Lol I was thinking the same thing!! God I spend way to much money at that place!!!! When I first started shopping with Sephora it was 2017 I believe within 5 months I was Rouge so I am Rouge until December 2021! insane when they get people they got them!! Until they realize all the shit they could have done with that hard earned money they've spent at sephora.... Me!!!! 🙋
Yeah like doesn’t ulta have a better reward system and more (and better) sales? I wouldn’t say that they’re necessarily that amazing when it comes to customer rewards but the video acts like they are.
Probably a good idea to put a "hygiene tip" near those lipsticks and make sure Q-tips are well stocked. Also need to educate the staff on how to approach and engage with customers to teach them.
"sneaky" selling just means actually providing good in person selling services- make up removers, samples, color id. it's just good business. not too sneaky.
yeah people should actually be glad they don't have to go to department stores with snobby sales assistant and shitty service. But people have to complain about everything these days ......
@@kaizey I use to work for Sephora and as an ex employee I actually think their business model and goals have always had the best interest for the customers in mind. While of course increasing sales is always a primary motive, I think their goals do focus on making sure a customer gets what they really want as the end result, whether it starts with makeup and ends with skincare. That was a value I as a person always held dear and was proud to represent in their culture.
This ! I got color IQ'ed and tried foundations recommended by it. I look like I went to the cheapest spray tan place got the opposite undertone 3 shades too dark. Might as well recommend me a blue foundation you damn color IQ.
@@radhiadeedou8286 Personally when I go shopping I prefer using cash over credit cards, so I can see how much I spend (feel how much money I will lose) and probably reconsider a purchase. Also really think what you consider a need if you have many products. Lastly dont fall int the trap of sales, buy sth you see yourself using up . Hope that helps 😁😁
@@ioannaioannidou9644 you're right I always use cash too. I guess my problem is when I'm out of town, there's something about trips and vacations that makes money feel different and there's always a stupid reason to buy like we don't have this product back home or whatever, then I go home and realize all the mistakes I made
Lmao the staff at Sephora in my country look at you like you're a thief and all they do is stay behind your back and stare unpleasantly if you try more than 1 product
Omnisis it could be racial profiling but also they’re trained to do that. I don’t think I’m getting racially profiled but I’m still uncomfortable when they follow me and I wished they’d stop following me 😭 I’ll ask for help if I need it.
Alice Oh I think it is. Every time I go with my sis or any family member, we only get followed. Always a worker peaking at us and stuff, the only black people in the store. They already help us, and then keep following us. This happens to a lot of black women at Sephora. Next time this happens to me I’m hurting someone’s feelings idgaf
And you can stack $20 off as well as $3.50 off $15 coupons on top of store sales (but not for clearance). I only shop there when I have a coupon, and I always get makeup less than I would at Walmart. And I also get extra points. Then when I redeem points, I can also stack them with coupons. I got Colourpop's Frozen 2 collection for $0. Then I got my birthday gift for 1¢.
ρεαcн•cαɱραηεllα you should’ve gotten your birthday gift for free not for a penny. i’m not sure if that matters to you or not but the birthday gifts are rung up by someone as a penny or free and if they aren’t then the manager sometimes has to come and change it to free.
I’m fully aware of all these facts and I am a frequent Sephora customer. It doesn’t bother me that their enhanced experience typically leads to better sales for them. Sephora (and Ulta) is fantastic, they have a very liberal return policy and they give you many opportunities to perfect your purchase needs. As a consumer it is my responsibility to shop responsibly, recognize cost per volume, research ingredients and product quality and determine the needs of my beauty routine. Their rewards program can be hit or miss sometimes but I typically will purchase my go to products when I am able to pick up a couple of items with my reward points. Their free 2 day shipping subscription is pretty awesome too because I can replenish my skin care items without having to meet a minimum purchase amount to earn free shipping.
Leah Segura I agree, and even sometimes the times where you get a birthday gift or a gift for so many points aren’t so bad. Honestly though, where else am I gonna get good makeup??
As a sephora associate I can't agree more. Plus what people don't also realize is that we struggle from trying not to buy the latest product, especially when we are around it from 6 to 8 hours every day. I can tell you this, 90 percent of my pay sadly goes straight back to sephora.
Youn Bora not mine. And I work at Sephora too. My store gives a lot of gratis and I’m not that insane about it. As soon as the uniform comes off so does the makeup craze.
@@saduu94 hey girly. I'm so glad you brought that up. I almost forgot to mention that I work inside a jcpenney sephora and our gratis is definitely depressing. We are lucky it we get more than 4. And recently our gratis person hasn't given us anything for the past 3 months, I heard this has never happened before, but I'm definitely sure that's why me and the other girls end up splurging sometimes on a lot of the products. Then again every store is a case by case.
Youn Bora aw man ): I’ve heard about the Sephora inside JCP stores have it rough. Try to switch to a free standing Sephora I swear they’re so much better. No white tile 😅 hugs!
