Indeed it does, this aesthetic reminds me of being calm and having no worries, which i was years ago. It reminds me of simpeler times. Like, it's so vibrant and chill. Nostalgic even. Also, it's the no name guy. That's cool. I enjoy your videos, they all have their own ''aesthetic''.
Which makes it funny that the subreddit apparently allows generated images, considering how it wastes water for every generated word or image and isn't sustainable at all lol
I'm a 2000's kid. At the time, this look was the norm, it had no connection with me at all and I thought it was bland and almost too surreal. 20 years later and this gives me a sense of nostalgia and childhood memories that I have never thought would be so impactful.
@@megamegaO OMG I loved this when I was a kid. I’m a 1999 baby. My earliest memories where in late 2001 like Nov & Dec so shortly after 9-11. I remember really liking this look back on computers and stuff idk. :3 this brought back hidden memories of mine! :3 Let’s not forget the monkey ballz game! 😍 Played that soooo many times! So adorable!
No hope in going to the past come to the loving savior today Seek his Holy Spirit in prayer today he can give you peace confort and guidance today Romans 6:23 For the wages of sin is death, but the free gift of God is eternal life in Christ Jesus our Lord. Come to Jesus Christ today Jesus Christ is only way to heaven Repent and follow him today seek his heart Jesus Christ can fill the emptiness he can fill the void Heaven and hell is real cone to the loving savior today Today is the day of salvation tomorrow might be to late come to the loving savior today John 3:16-21 16 For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life. 17 For God sent not his Son into the world to condemn the world; but that the world through him might be saved. 18 He that believeth on him is not condemned: but he that believeth not is condemned already, because he hath not believed in the name of the only begotten Son of God. 19 And this is the condemnation, that light is come into the world, and men loved darkness rather than light, because their deeds were evil. 20 For every one that doeth evil hateth the light, neither cometh to the light, lest his deeds should be reproved. 21 But he that doeth truth cometh to the light, that his deeds may be made manifest, that they are wrought in God. Mark 1.15 15 And saying, The time is fulfilled, and the kingdom of God is at hand: repent ye, and believe the gospel. 2 Peter 3:9 The Lord is not slack concerning his promise, as some men count slackness; but is longsuffering to us-ward, not willing that any should perish, but that all should come to repentance. Hebrews 11:6 6 But without faith it is impossible to please him: for he that cometh to God must believe that he is, and that he is a rewarder of them that diligently seek him. Jesus
It breaks my heart because I thought this was going to be the future and for a short moment from 2010-2015 it really felt like we were going in that direction...
Ah, welcome among us. In the 90s we thought that the future would always be this way, but the future doesn’t work like that. Today’s children are unconscious of same, but they’ll find out in the 30s.
exactly, the phone advertisements and what not made me feel that finally we are going towards this direction and then minimalism had to come in and ruin everything
It had nothing to do with lazy. It's because interfaces had to scale to all kinds of devices. Websites and apps have to work on everything, from small screens to tablets to desktops, all with different resolutions, pixel densities and aspect ratios
@@vmbo It's interesting you bring up the practical aspect of flat design being easier to scale to different types of devices. I'm wondering if with the advent of AI it will become easy to scale other, less soulless types of aesthetic to all devices - where the designer designs the core "vibe" and AI takes care of actually producing the end result style of the UI, depending on device format
i think aesthetics change because they usually stick around and get oversaturated until everyone is sick of it, but when it goes away people start to miss it for the good aspects it had
I wonder if anyone will miss our current aesthetic of the wobbly flat colorful Picasso like people with gigantic legs and hands and tiny heads that seems to be literally everywhere now
@@jeremysart I remember being told that style's name is called "Corporate Manhattan" Maybe the name is because I assume maybe corporations are the one that prefer that style? Like I can get a corporation preferring minimalism and flat inoffensive drawings alot more than your average person
Frutiger aero literally provokes emotions I didn't know were possible. It's extremely nostalgic and way more lively that the oversimplified designs we get today.
Don't let anyone tell you it's just bias frm nostalgia. Flat looks objectively look bad because theyre just solid colors. Everything in the world has so much detail and that was why Frutiger Aero was a smash hit. I don't think anyone actually liked flat looks. For example, we literally came from flat UIs from 90s, then we hit frutiger aero, then said WTF when it ended and we all begged to go back to those designs because htey were a joy to look at.
@@adambischoff8581There are better ones. I’ve seen people who do minimalistic art on popular character and it does look good. U guys are blinded by nostalgia. I’m pretty sure these old aesthetics were once’s hated but now are loved because it’s seen as “retro.”
