Why being fast makes you more successful (and how to achieve it)

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  • เผยแพร่เมื่อ 20 ม.ค. 2025

ความคิดเห็น • 143

  • @MarianaKaiser
    @MarianaKaiser  25 วันที่ผ่านมา +34

    How quickly do you respond to your emails? Do you know when to be fast and when to slow down and focus on quality?

    • @jamesportrais3946
      @jamesportrais3946 15 วันที่ผ่านมา

      Loved your films! What's Arnold really like behind the scenes?

    • @rbowdenscipio3408
      @rbowdenscipio3408 13 วันที่ผ่านมา +2

      The Romans had a saying, "He who gives quickly, gives twice." (Bis dat qui cito dat.)

    • @Adam-rf5xp
      @Adam-rf5xp 7 วันที่ผ่านมา

      Why are asking?
      We all know you're not interested in the answers...
      "Interaction" bait pinned comment.

    • @uvideo100
      @uvideo100 7 วันที่ผ่านมา

      ⁠@@Adam-rf5xp. May not really be a bait comment. Mariana may be asking for how do you know when to be fast and when to slow down and focus on quality. She may not have thought of all the factors.

  • @Chriko_labs
    @Chriko_labs 4 วันที่ผ่านมา +49

    I often think of this quote: "Be patient with results, be impatient with actions."

  • @niyazashraf
    @niyazashraf 9 วันที่ผ่านมา +96

    Having a bias towards action, and not being paralysed by analyis is certainly a winning trait. I paused your video to send off some emails that had been sitting in my Outbox for a while!😊

    • @fu_games
      @fu_games 8 วันที่ผ่านมา +1

      there you go! 👏🏻

  • @goribhafizx
    @goribhafizx 16 วันที่ผ่านมา +97

    My ex used to say- "You might not be good but at least you're fast!"

    • @selvamthiagarajan8152
      @selvamthiagarajan8152 11 วันที่ผ่านมา +12

      You were fast in what?

    • @fu_games
      @fu_games 8 วันที่ผ่านมา

      @@selvamthiagarajan8152LoL

    • @andrerodgers5809
      @andrerodgers5809 8 วันที่ผ่านมา

      @@selvamthiagarajan8152😂😂😂😂

    • @MrSur512
      @MrSur512 7 วันที่ผ่านมา +1

      😂😂😂😂

    • @koopon3900
      @koopon3900 7 วันที่ผ่านมา +2

      😂😂😂😂😂😂

  • @pedrorodriguez230-e2u
    @pedrorodriguez230-e2u 23 วันที่ผ่านมา +130

    high performing people move very fast this is a common habit

    • @AbcDef-f8s
      @AbcDef-f8s 8 วันที่ผ่านมา +16

      Not generally true. Slow is smooth and smooth is fast. If you rush IMPORTANT things, you’ll make mistakes and will have to fix them.

  • @jazzmusicfan
    @jazzmusicfan 11 วันที่ผ่านมา +31

    Great content. For me here’s a protocol/framework that helps me achieve top productivity.
    Stable Strategy:
    1. Slow down (this is about focusing on precision while eliminating distractions).
    2. Simplify: Even if I can’t send a full, detailed response to a key business person, sending a quick, brief acknowledgment is helpful. For example: Thank you for reaching out. I will get the information you need and get back to you by end of business day today-or exactly when you plan to do it. Even an auto response is better than no response.
    3. Structure: Plan my day the night before or at the very least at the best of the day. He who fails to plan plans to fail.
    Great books to help you achieve more (faster and better):
    1. Atomic Habits
    2. The Compound Effect
    3. The 12-Week Year
    Any Book by Brian Tracy

  • @millie9814
    @millie9814 7 วันที่ผ่านมา +13

    I am naturally really fast (always finished tasks in school first, used to finish reading books in 2-3 days or a week if they were over 400 pages, I still type faster than average), but after going through trauma, I became slower. I’m working on getting faster now and focusing. It’s how I feel good, happy and like myself. Idk, just felt like sharing.

    • @ImLehwz
      @ImLehwz 7 วันที่ผ่านมา +1

      Sorry to hear that. What kind if trauma if I may ask?

