Confessions of an advertising insider - Charlie Brooker's Screenwipe - BBC Four

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  • เผยแพร่เมื่อ 30 ก.ย. 2024

ความคิดเห็น • 130

  • @49Ibanez
    @49Ibanez 4 ปีที่แล้ว +108

    This has aged surprisingly well for a 12 year old clip - that thing he says about advertisers just browsing the internet for other peoples ideas and then stealing them could not be more true in the age of social media

    • @jamezz41
      @jamezz41 4 ปีที่แล้ว +9

      You're spot on. Traditional advertisment (for me anyhow) has died due to streaming services and adblock but the industry has just moved onto trying to buy out a spot in my headspace by paying social media and its users to flaunt their useless shit. And with memes as well. I'm so tired of coporate memes.

    • @slobodanreka1088
      @slobodanreka1088 4 ปีที่แล้ว +2

      No no no. They're CREATIVES, remember?

  • @rhidiandavies1991
    @rhidiandavies1991 6 ปีที่แล้ว +102

    For some reason the advertising insider reminded me of Noel Fielding.

  • @guernican
    @guernican 12 ปีที่แล้ว +76

    I've worked in advertising since 1998, and I endorse this message.

  • @Twirlyhead
    @Twirlyhead 5 ปีที่แล้ว +32

    My experience of marketing companies and in-house marketing departments is that the first thing they are always pushing is themselves. Some fool once let our marketing team run the Annual General Meeting and they spent about 70 to 80% of the 4 hours telling us how great they were and how we could not survive without them. Hit him again, Charlie; harder !

  • @fod2011
    @fod2011 8 ปีที่แล้ว +89

    Barry Shitpeas is the voice

    • @jameswelsby5734
      @jameswelsby5734 6 ปีที่แล้ว

      smalla ss dickheeeeeeead.

    • @axocopan42
      @axocopan42 6 ปีที่แล้ว +1

      It's clearly Brian Poocarrot.

    • @EclecticSceptic
      @EclecticSceptic 4 ปีที่แล้ว +1

      @@axocopan42 No you bumbling moron. How can you get that wrong? It's Derek Jizzturnip.

    • @yoshireincarnate1649
      @yoshireincarnate1649 4 ปีที่แล้ว +4

      the voice is brooker. you can tell it in his mannerisms, timing and intonation. hes not even changed his accent or anything its just pitched down a few semitones.

  • @CharKearney
    @CharKearney 12 ปีที่แล้ว +20

    I work in advertising, and jeez, this wiggy guy has got this down to a bloody T

  • @singingbanana
    @singingbanana 16 ปีที่แล้ว +9

    Thank you, that was bugging me. He sounds a lot like somegreybloke, it might even be him.

  • @aiglonetfierdedieu
    @aiglonetfierdedieu 12 ปีที่แล้ว +12

    That's what we all hoped to do when we started on our first day...and then 45 minutes pass and you start thinking. "Jesus...what have I done, why is everyone including myself behaving like a scared little lapdog too happy to work over hours and produce shitty work for an ungrateful, imbecile client that has absolutely no idea what's good for his brand. Trust, me the glamour, the "creativity", the freedom... all lies...

  • @TheManInTheLongBlackCoat
    @TheManInTheLongBlackCoat 12 ปีที่แล้ว +14

    Wow! Charlie Brooker meets Alan Moore!

  • @jamesowen5702
    @jamesowen5702 4 ปีที่แล้ว +13

    "I went into advertising, but all they wanted me to do was sell crap."
    Thanks, well enlightened.

  • @ASChambers
    @ASChambers 2 ปีที่แล้ว +3

    “Now you can skip it…” And here we are in 2022 seeing streaming services gradually putting ads back in because they’re struggling with an exodus of customers.

  • @Bvenged
    @Bvenged 12 ปีที่แล้ว +6

    I think Charlie Brooker voiced the Advertising dude, they speak the same way.

  • @englishbobuk
    @englishbobuk 7 ปีที่แล้ว +12

    Barry Shitpeas as Alan Moore.

    • @EclecticSceptic
      @EclecticSceptic 4 ปีที่แล้ว

      Yes exactly! Funny other people picked that up, even the head movements.

  • @1337melee
    @1337melee 14 ปีที่แล้ว +17

    For anyone interested, the music for the later 4/5 of this video is Albinoni's Adagio.

