Your Guide To Negotiating Brand Deals as an Influencer 🤝
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- เผยแพร่เมื่อ 13 ธ.ค. 2021
- Do you need help negotiating influencer contracts? Are you a small creator working with brands and wanting to land paid brand collaborations? This is the video for you! Today I’m covering how to negotiate with brands and get paid your worth even as a micro-influencer, and I’m sharing some negotiation tips and skills that have helped me land four-figure brand deals.
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Related blog posts:
How to price sponsored content as an influencer: bit.ly/3Bq9ZWm
What to say in a brand pitch email: bit.ly/2JkN6gD
How to work with brands of a micro-influencer: bit.ly/342LyA0
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I'm a fairly new content creator/micro influencer and I just want to thank you for doing what you do! The information you provide in your videos are priceless! I'm currently working on my first big negotiation and I'm literally using your videos as a blueprint. Thank you!!
Aw thank you for the kind words Danny I’m so glad my videos have been helpful for you!!! 😇
this video was so helpful Austen! In my experience as a full time creator, the brands that typically pay you the best are the easiest to work with! Better organization and they don’t add on a ton of extra deliverables hidden in the contract 😅
totally! Thank you so much for sharing your insights and for watching 💕
I was told by a brand who wanted, 3 months of exclusivity, 3-year image buy-out, and paid ads usage rights that other creators have done the same for $800. I feel so frustrated, especially as a black content creator. Thank you for your videos.
Goodness! That is wildly low for all of that and I completely empathize with your frustration. And thank you for bringing up an important point here about discrepancies in pay among different races - I can only speak from my own experience (I'm white), but it's unfortunately true that BIPOC creators in general are offered less and are undervalued compared to their white counterparts, which is just absurd in 2022. Glad to hear you stood your ground and I know there are brands out there that will fully appreciate you and pay you accordingly. 💖
This was super helpful. I listened to it on my way to work so I’ll definitely have to replay and write down all these great tips.
I'm really glad to hear you found it helpful! Thanks so much for watching
WOW! What an amazing video! As a very Micro 😅 content creator you have shared so much useful information in order to deal with campaigns/collabs. Thank youu! Looking fwrd to watching all your other videos as well.
Thanks for watching!
Austen-Thank you for all of your content. I am binge watching your videos as I prepare for my first brand sponsorships. I am a micro influencer in resilience & disasters-not at all related to beauty or fashion-but am finding your videos a great intro. Thanks so much!
Hi Ashley!! I’m so glad that you find my content helpful 🥰🥰 so excited to connect with new creators. Thanks for watching!
I finally have a paid brand Collaboration and I literally go back to this video coz it reminds me that I watched this before and have to know how much to charge and what to say this is every helpful Austen thank you! I will definitely apply what I’ve learned from you. Your so knowledgeable and amazing!
thank you so much Joselyn! I'm really glad to hear that you find my content helpful. 🥰 congrats on your paid brand collaboration!
@@AustenTosone thank you Austen I have a question this company wants 4-6 images that they wanna use for their marketing campaign from me and 15-30 second reel and an 1 image post in Instagram I have 1,280 followers. It’s means they want the usage rights right? You think it’s ok to ask for $800 for the deliverables they are asking or that’s too small? Thank you I’m watching more of the videos that you recommend so I can finally decide on how much to ask! Thank you for all your help!
Just found your channel, thank you for sharing all of these tips. Just subscribed I am a micro influencer but I have only gotten PR 🙏
amazing advice, thank you so much.
Great video! I’m definitely saving and coming back with my notebook in hand lol
Thank you for watching 🥰💕
Love your channel, I love the tips you give always helpful 💕
That makes me so happy to hear!!
Thank you so much for the awesome information. I’m feeling so nervous and anxious 😞 but I am working In my confidence.
Practice definitely helps! Thanks for watching 🥰
Golden! Thank you 🙏
Very useful information. Thank you
another great video Austen, thank you! I'm an Italian TH-camr and content creator, I get a lot of collaboration requests lately and I have the constant impression that my rates are too low, so I just subscribed to FYPM. Thank you for the tip! 😍👍
Hello! I'm fourth generation Italian American, my family is from Naples! I hope FYPM helps you gauge what you should be charging for campaigns 💖
Austen Tosone Really? I love that! ❤️ you look a little Italian!
Super useful! Thanks
thanks for watching!
