Learn how to promote your Spotify using Facebook ads here: learn.generastudios.com/spotify-growth-machine Book a 1-hour consultation here: generastudios.com/pages/consulting
dude you're amazing! You give away information on your youtube vids that people like Rick Barker and indiepreneur profit off artists with. Thats incredible you offer this here. Thank you so much for this!
Take in mind that Facebook counts people who scroll to different parts of your song as if they watched till that part. So if a person scrolls nearly till the end and then skip away facebook may still count it as a 75%/95% video view.
Hey bro thanks for this video. definitely reminded me off a fan finder from indiepreneur. I have question thats slightly of topic Andrew. You know in you conversion event tab (in ads manager 13:08 ) I seen you put FFM Spotify, FFM All, etc. I actually watched your recent video on conversion campaigns and set up my FFM domain with the help of yourself and Jeneatte of FFM. My final issue (or final step rather) is to get my Custom Conversion Events to show up in that tab at 13:08 after I select my aggregated event piorities but they're not showing up. Any tip on what I might have done wrong or forgotten to do? because everythings firing and ad blocker is off too lol. thanks in advance
Hey Maxi! I believe what you have to do is go to Business Settings, Data Sources, Custom Conversions. There you will see your custom conversion, then assign an asset to it, and choose your ad account. If you made your custom conversion at the business level instead of the ad account level it isn't linked, basically.
Thanks Andrew. Always helpful. My meta ads account shows a lot more conversions then the streams I see on Spotify. I guess it's because people are skipping? What's a healthy ratio for ad conversion to stream for you?
Generally if I have 1,000 conversions I expect 1,000 to 1,500 streams, 500 listeners and 250 saves. If it’s too far off from that ratio there is something wrong. Either the pixel setup, event, or country / placement selection.
@@AndrewSouthworth thank Andrew. Yep! I'm waaaaaay off that. I'm getting 50+ conversions and 1 or 2 streams running on 10 dollars a day with a CPC of $0.36 - $0.52
I was going to run an ad for my new Christmas album and within the interests field, I can't seem to find anything that shows up as "Christmas (holiday)," "Christmas (music)", "Holiday (music)," etc. Either I'm doing something wrong or those don't exist. Do you have any advice on what to do to target those who enjoy Christmas music? I f feel the ad would be a waste of money if I can't properly target the Christmas genre.
A couple years ago Facebook removed anything related to religion, which for some reason included Christmas despite the fact it's largely a secular holiday for most people nowadays. You could target artists that have popular Christmas music, or target the genre you're in. Fortunately Christmas music is quite popular so even without the target, it should work reasonably well.
If I want to make a Facebook ad using my Distrokid landing page (with a pixel), should I make a post and do an engagement based ad? Or should I do a conversion based ad? I have a video ready which is optimized for phones (H 1920 - W 1080)
Hey Andrew! Now, under ad setup (around 7:32 of your video), fb asks about multi-advertiser ads and leaves it on by default. I’m assuming we want to turn this off? I’m also wondering if this is all applicable to instagram feed ads and if you’ve tried that? Most of my fans seem to be on IG so I’m wondering if you had similar performance with IG?
Heyy Andrew ty for the information:) I’m just running the video views ad now! Could u pls tell me how many results I gotta have with this campaign before I can start with the conversion campaign? Have a great day🙏✨🍀
Thanks for the video -very useful. Question: can I use link for my TH-cam channel with a force popup for subscription option? Is it only for a specific video? Can I use for Chanel as well? Looking forward to hear from you. Thanks
Hey, Andrew, great video, very clear and to the point. Just I have a question - why you choose to not have a call to action button? Have you maybe checked how the ads perform in comparison when you add a call to action button like "Listen now" which refers to the TH-cam video of the same song for example? Cause I would imagine that the ads without call to action button don't get any clicks, therefore then the conversion rate can be misleading
Question for you. I do Christian music. Is there a way to target that audience now that Facebook has removed the option to target that specific audience?