Youn Bora just FYI I worked at a SiJCP and transferred to a freestanding Sephora and had the worst experience they treat you like they are better than you bc you came from a JC Penney Sephora the discrimination was so bad that after I put my 2 weeks in I called corporate. I explained everything to them and they overnighted a debit card to the Sephora store with 2 weeks worth of pay. I didnt even have to work the rest of the 2 weeks and they told me to feel free to apply to Sephora in the future. You should have seen the looks on my managers faces when I came in the next morning to pick up that debit card. Joke was on them in the end 🤪
I used to be so addicted to Sephora and literally any make up store but I'm 18 now and I don't remember the last time I've been to one. I realised how much I've been spending on make up considering the fact that they're pricier over here where I live and now all I have is a small make up bag I can bring everywhere. Most of them are drug store make up. A lot of women these days are tempted to get anything from a make up store because of what the media tells them. The unexplainable hype towards highlighters? The idea of wanting to own each eyeshadow shade ever invented? Sure, make up is art but it really isn't practical for everyone on a daily basis. Most of us women just need a bit of coverage and colour to glow from within and not pounds of 'instagram' make up. But at the end of the day, we all have our own choices and decisions to make. So YOU DO YOU but if you're doing it for something else then girlll let's save up that money.
Lol I'm the opposite, when I was in hs/young teen I never really bought a lot of makeup let alone Sephora makeup. It's not until now that I'm older and have a job that I actually go and spend money there. but I try not to spend a lot, I only tend to buy things I need (like skincare lol) so yeah, I agree, most women don't need a bunch of makeup, just a few essentials 👍
Yeah the only “high end makeup products” I buy are just eyeshadows and concealer but other than that the drug stores way better a lot more choices cheap and usually less ingredients
Linda Ponce exactly! Like I love minis of products that I want to try or maybe wouldnt buy for myself, but they’re so bad! I don’t want a foundation sample that’s not even enough to cover my face and probably not my shade.
Meanwhile at shoppers drug mart you now can redeem points for Botox, laser hair removal and more whereas Sephora all the good point perks sell out and the rest are a joke.
Come on....Business Insider you completely forgot the MOST OBVIOUS part of why Sephora has exclusive merchandise: Sephora is owned by LVMH Group, and LVMH Group also owns multiple beauty brands including Benefit cosmetics, FENTY, Dior beauty, Kat Von D, Ole Henriksen, Fresh skincare. Also IF Sephora is really "retailer of the year" why did Sephora fail in the UK 🇬🇧?....
I’ve never understood the hype behind limited edition beauty products. When I buy a beauty product, my plan is to use it almost indefinitely. Like, why would I buy a limited edition moisturizer?
For anyone curious the whole putting products that they want to sell on the top shelf is actually used in basically every physical retailer that has shelves. we are more drawn to eye level and slightly below. This is why in grocery stores you see more childlike cereals on the bottom shelves and more practice cereals on the upper mid shelves. Stores put a ton of effort into the placement of their products and they often use a planogram to plan out where everything is going to go. Companies even make deals with certain retailers and pay significantly more for eye level placement. its really interesting the physiology behind placement and the impact it has on our purchasing habits.
The last time I went to sephora I asked for a light spf cream for the body, the sales assistant comes back with this $21.5 tiny eye cream size product and begins telling me how well it performs. I’m like sis🙂 I asked for a body spf and what you’re trying to sell is obviously not what I want. I gave the same description of what I wanted to the pharmacy right around and got exactly what I wanted, in waterproof/ non waterproof, cream, spray, all sorts of volumes and sizes and ended up paying $9, which was the price I expected. Another thing I don’t enjoy is how the s.a treats people differently after inspecting them from head to toe. I was testing out the fenty highlighters with a friend and those girls were just there, watching me, making me feel more or less quite uncomfortable
there's different "spotlight" products that Sephora has to try and sell every week which is why I would take any product recommendations with a grain of salt. Also I agree with rudeness of some employees i alwayssss get treated differently when I shop glammed up/no makeup at Sephora. Employees bend over backwards for me when I have a full face on but barely acknowledge me when I have nothing on (which is ironic bc that's when I spend the most money anyways)
But why would you look for a body sunscreen at Sephora? Unless you're looking for a specific brand that only Sephora carries, any basic drugstore body sunscreen would be sufficient
I never buy things from sephora bcos their employees follow me everywhere. The idea of someone following me everywhere when I'm looking for the products that i want to purchase was so uncomfortable. So i ended up leaving the store empty handed.
The best way to not overspend is to know what you need before you go into a store and stick to buying just that. Research it first if needed. And once you’re in the store, shop fast so you don’t get tempted to buy anything else.
0:380:56 The clips of people applying the tester lipstick and foundation on their faces gave me anxiety... I don’t even touch my face while I’m out without cleansing wipes out of fear of breakouts. Sephora actual gives out so little samples with purchases though and they’re overpriced compared to a lot of online retailers. I think I only go into sephora specifically for the item I am looking for if I’m in a rush and don’t want to wait for shipping so I hardly ever browse while I’m in there. I’ve seen people leave with amounts of makeup that cost like 4 ipads worth of money
This video was poorly researched. In response to the first claim of keeping almost all products in store - in actuality, they don’t keep 25-30% of their SKUs in the majority of stores, they’re available online only. Second huge missed point is their flash shipping program. They introduced this in 2015, offering two day shipping for $15 per year. By being one of the first brick and mortar retailers to build out this channel, they became the “amazon prime of beauty products,” guaranteeing consumers can get their items faster than any of their competitors.
