Whanaungatanga, whakawhanaungatanga says it all, wonderful watching our All Blacks progress with these values. Building relationship, connection, family All Blacks for life Mauri ora ❤
TJ, what an incredible athlete and ambassador for the mighty AB’s. So much credit and respect is due for TJ Peranara. Coming from your brother over here in South Africa 🇿🇦
@@fu8713 Yes they did. We used to learn about the players and get to know their personalities in magazines and videos like Blood, Sweat and Touring and Mud and Glory which I remember watching. Times have changed and so has the type of media people view. Good to see NZR is keeping up with it even if you're not.
Look at these men. So proud and excited to be chosen as an All Black player. You can see how important it is to them all to do well for their country and for their family and friends. Enjoy your journey men. Thank you for your service. Stick it to them. 😎
As a Crusader in Aussie, these clips always bring out my emotions. I can feel the Mana within this team, yes Together we walk, we walk as one no matter where you are in this world.
You mean the NZRU media game on behalf of Razor. Who are they desperate to convince exactly? They look desperate to show support where they failed last time around. I find it repugnant and nauseating the amount of money they seem to be spending to convince us all they made the right decision. Forget the BS and hype, just get on with it for goodness sake.
@@taniac1860 How much money exactly do you think it takes to hire a cameraman and video editor to put videos together like these? $250k for the year? You're talking like it's millions, and that this doesn't translate into shirt sales, more watch-time on games, fan satisfaction etc. You're also not acknowledging that this was probably part of the agreement with Silverlake for the investment, in order to boost the brand value and generate a return in the long run
@@mierypesado6740 I think you have missed the point completely. For starters I never mentioned any $ amount, I never made it sound as if they were spending millions, would you kindly point out where I stated the sum you have come up with? Although I must say now you are clearly ignorant of the fact that there is no way the doc-series was made with just a cameraman and $250,000. For starters there will be a producer, sound engineers and editors at the very least, on top of that I highly doubt the $250,000 would even come close to covering the mainstream media advertising where they were pushing it out in prime time viewing. Secondly, what I find repulsive is the fact that they seem to be so hell bent on redeeming their own actions, for the treatment of the last coach, they are going all out (come on, what other coach have they ever felt it necessary to have a three episode docu-series made about) to smooth out their short comings, it’s called distraction. I have never had a problem with Razor, and frankly I was not a huge Fozzie fan, BUT I’m afraid NZRU damaged themselves and caused a lot of dissent towards Robinson, and in all honesty some of Razors actions haven’t helped people like him any better. NZR desperately need a new PR company, it doesn’t matter what their intentions are, in putting out this huge media build up about Razor, they’ve made one huge mistake, and that is this entire buildup seems to have been centred on elevating Razor and then there is a team called the All Blacks. Just take a look at the views on this video, then look at the likes and the number of comments. Only 2.5% liked the video and not even 0.5% were interested enough to actually comment, and they were no doubt mainly Cantabrians. I want to see the AB’s succeed as much as the next person, but thanks to the NZRU they have set Razor up for a huge fall if they don’t succeed. Good luck to them but they’ve lost my support.
TJ come back story is inspiring. Am sure he is an even better player now than before. Can't wait to see him leading the Haka again. Awesome to watch, especially on home soil!
I've always loved this young man's creative style of playing! And I must also mention the players behind the scenes who can make magic and miracles happened when it counts! "Kia-kaha Kiwis!"
Go our lads for tomorrow. New Team, New Dawn, New Day bringing with it the legacy of what that Black Jersey means. Take no Prisoners, play with revolution, gusto, pace and pride. I'll be watching you nail England at 8am from Inverness, Scotland, so do us proud lads because I roam this toon with an AB backpack, and there's no way I'm going to put that away, so put England away instead. Rooting for all, you mighty men ❤
Great content, well done. Regarding TJ... I respect how much of a competitor he is. A never say die attitude within a national team is exactly the type of player any national team needs.