Facebook has removed most religious targets but you can still find some adjacent targeting options. For example, targeting christian artists, or specific TV channels or magazines or other related things that are Christian. Additionally you can also just target by genre and ignore the Christian aspect, Facebook may just figure it out on their own after a few days that Christians are converting more than others if thats the case. Or if your music isn't blatantly Christian it may not matter at all. I didn't realize one of my favorite bands was a Christian band for like a year because they did it subtlety. If your lyrics are super up-front about it that strategy may not work though.
@@AndrewSouthworth Thanks for replying bro! Do you think in my case I would be better off running ads on Spotify to target an actual Christian audience? (My music is mostly made for a Christian demographic although I do have non Christians listen to my music too). (Just curious but who was the Christian band you liked?) 😊
I’d try Facebook ads with multiple audiences, some Christian and some not. Then see what happens after a few days. The band was ‘Oh Sleeper’, a metal core band.
@@MattLeFaitMusic Have you had any luck doing what he suggested? Asking because I'm running into the same problem. I make christian hip hop music and I've tried tons and tons of different artists but nothing is popping up.
Hi Andrew, i have new releases and back catalogue of music I want to promote, I have a day job and a business and two kids so have very little time to assign to marketing. Do you offer a service at all ?
When you attach the pixel to a landing page, does the pixel fire off when the person clicks on the ad and loads the landing page, or does it fire off after the landing page has loaded and they click on the link that leads them to spotify?
I have different options in Facebook ad manager when selecting a type of ad, engagement is not an option. Only Instagram Reels, Messages, Pages, Leads and Websites. Did they change the format or am I in the wrong place? Thank you
Hey wouldn’t it be better to run ads that are 40 or 30 second music video clips to optimize them clicking your link and taking them over to TH-cam or Spotify
does anyone know why facebook destroys audio quality in the videos you upload? I went to make an ad of my song, uploaded a visualizer with the song playing, and on FB it sounds terrible! sounds like a 96KBps ripped file from limewire from 2002 or something! It sounds good in the actual video file on my mac, what the heck! lol
I’ve found lowering the volume a little bit helps. Also keep in mind the ad preview may not be the same as the final ad that people see. Right click and choose show video in new tab to get a better idea of what will be show.
Hi Andrew! Is this a good strategy for selling concert tickets? Or do u have a better strategy? If u have some video that explains this properly pls share it!
Any insight on running ads straight through Instagrams UI? I hear that they've updated it to be better but are they worth it over using the Facebook ad UI? What's the difference? I myself run my ads strictly as Instagram feed/story and they work well. Should I then try running an instagram ad on an actual post instead?
@@Legitcubano that’s how I feel tbh! The one success I had though was traffic ads directly to the IG profile. Very highly engaged traffic came when I only did IG feed and Stories. But I did those through Facebook Ads UI of course
Hey Andrew, do custom audiences update over time. I made Instagram and facebook custom audience months ago. I plan on running a new facebook ads campaign like you did and then doing custom audience lookalike, will it update or should I create a new one?
It depends on your goal. If you're looking to promote in an area you're touring i'd target cities you'll be going. If you don't care, but you're looking to sell merch i'd probably do your whole country. If you're doing Spotify promo i'd probably target like 40 countries.
Curious as to why you chose not to run FB in-stream ads as one of your options…can you shed light on this? Have you seen less than ideal performance on this in the past?
Yeah every so often I’d see someone use it and it wouldn’t have as good results on the other side. Then when I looked into the placement it’s typically a skippable ad format which I find kind of annoying, so I see why the metrics aren’t as good from it sometimes.
For some reason everytime I make a Facebook ad account it's get locked because its says we noticed suspicious activity with your payment details and I've sent bank statements and shit to prove its my details and they still don't unlock it and everytime I make a new account it happens again 😭
I dislike how Facebook doesn't let you target all pages for Audiences. I can target Yung Lean who has 300k fb likes but not xxxtentacion who has over 4 million likes? Not that I want to target xxx but the face that I can't shows that fb doesn't know what they're doing for targeting.