@adambischoff8581 how people interface with media is a variable as well. I tend to associate Frutiger Aero with the era of progressively thinner laptops and the first all-in-one PCs with no tower. It's a special nostalgia aesthetic for sure. At the very least, in terms of the flat design, I find the font used for the interfaces of Samsung smartphones from maybe 2014 to 2019 somewhat cozy.
frutiger aero just makes me so indescribably happy. it makes me even happier that there's been a name and a whole community dedicated to it. when i first heard the term and saw all the images associated it felt like my heart was gonna explode from all of the nostalgia. really hoping that there's a bigger resurgance that emerges from this.. even if it only inspires companies to be just a little less bland. fantastic video kylie! thank you
I think the obsession with nostalgia comes from the fact that we consume more media than ever before in history, and the media we consume and the aesthetics we’re exposed to change every few years. At the same time, the internet lets us experience nearly every type of nostalgia trip that we want, at the click of a button.
Also with how much we're consuming media I also feel like certain nostalgia of a specific era is becoming as fast as fast fashion microtrends. When I started watching youtube in the 2010s the retro youtubers would be reviewing Atari and NES games, the more popular retro youtubers of 2024 cover PS1, OG XBOX, hell now onto PS3. People are fed up wth the oversaturation of Analog Horror in favor of Digital Horror. Good grief look at how people in that reddit thread turned against Y2K so quickly! Give it another year or two and Y2K nostalgia will oversaturated and tired as 80s nostalgia. Everyone's hating on Corporate Memphis style but give it the end of the decade and there will be video essays from a new generation of youtubers about how Corporate Memphis reminded them of "home" and a "simpler time", lol simpler because they weren't old enough to enter the workforce and find out the more Corporate Memphis the company art look, the more OSHA violations you will witness. So the moral I gotta leave is, stop romanticizing the past cuz you will be stuck there. The good things that come your way in the present will fly by so quickly that you will never get a chance to appreciate it.
@@giselletorres4156 There's wisdom in what you're saying, but there's also nothing wrong with longing for a time where our lives felt simpler, mainly because a lot of us were kids in the 2000s. Life feels a lot heavier now, and corporate aesthetics seem to reflect that with how drab and gray they've become. It's not healthy to dwell on the past so much that it doesn't allow you to appreciate the present, but it can be comforting to reflect on and preserve things we enjoyed in the past.
It's impossible not to like frutiger aero. It's so bright, colorful, euphoric, and pleasant! Not to mention nostalgic. Thanks for revisiting this, and I hope it comes back!
Definitely associate this aesthetic with “bliss and hopeful”. The flat corporate style that exists today is like the antithesis of that for me lol. I hope that will go the wayside soon and we blossom in a new aesthetic. Granted, I could just be associating parts of my life with whatever is the style, but there’s something to the aesthetic itself too I think. Awesome video!!
@@alexandercatterson223 i disagree. i think its just nostalgia people are misattributing as actual appreciation for the aesthetic. i wouldnt consider this to be “fun” or “vibrant”. this is what a bunch of sad people in suits considered to be bright and happy to sell more products before the changed their philosophy to safe and inoffensive. to me there is no soul in this aesthetic. its like an fever dream imitation of what happy is like. there are probably a few good designs that came out of this era tho, i wont exactly deny that, but this aesthetic as a whole.. bleh
@@chocolatemilk679 and that's your opinion in which you're entitled to no matter how shit I believe it to be. As in I may not agree with you but I do understand that people have differing stances on things
Y2K and FA are so so nostalgic for many of us early gen z & late millennial people, growing up seeing the shift is something I think a lot of us would love to go back and re-live ❤️ when times were simpler...
"When times were simpler" It seems like since the atom bomb people have missed simpler times more and more as we move farther and farther away from it. Hard to believe that scifi used to be happy, the world of star trek is far off and so distant it feels we may never see it.
wtf is cleancore and this has nothing to do with weirdcore, weirdcore is much more creepy, this is just COMPLETELY comforting, with no creepiness anywhere.
I love how each generation is drawn to the nostalgia of their childhood. This is much more of my late college and early career life so it’s not my favorite (though I have grown to have more of an affection for it), but as a 90s kid I adore the Memphis and Y2K aesthetic are what make me feel it the most. Nice video!
so happy that theses aesthetics are coming back in the same way they came back then. right after the resurgence of y2k, furtiger aero and metro get popular again!!
@@bunniifangz yeaah, now the late 90s and early 00s trends are the ones coming back, but I think the early 90s already had their comeback moment last decade
my key association with frutiger aero is the band Owl City from 2008-2011. from album covers to the sound itsself as well as lyrics and themes, to me it encapsulates the aesthetic perfectly. it's both futuristic and naturalistic, very specific and surrealistic but completely devoid of edge or darkness. just sunshine and trees and airplanes/hot air balloons and artificial dreamscapes.
this comment is so surreal - i used to go to these "web 2.0" conferences with my dad when fireflies was released as a free itunes single. i remember riding on the train with him and just being blissed out listening to this song - and eating free food, and playing the stock games on his linux laptop while he gave talks on ways to apply new online tech to teaching. ahhh, 2007...
