Introducing PLG when you are doing sales | Ben Williams

In the fourth Growth Machines episode I chat with Ben Williams, a product and growth executive and author of The Product-Led Geek.
We explore blending Product-Led Growth (PLG) with sales strategies, tackling bottom-up adoption, lead qualification, contract expansion, and building a focused growth model for lasting impact.
Connect with me:
LinkedIn: / vincentjong
Connect with Ben Williams:
LinkedIn: / theproductledgeek
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