advice that I was after, you're amazing xx (and also a plus that we have the same name hehe :) )
thank you! I'm studying communication design and I want to become a freelancer soon to get some money for my study costs. And your words help me so much to remind, that I shouldn't undersell myself. Thank you
Super easy to get taken advantage of in this profession
This made me feel a lot better about charging $50 as my hourly rate. I was so unsure since it was on the higher end of the beginner freelance hourly rate, but I have worked at a few design and marketing agencies over the last few years, as well as getting my degree in graphic design (may 2023).
How do you feel about having your rates (per hour/milestone/project) as packages listed on your website? I hope you talk about that vs disclosing it in the talking stages.
Biggest mistake of my design career was making fan art for a local rapper. He expects me to create mockups for him at any given time. I disabled my instagram to hopefully get him off my back for now. Great video, Paola!
bro i made fan art for a celebrity for years i made backgrounds and wallpapers they used it all wtf was i thinking they got the good good 😂
@@catm2326 that's alright bro. All you can do now is continue to improve your art.
This was INCREDIBLY helpful!!!! Im really just starting out and I guess every client I’ve had I’ve undercharged 😢 it really is a learning process and you’ve helped me tremendously
this video was so beautiful.. you are such a sweet hearted person and i hope you succeed in all your endeavors
This series helps me more than I expect it to every time I watch an episode! WOAH!!!!! Thanks Paola!
Just found your channel and I am super thankful 🙏🏻 your videos have been so helpful already! thank you for creating & hope you’re doing well during this crazy time.
Good data for those designers starting out. Thanks for adding this value.
Fun fact: Kassa is Dutch for cash register, how fitting!
thank youuuuu i really loved the video!! i love ALL of them🥺 kisses from Argentina 🇦🇷🤍🤍🤍🤍🤍🤍🤍
This was great! Thank you ! It’s the push I needed honestly . I’ve been running my own business for a while now and I started as a freelancer. We have similar pricing methods. But I’m looking into patreon now ....I need to really motivate myself again. After doing this for so long I started really falling off and getting unmotivated. Specially because I noticed I didn’t have time to do my own art work. But we must make time. Anyhow thank you! Look forward to seeing your growth and overall design business development. Besitos!
This was sooooo Helpfull. Thank you for being so open and sharing !
JUST found your channel. I am not a Designer but I want to have a Photography/Videography business and there are so many tips and tricks here that I can use for photo/video, that can be used for much more than just Design! Thank you!
could you do a video over your portfolio and what is in it and why? I am working my way through all of these episodes and I just LOVE your website I can't even tell you!!!
this was vary helpful advice for a beginner thank you so much it was a good reality check for a new freelance business owner
You really understood me 😄 We are so much alike. Freelance Graphic Designer's life Huh 🤷♂️😉 Keep up the good work. 👍 Really helpful.
This is one of my biggest problems and on top of that is I'm too nice :((
This entire series has been so helpful!
Amazing advice, I'll be more strict with my prices and stop giving price cuts or discounts
Thank you so much buddy😊 very useful to me
Really helpful tips...highly appreciated.
Thankyou. You are awesome...
Thank you!! Honestly
btw. $1000 is actually very low for logo design, as you don't sell a logo, you sell a visual identity with all that comes with it. $3500 to $5000 is much more reasonable for an experienced designer (like me). For larger companies this should easily go up to $10k!
Sending this to my family who keeps asking for full branding, websites, and social media for free
so very helpful! also, unrelated but we kind of look alike. The more I was watching you the more I was kinda weirded out because it was like looking at myself a bit lol
Will you be making more videos like this? This transparent and freaking HELPFUL? BECAUSE I WANT ALL MY ARTIST FRIENDS TO SUB TO U BCS WE ALL NEED THIS TYPE OF HELP AND INFORMATION. THANK YOU PAOLA
my friends and family and people around my small town ask for me to design things for free since they think it’s my “hobby”. no i have a bachelors degree in graphic design it is more than my hobby!!!!
Hiii. I love you so much for your series. Okay, byyyeeee😅❤
Your a life saver 😁
awesome vid!
im just getting started with almost zero experience and professional training - and I am building my portfolio and I'm doing it for free for a bunch of my friends. but I'm coming to THEM asking if I can create things for them in order to just build a portfolio so I can show to potential paying clients. I'm not sure if that made sense - but I've tried the paid only gig and it was tough trying to build a portfolio from paid customers without even having a portfolio. so once I create those websites, business cards and menu cards for my friends lol I am building my portfolio to then get paid customers. lolol hope that made sense. also to get testimonials
That’s a great way to get started!