Oh my God Sephora shipping is insane and I love it no place compares except MAC Cosmetics they have Sephora type shipping most the time LOL!! But to be honest that's why I always mostly only shop sephora is because I know I'll get my stuff fast!! They at least did that right!! Although sometimes they Slack & get all my money it's still my number one 😆 retailer!!!
"It feels like it's already in your possession and you need to purchase it" sounds wrong on so many levels. Holding & testing is just part of the whole decision making process. If you have more time it just gives you more confidence to purchase because you've spent more time affirming your decision.
Oddly enough, the longer I hold onto something as I'm walking around the store, the higher the chance I'll realize I don't actually need it and put it back.
Sephora use to give 3 samples with an online order, BUT they got super cheap and took it down to 2 samples after soooo many years. Plus, they changed their return policy from 60 days to 30 days so i guess they had been having problems.
Honestly, this just sounds like every makeup store in Korea... You want samples? Go shopping in Seoul.. you're have enough samples to last you for months haha
I've only been to Sephora around 4 times and it was mostly to get a free makeover, bought 2 items with my own money and got freebies afterwards. My mum really wanted this eyes shadow tin, it only had one color for $46 and she quickly put it down
Every time I walk into Sephora it seems so expensive. Like one jar of cream is $70. I do most of my skincare shopping off Amazon, Walmart, and CVS. I’m not paying more than $30 for a makeup or skincare product.
I like sephora and Ulta for different things. Like, if I want to try a new product, I always go to Sephora. No offense to anyone who works at Ulta, but anytime I have someone shade match me at Ulta, I s2g they must be on drugs. They put me 3 shades dark and with an orange undertone and try to rush me out the door. Sephora is pretty good and their employees (in my experience) will spend a long time making sure the shade and undertone is right, using several different types of lighting. However, if I know what I want I'll go right into Ulta. So basically it depends on if I have to interact with staff or not, lol.
I worked for Sephora over 10 years ago and always said the LIGHTING can get the client to buy more, that light with those mirrors can make you see flaws you never noticed before. I’m surprised it wasn’t apart of this segment. And I know they’re aware of why others live in ulta. Bigger incentive, point system almost guaranteed to save money you can build up to. Mix of high end and low end. It’s the exclusivity that puts me in Sephora.
They also let you return things if it doesn't suit you which is one of the major reasons I like to shop there. If I don't end up liking the foundation I can return it, while at other department stores you can't do.
Also the staff being present and knowledgeable usually keeps me going back. I usually look for specific ingredients and product formulas and Sephora staff can help. I cant get that at other retailers usually.
"Most expensive are on the top shelves" - not always. It's based on a few more things such as popularity, eye-level shelf analytics, and how much companies are willing to pay to have their products be more visible to the customers. When a product is eye-level, you're more apt to admire first before looking up or below (example: where candies are placed in a check-out line at grocery shops)
The best thing about Sephora is their amazing return policy coupled with free samples. I actually end up spending more money on drug store products because even if they're cheaper, you usually can't sample or return them and you end up wasting money trying products out. I only buy makeup a few times a year, and Sephora's policies ensure that whatever I've bought suits me and won't go to waste. It's worth it, imo.
A rouge member doesn't get to go on any trips, you have to spend a ton of money and save up those points and buy the rewards. Certain rewards offer a brand trip, but we are t talking about spending upwards of 20,000 points, which is is equivalent of the $20,000. So, unless you spend that much and have those points racked up you can't get any of those experiences. You can however, get a $100 rouge reward card (comes with certain limitations) with 4000 points spent.
Items that contain more product cost less per product - that's not a secret, that's what every company does. How they really get you is by making you aware of it so that you'll be more likely to fork out 59$ instead of 25$ for something you might not even like, just because you seem to get a better deal. Buy the smaller product first to try it out, if you don't like it or don't use it often, your loss will be smaller, vs buying the large one and wasting more money. You can always get the better deal later if you wish, just make sure it's *really* the better deal overall.
Lol I’m still going to shop there because the staff is so helpful and kind. When I first started doing makeup, the staff helped me and recommended products and told me how to do it.
When I was in Taiwan and Korea, it was pretty standard procedure to have sample containers and cleaning stations in stores. It was interesting to come back to the States and realize I couldn't easily try products before buying. I haven't shopped much at Sephora before, but now I want to check it out!
0:37 the girl that put a sample lipstick directly on her lips has chaotic energy
I almost screamed when I saw her do that
She's a reporter; I don't think she's that good at makeup, she had panda eyes on the forever21 video. Sorry
Oh no 🤦🏽♀️😬🤮
nah she’s just nasty
I did that a few times and I realized that I shouldn't have done that 😭😭😭😭
And this video is another sneaky way how Sephora market themselves.
Yassss
Exactly.
Lol I was thinking the same thing!! God I spend way to much money at that place!!!! When I first started shopping with Sephora it was 2017 I believe within 5 months I was Rouge so I am Rouge until December 2021! insane when they get people they got them!! Until they realize all the shit they could have done with that hard earned money they've spent at sephora.... Me!!!! 🙋
Yeah like doesn’t ulta have a better reward system and more (and better) sales? I wouldn’t say that they’re necessarily that amazing when it comes to customer rewards but the video acts like they are.