OMG how does it feel to have lived my dream life? I was born in 2001, and I kinda experienced the 2000's but not really, living through it as a teen sounds like a dream
@@Kenji_Endo As someone who was also born in 91, it was alright. Personally, I have a deeper fondness for the Y2K era. Like 1997-2001 was peak childhood for me. 9/11 was definitely a huge downer in the early 00s, but the aesthetics that emerged around that time were nice. Flip phones, early smartphones, the Wii, 00s internet meme culture, the birth of youtube, ect. It was nice.
The hotels point got me. Hotels were like magical wonderlands as a kid! Any hotel I’ve been in that’s less than 5-7 years old is so angular, stale and two dimensional. I’ve been in a few hotels that are older and clearly haven’t been updated since the mid 2000s. They have an eerie, but warm nostalgia of something like a not-quite-dead dream.
I really took this aesthetic for granted when I was younger. Nothing today looks as amazing as frutiger aero. Though as much as I'd like for it to make a comeback, maybe it's best it doesn't. I'd rather it stays as a fond memory rather than yet another thing that is overused and boring.
Vaporwave and Synthwave are infinitely better than anything that actually came out of the 80's. I imagine that Neo-Aero will be the same. It will take what worked best from the aesthetic, look back on it with understanding and sprinkle in a touch of nostalgia. Creating something that is vastly superior to the decade that inspired it. That said I really don't think the time for a resurgence of the Aero aesthetic is now. The style only "ended" in 2013. Sure that makes it 10 years out of date, but it also doesn't really feel like enough time has passed for it to be truly nostalgic in the same way that the various "-wave" aesthetics do. I was born in 91' so I was around for the death of grunge, the birth of Y2K, the transition to Aero, and the eventual shift to Corporate Memphis. Right now Aero aesthetics still feel dated to me, not nostalgic. I won't pretend to know what the move in the aesthetics lexicon of pop culture will be, but I anticipate at least one more major movement before we see the return to anything like Neo-Aero.
Stoooooooooooop. You're killing me. It's no wonder the modern day is so depressing lmao. If anything it feels like we've gone backwards not just politically, but in every single other way too. The reminder of the smell of a new game almost made me cry, wtf. Great vid!
I was born in 2000, just in the right time to live through this aesthetic. Man does it feel more hopeful and fresh compared to what we have today. I miss it
It’s like every decade has its own aesthetic, from the 80s neon, the 90s Y2K, 2000s Frugiter aero, and the later 2010s and 2020s simple and minimalistic designs
Aesthetics don't change when there is a new decade. Late 80s and early 90s aesthetics are the same. Y2k is 1997 to 2003. Frutiger aero is 2004 to 2013.
Idk why but learning about this aesthetic has lifted a ton of stress off my back. Maybe it's because I'm realizing how many others are embracing it as well and I'm actually getting to experience it again after so many years
I like that you used music from Super Monkey Ball. Very underappreciated game that I wish more people knew about. I would say most of Sega's releases in the late 90s and 2000s had that feeling of Y2K and Frutiger Aero that makes many nostalgic (mainly the Dreamcast era). Games like Jet Set Radio, Space Channel 5, Skies of Arcadia, Samba de Amigo, NiGHTS: Journey of Dreams, and Billy Hatcher also have this type of aesthetic to some degree imo
The Xbox 360 was a very Frutiger Aero console imo. The sound effects, the avatar designs, and the icons and profile pictures are very reminiscent of the aesthetic
This made me wonder: Do children view the world through liminal space vision? Our eye sight, including our depth perception, develops as we get older. So, I feel like it wouldn't be too far of a stretch to say that we feel a certain level of nostalgia for this era because we are seeing it through our younger selves eyes. We may not be able to actively remember how we saw things as a child, but our subconscious might. I love this video. It really brought be back to my childhood. I want this aesthetic to return.
