Walking you through my CALM, social media-free, marketing strategy
ฝัง
- เผยแพร่เมื่อ 29 พ.ค. 2024
- Get the Calm Marketing guide + workbook here: www.louisestigell.com/product...
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I write a weekly newsletter about becoming a better creative, without burning out or going insane. Subscribe here: www.louisestigell.com/subscribe
TIME STAMPS
00:01 - Intro
01:22 - Important disclaimer
02:20 - Why social media sucks for marketing (especially for creatives)
08:40 - Why you need to know your ideal customer (and how to do that)
12:50 - How to reverse-engineering your marketing to lead your ideal customers to you
19:25 - The infrastructure a (sustainable) creative business needs
24:02 - How to actually grow your audience (without social media)
30:04 - How to not get overwhelmed or burn out from your marketing
31:39 - What my current marketing strategy looks like
ABOUT
Hi, I’m Louise: an artist, writer & creative solopreneur from Sweden. As a multi-passionate creative, I have spent my entire adult life avoiding traditional employment and instead making a living off of my art.
On this channel, I talk about everything I've learned along the way: About art making, creativity, mental health, and making a living as a creative. Dealing with perfectionism, fears, and overwhelm. Staying sane and productive among stress and distractions. And much more.
LEARN WITH ME
Pencil Sketching for Beginner Artists - A simple, stress-free roadmap to radically improve your sketching skills. In weeks, not years: www.louisestigell.com/pencil-...
Portrait Drawing for Beginners -
Learn how to draw any face you want, quickly, accurately, and in your own style: www.louisestigell.com/portrai...
Watercolor For Absolute Beginners - Learn the basics of watercolor in a playful, relaxing, and non-intimidating way: www.louisestigell.com/waterco...
Watercolor Birds - Learn all of my tips and tricks for painting birds in watercolor: www.louisestigell.com/waterco...
SHOP MY ART
Fine art prints: www.louisestigell.com/shop/fi...
Canvas prints: www.louisestigell.com/shop/ca...
Originals: www.louisestigell.com/portfolio
MUSIC
All music is from Epidemic Sound. - บันเทิง
Alright, enough of you have posted comments now saying that "TH-cam is social media", so I thought I'd give my take on that.
I don't consider TH-cam a social media platform. I don't treat it as one. Nor do I ever state that YOU have to use TH-cam in your marketing.
I don't view YT as social media, because most people don't come here to socialize or see what their friends are up to. They come here to be entertained or educated. It's a content platform and a search engine.
Not to split hairs about what is and isn't social media, but I'm not even sure if real "social media" exists anymore. Nowadays, everything's an algorithm-run content platform. But some platforms are better, some worse, for marketing purposes.
Bad platforms hide their algorithm, take away creator control and access to the audience they've earned, make them jump through hoops to get their content shown, force them into a hamster wheel, and pay them little to none of the revenue generated from their work.
Better platforms help their creators succeed, pay them, and reward quality work.
In my opinion, TH-cam - although not without flaws - is one of the better content platforms. Because it's primarily a search engine, not a social media. Content here has a long lifespan. You get rewarded for building a body of work overtime, and you even get paid.
The point of this video is that there isn't any one platform or tactic that you HAVE to use. You can totally pick and choose. And if you enjoy Instagram or TikTok and get great results there - go ahead and use them. No need to be a purist. Every platform has pros and cons, including TH-cam.
I'm not trying to say that you can somehow market your business without getting in front of new audiences. You have to. But social media are not the only (or even the best) way to reach new people. You don't even have to "create content" if you don't want to. I highlight plenty of other strategies in the video, including doing PR.
I hope this clarifies things. 😊
Totally agree, Louise. At the end of the day it comes down to authenticity and intention, genuinely serving your audience, and the importance of both is my personal takeaway from your video.
I could like this video a 100 times, I have no idea how I landed on your video but it is exactly what I needed to hear right now in my life and where I am i’m my business. Thank you , 🙏🏾
I also totally agree. Unlike literally every social media platform, TH-cam invites long-form, focused, thoughtful content. Like yours!
