Designers React to Critique of their work- YG EP 11
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- เผยแพร่เมื่อ 2 เม.ย. 2019
- This season is coming to an end. Who won the Airline Brand Identity Challenge? What did the designers think of Chris' critique of their work? If you haven't been tuning in, watch episode 9&10 in the playlist below. Learn how they created a first-class airline sub-brand through many different approaches and see the outcome of their hard work.
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I think Sharif should have won. He had really detailed and versatile design and application. Shawn did a great job too and considering his age most importantly, he deserved the spot. Really happy for him!
ddont think his brand was that strong
I liked Sean's more.
you can think whatever you like, the expert didnt think so
I think Sharif should have won, Sean's work is great don't get me wrong but Sharif's work feels a lot more refined and realized (mainly due to the beautiful mock ups he did )
But Sean is American, and younger... Thats why Chris chose him. I'm sure Sharif knows his worth.
@@MrZxcvbnm22 sharifs billboard looked like it was made in word. It was quite bad actually.
@@downo look. Sharif did a better job. And Chris and Sean know it. But Sean is very impressie for his age. Thats why he won. And I dont know wht billboard you say it looked like it was made in word. But this is not a compositing competition... The mockups that he did look flawless...
I agree!
Totally agree!
I loved Sharifs work right off the gate. I thought his vision had cohesion and he executed. The only thing I remember critiquing was the large symbol on the billboard poster. Personally as someone who travels a lot and travels luxury, the Swiss sub brand totally spoke to me. Sean's work was good, and I loved the name AAce. However, the colours were too primary, it was too all american everyday and I didn't feel it emoted luxury to me. The fact that he has no educational background in this in incredibly inspirational however so either way it was a job well done. Great series
For me Sharif won overall.
Sean a very close second.
Spencer with the best mark by a long shot
I love Sean's work, but I think Sharif should've won this one.
100% agreed
Indeed
For me too. To create a logomark, which as Chris pointed out, that can stand on it's own and carry stuff like the scarf and the lable should be the decisive factor here. Sean's overal identity was maybe a bit stronger, but great job from all of them!
Yeah I think it's just a matter of preference really when it comes to this sort of stuff.
Thanks to everyone for the kind words! It's been a great experience being on the show!
Good job, dude.
Awesome consistency and application! You are truly made for design.
1. This is the first episode I've watched of Young Guns, but after viewing their work from Chris's critique I could tell Sean was going to get it.
2. The way he transformed the original American Airlines logo to such a crisp and innovative look (minus the mini flaws) was brilliant dude, Brilliant.
3. If I hadn't of watched this episode to the end, I never would've thought that Sean was a self-taught designer. I was TOTALLY STOKED! Congrats Sean, You deserve it!
Critique of a critique, so meta. I'm loving it.
I hope that all the young guns are somewhere doing incredible things. You all were winners just by allowing us to learn through you. Thanks to Sean and Spencer for showing us that even without design education, you can still believe in your work and do great things. Hope Shariff wasn't discouraged. I think his experience and education which were his undoing in that when his and Sean's work was at a level ground or near level ground, Sean would obviously have been chosen because he didn't have the experience and education Shariff had. I hope that in future (lol) there is like a voting system, where all of Futur's team look at the designs and vote as well, and then the final votes tallied.
Sean's logo was really good and the style scape with the interaction of blue and red was interesting, but Sharif's presentation was just soo amazing, and the logo also worked really well. But instead of tell my personal feeling, i would say, its about who you get as the client, if they think its perfect then, you win that round and that round only, although i would also like to pick Chris' brain as to how he weighted the project, because i think i may have done it differently.
Sharifs billboard lacked much adherence to design rules. Sean's design works, is consistent and applied correctly.
A logo doesn't have to be beautiful to be successful. In fact, the biggest logo's are sort of ugly.
I really wanted to shout at Chris, when he complimented the metal looking logo mockup for Nest... It's a downloadable mockup. Probably free, too. And it takes 8 seconds to replace the original logo with your logo. It's just a smart object.
Also, as most of the people who commented, I think the Swiss branding was stunning. The attention to detail and the overall feel of the whole design was just too good. I know it's been more than 2 years since this video was posted, but I'm just catching up with them. :D I hope Sharif is working in the design field right now with some of the big guys, because he showed great promise.
That was great to watch, amazing work all round. Love the passion of Chris and the team to motivate and encourage not just young, but all designers. Fantastic to see any business give so much back to the community :-)
I love this series, it is so great to learn ways to present the ideas, as well as learning ways of giving constructive and actionable feedback to people. It is one of those things that I didn't spend much time to learn while I was in school as I was too focused on learning the hard skills. Wonderful job Chris and The futur crew. It would be amazing if in the futur(e) you guys can also get guest crits, just to get different opinions and ways of giving feedback, but that is more of a "nice to have" not a need.
