Personagmentation - WTF

Personagmentation?!? Hey, what is Personalization really?
In this talk, thought leader in Omnichannel Marketing Automation, Rasmus Houlind from Agillic, will once and for all set straight the nature of and the difference between segmentation and personalization and what this means for your Customer Experience, the results you create and how you work most efficiently.
This presentation was part of Marketing Automation Day Spring 2022 hosted by Wednesday Relations.