For some of us, TH-cam is the closest thing we have to socializing and seeing what others are up to.
We completely agree with you on this 💖
I love the fact that finally there’s a channel with a presenter talking like a normal human being, instead of the loud top of the lungs tech TH-camrs and game players who sound like they’re 500 metres away from the listener.
You had me at social-media free!! I’m SO drained from posting reels and posts and stories every second. It’s beyond exhausting. I’m still recovering from burnout.
You and me both! 😅
And me!
Me too!!
I couldn't do it. I tried but quickly realized it just wasn't for me. I'm glad you're beginning to find your peace. Good luck 🙏
Yes, hope you recover soon. I know that feeling too well and had to change my strategy.
I teach marketing and I’ve shared this video with my students. We need to get authenticity back.
Wow, I'm honored! 😍
Do you have a business outside of your teaching job?
I feel glad that TH-cam suggested this video. No shouting, no fancy(bs) edit. Calm marketing is explained calmly and easily. Thank you, Louise.
I love you! There is no better word for it. Finally, a new marketing model that smells of life for us creators, instead of the often repeated, non-working models!
Yes. I closed my photography business after becoming so fed up with the social platforms.
Now I’m shooting film, driving a manual transmission car and changing the speed of my life.
It feels good.
Thank you, aligned co-creative soulBEing!! I'm on the same path! I started out shooting film in the 80s! I'm returning to analog and an old school rolodex! 😜🙌📸🌬
my whole nervous system just completely relaxed. i am your people. thank you
This is insanely inspiring to me. I’m a content strategist for businesses/brands and I am 100% shifting in the direction of social media free. It truly is an energy drainer and I want to learn how to actually give quality and value to my audience. I’m so happy I found your page! Thank you 🙏
These days I always never watch a full video without fast forwarding some parts or just listening to some parts exclusively and ditching the rest. Its the first time in a very long time that I just watch the full video and even go backward and relisten to some parts and even save it to rewatch later....wtf thank you so much for this video it s soooooo resonating and freeing parts of myself and reassuring those parts. I feel like I can breathe.
Thank you 🙏🏼
Oh wow, thank you so much! 🖤
Social media is just an never ending stream of ads
For real though.
So exhausting
At last - someone who doesn't shout - I love you already
I think I've seen a million marketing videos, and I am in the marketing business myself so I understand the audience targeting bit but what really stood out to me in your video is the reality of how people who might enjoy art and buy will buy it in a calm environment. That insight was really a slap to wake up and change tactics for a few things I'm planning :)
I want to add my personal testimony to this philosophy. I have been a freelance creative for 11 years. At first as a photographer, then a director, and finally a small production company with my partner. In that time frame, I have experienced year-to-year growth. This year is shaping up to break another annual revenue record as we've already closed multiple six figures and it's only June. I do have social media, but among my peers, I have always been the one neglecting it. Maintaining a relatively small following count and using it for direct messaging communication. What's crazy is I've always felt crazy for neglecting our social media even though what we are doing has clearly been working for us. And it's exactly as you prescribe, focusing on genuine relationships with actual buyers of your work. Thank you for this video.
I agree with what you’re saying here 10O% ❤ I’m actually a singer/songwriter but I left FB and IG years ago. No TikTok and just use my email list and blog posts and TH-cam. Life is sooo much better this way ❤❤❤❤ thank you for the awesome reminders. Just found you today and subscribed. It’s so rare to find like minded people!!
Where do u blog post x
Rarely do I comment on any YT video, and God knows I watch(ed) (way too) many. I ditched all my social media accounts two years ago, stopped watching mainstream news, freeing up the energy and focus to engage in activities and projects that make me want to jump out of bed in the morning. As a writer ,though, I still have allowed myself to get lured into the trap that I'd need any (or all) of these channels to share what I think may benefit others. Your video comes as a timely reminder that I can apply the same principles I apply to my personal life, to my work. Which, and life is not without a sense of irony, is the core of the message I'd like my work to put "out there" - to define "success" on your own terms, whichever they might be, focused on your personal preferred outcomes, and rooted in your unique, innate and natural abilities. Thank you :)
true dat.