Shit you’re right-
WHO PUT THAT TESTER LIPSTICK ON THEIR DAMN LIPS
people are animals😷
Omg I was thinking the same thing!!
More people than you could ever imagine.
i literally gagged
Probably a good idea to put a "hygiene tip" near those lipsticks and make sure Q-tips are well stocked. Also need to educate the staff on how to approach and engage with customers to teach them.
wow. they put their more expensive items on top bc it’s more accessible to ppl but JOKES ON THEM IM TINY THEY CANT GET MEEEE
LagiNaLangAko23 😹😹
Also so children can’t reach them lol. I’ve had so many kids knock things off of our gondolas and break them
Supermarkets do this as well. The expensive cereals are at eye level, the knockoffs are on the lower shelves.
SAME BUT THERE'S SOME STUFF I DO WANT BUT THEY'RE WAY TOO HIGH FOR ME TO REACH RIPP
Adèle Boyle hehe 🥳
They always get me when it comes to the travel size line 😂
Girl, same!
Hayley Marie same, but I spend my money on the travel size product because I never use the fuel sized product fully
Ko Ko yes don’t get me started on the travel size perfumes 😩😩
Hayley Marie next to the damn register lol
They are just so small and portable how could we not... 😂
Sephora doesn’t have to sneak me, I know exactly what I’m doing in there lol
Brooke F. Period
Yes mam
I go there knowing damn well what I need and also what I’ll actually end up buying
Same here. Looking and leaving with nothing because I'm too poor
Lols exactly
"sneaky" selling just means actually providing good in person selling services- make up removers, samples, color id. it's just good business. not too sneaky.
yeah people should actually be glad they don't have to go to department stores with snobby sales assistant and shitty service. But people have to complain about everything these days ......
This is so obviously a Sephora ad. Everything they said in this video is a sales pitch, not a negative.
ur right its more like a win win
I don't think they are that sneaky or clever anymore, just evil.
@@kaizey I use to work for Sephora and as an ex employee I actually think their business model and goals have always had the best interest for the customers in mind. While of course increasing sales is always a primary motive, I think their goals do focus on making sure a customer gets what they really want as the end result, whether it starts with makeup and ends with skincare. That was a value I as a person always held dear and was proud to represent in their culture.
They can’t trick me I have about $4 to my name
😁😁😁
They can probably still steal your soul
Damn you’re rich af!! I have $0.10 🥴 teach me!
Fenty aisle is dangerous
You go there you buy something
Rihanna made sure the makeup was good quality unlike kylie. Thats why i rather go to sephora or ulta...
Guilty of this... But Fenty has my perfect shade, can't complain 😀
@@sarahcobain3501 what do you expect, her family is only money hungry narcs (any of the terms you're thinking could be applicable lol) 🤷🏻♀️
I almost bought another foundation even tho mine was half way used
@@buhkangliwayway are you talking about kylie or riri 😂
Idk what sephora is but my net worth is $1
Without potato's the world stops spinning. To me your worth is infinte
potatomato :p mine is $13
Marcus W $13? You mean -13 right? 😅
mariyume what?
I don't even have $1
I go to sephora and look at all the amazing products then I see the price and cry in brokenness
*I always feel ugly af whenever I go to Sephora*
Why
It makes me feel ugly and poor lmao
Same, I'm intimidated AF 😬
Me too, I always feel depressed): that’s why I do most of my shopping online
Lmao same
This is a good Sephora commercial. A veil so thin it crumbles.
now, no... color iq in Sephora is NEVER right💀💀
Lilly Parker facts
!!!
We don’t even have that
This ! I got color IQ'ed and tried foundations recommended by it. I look like I went to the cheapest spray tan place got the opposite undertone 3 shades too dark. Might as well recommend me a blue foundation you damn color IQ.
I went to several Sephora stores in France and they don't even have that color IQ thing...
They NEVER trick me. I go in for specific items, I get them and leave!!!!
How do you do that? Please teach me
Same
Me too, but this got me when I was younger
@@radhiadeedou8286 Personally when I go shopping I prefer using cash over credit cards, so I can see how much I spend (feel how much money I will lose) and probably reconsider a purchase. Also really think what you consider a need if you have many products. Lastly dont fall int the trap of sales, buy sth you see yourself using up . Hope that helps 😁😁
@@ioannaioannidou9644 you're right I always use cash too. I guess my problem is when I'm out of town, there's something about trips and vacations that makes money feel different and there's always a stupid reason to buy like we don't have this product back home or whatever, then I go home and realize all the mistakes I made
Personally Ulta is the one that gets me to spend more 😂
All those cheap sample size gifts and goodies are like a call to spend like 30 to get a 1 dll goodie
They always do sales and that keeps my stingy ass happy.
Morphe and Mario Badescu is my weakness in Ulta.
Hate ulta rude and poor costumer service
Same and their rewards program is better.
They need a daycare for men who have to wait for their wifes/gf's
Lmaoo
@Diana21692 women are scared of it too, but for different reasons loool
@Diana21692 unless they're either gay or South Korean
Mother's and sisters too
Aka me
My wife will drop a dime at Sephora,
*BUT WHEN IT COMES TO ULTA*
Y
Kaylin Honeycutt it’s actually affordable makeup
Lmao the staff at Sephora in my country look at you like you're a thief and all they do is stay behind your back and stare unpleasantly if you try more than 1 product
Victoria Untariu me and my sister got followed by a Sephora worker *racial profiling intensifies*
So true.. same in my country
Omnisis
it could be racial profiling but also they’re trained to do that. I don’t think I’m getting racially profiled but I’m still uncomfortable when they follow me and I wished they’d stop following me 😭 I’ll ask for help if I need it.