    • @anonymerdude4501
      @anonymerdude4501 5 ชั่วโมงที่ผ่านมา

      Hey, i can recommend you to read the book Letting Go from David Hawkins. I used to be lazy and thought this was just how I am but after reading that book and working with the technique of letting go daily, I realized that I was just in an apathetic state and after working on childhood trauma and releasing many negative emotions I became way more active and joyful in general. Hope that helps!

    • @ImLehwz
      @ImLehwz 5 ชั่วโมงที่ผ่านมา

      @ Interesting! That book and meditation did the opposite for me. It made me lazy and apathetic.
      Very nice guy though David Hawkins.
      I think for me was just taking more action!
      Happy it worked for you though!

  • @renxula
    @renxula 13 วันที่ผ่านมา +26

    Thank you. I've been watching plenty of productivity videos on TH-cam, but this is the first time anyone has recommended just being fast! To an overthinking perfectionist like me, it's useful advice. Just lower my quality standards (in less-important things) for the sake of being fast, in order to achieve more. That justification is important, because I'm not going to just rush things unless I remember what I gain from it!

    • @mezalos
      @mezalos 12 วันที่ผ่านมา

      It is hard to find business and productivity channels that give you more than a 10-minute ad for their online course or tips like making a TH-cam channel, taking an ice bath, meditate XD

  • @apex-lazer
    @apex-lazer 5 วันที่ผ่านมา +27

    I stopped watching this video at @0:15 because the difference is … I’m fast.

    • @selinsu5790
      @selinsu5790 4 วันที่ผ่านมา +5

      😂

    • @zxtsf
      @zxtsf 3 วันที่ผ่านมา +1

      🤣🤣🤣🤣

    • @just.fisayo
      @just.fisayo 3 วันที่ผ่านมา

      😂😂😂

  • @JeanKlaud93
    @JeanKlaud93 9 วันที่ผ่านมา +6

    @5:34 this is huge advise, for all thing's. Just start by DOING, and second just do the basics (pick the basic workout plan, the basic equipment, the basic coding course, the basic cooking course, etc) and do the basics with great effort.

  • @l3martin
    @l3martin 11 วันที่ผ่านมา +3

    Speed is important. In fact, everything in life is, pretty much a race. And it all started with conception.
    However, speed is not always the best way to become successful. Speed is mostly good for success, but when you have to solve a really, really tough problem, speed will work to your disadvantage. What works for me, is to bring the big problem into smaller pieces and be quick with each piece, but to give you the chance to solve the smaller piece quickly. Then when it does not work, then you have time to pivot quickly.
    For some jobs, you don't need to be on top of things but buried at the bottom.

  • @pchebbi
    @pchebbi 3 วันที่ผ่านมา +1

    Absolutely Brilliant! Thank you so much.. 🙏🏻

  • @macleanlewis
    @macleanlewis 9 วันที่ผ่านมา +2

    Where I’m in life right now, this is EXACTLY what I needed to hear.

  • @anthonygrootelaar
    @anthonygrootelaar 6 วันที่ผ่านมา +1

    Mariana Kaiser, thank you! The TH-cam algorithm brought your video to my attention this morning. The nine points you listed on how to work faster were refreshing, spot-on, and perfectly aligned with my next steps toward becoming a top performer. Well done! I’m excited to be a new subscriber.

  • @nas4apps
    @nas4apps 23 วันที่ผ่านมา +75

    Excellent. Tip 11: run TH-cams at high speed. Same content - less time. And then lower screen time due to that!

    • @assezzen194
      @assezzen194 17 วันที่ผ่านมา +12

      I do that... but end up watching twice as much content... =)

    • @nas4apps
      @nas4apps 16 วันที่ผ่านมา

      ​@@assezzen194😅😅 Gain wisdom at double speed!

    • @renxula
      @renxula 14 วันที่ผ่านมา +2

      Exactly. She's not a fast talker, so I watched this at 1.25x speed. Time saved!

    • @archyology
      @archyology 13 วันที่ผ่านมา +1

      I just read the transcripts.

    • @AbuZak14
      @AbuZak14 13 วันที่ผ่านมา +2

      I use Gemini to summarise podcasts and or is to get to the point!

  • @TheGytie
    @TheGytie 2 วันที่ผ่านมา

    Insightful and super interesting!! Subscribed.