"and God knows I watch(ed) (way too) many. I ditched all my social media accounts two years ago, stopped watching mainstream news, freeing up the energy and focus to engage in activities and projects that make me want to jump out of bed in the morning."
What's your secret? You are right where I want to be...🤓
@@ZomBMarketing There is no secret... Stop caring about the opinion others have of you, focus on your preferred outcomes, and trust on your own innate abilities 🙂
Thank you for this! I am at a point in my life where I feel like I'm being left behind because I just couldn't keep up with other people's energy and sometimes I feel bad for being the way I am, and even believing that maybe I was just lazy. You made me feel better and more optimistic, that I can still achieve my goals without having to be on full hustle mode (which is extremely draining to someone like me who prefers doing things slower. 💟 Thank you!
I know what you mean, and I'm the same way. Guess I've decided to embrace being a "lazy marketer". 😌
Totally resonate xx
This video seriously changed my life. I've been so depressed, asking myself how much I am willing to compromise in order to market my art online. It really never occurred to me, that I could build a marketing structure that actually catered to my values like this. Mind blowing. Thank you Louise
beautiful
changed your life, but have found your way to market your products?
I own a social media marketing agency here in Zurich, Switzerland. We create short form content for some of the biggest brands in Switzerland (which is a very small country). I‘m fortunate to have 15 wonderful employees.
I believe you hit on an interesting idea.
I also think you‘re right in terms of:
Quality over quantity and focus on your work first.
However, TH-cam also works with an algorithm. Your video was suggested to me. IG Reels and TT work the same. If I‘m into sensational content, I will receive these. If I‘m into more calm, relaxed, no face explainer videos, I will get these too.
What I‘m trying to say is: yes, you‘re right. Focus on your work first, create long form content (blogs, podcasts, public speaking, youtube videos). If you have a good set, use Social to leverage these things (snippets from your pod, public speaking and so on). Those things will also find your audience.
This is what quality wideos look like!🥰
❤️
I have uninstalled all social media apps except TH-cam, I do not miss them at all and when it comes to my future business dreams this video was great!
Starting a small art business and I feel the intense pressure to open an Insta, Cara, Deviantart, even Tik Tok, which I have stayed well away from…it’s just not who I am. I’m eo thankful for this video.
Just a suggestion for you from one small business owner to another, you don't need social media but from my own personal perspective A site like cara can be used not for business purposes but feedback purposes I use it for constructive criticism to see where I fall flat in my art when I'm stuck on a piece. I use it as a tool as opposed to a business platform so to speak since everyone speaks art there.
Not saying you need to, just something to keep in the back of your mind since it's been helpful for me.
I'm so happy to find you talking about non-hustle business culture🌺
Thanks so much for this! I'm in the early stages of growing my yoga business and am having a REALLY hard time ever posting on IG. It seems really counterintuitive to post a bunch of content so that people are stuck endlessly scrolling. I want them to NOT scroll and do yoga. 😂
Thank you so much. The demand to be active on social media all the time has been such a stress for me and had also been the complete opposite of what it means to be a creative for me. I love your strategy and this is so needed right now. We have lost what it means to have a true relationship with out clients because we are having to focus on just churning content out to stay relevant.
Bring on the CALM marketing approach and may it grow from strength to strength ❤🎉
This are evergreen principles for marketing any business. Social media is just a channel. Our ideal clients congregate in other places online and offline too. Great video, thank you!
I haven’t posted on social media for nearly a year. I’m so glad other people are turning away from it now. Thank you so much for this video.
Your advice harks back to artist self marketing before social media ever came on the scene. It’s kinda funny and refreshing to see this return to the “slow and steady” methods.