    • @williamgodwin74
      @williamgodwin74 4 ปีที่แล้ว +2

      thank you, from a future in need of such beauty

  • @Jcolinsol
    @Jcolinsol 11 ปีที่แล้ว +4

    Why would anyone think that working in advertising would be glamorous, creative, or free?
    Heck, why would anyone want to go into advertising at all?

  • @JL2190_X
    @JL2190_X 13 ปีที่แล้ว +1

    @GunZEntertainmentZ in the same regard, you have the total freedom to mute the television during an advertisement break and read a book, cook some food or even switch over to bbc for a few minutes....whatever you want! you are not *forced* to watch adverts - this is simply a fallacious statement. and you would not be able to watch the show which was forced to be broken up into intervals without advertising. it is a necessary burden that we have to bear, but is it really *that* awful!? cheer up!

  • @tld5718
    @tld5718 11 ปีที่แล้ว +15

    He has to stand when throwing punches. That way, the hips, legs and back can add more power into each punch. That'll learn them advertisers a thing or two.

    • @helphelpimbeingrepressed9347
      @helphelpimbeingrepressed9347 7 ปีที่แล้ว

      Perhaps you could do a glossy presentation on it lasting say a minute or so? I'm sure Brooker would love that.

  • @Sydneysideliner
    @Sydneysideliner 3 ปีที่แล้ว +2

    Ironically because this is a BBC clip, we're not getting interrupted every 2 mins by TH-cam ads so we can't see if anything's changed...

  • @Mister_NO.
    @Mister_NO. 7 ปีที่แล้ว +8

    Barry Shitpeas

  • @DXmYb
    @DXmYb 3 ปีที่แล้ว +1

    This has been an advertisement for the BBC TV Licence

  • @danielr3522
    @danielr3522 4 ปีที่แล้ว +3

    I feel like a part of me died just watching this short clip, I don't know how people who actually work in advertising get up in the morning :o

  • @John27346
    @John27346 14 ปีที่แล้ว +1

    What's that episode of the simpsons where homer is talking to an ad executive and the exec says something like "you know those radio ads where two people are having an inane conversation? I invented them" and homer punches him in the face and the exec says "I get that alot"

  • @danisfast
    @danisfast 14 ปีที่แล้ว +1

    ...Whatever 'important' happens to mean to you. Plus, whenever you want to be both amused and informed, there's Charlie Brooker, This Week and so on to put some personality into the latest happenings, which again, is subject to our scrutiny.
    Completely securing anything is probably impossible, but again, it's about balance; Reality vs Idealism. I never totally trust anything; but the BBC comes close because I'm confident it's the most reliable source of information available by some margin.

  • @tortysoft
    @tortysoft 13 ปีที่แล้ว +3

    I too have always muted advert sound - even - slightly - when I transmitted them for ITV. I reduced the colour as well :-)

  • @kantfail
    @kantfail 10 ปีที่แล้ว +6

    In Turkey or France or whatever :D

  • @tomcullen3295
    @tomcullen3295 ปีที่แล้ว +1

    Hilariously true. Ive worked with 'creatives' who couldnt put pencil to paper

  • @TheManInTheLongBlackCoat
    @TheManInTheLongBlackCoat 4 ปีที่แล้ว +1

    Sounds like Alan Moore, looks like Freddy Kreuger, played by Barry Shitpeas, who is really Al Campbell, the show’s director.

  • @VendavalEste
    @VendavalEste 15 ปีที่แล้ว +1

    Sad thing is what he says about the Media is true.

  • @MooseShiner
    @MooseShiner 13 ปีที่แล้ว +3

    Charlie Brooker is my God

  • @KarelBata
    @KarelBata 14 ปีที่แล้ว +1

    I've worked on a fair number of commercials. I ever so fondly (not!) recall the nappies one that had to be done in seven languages. Two weeks that took. Or the close-up of hands tearing open a chicken nugget - 98 takes over two days! The director was the proverbial 'genius'. Meanwhile the crew was going suicidal.
    Mr. Brooker is spot on!

  • @michaelchoki2133
    @michaelchoki2133 10 ปีที่แล้ว +4

    jeans and trainers. jeez

  • @CyanideSovereign
    @CyanideSovereign 13 ปีที่แล้ว +2

    I've always muted the tele when the ads come on.