Everything about this reminds me of my childhood, I guess im lucky because now that i live in a different country, i could go back to my home land, (third world country) and still be able to see things that are reminiscent of this aesthetic, some shopping malls still look the same from when i left
@@danjoreddreminds me of how Christmas felt for me as a kid vs now, i know not everyone celebrates Christmas but it really had a surreal magical feeling when I was younger, not because I believed in Santa or God or anything, it was just a powerful emotional atmosphere, and it just isn't as strong anymore. Same thing with car rides, going out to eat, being outside on a sunny day, it's all still cool but it doesn't feel the same
I love reading comments like this❤. I think it does have to do with having less depth... Also, a really different sense of scale. Like me driving through my grandpa's street and thinking it's absolutely tiny now - at 40 yo - it seemed 'normal' when i lived with him at age 20 for a few years - i didn't feel anything strange then - but once... all my family members were gone, i got to experience the memory of being this little girl again, houses huge and dark in a safe, protecting kind of way, trees and cars in a line... Looking back now, it becomes clearer and more magical, the street's made of cardboard AND it's alive at the same time!... My grandpa and i were always really fond of eo, i was happy to visit always and had zero clues about how f*d up everybody else in the family was. Zero cares.... Thxx for reading the novel!!!
more likely the madeleine effect. It can go both ways. For good and and bad memories. Classical conditioning can explain most ot these things. Memories and feeling become associated with the things that were present and now are not anymore. They can be evoked by these things, specially physical objetcs. Seeing trough our kids eyes is a bit too far for me. The image that usually it evokes is always partial, a fraction of the time/things we passed.
Wow, finally, I can put the aesthetic into words I've been searching for this for a while. I was a kid in the 2000's so this is really very nostalgic. The liminality of it has something to it as well.
no way!! i took the photo at 5:10 , that’s the pool in a mountain resort ive been going to since i was a child. it gives me the most liminal vibes and i had to show the liminal spaces subreddit last time i was there! super cool that i just happened to come across this video
Oh man the fish on the Softsoap bottle is so special to me. I grew up in a city near San Diego and wasn't far from the beach. My mom gave my bathroom an oceanic design with fish/water themes which included that soap on occasion. I visted Sea World almost every Summer, and of course I grew up with the early seasons of Spongebob. All of this just screams Frutiger Aero for me with the sea vibes lol
my most frutiger aero memory is playing that one barbie game where you design clothes and walk runways on my dads laptop with (of course) windows xp. i remember the glossy buttons in the game and the sound effects/music that was so futuristic it was scaring me a little bit. its so nice to look back on such memories, great video
I feel like so many of us just long for these time periods before the 2010s. I've had hardcore nostalgia blues for the 00's and 90s these last few years.
I clicked on this video having no idea what frutiger aero was, and now after watching I feel like I’ve unlocked some core memory in my brain. I was born in 98’ and never found the y2k aesthetic appealing, whereas all the images you displayed in your video made me feel SOMETHING. A kind of nostalgia and bittersweetness that I think I’ve only experienced when looking at certain liminal space photos. I’ve joined the r/frutigeraero subreddit and thank you, kylie, for opening up a huge rabbit hole for me to hyperfixate on for the next week or two lmao
To me this aesthetic/art style gives me the same vibes as those aquarium night lights from the early 2000s, and ocean shower curtains, specifically a shower curtain I had as a kid. The vague look of the animals/people/objects being out of place, the brightly saturated colors, and the weird rays of light are weirdly "liminal" looking. Like the classic windows xp background, it is a real place, but it looks liminal, like we're not supposed to see it or that it's not real. The backgrounds of laptops capture Frutiger Aero perfectly withe photoshopped looking elements and weird lighting. It's all very nostalgic for some odd reason.
i love this video. the frutiger aesthetic was my childhood so yeah i am very familiar and very fond of it. i also love how u wrapped it up at the end with liminal spaces and nostalgia, things that ive been obsessed with eversince ive known them.
Been seriously watching this video every night to go to sleep. Maybe it's the comfort of nostalgia and hearing about a design trend so relevant to my childhood while i drift off but mannn all the tunes and pretty pictures and the narration behind them is rlly good huhu. Excited for that next frutiger aero video!
It's really cool and uplifting that this nostalgic feeling I've had not only has a name, but so many other people grew up with a similar fondness I did for it. It's also interesting how similar my childhood was in comparison with yours or others along the idea of this integration of technology, but still being connected with nature, going outside and being a kid. Kinda how the two could coexist at the same time, with playing video games or being on the early internet a ton, but still going outside just as much.
I didn't even realize this was an aesthetic but omg the amount of nostalgia you gave me makes me wanna cry. I have fond memories of using that exact aquarium lamp as a night light when at my grandparents
I was in love the first moment my cousin bought a new computer in 2007. It had windows vista and it looked so beautiful. I was enthralled with the entire aesthetic.
I can't describe just how much I love this video. I spent my entire childhood obsessed with Frutiger Aero, trying to pack my old PC (that could barely run Windows XP) with as many Windows 7 mods and custom themes, because I wanted to see Aero so badly. The green and blue wallpapers, the glass, the flowers, the glossy and shiny buttons, the bubbles, the ethereal sounds that brought me to a future that will never exist. You have not only given me a name, but also the entire story behind an aesthetic that has shaped me since I have a memory. Thank you so much, kylie! Please keep up the good work.