It totally fits with what I’m wanting to do with my business ideas, so glad I came across this
I’m so happy to discover you and this video. I currently work with design and social media for a company, and I’ve just been diagnosed with burnout… I am rethinking everything about my life, and trying to visualize a path where i can pursue art and other creative activities I love, as a way to build a life I actually enjoy. I was very desperate specially because of all the AI stuff that’s happening right now, but you reminded me so much of how humanity and authentic matters. Thank you so much, you calmed my heart a little ❤
"The greatest force that exists is the human personality." - Goethe
In the last five years I've been trying to find my way of doing business as a solopreneur. It is the first video of yours I've watched and it really talked to me.
I tried a couple of times keeping an active Instagram profile, posting 20+ stories everyday, creating daily content, and it's exhausting. I have two kids now, and now trying to find a way to be able to homeschool them. I need free time and mental health.
Since the end of 2023, I am developing a new business aimming in simplifying the processes the maximum I can, and calm marketing is something tha makes total sense with what I am trying to reach.
New subscriber here.
Wow I can’t wait to sit down and really process all of the amazing information in this video. Excited to build my business to NOT get burnt out 🥵 social media feels soulless
I’m just starting a business, and I’m absolutely overwhelmed with social media,
And the daunting prospect of trying to ‘sell’ my products without being salesy “/
So thank you so much for this video, I truly enjoyed the slow paced advice. x
Always remember that in business the most successful usually have a TEAM OF PEOPLE helping them. It's not just one person trying to do everything that the business needs. Don't be afraid to outsource and delete tasks so you can focus on other things to grow your business!
I’m only a minute and half in and feel like I’m stumbled on pure gold. Thank you soooo much.
I wish I could like this 1000 times. I love your perspective. I've been wanting to get off social media as it takes so much time and doesn't offer anything in return. This is so helpful and a breath of fresh air in the marketing space. Thank you:)
11:10 I had to pause this right here and write this down. My hands are literally shaking. I have been struggling to find my client because I just didn’t understand what that even means. I am doing this entirely alone with nothing but TH-cam to guide me. I’m AuDHD and I’m so tired of being what others think I should be. I wanted this to represent me. This advice right here. I can’t even tell you how much this just blew my mind. My entire approach will be different, must be different if I want to attract the right clients for me. I had the best friend in the whole world and she is exactly the kind of person I would love to work with. She accepted me for all of me and so now I know what to do, finally!!! Thank you thank you!!
Thank you for a video that states the truth clearly.
We have found ourselves in a strange position in this modern world when creativity is being stifled by the tools that are supposed to promote that creativity. Social Media is just pressure and aggressive competition. The simple truth of something like Instagram is that nobody on there cares about your art. It's just a panic measure to mimic TikTok, it is not a way to get your work out there to an audience.
Wonderful video! You've echoed what I've been saying to my wife in marketing our hair salon. I deleted all my social media accounts accept for TH-cam, and LinkedIn for now. I have a web design and digital marketing background and our best leads have always come from SEO/SEM so the people who are looking for what we offer can find us. Our data shows that these leads are by far a higher quality than anything social media provides.
This video couldn't have come at a better time! I have only used one social (any more than one would have overwhelmed me)... but, I deleted that app from my phone yesterday. The net negative was outweighing the net positive (for me personally). I kept convincing myself to stay with it, telling myself that sharing my creative work with friends and family and ultimately trying to grow a community where I could share art and writing would be worth it and that I probably couldn't do it without that kind of platform. But, I couldn't ignore its effect on my energy, mental well-being, and ultimately my time. I miss what once existed -- a refreshing platform that, for me, was a space of calm and inspiration... a place where I had the opportunity to share, view, and appreciate what I and other people around the world found beautiful and inspiring, but that has given way to what is described in your video: a space that is loud, shallow, and distracting. I feel a renewed sense of hope and optimism to know that many creators here also want to create and share in a space that is calm and authentic.
I really wish I had stumbled upon your content 6 months ago. Figuring out how to make a business out of art is so easy to get swept up in the nonsense of social media hustle culture and the cult of wealth, where the pace is always break-neck and the goal is always get rich quick. I like how you are framing these tried and true methods of online marketing around this idea of a business pacing that is as calm and soothing and authentic as one’s art. You’ve earned yourself a subscriber!!