    • @andrewphippsphillips1455
      @andrewphippsphillips1455 4 ปีที่แล้ว +1

      Have it paused if you have the facility, start a slow fast forward like +2 after a couple of minutes and gradually it will catch up "live" TV enough again.
      Failing that, record everything you watch to just skip the advertising. Millions of pounds worth wiped out by one button 😊👍

  • @giraffefan111
    @giraffefan111 14 ปีที่แล้ว +1

    that girl looks like ashleen from big brother

    • @evilmario6061
      @evilmario6061 4 ปีที่แล้ว +1

      It is Aisleyne from Big Brother

  • @DarrenJohn10X
    @DarrenJohn10X 8 หลายเดือนก่อน

    Wow I had no idea that Barry Shitpeas went into advertising!

  • @kennyturner583
    @kennyturner583 4 ปีที่แล้ว

    This is definitely Barry Shitpeas....in a wig

  • @Truffle_Pup
    @Truffle_Pup ปีที่แล้ว

    RIP Bill Hicks. You called it first.

  • @BdR76
    @BdR76 14 ปีที่แล้ว

    Hilarious video this, it's funny cause it's true. Too bad though that @3:00 the part where Charlie Brooker hits him in the face with his foot was cut out.. also the part about cars and pizza's is missing.

  • @peesemould
    @peesemould 16 ปีที่แล้ว +1

    yaaay. He is my birthday twin! :D

  • @camydoger
    @camydoger 14 ปีที่แล้ว

    @thepissflap Name one media outlet that is more reliable. (Wikipedia is a wildcard because although it's usually (99% of the time) accurate, there's always the possibility of one troll messing it up)

  • @aDemiurge
    @aDemiurge 12 ปีที่แล้ว +1

    Watch 'Bill Hicks on Marketing'. Very similar viewpoint.

  • @97channel
    @97channel 14 ปีที่แล้ว

    I don't think the disguised "actor" is, but I'm convinced that the distorted voice is Charlie Brooker's.

  • @HLecterPHD
    @HLecterPHD 13 ปีที่แล้ว

    I've one or two companies who i refuse to ever ever in my entire life buy from because of their shit annoying moronic prick adverts, regardless of savings, quality or availability. ill buy competitor products.
    its time to rebel people.

  • @gringodeltoro1
    @gringodeltoro1 14 ปีที่แล้ว

    Hum ... I could use a fresh can of Pepsi Cola, the bubbling refreshing sensation of the cold soda dripping down my tongue in a exquisite shower of flavour that erupt inside my mouth like a volcano of pleasure.... please give me thumb down !

  • @JL2190_X
    @JL2190_X 13 ปีที่แล้ว

    @GunZEntertainmentZ totally. but like the saying goes, theres no such thing as a free lunch. money makes the world go round! and some adverts can be good, no? i tend to look at them in an objective way rather than a subjective. as in who are they really appealing to & why would that make someone want to buy the item. if u look at adverts in a more analytical sense and enjoy the ones that are good, then theyre alot more bearable! in the same sense, lots of people watch good old adverts on utube!

  • @kernkraft88
    @kernkraft88 13 ปีที่แล้ว

    @trigga1uk If you'd listen to him he said that they'd be rejected because they wouldn't be popular in other countries.
    Also where are you getting your information from? Cite your source- are you in the advertising industry? Are you a sociologist? Or are you just regurgitating something you read in the Daily Mail...

  • @dorianleakey
    @dorianleakey 14 ปีที่แล้ว

    @trigga1uk He doesn't really say its mainly black actors that get rejected though, there is a diversity culture but I think this is essentially true that for some programmes they will decide not to use certain ethnicities because of trying to sell it abroad while elsewhere they put ertain actors in in order to keep a mix to tick the diversity box.
    I dont have a problem with the concept of promoting diversity, its the people who do it in a cack handed way that cause problems.

  • @Makron5
    @Makron5 12 ปีที่แล้ว

    I wish I could get a break into advertising. I'd be using more Japanese styles in America and try to entertain people with slapstick and insanity, make them remember who you are, rather than this subliminal bullshit.

  • @TimTeruSML
    @TimTeruSML 11 ปีที่แล้ว +7

    Adagio in G minor by albioni

    • @ghada848
      @ghada848 7 ปีที่แล้ว +2

      TimTeruSML thank you, kind sir, 4 years in the future

  • @youngrichie
    @youngrichie 12 ปีที่แล้ว +1

    Likewise.....I long for the day that Land Rover get a young, successful black man to appear on their ads.