Something about getting the new ipod in 2010 and being so impressed by how shiny and detailed the apps and the aesthetic was is a feeling I will never get again, this brought me back in my childhood years
Something interesting to note is that iOS 7 which was released in 2013 (the same year we consider frutiger aero to have died down) was a transition from skeuomorphic design to a flat minimal design. Apple seems to have been a big influencer to this shift as many companies almost immediately began adapting a new flat app icon to match iOS’s new design.
Love this aestetic so much. It feels like such a forgotten idea of the future but in a way we did live that future for a bit. One of my local libraries is still themed around this aestetic and I hope they never change it. Also remember seeing this type of aestetic in Best Buys and some hardware store before they remodeled everything. I still remember the first time I really realized this aestetic existed around 2018. I saw some plug and play game with pictures from this aestetic on the box, and I thought "this looks kinda like Windows 7 and those pictures from old camera ads", and I thought about how nothing looks like it anymore.
This aesthetic gives me more feeling than others. I like vaporwave, and liminal spaces even more so, but Frutiger Aero makes me feel stronger positive emotions and gives me hope for everyone. It's a world I want everyone to be lucky enough to live in Also, shoutout to Spore, I feel like the game is somewhat Frutiger Aero in nature, especially the menu and creator music
Ha! Those dentist and doctor offices definitely hit different now lol. Weirdly enough I've been responsible in reupholstering a few dentist offices the past few years, almost all of them still had some blend of memphis stylings and frutiger. Lots of purple/cyan/magenta too now that I think of it lol. One dentist did however turn her entire front into a cartoonish aquarium-themed waiting room with sculpted shit and bright blue benches we made. Felt like a kinda cool evolution of that 2000s skeuomorphic waiting room vibe.
This video was a huge nostalgic throwback. The tecko dog, PlayStation Home, the plastic colorful lamp, Windows 7, and mid 2000s Walmarts all brought back some great memories of the past. Maybe it’s nostalgia, but I hope that this aesthetic comes back soon.
The original Mirrors Edge has this energy. I never knew that it had an official name but i did know that it was different enough from 2015-2020s art style to make me feel nostalgic.
Mirror's Edge? SOLAR FIELDS MADE Mirror's Edge. It's like the developers only followed instructions from their sounds. Solar Fields encapsulates the Frutiger Aero soundscape like no other band or artist has ever accomplished.
I'm a little older than you. I remember this style being in all the music videos of the aughts. Thinking of "Cleopatra, coming at ya!" and "C'est la vie!". I feel like it's coming back with the giant, surrealistic bubble in the latest Apple conference and the rainbow in the background of Tim Cook turning "real".
There is a pretty big district in my city, that was built basically in its entirety in the early 2000s, and this is the exact aesthetic of that place. The architecture, the colors, the fact that it's on the edge of the city, so these modern glassy buildings are clashing with open fields of grass, hills and forests, everything fits so perfectly. I'm always drawn to it, everything just seems more calm and peaceful there, for some reason.
Hi Kylie, I just finished the video and I wanted to make a comment as this genre of art and design is something that I’ve been pondering for some time now. I think the reason that liminality has been so popular and stuck around for so long is that, no matter what, people will always have the “memory” of the places they saw as a kid. I can’t speak for anyone else, but for me, personally, when I see particular liminal space images that resonate with me, it’s like I’m remembering only the good times. If I just reflect, I can remember the times when (for example) my dad was being mean, or something negative, but if I have the aid of the liminal space, those negative memories seem to evaporate, and I’m left with only the distilled essence of what it was like to be “me,” as a child. What I think makes Frutiger Aero, or liminal spaces, or vaporwave, so appealing is that inherent quality in art to bring us back. We didn’t grow up the same way. I’m a West Coast US kid who has memories of the beach and Disneyland. We didn’t grow up the same way, so media that makes all viewers feel the same feeling is less appealing than the Choose You Own Adventure that is liminality. We’re all looking at the same pool, the same hotel hallways, but for each of us, the smells, sounds, even the prickle of the patent cheap-hotel air conditioning, feel different. There’s a particular liminal space picture I remember, it’s what looks to be a hotel hallway, that’s angular and has windows all down the corridor, and has green carpet. I see that and I’m 5 years old again, staying in a hotel for the first time that I can remember. Another reason I think that this resonates with so many people is that there are simply more people alive now than ever before. The population of the world has more than doubled since 1970. According to world estimates, there are between 1 and 1.5 billion teenagers right now. The liminality craze will only continue to bloom. It’s an extension of why TV shows like That 70s Show were so popular with Gen X. Everyone likes to reflect. Everyone wants to return to a time they once knew, not because it was so much better (because we all know things like crime and whatnot have been going on since time immemorial), but because we were in a place to not need to worry about the bad things. For a majority (or, at least, I hope a majority) of us, we could just be kids.