It seems to be a combination of size and time. Billie eilish isn’t targetable either. I also think they manually add targets instead of it being an automated system. There are artists that you can target with less than 100k people, but others with millions you can’t target.
You shouldn't have any issue finding close enough artists honestly. I have a project thats dubstep metal and there is pretty much nothing to target directly for that. SO I target people who like both dubstep AND metalcore - it works great. The match doesn't have to be perfect either. The base elements of the music just has to match close enough. I haven't met a single artist that couldn't find something that works, and i've talked to over 1,000 artists 1-on-1. Might take you a bit to find some stuff, but you can definitely find some stuff!
Learn how to promote your Spotify using Facebook ads here: learn.generastudios.com/spotify-growth-machine
Book a 1-hour consultation here: generastudios.com/pages/consulting
Might as well make a video on how to set up the whole ad campaign and process from android phone
How the video come out 12 hours ago but you pinned the comment 6 days ago? Can you comment on your own private videos and pin those all whole private?
Could you do a Instagram ad that optimized for TH-cam subscribers
Hey Andrew, I love you videos, they are so easy to follow, could you do one for a Vinyl pre-order campaign?
wow- I just started running one of these yesterday...
dude you're amazing! You give away information on your youtube vids that people like Rick Barker and indiepreneur profit off artists with. Thats incredible you offer this here. Thank you so much for this!
thanks man! glad you found this helpful.
Take in mind that Facebook counts people who scroll to different parts of your song as if they watched till that part. So if a person scrolls nearly till the end and then skip away facebook may still count it as a 75%/95% video view.
i've always wondered this but had no idea how to word the question - thanks for the answer
Hey bro thanks for this video. definitely reminded me off a fan finder from indiepreneur. I have question thats slightly of topic Andrew. You know in you conversion event tab (in ads manager 13:08 ) I seen you put FFM Spotify, FFM All, etc. I actually watched your recent video on conversion campaigns and set up my FFM domain with the help of yourself and Jeneatte of FFM. My final issue (or final step rather) is to get my Custom Conversion Events to show up in that tab at 13:08 after I select my aggregated event piorities but they're not showing up. Any tip on what I might have done wrong or forgotten to do? because everythings firing and ad blocker is off too lol. thanks in advance
Hey Maxi! I believe what you have to do is go to Business Settings, Data Sources, Custom Conversions. There you will see your custom conversion, then assign an asset to it, and choose your ad account. If you made your custom conversion at the business level instead of the ad account level it isn't linked, basically.
thats done the trick bro! really helped me out right there! thanks!
So much honesty in your tutorials Andrew!
Thanks Andrew. Always helpful. My meta ads account shows a lot more conversions then the streams I see on Spotify. I guess it's because people are skipping? What's a healthy ratio for ad conversion to stream for you?
Generally if I have 1,000 conversions I expect 1,000 to 1,500 streams, 500 listeners and 250 saves. If it’s too far off from that ratio there is something wrong. Either the pixel setup, event, or country / placement selection.
@@AndrewSouthworth thank Andrew. Yep! I'm waaaaaay off that. I'm getting 50+ conversions and 1 or 2 streams running on 10 dollars a day with a CPC of $0.36 - $0.52
thx andrew. this is the best video i have found on finding audiences with meta ads manager. still confused...but nearly ready to run first campaign.
I was going to run an ad for my new Christmas album and within the interests field, I can't seem to find anything that shows up as "Christmas (holiday)," "Christmas (music)", "Holiday (music)," etc. Either I'm doing something wrong or those don't exist. Do you have any advice on what to do to target those who enjoy Christmas music? I f feel the ad would be a waste of money if I can't properly target the Christmas genre.
A couple years ago Facebook removed anything related to religion, which for some reason included Christmas despite the fact it's largely a secular holiday for most people nowadays. You could target artists that have popular Christmas music, or target the genre you're in.