Daggggg👏👏👏Love it, great vid on the insights for the ABs. I follow a lot of US sports (NFL, NBA, NHL, MLB), all their clubs have a specialist marketing team that promotes their brand. Patriots, Jets, GSW, Lakers all have amazing stories of palyers and coaches. Hence they get great community engagement and more followers. It's great to see athletes personalities, adversities, achievements in story telling. Look forward to more vids like this. Thank you
TJ’s a mate as is razor , I know he’s a student of the game … no stone left unturned .. amazing man .. expect big things over the next 4 yrs .. special time coming In Ab history
Congratulations TJ I read your statement that you made before the SPR season started and how you would work hard to get the number 9 ABs jersey back there was so much conviction and belief in your voice that I believed it as well and here you are well done 👏
Is it me? Or is this coach interaction new? I've been watching razor these last couple of weeks and I haven't ever known an all black coach as much as I now know razor! Come on all blacks! 🖤🖤 So nerve racking this first game! 🥴 "Anyone would think i was playing!😂"
Im frikken stoked for TJ. He’s on the brink of joining the invincibles club of 100 tests. I mean… this was the jump he needed!! Congrats, TJ!!!!! 20 more and you there!!!!
I got all emotional watching this. Win, lose or draw, this team carries the dreams and aspirations of all New Zealanders. Even those who no longer live there. PJ epitomises the very best of sporting performance. His return from serious injury and the very humble manner in his delight to be selected carries on the manager of the All Blacks. Remember Grat Batty playing with that knee brace or Colin Meads with the cast on his broken arm. They all represent the greatest sporting team in history. I am tearing up.
Huge congrats to TJ for making it back to the All Blacks and Scott for being named Captain. This game is definitely not going to be easy and too excited to wait, so much to prove from each side. England are looking incredible as well. Keep the faith and belief in each other strong as always. Go make us proud, boys. Go the All Blacks 💪
about time you dropped some content, Please bring back the team fitting(gear fitting) like you did years ago with DC and Ma'a nonu those were inspirational as a young fella growing up
TJ has skill, fire in his belly, resilience to bounce back and 80 AB caps to boot. Great addition to the AB's, so fun to watch him in action! So glad he is back in the squad. Go the AB's
Congrats to TJ, well, earend recall. I have to say I cant remember hype levels being this high for the first game in a season in ages. Heaps of people out with their All Blacks gears on this week.
It honestly is heartbreaking to see TJ injured again after that unfortunate incident today, I was so saddened to see that happen live today. I pray that this injury doesn't rule him out for the All-Blacks season. He just managed to climb his way back in and his family all behind him as well. This guy deserves to carry on wearing the All-Black 9's jersey, he performed astounding today feeding quick balls, was so attentive and aware of the English defence. Their attack in the first half open a lot of opportunity to score on the other end. He has the 9's mindset on keeping the AB hot on attack, with how he controls the ball and his team. Keep your head up, TJ.
They ARE a force. Never stopped being a force, in my humble opinion. What team, after all, could be labelled 'the worst All Blacks team' and still lose in the final of the RWC by one point, and with 14 men on the park? These men are awesome.
Give us a thumbs up if TJ chatting to his fam hit you in the feels 🥲
Like Guzzler hitting Scooter in a ruck.
Whanaungatanga, whakawhanaungatanga says it all, wonderful watching our All Blacks progress with these values.
Building relationship, connection, family
All Blacks for life
Mauri ora ❤
what a journey!
Hl
@@briankohu4351:08
This is the type of insight us All Black fans have been looking for. Keep up the great work!
Stay tuned for MUCH more!
Yes! This is how you get fan engagement and buy in! Great stuff!
💯
Well said ❤
Pasilio Tosi putting on his "English voice" 😂 Classic
One of the toughest hardest 9's in the world. TJ 💪🏾🇳🇿
I never realized what an absolute axe he was all this time. He’s huge through the upper body.
Goosebumps from watching this and thinking that this is a new era for the ABs.
What an incredible role model for young Kiwi's of all moulds and stripes. Kia Kaha TJ.
TJ, what an incredible athlete and ambassador for the mighty AB’s. So much credit and respect is due for TJ Peranara. Coming from your brother over here in South Africa 🇿🇦
Watching this and already got a lump in my throat just 80 seconds in, jeez... Love from SA ❤🇳🇿
it means so much for NZ and likewise SA, cheers brother
Good bloke that TJ. Hope he goes well and stays injury free.