Thank you, and welcome! 🙏🏻
I love the idea of calm marketing because it’s too crazy out there. Probably will listen a million times to truly get it for myself hehe
Absolutely agree with the shift towards a calm, authenticity-focused marketing approach! Crafting evergreen content that resonates personally with your audience not only builds lasting relationships but also ensures your message stands the test of time. 🌿
This was just what I needed to hear. I have just invested in a printer to begin my own small business printing my art and have been trying to research how to go about everything. The thought of chasing sales via social media and trying to get all the likes was overwhelming and scary. I don't want my worth to be defined by likes. So I have purchased your workbook and hoping it will take me on a more calm, sustainable and organic journey with my vision of what I want to be doing as an artist. Thanks x
I do feel like a hamster in a hamster wheel! 😂This was the calmest marketing coaching ever. Thank you. I'm searching for ways how to tackle multiple accounts for my business, for my projects, for clients business, and my dogs account 😅
Aside from organizing a whole year's calendar worth of content ~ I'm trying to find a less time consuming way to get on top of it all.
The universe sent you to me! I'm like a headless chicken, tired and frustrated of following the "rules" to position my business, but if I dedicate myself to social media, my energy to create is exhausted and I don't feel like designing or I don't enjoy working on my art. It seems that we are becoming slaves of social media or that we sold our soul to the devil and we must pay for it. Thanks for this video! ❤
Totally agree…feeling much more motivated after reading the comments x
People describe me as a Calming person. I love this video. I am a creative Solopreneur
I love this video. The thing I noticed is that what’s old is new again. Writing content to be found was how I grew my first business in 2009-10.
As a (soon to be ex) social media manager you are spot on. It has been so hard as a digital marketer never mind a small business owner to "fight" social media. This was a great reminder that i'm leaning in the right direction taking a step back from social.
This is amazing 💛 As an artist using social media to promote my business and someone who feels overwhelmed and exhausted, this is so perfect 🎉 I appreciate you for making this!
Hey Louise, I just want to express how calm i feel even from the first few seconds you start speaking in your video. Aspiring to be able to speak as calmly as you in my videos in future! Thank you for showing me that solopreneurship can be blissful joy because that's what i have been trying to do and it felt so lonely for long time.
your voice makes me calm too, Lou 🙏
This is the best video I have seen on marketing to date. I am a musician and a mum of six and it has been a nightmare using social media. Hustle culture is awful. I have felt drained, my creative work has suffered. Basically this video has given me permission to leave the chaos of social media and have a slower paced nurture platform where I can look after people. Time to transition
Such a good workshop, Louise! I love the highway metaphor - SO true. This is all so old-school - the way commerce has worked since ancient times! Thanks for your efforts. The more people embrace this calm approach, the more aware the whole culture will become - especially artists. And everyone needs that right now.
this...this is going to be the new wave of doing things. I hope this catches on! Thank you for this!
Very much needed video! My brain slows down immediately and i can see clearly of my habit of fast paced consuming some. It’s like having a television with thousands of channels zapping through them…
Thank you so much 🙏 I felt so depressed sometimes because of social medias… loosing motivation, energy and creativity. Thank you to share with us that an other path does exist and…works !
You just made all our lives easier.
watched this on x2. my nervous system is not ready for such calm and authentic atmosphere.
Hahhahahah me too 😂
That was incredible. And you just made my Sunday night. Thank you very much. Everything resonated and I think that 34 minutes was somehow therapeutic. I needed more than anything, to just feel calm. And you've reminded me of the importance of things I hold valuable. 🙏🏻
Wow did I ever need this today! A hard day- I had someone pretty much reject all thoughts I have in my ways to market my business and I was gutted …….this is how I see it and appreciate your help in this ❤
This is a fantastic video - your calm demeanor is well...super calming AND engaging. Just the info I was seeking and I came across you by chance.
So grateful for your video. I've been stressing out trying to pull followers from all directions and almost giving up. Thanks for helping me to refocus on what matters and giving some hope in the work I'm doing now.
