Heather this topic is priceless, forgive the pun :) But you are right I am struggling with finding a fair pricing point for my services. I am a soon to be new small business owner so this is all new to me. While generally it is underestimating the value your services provide, another factor is the fear of turning off new customers with sticker price. Thank you so much, you make a good argument for why we should be comfortable naming our price.
Heather this topic is priceless, forgive the pun :) But you are right I am struggling with finding a fair pricing point for my services. I am a soon to be new small business owner so this is all new to me. While generally it is underestimating the value your services provide, another factor is the fear of turning off new customers with sticker price. Thank you so much, you make a good argument for why we should be comfortable naming our price.