Arun's reaction was hilarious! I think Sean deserved the win because he had a pretty solid concept going from the start. Sharif did some really awesome work, but I felt like it didn't necessarily have the punch it needed to be like hey look at me and ask the front ticket desk about me when you get there. Overall everyone did really good and I feel the biggest lesson here to take away from everyone is pack all that ammo when going into a critique and really feel comfortable and CONFIDENT in what is being shown. From experience if you don't show up confident and have all your ducks in a row as to what your thought process is for why you did something your just going to be on the ground and out.
Shawn did an amazing job. Kudos to him... Cris' critique was just spot on. Watching from the sidelines, I learned a lot. Thanks for all the amazing videos Cris and to the Futur Team😎
Shariff should've won. But love Sean's work. He is ready to explode in a few years
Congrats. Well deserved. They all did an awesome job.
Sharif should have won that in my opinion. It would be good to have a pole on the video so we can see the general consensus, this would give you a viewers winner too. Great content as usual!
I love watching the series, and seeing everyone's mindset and process. its so inspirational.
@thefuture I was torn between American Airlines and Swiss Air. I think that part of what Chris was looking for was not just the design. But how the designer was going to be like to work with and their conviction in their vision. You have to have this belief in what you are doing but also a flexibility about how you present and how you offer up your work. The American Airlines proposal had a lot of historical considerations built into it. To the point where it showed respect and how it differentiated itself. That is why I think Sean won.
we were too.
I knew Sean was going to win. I was blown away when I first saw his work.
I wish they had this when I was going to school. I really enjoy the video post. I have to say, I enjoyed all the process shown by each artist. Also, it was very interesting on the reactions of each artist on the critiques that Chris had given. I can’t wait to see another exciting video posting from Chris... thank you!
Season 2 is happening.
Sean definitely deserved to win, it was such a well researched, well designed and most cohesive project. Amazing work!
Shariff and Spencer for me.
Hearing their reactions was pretty funny and kind of reminds us how young they are. Like when Spencer low key blamed Sharif for the font choice, or when Connor used being busy with other client's work as an excuse... :D But they all did a great job, and helped us as in the audience to learn from them as well. Thank you!
Sharif's work is so good too,
Love this type of videos , waiting for last episode also, thank you guys for ur efforts 😎👌👏👏✨⚡💪
I knew Shawn was going to win this one. Everyone needs to ask themselves why. I feel like his design captured the true essence of American Airlines. Very great challenge.
Agree, designer need to know their whys
💯
loved n learned from the critique
Chris reacting to Young Guns reacting to Chris reacting to Young Guns.
this is awesome man!
Who do you think won the Airline Branding Challenge?
The Futur Sharif
Sharif
Sean's work is dope too but Sharif really touched a part of my mind and I was like "yes boy!!!"
Sharif
Sharif, the peoples champion!...? but for real Sean's was dope too. I think for me it was close between Sean and Sharif, but for me Sharif pulls out on top. These last 3 episodes were fantastic! Need more content like this. It's educational to see the whole process including mid point critique and to see who takes the feedback on board the most. To be honest, at the start I thought it was obvious who would win, but I was surprised throughout the entire few episodes. The friendly competition and tension adds a lot to this series. Great work theFutur and Young Guns! Looking forward to YG season 2. Let's go girl power. ( then can we have a battle of the sexes in another challenge?!)
I would have chosen Sharif with Sean as a close second. Sharif's concepts felt more high end to me and his real world applications were very sharp and well conceived. Gratz to all of the YG's. So much growth across the board.
Now we need Young Guns to react to Chris's reaction at their reaction.
Congratulations for shawn, and better luck for everyone in the future
The triangle on the Nest logo would have been a great idea as it reflects the tail of an aircraft and then as Chris shows, forming an N
i think Sharif had the most work he went all out the name of the New Airline was mind blowing and apt, the logo was epic simple and memorable, the designs were KISS he (Kept , It Simply simple) the presentations details were off the hook, he was the best. i would view his work over and over again in other to get inspiration for my My new Air line Biz.
great job Sean / awesome work
Great work everyone.
Loved watching the entire process throughout the young guns series. It makes me wonder one thing though. This is a question for Chris and the futur team. Have you ever given any thought to doing a series for those of us who made a switch late in life to design? I personally spent my entire life drawing and training in the martial arts never once thinking I would become a graphic designer around 35 years old. I am sure there are others like me who have basically learned on the go or on the job how to be designers but could definitely benefit from a series such as this. If it is something you would consider, you name the criteria and I'll meet it. Thanks again for all that you guys do for us on this channel.