Hardwork and smarts, pays off👍
Great to see NZR now putting out this type of content. Will hopefully help to bring some fan engagement back.
I'm a Brit, and I absolutely LOVE the ABs. Good luck boys!
Exactly. Seeing inside the team (within limits) is really interesting and humanises them so much.
Don’t talk trash ABs never needed all this social media garbage before FOH
@@fu8713 Yes they did. We used to learn about the players and get to know their personalities in magazines and videos like Blood, Sweat and Touring and Mud and Glory which I remember watching. Times have changed and so has the type of media people view. Good to see NZR is keeping up with it even if you're not.
This will be the era where we as fans become part of our fav teams in a way that was never possible before. 🎉🎉🎉🎉
Welcome aboard!
Loving it!!! 🎉
Look at these men. So proud and excited to be chosen as an All Black player. You can see how important it is to them all to do well for their country and for their family and friends. Enjoy your journey men. Thank you for your service. Stick it to them. 😎
so wholesome, couldn't have put it any way better...much love to the entire team. They bring so much happiness and joy to my life
As a Crusader in Aussie, these clips always bring out my emotions. I can feel the Mana within this team, yes Together we walk, we walk as one no matter where you are in this world.
Razor's media game is a massive improvement over the past.
You mean the NZRU media game on behalf of Razor.
Who are they desperate to convince exactly? They look desperate to show support where they failed last time around. I find it repugnant and nauseating the amount of money they seem to be spending to convince us all they made the right decision.
Forget the BS and hype, just get on with it for goodness sake.
@@taniac1860 How much money exactly do you think it takes to hire a cameraman and video editor to put videos together like these? $250k for the year? You're talking like it's millions, and that this doesn't translate into shirt sales, more watch-time on games, fan satisfaction etc.
You're also not acknowledging that this was probably part of the agreement with Silverlake for the investment, in order to boost the brand value and generate a return in the long run
Depends on which past you refer to.
@@taniac1860get over it.. just enjoy
@@mierypesado6740 I think you have missed the point completely. For starters I never mentioned any $ amount, I never made it sound as if they were spending millions, would you kindly point out where I stated the sum you have come up with? Although I must say now you are clearly ignorant of the fact that there is no way the doc-series was made with just a cameraman and $250,000. For starters there will be a producer, sound engineers and editors at the very least, on top of that I highly doubt the $250,000 would even come close to covering the mainstream media advertising where they were pushing it out in prime time viewing.
Secondly, what I find repulsive is the fact that they seem to be so hell bent on redeeming their own actions, for the treatment of the last coach, they are going all out (come on, what other coach have they ever felt it necessary to have a three episode docu-series made about) to smooth out their short comings, it’s called distraction.
I have never had a problem with Razor, and frankly I was not a huge Fozzie fan, BUT I’m afraid NZRU damaged themselves and caused a lot of dissent towards Robinson, and in all honesty some of Razors actions haven’t helped people like him any better.
NZR desperately need a new PR company, it doesn’t matter what their intentions are, in putting out this huge media build up about Razor, they’ve made one huge mistake, and that is this entire buildup seems to have been centred on elevating Razor and then there is a team called the All Blacks.
Just take a look at the views on this video, then look at the likes and the number of comments. Only 2.5% liked the video and not even 0.5% were interested enough to actually comment, and they were no doubt mainly Cantabrians.
I want to see the AB’s succeed as much as the next person, but thanks to the NZRU they have set Razor up for a huge fall if they don’t succeed.
Good luck to them but they’ve lost my support.
TJ come back story is inspiring. Am sure he is an even better player now than before. Can't wait to see him leading the Haka again. Awesome to watch, especially on home soil!
Hard work and smarts pays off👍
goosebumps from watching this, so happy for TJ to be back. thankyou for putting this content together.
Just love how Razor lifts the AB's character and style. I know Razor will bring us glory. I KNOW THAT!!!!!! AB's FOR LIFE!!!!!!!
ABs have always had character and style..
I've always loved this young man's creative style of playing! And I must also mention the players behind the scenes who can make magic and miracles happened when it counts! "Kia-kaha Kiwis!"