Fortunately Christmas music is quite popular so even without the target, it should work reasonably well.
I thank you for making this content . its very useful
I wonder how did you get artist in your suggestions, I don’t get any artist or religions
If I want to make a Facebook ad using my Distrokid landing page (with a pixel), should I make a post and do an engagement based ad? Or should I do a conversion based ad? I have a video ready which is optimized for phones (H 1920 - W 1080)
Saving this! Thanks bro!!
Hey Andrew! Now, under ad setup (around 7:32 of your video), fb asks about multi-advertiser ads and leaves it on by default. I’m assuming we want to turn this off?
I’m also wondering if this is all applicable to instagram feed ads and if you’ve tried that? Most of my fans seem to be on IG so I’m wondering if you had similar performance with IG?
for a campaign like this, should advantage audience be used?
Heyy Andrew ty for the information:) I’m just running the video views ad now! Could u pls tell me how many results I gotta have with this campaign before I can start with the conversion campaign? Have a great day🙏✨🍀
Does it matter if i will run campaing for Facebook Post that links to YT Video?? or it's better to put my music Video directly from facebook to post?
What does it mean if I'm active but just getting 0 reach?
Thanks for the video -very useful. Question: can I use link for my TH-cam channel with a force popup for subscription option? Is it only for a specific video? Can I use for Chanel as well? Looking forward to hear from you. Thanks
Hey, Andrew, great video, very clear and to the point. Just I have a question - why you choose to not have a call to action button? Have you maybe checked how the ads perform in comparison when you add a call to action button like "Listen now" which refers to the TH-cam video of the same song for example? Cause I would imagine that the ads without call to action button don't get any clicks, therefore then the conversion rate can be misleading
Hello do you offer Ad services
Hey yeah I do through my company www.forbidmedia.com/
Hi Andrew I’m interested to know how much you’ve spent on ads over the years Compared to return just to see how profitable it is
Question for you. I do Christian music. Is there a way to target that audience now that Facebook has removed the option to target that specific audience?
Facebook has removed most religious targets but you can still find some adjacent targeting options. For example, targeting christian artists, or specific TV channels or magazines or other related things that are Christian.
Additionally you can also just target by genre and ignore the Christian aspect, Facebook may just figure it out on their own after a few days that Christians are converting more than others if thats the case. Or if your music isn't blatantly Christian it may not matter at all.
I didn't realize one of my favorite bands was a Christian band for like a year because they did it subtlety. If your lyrics are super up-front about it that strategy may not work though.
@@AndrewSouthworth Thanks for replying bro!
Do you think in my case I would be better off running ads on Spotify to target an actual Christian audience? (My music is mostly made for a Christian demographic although I do have non Christians listen to my music too).
(Just curious but who was the Christian band you liked?) 😊
I’d try Facebook ads with multiple audiences, some Christian and some not. Then see what happens after a few days.
The band was ‘Oh Sleeper’, a metal core band.
@@AndrewSouthworth Ok cool! Thanks for the advice and the great videos!
Ok yes great band!
@@MattLeFaitMusic Have you had any luck doing what he suggested? Asking because I'm running into the same problem. I make christian hip hop music and I've tried tons and tons of different artists but nothing is popping up.
game changer, thank you for sharing your valuable knowledge in such a clear and concise manner
Hi Andrew, i have new releases and back catalogue of music I want to promote, I have a day job and a business and two kids so have very little time to assign to marketing. Do you offer a service at all ?
When you attach the pixel to a landing page, does the pixel fire off when the person clicks on the ad and loads the landing page, or does it fire off after the landing page has loaded and they click on the link that leads them to spotify?
I have different options in Facebook ad manager when selecting a type of ad, engagement is not an option. Only Instagram Reels, Messages, Pages, Leads and Websites. Did they change the format or am I in the wrong place? Thank you
I think you’re in ad center and not ads manager.