They all did very well but really Sherif deserves to win.
Hope my qualifications in graphic design will be improved very soon to be able to join in this challenge.
Thanks Cris for all you provide!
I like Sharif's Swiss Air design but that's just personal preference. I like simple, clean, sophisticated. Sean's American Airlines was a little more well thought out and clean. I love Arun's reaction, that'd be me. Good work guys.
it was a tough call.
Shariff if you read this, I am gonna use your methods to design brand identities on my college assignments. You're my inspiration!
I want to push this series and get it back everywhere
Man, this one was so close... Sharif was sleek af... But Sean was simply amazing
I believe that Sharif had to be the winner (he achieved the goal of made a luxury airline brand so well); but Shawn made a really amazing job too.
Anyways, it's amazing that both of them should be so proud of their work; congrats guys!
I was so happy that I dropped too many F bombs 😂
Scientist X Designs potty mouth! Haha.
Its a sign of how honest you were reacting to it though.
Sorry Master Do, but i'm going to this agreed on this one Sharif is the clear winner.
I understand the sentiment people are feeling about Sharif's work as opposed to Sean's.. but it's not about how the applications look or felt in the end (although that's a big part of how the brand presented itself). I felt Sean's direction felt really really in-line with the original brand, but also communicated that "high-end" aspect of the sub-brand. The balance between the elevated feeling of the brand while retaining that strong connection is what really made it work for me.
Eric Sin That’s interesting because I actually thought Sharif did a better job at making the visual system look premium and high class than I did. It really goes to show how subjective these things can be.
Sean Campbell You both did amazing! The thing that made me gravitate towards yours in the end was how much it really felt like it was an extension of American Airlines.
I think you can go many ways, but for an airline, since it’ll essentially live within the overarching brand of American Airlines, it should feel distinct but familiar. For me, yours hit that mark a little better.
I do think it was pretttyyy damn close though. ;)
If I would be the judge then I'll go with Crimson by Sharif for 1sr place. Delicate piece of work. Well done Sharif 👍
Definitely check out the new Lufthansa branding. They did an amazing job and documentation in theire brand hub.
aw man. i wish Spencer would have won, but congrats to the winner!
everybody won to be on this show , but this time Sean stood out ...
They are all winners.
I’m really enjoying the contest! I liked both Sharif and Sean's work, but Sean's felt more complete to me
I really think this one was Sharif's but I also really like Sean's work. Great Competition, they showed up on this one.
The right person definitely won. He was so far ahead. I'd like to know who 2nd place was.
Sharif
Sharif would've been my choice. The way he tied everything together worked for me. Simple, clean and the quality of his mockups were amazing! Sean would be my second choice. Nothing to do with the competition but Connor's voice reminded me of Henry Cavill.
Shrief should have won for sure!
When designing a premium experience, is colored visuals and striking images the best way? Because i really think that Sharif did captured the way a premium experience feels like better, when even see the design permeated throughout everything (uniforms, menu, etc) and he did a great job of creating an icon that can be replicated. When it comes to empathy, it's easier when you are really close to the bottle but when you live far away from such experiences like Sharif, it's really amazing how he understood the pain of the customers and delivered a solution. I really think that how young Sean is did play a role on the decision, as we saw Chris mentioning that every time. So if you are young, even by few years, you are really lucky
A logo doesn't have to be beautiful and intriguing to be successful. In fact, the biggest logo's are sort of ugly and boring. You are missing the point Chris was making about how consistent and well-applied the Ace design was.
Premium doesn't mean velvet ribbons and golden leafs, but rather sophisticated, smooth, and near flawless.
Sean's work was great. But I honestly think Sharief's work was commendable. I was expecting him to be the winner.
Anyways, Congrats to Sean !
supper fun.
Although Sharif did a cleaner job on the design and presentation, but Sean delivered an end result that is more coherent with the existing brand. A fair result imho
Completely agree with the result.
I knew it! He did well.
(If) only from clients' point of view, when I close my eyes, which presentation shown in my mind, that is the impression I remember most. Then, that's the one who ve done the best. As a client wants, Sean is the one.
Close fight between Sean & Sharif
Well, I agree with the modification with the "nest" logo Chris suggested. But in my opinion, making the leather a little bit curvy or flexible might work to make it not too stiff and more elegant. Just my opinion.
I really would love to get to know more about chris's reasoning, get to know about those small details Shawn had over Sharif. My gut told me Sharif will win, and now I really want to know what I missed as I have huge respect for chris's expertise and his decision making.
I saw Winner and Yg and I click. Maybe I got confused, lol
In other things, great content, tnks so much
2hrs left. Still waiting...