12:31 the frutiger aero subreddit is super wholesome I posted a low quality image of a frutiger aero saop and instead of getting ragged on or getting the post taken down they embraced the low quality it's a good subreddit
I only barely remember using Windows XP, I was a Windows 7 kid for the majority of my childhood. I'm glad that there are people out there who still appreciate this artstyle.
The deep, infinitely touching feeling of nostalgia that I experience when looking at videos and images of this type of aesthetic is like desperately wanting to go home that no longer exists. I completely agree about your final thoughts, not quite being sure if that is how we saw the world when we were young or are we applying a kind of "instagram filter" to these fading memories, each time we relive and ruminate on them they look more and more dreamlike.
Cyberspace is a recurring theme in every single movement since the early web "Memphis" aesthetic I love it. That's why cyberpunk is always changing with the times it's part of us.
I was born in 2009 but this video really does send me back to when I was a really young girl playing on my step sisters tablet it had the whole wierd 3d buttons and the whole nature thing, it was totally frutiger aero aesthetic.
Having lived my early childhood in the mid to late 2000s, this stuff is really nostalgic. And even after frutiger aero's supposed death in 2013 I kept seeing it until the mid to late 2010s because of PS3 and Windows 7. After that I've revisited Windows 7 and PS3 every once in a while and can't help but feel like the old days were better.
Born in 2000, parents graduated in 99 and 2000. Y2K and especially Frutiger Aero are the aesthetics I was surrounded by and remember as a kid. I feel like by 2013 is was gone though, like 2011 was where it really started to fade out in my opinion. Early childhood I remember more Y2K, and like 2006-2010 (especially 2007-08 for some reason) were probably peak Frutiger Aero years in my opinion, with the Windows 7 GUI being a really good example of FA. Something about the aesthetic just makes me feel good
thank you so much for this incredible video! you finally put a name (or a couple names) to something i've been trying to capture for years. now i feel like i have a concrete source to collect inspiration from for my story im writing
I personally feel like the 2009-13 examples have their own vibe that feel different enough from the earlier examples to the point where it's own thing or at least subtype. That era to me has a more like "realistic" and like open and progressive feel on it to me.
TIL aero stands for "Authentic, Energetic, Reflective, and Open". That feels like a classic MS backronym, so cumbersome heh. I always felt like it was a revamp of Apple's Aqua UI tho I do like aero better personally. Great video thanks!
I have an Ed Edd n' Eddy AU fanwork series called Rétro Future(pronounced "RAY-tro FYOO-chur") that's heavily inspired by both Y2K edginess and Frutiger Aero cheesiness. The whole aesthetics and the narrative concepts that they inspire to me are awesome, and I love writing about it currently. You'd be surprised at how good the Eds' scams look with a little more chrome and translucent-plastic in the mix.
I had one of those diaries that you had a voice password to unlock as a kid, and it came with an invisible ink pen and light, to write in it with. That is frutiger aero to me.
by the way, your videos are always such a treat. I think it’s because we both love liminal stuff and aesthetics and graphics and just weird places and mysteries but they are always such a treat and I’m such a fan. Super happy for you….
another reason why this style feels so mystical, and the main thing that grounds it as it's own style really, is how the background is always extremely blank. more than blank, its like looking into an open space that never ends. and that paired with the whimsical, glossy forefront makes it seem like another world you just want to step into
Holy, that Aquarium Lamp, I've completely forgotten about it. I used to have that when I was a kid, have it in my bedroom and would always turn it on before sleep, God, that thing is beautiful. Thank You for making me remember about it
A few from my childhood: Pre-BB Maplestory, some VH1 bumpers early 2k, miniclip shockwave games, outdoor malls, Gustavo Cerati - Siempre es Hoy (álbum), razor scooters, IKEA furniture from ‘03-‘08, jolly ranchers (or any sort of cellophane). All these things and more enveloped a good description of appearance that was the Frutiger Aero aesthetic. Simple yet new.
12:47 It's hard to see since it's scrolling by but if you look at the BIG picture of the green friend icon, that's a render I made. The post is titled "friendbo made by me." Thank you for (even though unintentionally) featuring me in this video!
