The Knowns and Unknowns of Building Products (featuring Jason Fried and Bob Moesta)

When we're building technology and software products, there are knowns -- and unknowns -- in terms of what actually needs to get built. If this is true, how can we ever trust a timeline? And how can we even plan our work?
We break down insights shared by Jason Fried (Founder and CEO of 37 Signals), who was interviewed by Bob Moesta (early pioneer of Jobs to be Done) at INDUSTRY: The Product Conference in 2019.