  • @Mrconistency
    @Mrconistency 14 วันที่ผ่านมา +7

    gold mine!....thank you so much...its like you were talking me!...I have been struggling with taking ACTION fast...thank you...one love from South Africa

    • @archyology
      @archyology 13 วันที่ผ่านมา +1

      Much love from Pretoria bru

    • @Miiellee_rayon
      @Miiellee_rayon 13 วันที่ผ่านมา

      Hey I noticed you are from South Africa so you may or may not speak other languages.
      However, I noticed that your TH-cam name is spelt incorrectly. You missed the s in consistency.
      This may come across as minor but spelling words incorrectly that you wish to become and embody may also be part of the reason you are struggling to achieve this. Hope this helps and I hope you have a wonderful day. Take care

  • @rollingon6358
    @rollingon6358 19 วันที่ผ่านมา +22

    Has anyone read Cal Newport Slow Productivity? He argues the opposite for long term sustainability.

    • @An_Drea_Calling
      @An_Drea_Calling 19 วันที่ผ่านมา +14

      Have you? I think her approach is extremely helpful for overthinkers, who spend forever researching and planning something without ever taking action. People who lack initiative

    • @marktaylorauthor1000
      @marktaylorauthor1000 17 วันที่ผ่านมา +15

      So I think they’re two separate areas of work.
      For the deep work tasks, it’s slow and steady. But items that don’t need a lot of creativity or can be handled with a single task, take action immediately. So writing a book may be a long term task with slow and steady deep work involved, but you don’t need to waste a lot of time deciding on marketing strategies. Pick something and go with it. Or I want to write a book, should I use Microsoft word or vellum? Are both feasible? Yes, so pick one and just move forward. I think it attacks perfectionism. I really like what she said about completing a task at 80% quality and being done in a day versus taking a week to do it “perfectly.” I really struggle with this so it’s a great reminder

    • @per_ceive
      @per_ceive 12 วันที่ผ่านมา +11

      Consult your profile picture for the answer.

    • @swapnilchand338
      @swapnilchand338 9 วันที่ผ่านมา +1

      Yup just reading but I think if u plan properly just attacking work can be effective and then u can add breaks after a few days of seeing how it works for u. I'm trying this as of now

  • @linchpinraven
    @linchpinraven 8 วันที่ผ่านมา +1

    Wow! This is very true and helpful! Why wait! I love this video! First one I ever saw from you! This video alone is sooo valuable to me, living here in Germany! Thank you for the work you do!

  • @jinlinquirarte
    @jinlinquirarte 8 วันที่ผ่านมา +1

    This is such a solid base and it is very very understated!

  • @drsashina
    @drsashina 21 วันที่ผ่านมา +4

    Excellent message! Thank you for this! Concise and to the point. You're living out what you preach!

  • @TheSpecialJ11
    @TheSpecialJ11 5 วันที่ผ่านมา +1

    I think it's the old adage of slow is smooth, smooth is fast. When you're learning, you learn form and technique by being deliberate with your learning and actions. As it becomes engrained, you can begin to be fast, which is a huge asset, as someone who moves fast, efficiently, is the most competitive in fast paced high stakes environments (such as war, where the phrase originates). Even in low stakes, slower environments, getting things done quicker is just better as you can accomplish more volume. The trick is not sacrificing quality for speed. If you do a lot of things terribly but do them really fast, they're still not worth much. But 90% quality in 1/3 or less the time is often worth much more than 99% quality.

  • @chrisalt971
    @chrisalt971 11 วันที่ผ่านมา +1

    Quality content. Exactly what I needed. Thank you! Subscribed

  • @controlyourselfok
    @controlyourselfok 16 วันที่ผ่านมา +2

    8:09 calling me out. I keep getting all these ideas and im not starting, i even made the mistake of buying the domain first. This is an amazing video, subbed and bell icon on. Amazing, mariana

  • @rayraman3243
    @rayraman3243 20 วันที่ผ่านมา +3

    Great advice on speeding up! I really appreciate how you contrasted it with slowing down for quality-it’s such an important distinction and well worth taking the time to understand. I absolutely love it! Thank you so much, and I wish you and your loved ones a very happy, healthy, and prosperous 2025! 🎉😊

  • @BrunoPozo4Real
    @BrunoPozo4Real 5 วันที่ผ่านมา

    I don’t think I could have explained it better myself! I am with you, it truly is amazing how much people don’t take action and instead delay with planning or talking about it. Just start!!! You don’t have to think about step 10 or optimizing if you haven’t even done step 1 😂
    Cheers from Oregon 🥳

  • @saymachowdhury1972
    @saymachowdhury1972 11 วันที่ผ่านมา +1

    Excellent and genuinely honest content. Very useful. Thank you. God bless.