Frutiger Aero reminds me of the days when I would goof around on the family computer following totally real guides on how to unlock Luigi in Mario 64 or play some flash games on New Grounds. Thanks for another banger giving me some throwbacks.
i dont comment much. but this video i just have to say something. i really really love it. the mention of human connection really got me at the end. im all about that topic and it hits me so good everytime. this video means alot to me now and i think im gonna keep thinking about it for a good while. It truly is some kind of magic, the kind of experiences and feelings we can all share when none of us have ever known eachother
Hi Kylie! Greetings from Colombia, excuse me for any English mistakes. I'm a old millennial, so for the 2004-2014 my teenage years were over and the Frutiger Aero aesthetic was already present when I stared my life as a working young adult. I took the whole thing as granted back then, just like the Memphis aesthetic is now, I find it a little nostalgic but no so much like the 90's windows 95 like-stuff or the Y2K (that one hits me HARD). It's very cool to see younger generations "new" nostalgia. Awesome video, and thanks for the recommendation of CARI and Wiki pages.
This topic was super interesting!! I didn't even realize this had a name & definitely didn't know that name was "Frutiger Aero." I'm glad to know Frutiger is at least a font & not a complete nonsense word. Idk what led your brain to this topic & the decision to make this video, but I'm thankful for it lol. Also, I'm from New England & haven't been to Nebraska Furniture Mart or the other 2 example locations, but I didn't feel like they were too niche. You included plenty of photos + video clips of the locations for us to see why you chose them & what you meant. Overall, A++ video & I'm glad I decided to subscribe whenever I did.
amazing how at the section where you mentioned what music people associate with it and my first thought was "boards of canada" which i said outloud for some reason and the moment i uttered the words you also mentioned them im actually grateful you use their music in your videos, you have no idea how much they mean to me same for aphex twin im glad you use his music too
I'm loving this aesthetic so much, been going super hardcore on the nostalgia of the mid-late 2000s and seeing this really brings me back to simpler times
I love how refreshing your takes and content are. You so passionately but precisely give words, context and meaning to feelings. A notable nostalgia that most can't put their finger on.
I was born in late 1997 so I'm among the very oldest of Gen Z, and so for me this aesthetic is still very nostalgic, but it also has this tinge of angst and desperation that the Y2K aesthetic lacks, I guess because when Frutiger Aero was around I was a preteen and starting to lose my childhood wonder and innocence, I was old enough to kinda understand the 2008 recession, and in hindsight I associate the aesthetic with the transition into the modern digital world and all its bleakness
Agreed. I associate this aesthetic most with Windows Vista and 7 (that's where the "aero" part of the name comes from). Windows Vista released to the public in... 2007. Facebook opened registration to non-students in 2006, the same year Twitter launched. In 2007, the first iPhone released, and TH-cam implemented its first Content ID system. By 2009 or 2010, the internet had gone fully corporate. Meanwhile, I associate the golden age of the internet with the friendlier look of Windows XP, the OS that steered many of us through the initial "Web 2.0" explosion. I consider XP's bubbly look to be a leftover of the colorful Y2K-era aesthetic that hits my personal nostalgic hot spot.
@@hlavco I’m on the youngest end of Gen Z, and I find this style very disingenuously utopian, too. I can only connect it to my childhood nostalgia because of how heavily advertised to I must have been. In the 20th century, the styles advertised to the public generally reflected their current culture and fashion. But with the internet becoming mainstream in the 21st, companies marketed the future, not the present. None of the aesthetics my generation is nostalgic for seem to actually reflect how people dressed or acted in the past. Retrofuturism has always been a thing, but I don’t think it’s ever been this pervasive. Usually, when there’s been nostalgia for consumerism, it’s consumerism that somewhat reflected an era. This new corporate strategy has now been around long enough to the point where we’re nostalgic for it. It’s pretty uncritical of WHY this aesthetic was actually a thing, and I don’t love it.
@@msunflowers "None of the aesthetics my generation is nostalgic for seem to actually reflect how people dressed or acted in the past." I think this is definitely a side effect of the internet. It's also why fashions have changed less in the past twenty years than they would have in decades past. Basically, because the internet allows easy access to so many niche communities, it's very hard for huge trends to come along and affect everyone at once. It's both a blessing and a curse-- there may not be many new trends happening, but it's also easier than ever to access bits of previous trends you're nostalgic for or missed out on. Basically, the internet makes it so easy to live in the past that there's little need to look to the future.
@@msunflowers "In the 20th century, the styles advertised to the public generally reflected their current culture and fashion. But with the internet becoming mainstream in the 21st, companies marketed the future, not the present." I don't think this is really true though... just look at the Atomic Age / Space Age design of the early-mid cold war, things like Googie architecture, neo-futurism, high-tech architecture. Even early in the 20th century there were things like the Art Deco movement which were incredibly huge. I don't think this aspect is anything new or the fault of the internet.
