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33:01

Secrets to Success from Leadfeeder's Growth Model | Pekka Koskinen

23:45

The sales paradigm shift | Leah Tharin

31:30

Introducing a self serve plan at Amplitude | Franciska Dethlefsen

31:38

Using in-app messaging for tailored user experiences | Todd Olson

22:13

Finding your place on the PLG and Sales spectrum | Japna Sethi

37:37

Introducing PLG when you are doing sales | Ben Williams

In the fourth Growth Machines episode I chat with Ben Williams, a product and growth executive and author of The Product-Led Geek.
We explore blending Product-Led Growth (PLG) with sales strategies, tackling bottom-up adoption, lead qualification, contract expansion, and building a focused growth model for lasting impact.
Connect with me:
LinkedIn: www.linkedin.com/in/vincentjong/
Connect with Ben Williams:
LinkedIn: www.linkedin.com/in/theproductledgeek/
Follow Growth Machines:
Spotify: tinyurl.com/spotify-gm
Apple: tinyurl.com/apple-gm

มุมมอง: 18

วีดีโอ

33:01

Pricing challenges in PLG | Kyle Poyar

มุมมอง 1821 ชั่วโมงที่ผ่านมา

In the second Growth Machines episode, I talk to Kyle Poyar, former Operating Partner at OpenView and writer of the Growth Unhinged newsletter. We discuss transitioning from a sales-driven pricing model to introducing PLG, covering challenges, gradual implementation tips, pitfalls to avoid, and market trends. Connect with me: LinkedIn: www.linkedin.com/in/vincentjong/ Connect with Kyle Poyar: L...

Secrets to Success from Leadfeeder's Growth Model | Pekka Koskinen

23:45

Secrets to Success from Leadfeeder's Growth Model | Pekka Koskinen

มุมมอง 5221 ชั่วโมงที่ผ่านมา

In the third Growth Machines episode I chat with Pekka Koskinen, Co-Founder of Leadfeeder (now part of Dealfront), about building a successful Product-Led Sales model before PLG was a buzzword. Pekka shares how they prioritized product usage, nailed the basics, and focused on product metrics to drive Leadfeeder's success. Connect with me: LinkedIn: www.linkedin.com/in/vincentjong/ Connect with ...

31:30

The sales paradigm shift | Leah Tharin

มุมมอง 821 ชั่วโมงที่ผ่านมา

In the fifth Growth Machines episode I talk to Leah Tharin,a leading Product-Led Growth (PLG) advisor for scaling B2B companies and Interim CPGO of GotPhoto. Leah emphasizes the merging of PLG and traditional sales approaches, advocating for data-driven sales strategies. She warns against common mistakes such as misinterpreting user engagement as buying signals and stresses the need for iterati...

Introducing a self serve plan at Amplitude | Franciska Dethlefsen

31:38

Introducing a self serve plan at Amplitude | Franciska Dethlefsen

มุมมอง 521 ชั่วโมงที่ผ่านมา

In the first Growth Machines episode, I chat with Franciska Dethlefsen, Head of Growth Marketing at Amplitude, about launching their self-serve Plus plan. We explore how companies can transition to a product-led strategy, from building internal support to ensuring the product is ready to sell. Franciska shares insights on customer education, tackling churn, and maximizing revenue opportunities....

Using in-app messaging for tailored user experiences | Todd Olson

22:13

Using in-app messaging for tailored user experiences | Todd Olson

มุมมอง 421 ชั่วโมงที่ผ่านมา

In the sixth Growth Machines episode I talk to Todd Olson, the co-founder and CEO of Pendo. We discuss robust PLG strategies employed by companies ranging from startups to large enterprises, including personalized onboarding flows, efficient go-to-market approaches, and AI-driven campaign suggestions for improved user engagement and retention. Connect with Vincent Jong: LinkedIn: www.linkedin.c...

Finding your place on the PLG and Sales spectrum | Japna Sethi

37:37

Finding your place on the PLG and Sales spectrum | Japna Sethi

มุมมอง 621 ชั่วโมงที่ผ่านมา

In the seventh Growth Machines episode I speak with Japna Sethi, a Product and Growth leader at Calendly. Japna shares how they built support and sales motions to identify and convert accounts with larger potential. Connect with Vincent Jong: LinkedIn: www.linkedin.com/in/vincentjong/ Connect with Japna Sethi: LinkedIn: www.linkedin.com/in/japnasethi/ Follow Growth Machines: Spotify: tinyurl.co...

How Sales-Led Companies Can Harness the Power of Product-Led Growth by Vincent Jong

15:37

How Sales-Led Companies Can Harness the Power of Product-Led Growth by Vincent Jong

มุมมอง 362 หลายเดือนก่อน

This session at SaaSiest Amsterdam covers how SaaS companies that have originally grown through a sales motion can leverage Product-Led Growth. It tells to story through the lense of a Hollywood love story.