  • @Sx-xy2zi
    @Sx-xy2zi 13 วันที่ผ่านมา +2

    I did really appreciate this though as most people analysis paralysis and then also how quick and dirty solution rigorously implemented is best than the most complex perfect theory not done

  • @kp8923
    @kp8923 12 วันที่ผ่านมา

    First time seeing this channel, great video! Thanks so much for posting, this one really clicked

  • @SKA1017
    @SKA1017 3 วันที่ผ่านมา

    Subscribing! Because yes, we all need to be more prompt!

  • @pocoso
    @pocoso 3 วันที่ผ่านมา

    I listened this at 2x speed. Thank you 😊

  • @JB-ip7vr
    @JB-ip7vr 9 วันที่ผ่านมา +16

    Successful people watched this on 2x speed

  • @Tastendream
    @Tastendream 3 วันที่ผ่านมา

    I paused the video to send LinkedIn connection requests I've been procrastinating on...yet need to grow my business. Thanks!

  • @alleskoco5174
    @alleskoco5174 6 วันที่ผ่านมา

    What a powerfull video. Tysm ! 🙏🏻

  • @apurvaxyz
    @apurvaxyz 25 วันที่ผ่านมา +1

    I loved this video. It is what I really needed at this moment.

  • @Safestill
    @Safestill 12 วันที่ผ่านมา +1

    Listened to this on 2x!
    Really good vid thanks

  • @ganeshmishra
    @ganeshmishra 12 วันที่ผ่านมา +1

    I may have watched 1000+ productivity videos till now but this one is truly super useful. Thank you mam.
    Do you mentor people? I mean I'm looking for a mentor for life and career in general I wish you would.
    I can also help you with ideas regarding TH-cam and websites as I am doing blogging for more than 7 years.

  • @Tottorul
    @Tottorul 3 วันที่ผ่านมา

    I defo need this

  • @railzip
    @railzip 11 วันที่ผ่านมา

    Great video. Subscribed, I needed to hear this.

  • @DrRussell
    @DrRussell 13 วันที่ผ่านมา +1

    Thank you for this. May I ask if the book is in print? I couldn’t find it on Amazon.

  • @just.fisayo
    @just.fisayo 3 วันที่ผ่านมา

    As a perfectionist and procrastinator, this video is for me.

  • @iancherabier5920
    @iancherabier5920 12 วันที่ผ่านมา +1

    Very inspiring, thanks ! 😊

  • @Gitohandro
    @Gitohandro 11 วันที่ผ่านมา +1

    Thank you for the video. This reminds me of the Myers Briggs Type Indicator which assesses people's personalities. Some people are Judgers while others are perceivers. Judgers love to take action and be in the moment while perceivers love to consider their options. The world tends to favour Judgers more even though they can be workaholics.
    I also think another overlooked area of discipline is you have to consider your starting point. It might be easy for certain people to wake up and start taking action if as you've said they're already above average, but what about those people that're below average? For example those coming out of a depressive episode or those with ADHD.
    I think in such cases it requires smaller steps and more emphasis on long term sustainability as well as therapy and the right support network.
    Also reading books on overcoming procrastination and being more disciplined is helpful as it provides you with the tools you need to tackle those issues as long as you don't get stuck in a loop.

    • @deanslife1
      @deanslife1 8 วันที่ผ่านมา

      I've got ADHD and it's hard, i have ideas but i procrastinate and in my job i can get overwhelmed, but in the points she makes she's right only as you say if you're below average in discipline then productivity is harder. I can spend an age on writing on paragraph when it has to be written professionally

  • @CluelessEngineer
    @CluelessEngineer 11 วันที่ผ่านมา +12

    Bruh i actually googled the book in the thumbnail and it doesn't exist 😵‍💫. I was about to read it

  • @n14-b5h
    @n14-b5h 3 วันที่ผ่านมา

    How can I do this regarding my career/ major in college? should I still just jump into anything?