@@PaolaKassa Thank you for your reply! Do you have any advice on equipment, tools and software to use when just starting out? Im aware of the adobe suite, but pens, pads and tablets - what do you recommend starting with?
Thanks for making these videos! I’m starting my own freelance side business and these are extremely helpful. I was just wondering when you say rounds of revisions for logos ab how many logo revisions do you typically do for each round? I tend to get caught up in making changes and doing so much that it eventually becomes something totally different and I feel like that’s just taking a lot of time.
Thank you for the series of freelancing ... I wanna ask you...should we send a proposal before we send a contract
Hi Paula, this series is so honest and helpful. Thank you so much!! Can I ask have u ever came across client that doesn't want to pay after receiving the artwork, saying that they are not satisfied? how did you deal with it? thank you, appreciate a lot!
*RAISES HAND ✋ hi yes ! Lol 😆 me in class
Love this video but I think you could charge much more for a logo even starting out. I’ve learned to never go below $1,000 for a logo but most designers I know charge $2,000-$5,000+
I hear you! Since this video I’ve raised my prices to $750-$980 depending on the project, and it’s still hard getting individuals to commit at that price:/
oh man, this video is kind of old but I'll ask anyway cause it just feels like a safe space 😅 does anyone have a reference on how much should I charge as a beginner freelancer for an Instagram package of 12 posts? (8 graphics + 4 simple reels). As a beginner I'm going for small businesses getting started. Btw, great video!
not me charging only 15$ for a logo design..... damn i really have to get it together
Nakia L. you’re absolutely right. i’m still a student and i’m basically just starting working but since i wrote this comment i got another commission and i charged 80€ (which is a big step for me). hopefully i’ll start working more once i finish uni and i’ll definitely start charging more. thank you!!
Nakia L. This is where im at ... i charged people less and then end up paying me more. That’s when I realized I had to be more mindful about pricing. My lowest price will be $100 for anything from now on. Im not going below that. I also wish more designers would be open about money so we can help each other ...
This is me! $10 right now 😩😩
😮
Guys, I'm a Brazilian designer and I want to do work for foreigners. My question is what the average price for 1 flyer? And for 1 social media project?
Amazing video!!
How many hours do you work for a logo, a brand identity and illustration?
I feel like I am rushing thinking a client will not offer me a good deadline
Most clients give me about a month, it’s never really rushed! But I like to get a project done a bit quicker. Don’t rush yourself if you think you can’t finish something in that time frame, let your client know!
hi
i just see your some video.yes it helpfull for me.i am a student,from bangladesh. can you make some video on how to learn about graphic design...plz
Im a high school senior who is passionate about graphic design. I pride myself on my work honestly, but I don't know if I have the "right" to charge that much money for my work, even when it really professionally done and great, just because I didn't take degrees and stuff. Any advice?
$200 is way too low.
this video is from 3 years ago! Please see the pinned comment
Olá Paola ! você é muito linda , adoro seus videos.Não intendo muito o inglês mas vale o esforço só pra te ver ! beijos .
Don’t you think your logo design prices are too low?
Would it be okay to make a free poster for someone who isn't making money off their project that they'd need a poster for? (say a student project or a student film?)
This person and I are both students but he's studying film and I'm studying design.
May I ask you about the font used in the video? Pleeease :D
How long is graphic design subject?
Hi Paola! Love the series :) Question-- when a client agree to a logo with two rounds of revisions, what happens when they are still unhappy with the design after the second round of revisions? Do you then charge them more to make changes? I've run into agreeing to a price up front but then I end up doing WAY more work than I thought because I didn't set the number of revisions in stone, but I was hesitant to do so because it seems unrealistic that they will be satisfied after only two revisions. Appreciate any advice!
hey- I do 3 revisions with my current clients, but I also have a clause in my contract that states any extra work has an hourly fee of $x/hr and that these are initial fees so final fees will be added later if there’s any extra changes! But I usually don’t have a problem with the 3 main revisions!
@@PaolaKassa thank you!
what the heck, there are other episodes???
You're charging too low paola
I know this! I’ve changed my prices recently
@@PaolaKassa what are you charging now. I think you could charge more than double.
@@matthewsmith1547 not really realistic for my clientele atm
Great content on freelancing! Hit me up if you wanna do a collab video :)
Wait, you charge less for a logo than a business card? Girl, you need to charge more. A GOOD logo takes proper time. You're charging much, much too low.
This video doesn’t reflect my current prices, also I’ve never charged less for a logo than business card- there must be a misunderstanding!
Do you mind if i see your website janine? I want to see all of your prices and your work.