Hey wouldn’t it be better to run ads that are 40 or 30 second music video clips to optimize them clicking your link and taking them over to TH-cam or Spotify
does anyone know why facebook destroys audio quality in the videos you upload? I went to make an ad of my song, uploaded a visualizer with the song playing, and on FB it sounds terrible! sounds like a 96KBps ripped file from limewire from 2002 or something! It sounds good in the actual video file on my mac, what the heck! lol
I’ve found lowering the volume a little bit helps. Also keep in mind the ad preview may not be the same as the final ad that people see. Right click and choose show video in new tab to get a better idea of what will be show.
@@AndrewSouthworth thanks very much!
Hi Andrew! Is this a good strategy for selling concert tickets? Or do u have a better strategy? If u have some video that explains this properly pls share it!
Any insight on running ads straight through Instagrams UI? I hear that they've updated it to be better but are they worth it over using the Facebook ad UI? What's the difference? I myself run my ads strictly as Instagram feed/story and they work well. Should I then try running an instagram ad on an actual post instead?
Honestly bro those boosted posts if that's what you mean i feel like is full of bots same thing with traffic ads
@@Legitcubano that’s how I feel tbh! The one success I had though was traffic ads directly to the IG profile. Very highly engaged traffic came when I only did IG feed and Stories. But I did those through Facebook Ads UI of course
@@joeyholli yeah man the traffic i swear seems generated cus as soon as the money stops the profiles do too
Thank you! Thumbs up and subscribed!
Looking forward to working with you 😊
Hey Andrew, do custom audiences update over time. I made Instagram and facebook custom audience months ago. I plan on running a new facebook ads campaign like you did and then doing custom audience lookalike, will it update or should I create a new one?
Yeah custom audiences are always updating. You don't need to remake them.
is it better to target the whole world/country or would it be better to target the state you live in?
It depends on your goal. If you're looking to promote in an area you're touring i'd target cities you'll be going. If you don't care, but you're looking to sell merch i'd probably do your whole country. If you're doing Spotify promo i'd probably target like 40 countries.
Curious as to why you chose not to run FB in-stream ads as one of your options…can you shed light on this? Have you seen less than ideal performance on this in the past?
Yeah every so often I’d see someone use it and it wouldn’t have as good results on the other side. Then when I looked into the placement it’s typically a skippable ad format which I find kind of annoying, so I see why the metrics aren’t as good from it sometimes.
@@AndrewSouthworth Got it. Thanks. Very helpful
Is this not possible on mobile ? I don’t see the engagement option ?
It might not be. On mobile you’re pretty limited in what you can setup.
This video was very helpful i appreciate you a lot
For some reason everytime I make a Facebook ad account it's get locked because its says we noticed suspicious activity with your payment details and I've sent bank statements and shit to prove its my details and they still don't unlock it and everytime I make a new account it happens again 😭
Does he explain how to get the music on FB/ social
Does who explain?
50k 🎉
Heck yeah! Thanks for noticing 🎉
Can we hire you lol!?
I dislike how Facebook doesn't let you target all pages for Audiences. I can target Yung Lean who has 300k fb likes but not xxxtentacion who has over 4 million likes? Not that I want to target xxx but the face that I can't shows that fb doesn't know what they're doing for targeting.
It seems to be a combination of size and time. Billie eilish isn’t targetable either. I also think they manually add targets instead of it being an automated system.
There are artists that you can target with less than 100k people, but others with millions you can’t target.
@@AndrewSouthworth Yeah, it's whack if you ask me. I don't think my ad will perform well because of this. My audience is very niche.
You shouldn't have any issue finding close enough artists honestly. I have a project thats dubstep metal and there is pretty much nothing to target directly for that. SO I target people who like both dubstep AND metalcore - it works great.
The match doesn't have to be perfect either. The base elements of the music just has to match close enough.
I haven't met a single artist that couldn't find something that works, and i've talked to over 1,000 artists 1-on-1. Might take you a bit to find some stuff, but you can definitely find some stuff!