    • @Mollari42
      @Mollari42 6 ปีที่แล้ว

      They probably do in Nigeria.

  • @welstijlfilms
    @welstijlfilms 14 ปีที่แล้ว

    I published this video on the Dutch website WELSTIJL (6 july) Kind regards Sem Mallée

  • @bravissimoloveli
    @bravissimoloveli 13 ปีที่แล้ว

    Gosh he is well depressing but he is a comic media genius...How TV ruined your life is like a staple in my life. It makes you wonder about everything, also Everyone who likes Charlie Brooker should read NIck Davies, 'flat earth news' it is amazing, if you wanna uncover some fallacies, lies and propaganda in the world it is definitely the book to read!

  • @CrumpitssGeneral
    @CrumpitssGeneral 13 ปีที่แล้ว

    @yidarmy2007 Yeh but the people had the freedom to click it, unlike TV advertisement were the consumer is forced too watched bullcrap after every interval.

  • @CrumpitssGeneral
    @CrumpitssGeneral 13 ปีที่แล้ว

    @yidarmy2007 With freedom I was referring to the fact that you when you said "after all, this really is an advert for his show", the people know what they're here to watch. As for the TV advertisement, I always do that nowa'days, but the consumer doesn't have the same degree of freedom as they do over the internet. They had the choice to choose what type of 'advert' they wanted, like this video. But that's getting increasingly hard now due to youtube putting adverts in front of videos, lol

  • @ThunderChunky101
    @ThunderChunky101 12 ปีที่แล้ว +1

    Na, it's 'Barry Shitpeas'.

  • @mahound9
    @mahound9 14 ปีที่แล้ว

    @smurph1984 yeah, it's completely convinced me to give up on all of my media aspirations and be a callous, manipulative thief instead. Thank god I dodged the bullet there. *phew*

  • @Jehvoz
    @Jehvoz 13 ปีที่แล้ว

    @HLecterPHD So, you admit that adverts do affect the way you think about products and directly influence your purchasing decisions.

  • @Naddig74
    @Naddig74 13 ปีที่แล้ว

    @AlaricVG I personally think we should abolish government and put Charlie, Frankie Boyle and Derren Brown in charge :P

  • @SirCrest
    @SirCrest 13 ปีที่แล้ว

    @Nexius8 I thought the same thing. Sounds so much like him.

  • @kooora18
    @kooora18 13 ปีที่แล้ว

    How come charlie get censored and the guy in the dark, his swearing is uncensored?

  • @sammichaelstevens
    @sammichaelstevens 13 ปีที่แล้ว

    Does anyone else think he sounds ever so slightly like Alan Moore?

  • @PATBOYSL1M
    @PATBOYSL1M 13 ปีที่แล้ว

    pressing 1 just makes it better

  • @williamk3702
    @williamk3702 5 ปีที่แล้ว

    What is the music? Is it Albinoni's Adagio?

  • @bl4ck0p
    @bl4ck0p 13 ปีที่แล้ว

    @EddieTheFishReturns They're already on youtube. Do a search.

  • @MassimoConnolli
    @MassimoConnolli 15 ปีที่แล้ว

    is that noel fielding?

  • @Bloodyidit
    @Bloodyidit 12 ปีที่แล้ว

    oh, and those old spice commercials also count as an exception.

  • @cyborgtroy
    @cyborgtroy 13 ปีที่แล้ว

    @blenderpanzi - I like their graphics guy. That's about it.

  • @evildoctorbluetooth
    @evildoctorbluetooth 14 ปีที่แล้ว

    @luna1463 yes it is, her n charlie become friends.

  • @majikmainsa
    @majikmainsa 12 ปีที่แล้ว

    whats the name of the song playing in the backround???

  • @monsterrun
    @monsterrun 12 ปีที่แล้ว

    @tomking91 sorry was just a reflex

  • @SUSUGAM
    @SUSUGAM 14 ปีที่แล้ว

    hit play, hit pause, hit play, hold 6 key

  • @merdufer
    @merdufer 14 ปีที่แล้ว

    One dislike from the advertiser himself.

  • @wrightyy
    @wrightyy 4 ปีที่แล้ว

    Have I missed something here?

  • @sonofliberty1
    @sonofliberty1 14 ปีที่แล้ว

    @John27346 The Mr. Plow one I think.