Sharif should've won. I was literally expecting him from the previous episodes.
Sean deserved to win ❤❤❤
Why i am So Early in the Class :(
Damn, Arun! You kiss your mother with that mouth? haha loved his reaction!
I love Sean’s work- but as a redesign for the standard American Airlines brand. Personally I feel like Chris’s direction toward the brighter design and away from the more desaturated blue and red made the brand look far less luxury. It looks cleans be vibrant but not luxury.
13:06 I really wanna see how he put the logo on the tail of the airplane
What do you mean?
Nest's mark is inconsistent, why is it sometimes that its lines are going up, other times they are going down? Spencer, attention to details!
I think Sharif should have won! He was great with Mockups.
How do we sign up for season 2?? tell me!! TELL MEEEEE!!!! these guys are so tallentend and did such awesome work. watched the series and they honestly had me feeling like maybe i should go into another proffesion :/ they're so tallented it's unsettling. On the real, how do we sign up??
season 2 is already cast and we are in full production at the moment. you will have to wait for season 3.
@@thefutur cool thanks for the heads up :) when can we start signing up for season 3?
8:30 🎻😂
Nest is perfect as it is. Chris' triangle idea completely ruins the subtlety of the mark. 'Foreign' typography is ok, since it needs to differentiate and is always accompanied by "by Lufthansa" text. If you'd go with Helvetica anyway, it has to be thin, to ultra thin, to give it that differentiating, exclusive feel. Also, I believe the Lufthansa typography was recently redesigned by HVD -> www.hvdfonts.com/custom-cases/lufthansa
In my opinion, Sean was very good, but Sharif is the one who deserved the win.
I think the English guy should win.
I think Sharif should have won this contest..
Wherein everyone reacts to the previous person's reaction
need to see ladies work...
Soon.
I love The Futur, but it makes me really sad that it’s been over a year since the first Young Guns episode and there is still no all women’s series. I don’t understand why it couldn’t have been a mix of men and women in the first round anyway, considering that amongst many of the art schools, most design students are female
It's in the works, I've literally spoken to a few of the girls in the group already! Hang tight!
It was simply a matter of who was brave enough to show up to be a part of this experiment. Very few people applied.
We don’t have that problem any more. Almost 40 women applied for season 2. We are deep in production now.
Connor is very arrogant and using ''I had other projects'' as an excuse... Like come on man, you're not in elementary school. Too much ego will kill your talent.
My favorite is Spencer's design. Simple and smart.
I thought he was rather humble in his assessment.
@@thefutur I thought so too. Took his L and moved on.
Thanks for your comment. I respect your opinion but, I believe in the videos I created (which were then edited down) I explained the situation very clearly without arrogance. I knew this wasn't my best work when submitting it. I knew that when this project came to video, with the critiques, that it wasn't going to be super positive for me and I knew I was going to get some STRONG feedback.
But, I didn't sign up to YG to be praised the entire time. I didn't sign up to be the best or put other people down. I joined up to be seen by Chris as a young designer, to be seen as a person who is learning and chasing their dream and I got just that.
Negative feedback doesn't scare me, it doesn't worry me, I take it all as a learning experience.
During this project, I learnt my limit for juggling workloads, how to understand a brief on a deeper more accurate level, where there are holes in my process and what I should really be focusing on when I design.
I have taken all of this on the chin, every word Chris @TheFutur has said to me in person or online. I am very grateful for this chance because in the last year since we started the show, I have grown my business further than I ever imagined.
Which, by the way, was one of the founding points of this show to help us grow our skills and businesses so we can charge out into the world feeling more prepared to take on its challenges. I feel like that is exactly what has happened for all of us in the group throughout our time on Young Guns.
@@thefutur Thank you.
Is there a way that we can apply to the next Young Guns?
Yes. At some point.
Shawn did an amazing work, but i really believe that Sharif's work was better, felt stronger and more "premium" for me
You don't seem to understand.
A logo doesn't have to be beautiful and intriguing to be successful. In fact, the biggest logo's are sort of ugly and boring. And I'm talking about premium logo's when I say so.
You are missing the point Chris was making about how consistent and well-applied the Ace design was.
crimson, harun
I I disagree >
Sharif > Sean > Spencer
@11:41 man its FETTUCCINE not fettucini
Sharif won this one for me.
Sharif! Sharif! Sharif!
I want to join next time. How to possible?
Follow us and respond when we ask. Simple.
I feel Sharif had the best work, but great job Sean.
I think there's something about Sean with Chris. Clearly, Sharif won.
haha. yes. I'm totally biased.
Sharif work is much better. Very professional. Seans work had a lot of things to fix. Not fair.
Sharim's was way better IMO!!