Goosebumps! What a beautifully well spoken man Scott Hansen is eh?
Great!! I can feel a massive change for you guys! Cant wait to watch the game, hope you smash them! Go Southerns!
As a springbok fan living in Namibia.I love what I see this great insight into the teams.Go South we got this.
❤
❤
Go our lads for tomorrow. New Team, New Dawn, New Day bringing with it the legacy of what that Black Jersey means. Take no Prisoners, play with revolution, gusto, pace and pride. I'll be watching you nail England at 8am from Inverness, Scotland, so do us proud lads because I roam this toon with an AB backpack, and there's no way I'm going to put that away, so put England away instead. Rooting for all, you mighty men ❤
This is absolutely marvelous and special by all means. I love All Blacks Team from the bottom of my heart!!! Greetings from Poland 🍀
Great content, well done.
Regarding TJ... I respect how much of a competitor he is. A never say die attitude within a national team is exactly the type of player any national team needs.
Daggggg👏👏👏Love it, great vid on the insights for the ABs. I follow a lot of US sports (NFL, NBA, NHL, MLB), all their clubs have a specialist marketing team that promotes their brand. Patriots, Jets, GSW, Lakers all have amazing stories of palyers and coaches. Hence they get great community engagement and more followers. It's great to see athletes personalities, adversities, achievements in story telling. Look forward to more vids like this. Thank you
Thank you for the feedback!
As a Springbok fan congrats to razor for the selection of his team. A good team
Keep this content coming. It’s what we want
Thanks for the feedback, will do!
TJ’s a mate as is razor , I know he’s a student of the game … no stone left unturned .. amazing man .. expect big things over the next 4 yrs .. special time coming In Ab history
Did I just see a tap cloth on the ground in that last shot? Yassss the culture 🤌🏽🔥. So excited for this new era. Lets go AB’s 🫡
Congratulations TJ I read your statement that you made before the SPR season started and how you would work hard to get the number 9 ABs jersey back there was so much conviction and belief in your voice that I believed it as well and here you are well done 👏
I’m so pumped for this new chapter for the all blacks ❤ lessssgooo boys !
I am excited and nervous all together. I just have this gut feeling the Allblacks will melt faces and shift to a new level of incredible.
TJ bro awesome. This team is so now, Rugby been waiting for this. Go The Blacks. so coool!
Great content! This is how you make fans!
Good to see Will Jordan involved even though he’s injured
Agreed!
Such great content thank you !!! So excited to see more from a fan point of view ! TJ is the man, can't wait for Saturday !!
Go the AB's !!!!
The Morning Shift episode was crack up as. Instant Gold.
Is it me? Or is this coach interaction new? I've been watching razor these last couple of weeks and I haven't ever known an all black coach as much as I now know razor! Come on all blacks! 🖤🖤 So nerve racking this first game! 🥴 "Anyone would think i was playing!😂"
Team of 5 million. 🖤🤍
Yeah, those three documentaries on NZR+ were really interesting to see.
Good luck All Blacks. Be the best
Im frikken stoked for TJ. He’s on the brink of joining the invincibles club of 100 tests. I mean… this was the jump he needed!! Congrats, TJ!!!!! 20 more and you there!!!!
You deserve it T.J all that dedication has set a place for you in history, keep shining brilliant bro 😉
Thanks for this! Wish I could be in San Diego to watch my favorite sports team ever. Thanks for bringing rugby and the ABs into my life!
The energy around this team is charismatic. Great things ahead.
I got all emotional watching this. Win, lose or draw, this team carries the dreams and aspirations of all New Zealanders. Even those who no longer live there.
PJ epitomises the very best of sporting performance. His return from serious injury and the very humble manner in his delight to be selected carries on the manager of the All Blacks. Remember Grat Batty playing with that knee brace or Colin Meads with the cast on his broken arm. They all represent the greatest sporting team in history.
I am tearing up.
Love TJ The man is a legend
Huge congrats to TJ for making it back to the All Blacks and Scott for being named Captain.
This game is definitely not going to be easy and too excited to wait, so much to prove from each side. England are looking incredible as well.