  • @ThePrice8
    @ThePrice8 13 ปีที่แล้ว

    Haha Barry Shitpeas is well the one in the wig

  • @blenderpanzi
    @blenderpanzi 13 ปีที่แล้ว

    Well I like the old spice guy. That's about it.

  • @satyriconx127
    @satyriconx127 15 ปีที่แล้ว

    This is missing the cheese pull

  • @viridismonasteriense
    @viridismonasteriense 13 ปีที่แล้ว

    Epic Punch *sorry, it's a reflex* hahahaha

  • @flaggerify
    @flaggerify 4 ปีที่แล้ว

    Is it Alan Moore?

  • @MrZebub
    @MrZebub 12 ปีที่แล้ว

    Name of the piece in the background please.

  • @arowtake
    @arowtake 15 ปีที่แล้ว

    wow, thats pretty eye opening. :O

  • @RobertHamilton85
    @RobertHamilton85 15 ปีที่แล้ว

    HAHA reflex action LOL!

  • @boomshizzIe
    @boomshizzIe 12 ปีที่แล้ว

    is this really on bbc?

  • @John27346
    @John27346 14 ปีที่แล้ว

    @sonofliberty1 Great. Thanks.

  • @Rae81UK
    @Rae81UK 13 ปีที่แล้ว

    @evildave9000 Oh I'm in no doubt!

  • @Mogcat10
    @Mogcat10 13 ปีที่แล้ว

    just be glad you dont live in Australia we get a 1000 hours of adverts a week on average

    • @quillettt
      @quillettt 4 ปีที่แล้ว

      Mogcat10 1000 hours of adverts is over a week. It’s about 6 weeks of adverts you’re talking about. Bit of a stretch that number is for a week of ads.

  • @LBNANY
    @LBNANY 13 ปีที่แล้ว

    @tomking91 quite

  • @evildoctorbluetooth
    @evildoctorbluetooth 14 ปีที่แล้ว

    1.59 good times!!!

  • @BozalliCopter
    @BozalliCopter 12 ปีที่แล้ว

    *punch*

  • @Bloodyidit
    @Bloodyidit 12 ปีที่แล้ว +2

    that's because colleges and hospitals and meetings are EXPECTED to be diverse, but normal advertisements for stuff like soup, soap and stupid products hardly ever have minority lead actors or even minority actors.
    what you just pointed out is the exception, not the rule.

  • @majikmainsa
    @majikmainsa 12 ปีที่แล้ว

    thank you!!!

  • @perfacetus
    @perfacetus 13 ปีที่แล้ว

    Genuinely fascinating!

  • @samchandler7747
    @samchandler7747 6 ปีที่แล้ว

    press 1

  • @johnnye87
    @johnnye87 13 ปีที่แล้ว +1

    The thing is, when adverts are good - interesting, artistic, funny, whatever - people watch them. People watch the ads during the Superbowl because there's a reputation for creativity. People will happily watch clip shows of "the 100 best ads ever", and skip through the ad breaks that pop up in the middle of them. So basically, the "crisis" foisted on the ad industry by recordable TV is that of finally being held to the same standards of quality as every other artistic medium always has been.

  • @Codex7777
    @Codex7777 13 ปีที่แล้ว +7

    Most of the disillusion comes from viewing advertising as an "artistic medium" in the first place. People have swallowed this myth to such an extent that many forms of advertising aren't even recognised as such. Music videos being a perfect example. Music videos are basically 3 minute adverts, yet people don't even notice the advertising & manipulation, instead choosing to only see "art"...

  • @ince55ant
    @ince55ant 7 ปีที่แล้ว

    1:10

  • @viewtifulmoejoe
    @viewtifulmoejoe 12 ปีที่แล้ว

    Is that Noel Fielding?

  • @RaikenXion
    @RaikenXion 11 ปีที่แล้ว +1

    I still cant believe hes with Connie Huc

  • @Makron5
    @Makron5 12 ปีที่แล้ว

    It's a shame really, everyone deserves a chance to be able to get into a decent field.

  • @x2beaches
    @x2beaches 11 ปีที่แล้ว

    Yes true, but not always. There have been some absolutely amazing music videos over the recent years that have gone viral through the internet! For example, Ok Go's videos have very little to do with the band themselves, just awesome videos!

  • @JL2190_X
    @JL2190_X 13 ปีที่แล้ว

    i love charlie brooker but i also like the concept of advertising. after all, this really is an advert for his show. and look how many of you are watching it!