A breath of fresh air! I've just started out on TH-cam after becoming so frustrated with the fast pace of Instagram and your video absolutely resonated. Subscribing to your channel now! :)
Thank you, Louise, for being. Thank you for sharing your calm and grounding voice. I've been scattered on all sides lately, confused on what/ how to do this because everyone online is just jelling faster! faster! more! more! And that's just not me. Though I started to believe that faster and more is the only way. I began to think that I have to build an empire or nothing. And thank you for deciding to stay on youtube, I'm subscribed to your newsletter, but I'm a lazy reader - more of a listener.
This was so refreshing 😌 I was off SM for like 9months I recently made some new accounts for IG & FB. As soon as I got back in I was like "What am I doing back here?" 😅 I started thinking there has to be a way for me to build a marketing strategy & business without social media. I'm a vocal recording/mixing engineer, I mainly offer 3 services vocal recording, editing & mixing for singers & rappers in the R&B, Rap & Pop genres of music.
I haven't felt like I've gotten anywhere, I've been at trying to build a sustainable business since 2019 hours of watching content, buying paid courses, had a commercial studio space for a year etc but currently my hobby has been dead in the water I've had one paying client this year so far. I've wanted to give up many times but there's still this pull in me to serve people in this way. I'm so interested in all the things you have been communicating in this video. I know that things take faith, effort & time. Watching this video made me feel calm hahaha I'd love to market & create the way you describe.
This was super refreshing! The hussle culture is definitely stressful for me to be a part of with my business, I really needed this reminder to do it calmly. Thank you so much for doing this video!
I just found and immediately knew you were meant for me. Thank you for sharing your views, experiences and insights from a Calm Creative lens 💖
I know I didn't stumble upon your channel by accident. It was meant for me to hear. Thank you so much ❤❤❤
Просто удивительно видеть, как работает эта связка - она превзошла все мои ожидания.
Your voice is just so soothing…would you ever consider doing audiobook/ Bible reading videos?
I completely get what you're saying but your TH-cam channel is social media and you gained a following from social media to begin with
TH-cam is primarily a search engine, not a social media.
And no, I've had next to zero help from my social media accounts (Instagram, Facebook, et.c.) in growing either this channel or my business as a whole.
@LouiseStigell It works in a similar way for exposure on TH-cam though and also I'm not saying its been easy for you at all by the way. I admire what you're doing. 🙂 I hope I didn't come across as troll like! That's very much not me!
@@julieholland7051So, what you're saying is there's a very fine line between what's social media and what isn't these days?
TH-cam Is absolutely a social platform. It gives visibility, it creates engagement, it can funnel potential clients into buying a service/product. I don't see how it is different from other SM.
Ultimately I am glad the algorithm brought me to this video ❤
what a breath of fresh air! thank you for your words and taking the time to talk about this in depth. you are amazing!!!
Oh I am so glad to hear there IS another way! I'm so tired of Instagram and social media in general is just too noisy these days - I feel like I'm being shouted at whenever I'm on there 🙉 Thank you for this video, I'm determined to do things my way and enjoy the journey rather than trying to get rich quick!! 🌈
Thank you so much. This is deliciously appealing. Social media makes me so tired...
Dear Louise, thank you so much for this video. I love how calmly you talk and how much information you give.
thank you very much for this video, it moved me. Social media currently makes me so unhappy, I'm tired and down. then I came across your video and I feel myself coming back❤
Yea i definitely have to stick around, im a independent creative learning complex resources, stumbling across your honesty (helpful insights) with being straight to the point, down to earth/clear on communication and not overwhelming to take in! Keep it up you stand out real awesome to find this meaningful!
I can tell you really thought through this problem. You articulated my feelings better than I could!
This was a very helpful video. I am not at the stage yet to start selling my art but I actually feel hopeful now that I will be able to. I absolutely hate social media and I really want no part of it. So knowing that I may be able to make a business for myself without it is so refreshing.
EMPTY_FAKE_SHALLOW_WORLD - Amen Amen Amen to that sis!
So good to hear commonsense marketing that fits ... the Cinderella effect ... if the shoe fits.
Thank you for what was definitely a good fit with me.