Keep the faith and belief in each other strong as always. Go make us proud, boys. Go the All Blacks 💪
about time you dropped some content, Please bring back the team fitting(gear fitting) like you did years ago with DC and Ma'a nonu those were inspirational as a young fella growing up
Inspiring story TJ has come a long way all the best ❤
What an awesome surprise, looking forward to more. Up the mighty AB’s
NIce to see inside the ABs.... great job.
Goosebump opening
Yes!!! That's the energy right there
How good!! Pumped for this season!
Glad to be able to witness the razor era 🐐
Good luck to all of you & enjoy …go Razor 🏉🖤👍🏻🆒💯
great doco. Clean editing and well shot! looking forward to seeing how the boys will stack up against the roses tomorrow
A refreshing approsch with this aB set up great to see . Bring it on in dunedin..
Can't wait mayne. Ariki Savea on.
About time! This is what we want!
I love the ‘together we will walk ‘. YES 💚💙❤️💝💚🆒💯
Thank you for the feedback!
Loving these vids, keep em coming!
TJ has skill, fire in his belly, resilience to bounce back and 80 AB caps to boot. Great addition to the AB's, so fun to watch him in action! So glad he is back in the squad. Go the AB's
would love to see TJ get his hundred, go hard boys
PJ PERENARA WELL DONE FOR THE FIRST ALL BLACKS TEST THIS YEAR 2024. PLEASE TALK TO THE FORWARD AND PUSH THE FORWARD. WELL DONE GUYS.😊😊
Go All Blacks!!!
ALL BLACKS are ready 💪
It’s your time TJ ❤❤❤ go hard
❤🇳🇿 UPDA MIGHTY ALL BLACKS 🇳🇿❤
Congrats to TJ, well, earend recall. I have to say I cant remember hype levels being this high for the first game in a season in ages. Heaps of people out with their All Blacks gears on this week.
It honestly is heartbreaking to see TJ injured again after that unfortunate incident today, I was so saddened to see that happen live today. I pray that this injury doesn't rule him out for the All-Blacks season. He just managed to climb his way back in and his family all behind him as well. This guy deserves to carry on wearing the All-Black 9's jersey, he performed astounding today feeding quick balls, was so attentive and aware of the English defence. Their attack in the first half open a lot of opportunity to score on the other end. He has the 9's mindset on keeping the AB hot on attack, with how he controls the ball and his team. Keep your head up, TJ.
Cant wait to see the A.B's under Razor. Leshgo
Kia kaha, kia toa, kia manawanui TJ!
might take a few games but he's gonna built a fantastic team
Up the all blacks 💪 the razor era 🖤🔥
"all that hard work to get here is done, now the hard work to be great while I'm here starts."
Good to see the All Blacks going strong. World rugby needs them to become a force again
They ARE a force. Never stopped being a force, in my humble opinion. What team, after all, could be labelled 'the worst All Blacks team' and still lose in the final of the RWC by one point, and with 14 men on the park? These men are awesome.
Yes, but by their own high standards, they've failed. They need to end their downward trajectory
Bring back the “Christmas day” fitting videos 🔥
Lets go boys!!!
Yessss the shifters made it!
This is giving me UFC embedded vibes, I think this is awesome!
Hearty! ❤🇳🇿
This is so good. Is it just me or has the ABs content game stepped up massively in the last year?
Thank you for noticing!
TJ just the colour Black ...we are all Black n silver
Special 🖤
Good luck boys, tj a you will look back on that haircut in years to come
ABs 4 life 🙌🖤
The cheek of that kid to bring up the Chiefs game and then say "I saw McKenzie" lol
Mean. LFG 🙌🙌🙌🔥🔥
Chur TJ u deserve tht spot bro
I've missed TJ leading the haka
I love you guys❤
Go the mighty AB’s!
Breath of fresh air from the last regime
Bok-Fan : New Zealand rugby always delivers in Any shape or form
Yeah brother TJ
That kid mentioning the Canes loss to the Chiefs 🤣🤣🤣
Class!
Massive brothers,English voice!🤣💪🏾
Your time TJ ❤.. from a mad blues supporter seeing you evolve this year has been awesome to watch .. we lost nuggy but we got TJ back ..
Love it!
Listening to AB coaches over the years has been depressing. Razor is a breath of fresh air.