Become the marketing node in the organization

Become the Marketing Automation node in the organization
Marketing and Sales alignment is not a new topic, and yet very few, big and small, organizations practice it. Starting small can have a big impact in bridging the two teams together. Although the Marketing Automation position is mostly technical, that does not mean that you can’t challenge your coworkers before launching a campaign. Most of the time, marketing and sales are your best sparring partners helping you excel in your work.
This presentation was part of Marketing Automation Day Spring 2022 hosted by Wednesday Relations.