Ikr same!!
Alice Oh I think it is. Every time I go with my sis or any family member, we only get followed. Always a worker peaking at us and stuff, the only black people in the store. They already help us, and then keep following us. This happens to a lot of black women at Sephora. Next time this happens to me I’m hurting someone’s feelings idgaf
nah son, ULTA gets my money cuz they got drugstore products so they win for that; also their points system is WAY better than Sephora's
And you can stack $20 off as well as $3.50 off $15 coupons on top of store sales (but not for clearance). I only shop there when I have a coupon, and I always get makeup less than I would at Walmart. And I also get extra points.
Then when I redeem points, I can also stack them with coupons. I got Colourpop's Frozen 2 collection for $0. Then I got my birthday gift for 1¢.
ρεαcн•cαɱραηεllα you should’ve gotten your birthday gift for free not for a penny. i’m not sure if that matters to you or not but the birthday gifts are rung up by someone as a penny or free and if they aren’t then the manager sometimes has to come and change it to free.
I wish there were Ultas in Canada because I would shop there so much!
I haven't shopped there in years. You spend $100 for them to be like "you could use your points to get this toothpick" BYE!
LosAngeles.323 I LOVE Sephora, and spend too much money there. But man, you are right. Their point-system SUCKS
LosAngeles.323 😂😂sooo true!!!
😂😂😂
LMAOOO i just started working there and i couldn’t agree more. the point system isn’t the best
“Sephora carry’s things you can’t buy anywhere else”
*laughs in korean*
AHAHHAHA FINALLY SOMEONE ADMITS IT
Ay ay captain
I dont get it
Fardia Chowdhury I think they mean that korea has all of these
I have yet to find Korean foundation brand that matches my shade
I’m fully aware of all these facts and I am a frequent Sephora customer. It doesn’t bother me that their enhanced experience typically leads to better sales for them. Sephora (and Ulta) is fantastic, they have a very liberal return policy and they give you many opportunities to perfect your purchase needs. As a consumer it is my responsibility to shop responsibly, recognize cost per volume, research ingredients and product quality and determine the needs of my beauty routine.
Their rewards program can be hit or miss sometimes but I typically will purchase my go to products when I am able to pick up a couple of items with my reward points. Their free 2 day shipping subscription is pretty awesome too because I can replenish my skin care items without having to meet a minimum purchase amount to earn free shipping.
Leah Segura I agree, and even sometimes the times where you get a birthday gift or a gift for so many points aren’t so bad. Honestly though, where else am I gonna get good makeup??
ShE pUT the liPstIcK On hEr MouTHHhhhHh omfg
She's dead now. RiP.
I assume she’s not the only one....
As a sephora associate I can't agree more. Plus what people don't also realize is that we struggle from trying not to buy the latest product, especially when we are around it from 6 to 8 hours every day. I can tell you this, 90 percent of my pay sadly goes straight back to sephora.
Youn Bora not mine. And I work at Sephora too. My store gives a lot of gratis and I’m not that insane about it. As soon as the uniform comes off so does the makeup craze.
@@saduu94 hey girly. I'm so glad you brought that up. I almost forgot to mention that I work inside a jcpenney sephora and our gratis is definitely depressing. We are lucky it we get more than 4. And recently our gratis person hasn't given us anything for the past 3 months, I heard this has never happened before, but I'm definitely sure that's why me and the other girls end up splurging sometimes on a lot of the products. Then again every store is a case by case.
Youn Bora aw man ): I’ve heard about the Sephora inside JCP stores have it rough. Try to switch to a free standing Sephora I swear they’re so much better. No white tile 😅 hugs!
@@saduu94 ahahaha the closest one is 5 hours away and I'm currently in college but plan on transferring to a free standing once I move. Cheers!
Youn Bora just FYI I worked at a SiJCP and transferred to a freestanding Sephora and had the worst experience they treat you like they are better than you bc you came from a JC Penney Sephora the discrimination was so bad that after I put my 2 weeks in I called corporate. I explained everything to them and they overnighted a debit card to the Sephora store with 2 weeks worth of pay. I didnt even have to work the rest of the 2 weeks and they told me to feel free to apply to Sephora in the future. You should have seen the looks on my managers faces when I came in the next morning to pick up that debit card. Joke was on them in the end 🤪
I can't afford to walk into a sephora
I can’t afford to think about Sephora
CarmaCharmella27 can't afford to talk about Sephora
At least get the ordinary if u get a chance their prices are dirt cheap.
Well idc, Sephora is still my Disneyland
I used to be so addicted to Sephora and literally any make up store but I'm 18 now and I don't remember the last time I've been to one. I realised how much I've been spending on make up considering the fact that they're pricier over here where I live and now all I have is a small make up bag I can bring everywhere. Most of them are drug store make up.