  • @theavalanchman
    @theavalanchman 17 วันที่ผ่านมา +3

    I’ve been saying for years “I have a 30 year plan I need to finish in six months!”.

  • @WillyJunior
    @WillyJunior 11 วันที่ผ่านมา

    Great! Time for me to get to work 🥳

  • @Mrconistency
    @Mrconistency 14 วันที่ผ่านมา

    I have subcribed and liked the video...thank you Mariana!

  • @kingofcelts
    @kingofcelts 14 วันที่ผ่านมา +1

    Mariana, could you link where I can buy your book in any format? It doesn't seem to be available on Amazon.. thanks

  • @sandeepy7ec288
    @sandeepy7ec288 10 วันที่ผ่านมา

    simple yet profound !!

  • @ButterthiefmusicTV
    @ButterthiefmusicTV 9 วันที่ผ่านมา

    Thankyou Namaste

  • @mrsslamenjamen
    @mrsslamenjamen 6 วันที่ผ่านมา

    PLSSSSS MAKE THIS A SERIES OMGGGGGGGGGGG😮🎉🎉🎉🎉❤❤❤❤❤❤

  • @beamerz9398
    @beamerz9398 11 วันที่ผ่านมา

    Just saw one talking about slowing down your day for mindfulness

  • @alexmoses1166
    @alexmoses1166 5 วันที่ผ่านมา

    Lovely video❤

  • @NitinSadubattulaOATS
    @NitinSadubattulaOATS 10 วันที่ผ่านมา

    Right on the point!

  • @RavindraSinha
    @RavindraSinha 16 วันที่ผ่านมา

    Very informative and motivational

  • @jrregaladovision
    @jrregaladovision 8 วันที่ผ่านมา

    Mastery is a reflex.

  • @archyology
    @archyology 13 วันที่ผ่านมา

    Gotta go fast!

  • @ProxyAuthenticationRequired
    @ProxyAuthenticationRequired 14 วันที่ผ่านมา +3

    @Mariana Kaiser
    Very nice video. Do you have a book out? From the thumbnail it looks like you do but cannot find anything online if so. Can you kindly verify?

  • @praanshutota3961
    @praanshutota3961 5 วันที่ผ่านมา

    I can't find the book ok Google

  • @dfrank2044
    @dfrank2044 11 วันที่ผ่านมา +1

    Fast and slow. Thanks

  • @iftikhar3131
    @iftikhar3131 7 วันที่ผ่านมา

    Gotta go fast

  • @Sx-xy2zi
    @Sx-xy2zi 13 วันที่ผ่านมา

    The problem is quick decision making is good. But being rushed into action can often lead to us being scammed or pressured into poor decisions
    That's good the real estate agent varied it up depending on when it's needed

  • @EriPages
    @EriPages 6 วันที่ผ่านมา

    High quality SLEEP is needed for a high quality and higg achieving life!

  • @FrankCunhaIII
    @FrankCunhaIII 18 วันที่ผ่านมา

    Careful conscientious speed

  • @neMgieTV
    @neMgieTV 13 วันที่ผ่านมา

    Great

  • @StephanieG1
    @StephanieG1 18 วันที่ผ่านมา

    I moved so fast I watched this video in 60 seconds!

  • @mjbro-c5b
    @mjbro-c5b 7 วันที่ผ่านมา

    Moving fast will create lot of debt in the process, yes you have to go smooth.
    The world is changing and gearing up it's speed, it so important to be mindful and be in moderation with everything if you want to build a meaningful life which may not fit with the so called successful life.

  • @marcin3136
    @marcin3136 6 วันที่ผ่านมา

    It's not like that... and few people understand it...
    "You have to be MOBILE and calm"
    It's also hard to teach- at least 2/3 years of development.

  • @ulrichtietz1327
    @ulrichtietz1327 21 วันที่ผ่านมา +2

    Inspiring video! Where is the book "Speed Up" available? Couldn't find it at amazon.

    • @mikeroche8544
      @mikeroche8544 21 วันที่ผ่านมา +1

      I can't find it anywhere. Did she mention a book or is it only a THUMBNAIL?

