What happens when your CEO comes to you with an idea (and derails your Product Roadmap)?

Has this ever happened to you? You already have a clearly defined product strategy... your product team is working actively on your product roadmap... and then it happens. Your CEO walks in with a "great idea"... and all of that hard work that you and your team put in goes to the wayside so you can bring this pet project to life. But does it have to be that way?
In this video, Mike Belsito (Co-Founder of Product Collective) breaks down this conundrum, featuring a conversation from the past with Laura Klein, Author of Build Better Products.