A lot of women these days are tempted to get anything from a make up store because of what the media tells them. The unexplainable hype towards highlighters? The idea of wanting to own each eyeshadow shade ever invented? Sure, make up is art but it really isn't practical for everyone on a daily basis. Most of us women just need a bit of coverage and colour to glow from within and not pounds of 'instagram' make up.
But at the end of the day, we all have our own choices and decisions to make. So YOU DO YOU but if you're doing it for something else then girlll let's save up that money.
Lol I'm the opposite, when I was in hs/young teen I never really bought a lot of makeup let alone Sephora makeup. It's not until now that I'm older and have a job that I actually go and spend money there. but I try not to spend a lot, I only tend to buy things I need (like skincare lol) so yeah, I agree, most women don't need a bunch of makeup, just a few essentials 👍
Yeah the only “high end makeup products” I buy are just eyeshadows and concealer but other than that the drug stores way better a lot more choices cheap and usually less ingredients
Correction: No woman needs any makeup.
So you basically realized Sephora is expensive once you became an adult and had to spend your own money instead of your parents' on the products?
Ana N Nope. In my country, I'm still not allowed to work so I still have to use my parents money..
Ew don’t use the samples!!! Right on your lips....
She passed away 2 days after making this video. RiP.
Bunnitooth I know what an idiot.
The explanation of the rewards program is completely off... people don't end up spending their points because it's not worth it.
the points rewards legit suck😂
Ivory Snyder lol I have 3,000 points and don’t spend bc the points aren’t worth it. I shop there bc I like the products. If Ulta has them then I go
Linda Ponce exactly! Like I love minis of products that I want to try or maybe wouldnt buy for myself, but they’re so bad! I don’t want a foundation sample that’s not even enough to cover my face and probably not my shade.
lol--exactly. The rewards program is not good, and the 2-day shipping with Rouge never happens (for me, at least).
all i know is that i got my first ever eyeliner via rewards points but my elf eyeliner works better 🙈
Meanwhile at shoppers drug mart you now can redeem points for Botox, laser hair removal and more whereas Sephora all the good point perks sell out and the rest are a joke.
WHAT?! This is totally new information for me! Which SDM does this?
I never heard that SDM have points for Botox
@@TheBohemianStyle In the toronto area only.
@@mufffin777 Ok but WHERE in Toronto? There has to be hundreds of SDM locations and I've never seen one offering botox
@@laurenj6974 its called the beauty clinic at don mills and lawrence
This is the longest Sephora ad I have ever watched.
Come on....Business Insider you completely forgot the MOST OBVIOUS part of why Sephora has exclusive merchandise: Sephora is owned by LVMH Group, and LVMH Group also owns multiple beauty brands including Benefit cosmetics, FENTY, Dior beauty, Kat Von D, Ole Henriksen, Fresh skincare.
Also IF Sephora is really "retailer of the year" why did Sephora fail in the UK 🇬🇧?....
Sita Patel well it was in 2018, and the UK isn’t the whole world, the world is bigger than the UK and there are Sephora’s in so many places
Really ? Where do British girls buy their make up ? I’m curious.
Leila boots, or superdrug, john lewis department store etc
@@zahrak9688 Nor Is America, America Isn't The Biggest Country Either, That Award Belongs To Russia (I'm Not Russian).
Sorry If This Sounds Rude
Boots is just to good
I’ve never understood the hype behind limited edition beauty products. When I buy a beauty product, my plan is to use it almost indefinitely. Like, why would I buy a limited edition moisturizer?
When you are disciplined and conscious, none of these petty money spending strategies you are bombarded with work.
Ha jokes on them Bc I’m broke and only go to Sephora to get my birthday gift 😏😏😏
For anyone curious the whole putting products that they want to sell on the top shelf is actually used in basically every physical retailer that has shelves. we are more drawn to eye level and slightly below. This is why in grocery stores you see more childlike cereals on the bottom shelves and more practice cereals on the upper mid shelves. Stores put a ton of effort into the placement of their products and they often use a planogram to plan out where everything is going to go. Companies even make deals with certain retailers and pay significantly more for eye level placement. its really interesting the physiology behind placement and the impact it has on our purchasing habits.
marketing majors are like "was this a secret?"
The last time I went to sephora I asked for a light spf cream for the body, the sales assistant comes back with this $21.5 tiny eye cream size product and begins telling me how well it performs. I’m like sis🙂 I asked for a body spf and what you’re trying to sell is obviously not what I want.
I gave the same description of what I wanted to the pharmacy right around and got exactly what I wanted, in waterproof/ non waterproof, cream, spray, all sorts of volumes and sizes and ended up paying $9, which was the price I expected.
Another thing I don’t enjoy is how the s.a treats people differently after inspecting them from head to toe. I was testing out the fenty highlighters with a friend and those girls were just there, watching me, making me feel more or less quite uncomfortable
she probably just came back with the tester, that‘s why it was tiny
there's different "spotlight" products that Sephora has to try and sell every week which is why I would take any product recommendations with a grain of salt. Also I agree with rudeness of some employees i alwayssss get treated differently when I shop glammed up/no makeup at Sephora. Employees bend over backwards for me when I have a full face on but barely acknowledge me when I have nothing on (which is ironic bc that's when I spend the most money anyways)
Report them. Always go online and tell corporate about bad service. They're not supposed to act like that.