    • @david2358
      @david2358 20 วันที่ผ่านมา

      i think it is only a thumbnail

    • @LornaWangechi-x5j
      @LornaWangechi-x5j 20 วันที่ผ่านมา

      It's not a real book

    • @robertocardenas5006
      @robertocardenas5006 18 วันที่ผ่านมา +6

      guys, this is exactly what the video does not recommend, don't prepare to much, just go and do whatever you need to do as fast as possible

  • @ifthennotagain5195
    @ifthennotagain5195 3 วันที่ผ่านมา

    Slow is smooth smooth is fast

  • @Greatscott24
    @Greatscott24 13 วันที่ผ่านมา +3

    Genius people process information must faster than average people. Speed stands out.

  • @nikfish1
    @nikfish1 7 วันที่ผ่านมา

    Coincidentally, this video drags on very slowly

  • @netsherrera7193
    @netsherrera7193 4 วันที่ผ่านมา

    You could say "don't procrastinate"

  • @knockedoutloaded279
    @knockedoutloaded279 20 วันที่ผ่านมา

    Cool

  • @justaguy1114
    @justaguy1114 14 วันที่ผ่านมา +5

    It’s called “urgency”.

  • @CScott-wh5yk
    @CScott-wh5yk 6 วันที่ผ่านมา

    I listened to this on 1.5x speed

  • @jishasen7328
    @jishasen7328 4 วันที่ผ่านมา

    10:05

  • @FrankCunhaIII
    @FrankCunhaIII 18 วันที่ผ่านมา

    Audible and podcasts 1.2x

  • @Felix_EN
    @Felix_EN 12 วันที่ผ่านมา

    If you can do it in 2 minutes, do it now.

  • @rlittlefield2691
    @rlittlefield2691 20 วันที่ผ่านมา

    You are Hired Mariana, when can you start?

  • @tistougames
    @tistougames 12 วันที่ผ่านมา

    It's called business because you are busy doing things. If you have time to do other things, you aren't as busy as the people working 12 hour days 7 days a week.

  • @thomazalexandrecoelho7094
    @thomazalexandrecoelho7094 7 วันที่ผ่านมา

    Fast and wrong is still fast

  • @nanojimenez7079
    @nanojimenez7079 5 วันที่ผ่านมา

    ka chow

  • @Ajayharrysimon
    @Ajayharrysimon 11 วันที่ผ่านมา +2

    Andrew tate was right after all

    • @steverock2175
      @steverock2175 7 วันที่ผ่านมา

      What do you mean

    • @alanissac1294
      @alanissac1294 7 วันที่ผ่านมา

      That’s the same thing I was thinking. He always advocates doing things fast in business.

    • @alanissac1294
      @alanissac1294 7 วันที่ผ่านมา

      @@steverock2175Andrew Tate talks a lot about doing things fast. Speed is key in business

    • @Ajayharrysimon
      @Ajayharrysimon 7 วันที่ผ่านมา

      @ He coined the idea befre since 2015 in hustler university

    • @Ajayharrysimon
      @Ajayharrysimon 7 วันที่ผ่านมา

      @ yes!

  • @marcusmatthews8255
    @marcusmatthews8255 23 ชั่วโมงที่ผ่านมา

    Moving fast is obviously a key component to being successful today
    But her approach technique is not that helpful. There’s no real system here. Just move fast and do the best you can. Don’t think that’s very helpful for most people.

  • @TheArizonaRanger.
    @TheArizonaRanger. 5 วันที่ผ่านมา

    If you ask my wife, according to my bedroom performance I'm going to be VERY successful.

  • @CM-xs2eb
    @CM-xs2eb 6 วันที่ผ่านมา

    Lebanese accent?

  • @eagleeyemind4800
    @eagleeyemind4800 6 วันที่ผ่านมา

    This is generic advice. No offense but what are your achievements

  • @Ztrading1
    @Ztrading1 9 วันที่ผ่านมา

    I wish you speeded things up come to the points earlier instead of woman pradelling

  • @NikkoTanGoogle
    @NikkoTanGoogle วันที่ผ่านมา

    This is a recipe for burnout lmao

  • @EwunikaCollins
    @EwunikaCollins 7 วันที่ผ่านมา

    No

  • @NikkoTanGoogle
    @NikkoTanGoogle วันที่ผ่านมา

    I hate capitalistic advice, no thanks

  • @nene4uify
    @nene4uify 22 วันที่ผ่านมา

    Wow! You have no idea how much valuable this is to me. Much appreciated 🎉. 54321 go!