Thank you so much for this video ! I am going to start my own jewelry company - but for luxury sector! Thank you so much for these points! They have been helpful
This is the best video I have watched in my entire life. Thank you for coming through for me. I have been trying to build my crochet business into a luxury brand and this comes in handy.
I own a quite famous streetwear brand in Malaysia.. How do I transition it into a luxury streetwear? Our current price are a bit higher than the average with limited quantity produced btw
I agree with most of the things he said however I find it challenging to agree with the notion that if u allow your “luxury brand to be associated with non-esteemed common people “ then it some how takes away from the brand . When fashion houses like Gucci , and Luis Vuitton mass contribution comes from the middle class . I’d say the rappers made those brands household names not the ultra wealthy people who the brand was made for .
I see what you are saying. However, rappers are influencers and esteemed in one way or another. Also, the middle class may be buying a lot of Gucci or Louis Vuitton but when it comes time for strategic luxury market share, such brands always focus their attention and their products at the top end of the customer segments. In fact, one of the biggest challenges of luxury brands of that calibre is to ensure their brand is not too common. Once that happens, the top end of the elite clients who give the brand their luxury status tend to move away.
Hey thanks for reaching out. No I do not. I do work one on one with clients to craft their strategies and build brands but no coaching involved. - Mash
Absolutely Amy! Just make sure you create a story around your art, keep it exclusive and look for a partner who can elevate your status. Create and sell an NFT or put your artwork on block chain - anything to differentiate yourself from your industry sector. - Mash
![How to Make Your Brand Look Expensive [Luxury Branding Tips]](http://i.ytimg.com/vi/k8TzcZSmu8A/mqdefault.jpg)
Thank you!!! I've been struggling to find articles/videos of this topic...
Thanks!
Awesome Thanks! :)
Thank you so much for this video ! I am going to start my own jewelry company - but for luxury sector! Thank you so much for these points! They have been helpful
Hey Angie - thank you for your kind words. Good luck with your brand building! - Mash
Hello there can we get in touch.
Very well said & received. Thank you!
You are welcome! 🙏
@@Mash.Bonigala looove it!! Thanks !! Passing this yo the staff so they can study it
great video...short and to the point.
Thank you 🙏
Thanks
What great content! Thanks for sharing this
Glad you like it!
This is the best video I have watched in my entire life. Thank you for coming through for me. I have been trying to build my crochet business into a luxury brand and this comes in handy.
Glad it was helpful! :) Good luck with building your brand!
Awesome video! I had to subscribe. Thanks much
Glad you liked it! Thank you. - Mash
I own a quite famous streetwear brand in Malaysia.. How do I transition it into a luxury streetwear?
Our current price are a bit higher than the average with limited quantity produced btw
Hey Ahmad, sorry I missed your comment. A higher price point is not an issue. What story and how you tell it is far more important.
@@Mash.Bonigala hey man, no worries.. Thanks for the reply
Hey Ahmad! How did you progress go?
It is a great video, so underrated!
Glad you think so!
I agree with most of the things he said however I find it challenging to agree with the notion that if u allow your “luxury brand to be associated with non-esteemed common people “ then it some how takes away from the brand . When fashion houses like Gucci , and Luis Vuitton mass contribution comes from the middle class . I’d say the rappers made those brands household names not the ultra wealthy people who the brand was made for .
I see what you are saying. However, rappers are influencers and esteemed in one way or another. Also, the middle class may be buying a lot of Gucci or Louis Vuitton but when it comes time for strategic luxury market share, such brands always focus their attention and their products at the top end of the customer segments. In fact, one of the biggest challenges of luxury brands of that calibre is to ensure their brand is not too common. Once that happens, the top end of the elite clients who give the brand their luxury status tend to move away.
Gucci and Luis are not Luxury. There are watches which are more expensive than a house.
@@michaelatorn8380 never go sale what are you talking about
Don’t give up on this!!!!!!
Sure thing! Thank you for your support! - Mash
REALLY USEFUL INFORMATION. CLEAR AND TO THE POINT. THANKYOU FOR SHARING!!
Glad it was helpful!
Fantastic video. Underrated
Much appreciated!
I love your videos. Thanks for making them.
Glad you like them!
Do you coach people?
Hey thanks for reaching out. No I do not. I do work one on one with clients to craft their strategies and build brands but no coaching involved. - Mash
Do you have a luxury brand ?
This was so informative,kindly upload more videos
I post a video every week day. Please subscribe and click on the bell icon so you get notified the moment I post a new video! :)
Can an artist achieve a luxury brand status on its own ?
Absolutely Amy! Just make sure you create a story around your art, keep it exclusive and look for a partner who can elevate your status. Create and sell an NFT or put your artwork on block chain - anything to differentiate yourself from your industry sector. - Mash
Break to point or number while you read it
Please remove the music, I love the content.