But why would you look for a body sunscreen at Sephora? Unless you're looking for a specific brand that only Sephora carries, any basic drugstore body sunscreen would be sufficient
@@Losshe she may have thought they'd have a well priced Sephora brand. Sephora has been trying to compete with Ulta by offering lower cost options.
The full sized Glam Glow is $77 in Canada and $105 for the deluxe size 🙃
Last week I walked into sephora, put on a full face of makeup and left without buying a thing. It was awesome.
*goes to sephora to test out theory*
😂
ok.good.for.you
I never buy things from sephora bcos their employees follow me everywhere. The idea of someone following me everywhere when I'm looking for the products that i want to purchase was so uncomfortable. So i ended up leaving the store empty handed.
catch me CRAWLING through sephora so I don't even see the most expensive stuff.
One time I went to Sephora just to buy a concealer. I left with more than what planned. 🤦🏻♀️
Suerte Abad that’s not your fault
"Their robust rewards program" -A person who clearly isn't a Beauty Insider 😂
The best way to not overspend is to know what you need before you go into a store and stick to buying just that. Research it first if needed. And once you’re in the store, shop fast so you don’t get tempted to buy anything else.
I only shop the minis because I can never use a whole product before it expires or dries up!
We don’t need full sized products in everything!
Same
Esp mascara
I always leave Sephora emtyhanded or with the birthday gift. Or I let my family use my rewards card, then I use the points to redeem stuff.
1:10 WHAT IS MY TEACHER DOING AT SEPHORA IN THE REFLECTION 😳
0:38 0:56 The clips of people applying the tester lipstick and foundation on their faces gave me anxiety... I don’t even touch my face while I’m out without cleansing wipes out of fear of breakouts.
Sephora actual gives out so little samples with purchases though and they’re overpriced compared to a lot of online retailers. I think I only go into sephora specifically for the item I am looking for if I’m in a rush and don’t want to wait for shipping so I hardly ever browse while I’m in there.
I’ve seen people leave with amounts of makeup that cost like 4 ipads worth of money
This video was poorly researched. In response to the first claim of keeping almost all products in store - in actuality, they don’t keep 25-30% of their SKUs in the majority of stores, they’re available online only. Second huge missed point is their flash shipping program. They introduced this in 2015, offering two day shipping for $15 per year. By being one of the first brick and mortar retailers to build out this channel, they became the “amazon prime of beauty products,” guaranteeing consumers can get their items faster than any of their competitors.
Oh my God Sephora shipping is insane and I love it no place compares except MAC Cosmetics they have Sephora type shipping most the time LOL!! But to be honest that's why I always mostly only shop sephora is because I know I'll get my stuff fast!! They at least did that right!! Although sometimes they Slack & get all my money it's still my number one 😆 retailer!!!
Lol no amount of tricks can make me buy a 60$ moisturizer. At ulta on the other hand, I'm a sucker
$60 moisturizer isn't even considered expensive for Sephora. I literally laughed out loud when I saw that $1000 jar of La Mer cream.
"It feels like it's already in your possession and you need to purchase it" sounds wrong on so many levels.
Holding & testing is just part of the whole decision making process. If you have more time it just gives you more confidence to purchase because you've spent more time affirming your decision.
i feel like testers and free samples are different !
And then there is me who carry calculator to shop, calculating price per gram everytime.
I've been doing that since i was in elementary school LOL, so relatable! (but usually i count things in my head so yeah)
or just use ur phone,,
@@Y0ug0glenc0co true
OMG MEEEE
@@Y0ug0glenc0co ok.
Thanks for reminding me it’s almost time to get my free birthday Sephora gift 🤗
Avon had a thing in the 80s to color match, as well as scents that go with your tones. It was a pretty awesome little laptop and printer.
Oddly enough, the longer I hold onto something as I'm walking around the store, the higher the chance I'll realize I don't actually need it and put it back.
Me too! If I’m so hesitant about it, I put it back
I will leave Sephora with one item but at ulta I can buy like 5 for the same price as that one Sephora item
That’s because ulta has drug store brands
Sephora use to give 3 samples with an online order, BUT they got super cheap and took it down to 2 samples after soooo many years. Plus, they changed their return policy from 60 days to 30 days so i guess they had been having problems.
lisa p thank you i was unaware of this
Honestly, this just sounds like every makeup store in Korea...
You want samples? Go shopping in Seoul.. you're have enough samples to last you for months haha
I've only been to Sephora around 4 times and it was mostly to get a free makeover, bought 2 items with my own money and got freebies afterwards. My mum really wanted this eyes shadow tin, it only had one color for $46 and she quickly put it down
I’m from the UK and never been to a Sephora and still watched this, they still bringing people in 😭
"Sephora is sneaky about making you spend money because they let you try out what you wanna buy before you buy it." 🤦♂️
Every time I walk into Sephora it seems so expensive. Like one jar of cream is $70. I do most of my skincare shopping off Amazon, Walmart, and CVS. I’m not paying more than $30 for a makeup or skincare product.
What you're essentially telling me is that Sephora has brilliant marketing
Oh, didn't know that. Tho I don't spend that much on make ups. 😂
Good for you, some of the women here in NY spends alot of money to look like a clown.
Deyyymm gurl, I like your play list.
You on to somethin'
Question: Have you ever left Sephora with way more products than you intended to buy?
