Data Management
ฝัง
- เผยแพร่เมื่อ 13 พ.ย. 2022
- Data management - an essential part of marketing automation
Data is at the core of marketing automation. It serves as the basis for personalisation, alignment within the organisation and reporting. At the same time, data quality represents one of the main obstacles marketing automation professionals face today.
This presentation was part of Marketing Automation Day Spring 2022 hosted by Wednesday Relations.