I swear I never would have understood all this amazing information if it wasn’t presented in such a calm, non-salesy, and authentic manner. Thanks a lot. You really opened my eyes. I was stuck in this social media trap, and it did not feel authentic. But at the same time, there are people selling the same infrastructure that you mentioned with a very bad aura, and I didn’t like that. so I didn’t look into it.
But you presented this amazing business framework in such a calm, no-nonsense, and authentic way. And I really like what you have shared, what I’ve implemented, and definitely subscribed to you.
Thank you sooo much for this video. It's so refreshing, different, helpful and authentic. I'm glad I came across your channel.
This is just perfect. Your calm approach is definitely what I needed to see/hear because the thought of doing things in the typical way many others do gives me serious anxiety and a real fear of burnout as it’s happened before. Thank you for in-a-way giving me the permission to market my half-built idea into something quietly brilliant. This is always how I’ve wanted to market but didn’t think possible & now you’ve shown me that it is!
Your videos are truly so calming as well, which makes me love to just watch besides being full of value. Been researching a lot this type of content to launch my own creative business and your video has so much legit info! to the people on the back, this is real gold advice
Thank you so much for this wonderful video. Listening to this reassuring advice in your calm voice is probably the best half hour I ever spent on TH-cam.💛
Oh wow, thank you so much. 🖤🙏🏻
I love this so much; thank you for your heart and gift. I agree. The gentle yet devoted way of showing up and serving that intertwines our art and our capacity to share it while serving those who need it has to come from a place of peace, trust, sustainability, and joy for me. Authenticity and connection, dep, raw, and playing the long game- of leadership and building a community. Beautifully done, Louise.
I really thank the algorithm for showing me your videos, it feels like a deep breath of fresh air in this over-stimulating platforms. I just found out about you today and I'm already loving your content and how you connect with people in such a genuine way🤍
Wasn't looking for a video on this topic, but it was great timing! I'm still in the early stages of my art journey but I'm starting to feel that I can produce art worth selling. At the same time, I'm aware of the struggles of running your own business that you've brought up in this video, and figuring out what strategy to use can cause a bit of anxiety. This video has provided some appreciated food for thought.
EXACTLY what I needed to hear today! Thank you for sharing your time and wisdom. I just recently opened a brick and mortar store/studio. Thank you for CALM😊
Love this! Thank you!
You’re an amazing soul Louise !
Yes. Authentic and ethical marketing.
Calm is the way 💪
This is probably the best advice I have heard and has come at the right time for me as I try to make sense of social media which doesn't work for me. I had recently had some realisations and your video seems to back up my thoughts and ideas. Thank you for your time!
This is EXACTLY what I’ve been needing to hear… for a while. I really appreciate your calm, grounded voice of reason and leadership in this crazy world! Thank you 🙏
I'm so happy this video found me! I come from a marketing background, so it's fun to explore the topic from the perspective of an artist. I even learned something new. :) Most importantly, you reminded me of how important it is to build a creative business you want to have and not to chase mindlessly vanity metrics. Thank you for this! :)
This is so valuable, thank you! Just ordered your book. Im creating my poetry book and an oracle deck and want to reach people in an authentic way.🍃
As a brand photographer, this has HUGE value for me. THANKS SO MUCH!
Then you're the one I had in mind when making it! 🥳
Your videos have really helped me decide that I'm ready to launch my art business and how I want to go about it. I had a wonderful time making my own website through squarespace and just launched it last week. I don't have the actual store page up yet but already have a healthy start on my email list and I feel confident in my ability to slowly grow it. Thank you for all your great content and inspiration!
Congrats on your launch! That’s major!! Just curious - how long did it take you to get to a place you felt good about hitting publish & what was something that helped you the most in the process?
Any tips for this? I’m wanting to make a Shopify or webpage to let people know that I make art that’s for sale. Thanks
Following! I’ve been putting off making a website but if I take social media out of it I think I’d quite like it
Wonderful as a meditation teacher because my clients are not on social media. I got your workbook so I deeply work out my calm strategy.