Me: No.
J.J. Wang samee
I hate Sephora b/c it’s so small and crowded, Ulta is 20 times better
I like sephora and Ulta for different things. Like, if I want to try a new product, I always go to Sephora. No offense to anyone who works at Ulta, but anytime I have someone shade match me at Ulta, I s2g they must be on drugs. They put me 3 shades dark and with an orange undertone and try to rush me out the door. Sephora is pretty good and their employees (in my experience) will spend a long time making sure the shade and undertone is right, using several different types of lighting. However, if I know what I want I'll go right into Ulta. So basically it depends on if I have to interact with staff or not, lol.
when ur not likely to buy more cause ur on a budget
I worked for Sephora over 10 years ago and always said the LIGHTING can get the client to buy more, that light with those mirrors can make you see flaws you never noticed before. I’m surprised it wasn’t apart of this segment.
And I know they’re aware of why others live in ulta. Bigger incentive, point system almost guaranteed to save money you can build up to. Mix of high end and low end. It’s the exclusivity that puts me in Sephora.
I stopped shopping at Sephora when my membership got downgraded to the basic,just because i didn't shop for a year.
They also let you return things if it doesn't suit you which is one of the major reasons I like to shop there. If I don't end up liking the foundation I can return it, while at other department stores you can't do.
Nope it’s not worth spending at all for their cheap rewards which are just samples 🙄 Ulta is the go-to, guys!!!
Also the staff being present and knowledgeable usually keeps me going back. I usually look for specific ingredients and product formulas and Sephora staff can help. I cant get that at other retailers usually.
You went to a good Sephora with great workers/customer service in there then
Jokes on Sephora..I can’t afford to walk in there
Sameeeeeee
people buy a lot, but as a Sephora employee, we get tons of returns too lmao 😂
They're making it sound like we're mad at them, we aint mad, we love sephora!
I just go to Sephora to buy whatever I want lol I don’t for one specific thing only sometimes if I need new foundation or something
Me dropping Low at Sephora for the low prices
"Most expensive are on the top shelves" - not always. It's based on a few more things such as popularity, eye-level shelf analytics, and how much companies are willing to pay to have their products be more visible to the customers. When a product is eye-level, you're more apt to admire first before looking up or below (example: where candies are placed in a check-out line at grocery shops)
I could've sworn you guys uploaded the same topic a couple of days ago. Am I mistaken😥
@@monstravictorious i thought i was having deja vu. Thanks!
Well thanks for letting me know to always go to the bottom shelves and not the top
They get me with the kits/sets and sales 😅. I’m like omg such a good deal then before I know it I’ve spent 50 dollars 😪
The best thing about Sephora is their amazing return policy coupled with free samples. I actually end up spending more money on drug store products because even if they're cheaper, you usually can't sample or return them and you end up wasting money trying products out. I only buy makeup a few times a year, and Sephora's policies ensure that whatever I've bought suits me and won't go to waste. It's worth it, imo.
Fun fact: I've never bought anything from Sephora
How did I do it?
Easy, I don't have money 😊
Stuff most supermarkets also do (cheaper stuff on the bottom shelves, travel sizes respectively sweets in check-out lines, rewards programm)...
Lmao did they just say “robust reward program”? 😂😂😂😂😂
These video is courage and inspire to beginners and beauty businesses
James Charles needs this 😂 1:18
😂😂
A rouge member doesn't get to go on any trips, you have to spend a ton of money and save up those points and buy the rewards. Certain rewards offer a brand trip, but we are t talking about spending upwards of 20,000 points, which is is equivalent of the $20,000. So, unless you spend that much and have those points racked up you can't get any of those experiences. You can however, get a $100 rouge reward card (comes with certain limitations) with 4000 points spent.
So guys I'm going to Sephora for the first time ever in Paris. Any recommendations on what to buy?
An urban decay eye shadow palette or a Fenty foundation.
@@leila_de_hautjardin I can't buy Fenty foundation since I have dry skin but urban decay is deffo on my list thanks x
Tareen Ahmed make up 🤣
jk have fun try 🤗
@@tareenahmed2008 Anastasia foundation and UD foundation is better :)
Items that contain more product cost less per product - that's not a secret, that's what every company does. How they really get you is by making you aware of it so that you'll be more likely to fork out 59$ instead of 25$ for something you might not even like, just because you seem to get a better deal. Buy the smaller product first to try it out, if you don't like it or don't use it often, your loss will be smaller, vs buying the large one and wasting more money. You can always get the better deal later if you wish, just make sure it's *really* the better deal overall.
Ulta too..sSephora and Ulta have taken many of my dollars 🙄
Lol I’m still going to shop there because the staff is so helpful and kind. When I first started doing makeup, the staff helped me and recommended products and told me how to do it.
Trying out products = smaller size
Saving money (only if the product works for you) = bigger size
Business Insider: Have you ever left Sephora after buying more products than you intended?
Me: No.
Also me: What’s Sephora?
Sephora's prices are too high for me. so I just go to morphe or ulta
When I was in Taiwan and Korea, it was pretty standard procedure to have sample containers and cleaning stations in stores. It was interesting to come back to the States and realize I couldn't easily try products before buying. I haven't shopped much at Sephora before, but now I want to check it out!