Great video Austen so thanks for sharing it. We're running into an offer that no one has talked about yet and that is a brand sponsor we have is now wanting to put our YT video up on their product listing with Amazon because it's a guide on how to install the product. It would be indefinite rights to the video as long as they are selling the product. The good part is they're not providing a number but asking us what the permission/rights cost would be. I seem to always find ways to get something no else talks about so finding guidance to confirm random deal calculators is difficult. 🙂
Thanks for sharing your scenario with me! I’d charge similar to usage rights and also add a time cap for a year or two max. It’s nearly impossible to price perpetual usage so I try to avoid it at all costs.
@@AustenTosone Thank you
I subscribed to your channel, great content. Thank you. 💖
thank you for subbing!!
Thanks for the tips. Do you have any suggestions on where I could see an example of a TH-cam rate card?
No problem! I have a video about designing a media kit but I don’t recommend sharing rate cards with brands! I always try to get them to share their budgets first and then I’ll only share a rate for the deliverables they’re requesting. Hope that helps!
@@AustenTosone thank you 😊. I will look for your video.
Very informative, thanks x
Thanks for watching!
Thank you!
What a video 😍😍😍
good work
Thank you so much.
Great video.
Could you please do a video on gifting and PR as a micro content creator e.g min followers needed, red flags, ig insights and how to transition into paid collaborations
Hi! I think this one is along the lines of what you're talking about here: th-cam.com/video/8h2QtZYWqZ4/w-d-xo.html
@@AustenTosone thank you!
When do you think it's beneficial to hire a manager for finding brand deals?
It’s a good question! I talk about this more in my recent Q&A video but usually managers assist with inbound brand deals not necessarily pitching you so I always recommend waiting to consider management until you feel you need help managing the brand partnerships that are coming into your inbox. Here’s that Q&A for reference! th-cam.com/video/Nmhp6jC59u4/w-d-xo.html
With brands collaboration should they be paying up front for making the content or once the collaboration done?
It is very uncommon to get paid upfront! Most brands pay net-30 or net-60 after receiving an invoice. If you're lucky you may be able to negotiate 50% up front but it's very rare. I talk more about invoicing and payments in this video here: th-cam.com/video/G6bhULA2A7A/w-d-xo.html
@@AustenTosone Thank you for your reply, I will definitely check out this video.
Question, after creating the content, do you email it to the brand for them to approve it, before you post it?
Every brand is different in terms of how you share content before you post (via email, Google Drive, software like CreatorIQ, etc.) but I have always shared content with the brand for review prior to posting for a paid partnership. Hope that helps!
How can I start getting campaign deals vs discount codes only? I have several sponsorships in my niche where I get 10-15% of commission with a discount code and free/discounted products to make content of. For some they’ve required 4 pieces of content within a week after receiving a free/discounted product. How would I get paid for this instead?
I talk more about that in this video here! th-cam.com/video/8h2QtZYWqZ4/w-d-xo.html
@@AustenTosone thank you!
Hello, is it normal for a small brand to want to get on a 30 minute call?
Ooh this is a great question! I actually love brand calls because you get to know them and their goals better. I find 15 minutes is plenty of time to chat though so maybe you can get them to bring it down so it's less time for you. Also in my experience small brands tend to need more convincing than bigger brands since they have smaller budgets and are probably more careful with every dollar they spend so if a 15 minute call is all it takes to convince them to hire you I'd say go for it.
@@AustenTosone thanks for your response the call ended up being 35 minutes and now they want to do another 30 minute call
What type of questions did they ask you? 😅
Hi do you have a contract template ?
I just found one by googling! But check out @curator_counsel she’s a lawyer for content creators and she may have one
Please get A microphone
Working on it! Switching my whole setup soon 👍🏻
@@AustenTosone other then that- I really enjoyed your video- very helpful thank you!
@@BiteSized_ thanks for letting me know 😇
this is so helpful thank you 🥹🥹❤️
so glad you think so, thank you for watching!! 🩷
Great video - just had huge brand reach out to me, I am JeffTheEntreprenuer most got paid was 1,300 and youtube $400 and now its 10x. and will do more on Brand and Influencer as going all in in 2023 to be Omnipresent if I have to go to it.
Was this per month?
What advice would you have for the *video editors* of larger TH-cam channels? 🥲 I never took sponsorships into account and am already undercharging. 😩 thank you sm!
Interesting question! Unless you have a deal worked out with the creator where you get a certain % of their sponsorships, I'm not sure how that would work. I would focus on raising your rates overall and sending your clients and email saying "starting on X date my new rate will be Y" if you feel like you're undercharging.
@Austen Tosone Ah thank you so much for the feedback. Gosh, I never considered sponsorships but learned very quickly how time consuming it is to create mini-commercials in the videos :/. Thanks for the informative videos and guidance. 🙏