@@luckyblockyoshi You’re right-I generalized there and didn’t exactly express my point. Futurist design is nothing new (lol that’s a funny sentence), but Frutiger Aero has very little architecture or concrete culture to base it around. It was designed mostly to advertise virtually. And yet, it was somehow so influential that lots of people my age think of it as the “defining aesthetic of a decade.” I think this is only possible because of how the web has streamlined advertising directly to kids. These design motifs are so synonymous with our childhoods because they were becoming increasingly digital. I don’t say that with a total value judgment. My feelings on the style itself aren’t even really negative. I don’t think its commercial-ness means it’s beyond being appealing. But I think the fact that we remember it over the more homegrown art movements of the 2000’s is telling to me. Even the aesthetics wiki, which seems skewed towards the amorphous and online, has this to say: “Unlike with the Y2K aesthetic of the Late-1990s and early 2000s, which movies, TV, music, and video games of a science-fiction persuasion were based around, there was less overlap between this aesthetic and popular culture. It was and is mainly a corporate design philosophy.” I don’t know. It’s not the first design trend like that, but there does seem to be a little bit of disconnection happening in terms of cultural nostalgia. How we think of corporate memphis in the future will tell us a lot.
![[#2024MAMA] ROSÉ (로제), Bruno Mars - APT. | Mnet 241122 방송](http://i.ytimg.com/vi/dgGqD28J6aQ/mqdefault.jpg)
if you want more frutiger aero content, i just uploaded a new FA video! :) th-cam.com/video/DqutO9ocyOw/w-d-xo.html
I just searched for this video to see if there was new content that I might have missed. What a cool surprise.
12:05 there is also petz dogZ 2! Same game just dogs. I loved that game so much! I played the hell out of pets dogz 2!
@@AolKeywordFuckuh uh uh I hi hi I join uh He huh I’m😅 no I’m in I iu I I huhhhj J n😊
this aesthetic reminds me of ... home.
tru
Ay angelnoname where do you find your little VHS recordings of cartoon network? Like the name of the websites you find them on.
Funny seeing u here :P
we took the 00s for granted
Indeed it does, this aesthetic reminds me of being calm and having no worries, which i was years ago. It reminds me of simpeler times. Like, it's so vibrant and chill. Nostalgic even. Also, it's the no name guy. That's cool. I enjoy your videos, they all have their own ''aesthetic''.
I love how Frutiger Aero promotes Climate friendly Futurism. Like, it's so vibrant and chill. Nostalgic!
So nostalgic! I can’t agree with you more! Maybe some day, some day, the Frutiger Aero future will come true.
Absolutely! A very attractive design for eco-friendly utopia
Which makes it funny that the subreddit apparently allows generated images, considering how it wastes water for every generated word or image and isn't sustainable at all lol
@@missliv.404you do realize that it's wasteful just being on your computer doing nothing even for so much as 5 minutes. So stfu
@@missliv.404hypocrite
I'm a 2000's kid. At the time,
this look was the norm, it had no connection with me at all and I thought it was bland and almost too surreal. 20 years later and this gives me a sense of nostalgia and childhood memories that I have never thought would be so impactful.
That's nostalgia for you. A theme that you lived through, yet never appreciated, until later in your life.
Weird I literally always found it comforting and optimistic
@@megamegaO OMG I loved this when I was a kid. I’m a 1999 baby. My earliest memories where in late 2001 like Nov & Dec so shortly after 9-11. I remember really liking this look back on computers and stuff idk. :3 this brought back hidden memories of mine! :3 Let’s not forget the monkey ballz game! 😍 Played that soooo many times! So adorable!
@@MesmerizingEyesXOXO Yeah super mokey ball was released around that theme time so its great!
No hope in going to the past come to the loving savior today
Seek his Holy Spirit in prayer today he can give you peace confort and guidance today
Romans 6:23
For the wages of sin is death, but the free gift of God is eternal life in Christ Jesus our Lord.
Come to Jesus Christ today
Jesus Christ is only way to heaven
Repent and follow him today seek his heart Jesus Christ can fill the emptiness he can fill the void
Heaven and hell is real cone to the loving savior today
Today is the day of salvation tomorrow might be to late come to the loving savior today
John 3:16-21
16 For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life. 17 For God sent not his Son into the world to condemn the world; but that the world through him might be saved. 18 He that believeth on him is not condemned: but he that believeth not is condemned already, because he hath not believed in the name of the only begotten Son of God. 19 And this is the condemnation, that light is come into the world, and men loved darkness rather than light, because their deeds were evil. 20 For every one that doeth evil hateth the light, neither cometh to the light, lest his deeds should be reproved. 21 But he that doeth truth cometh to the light, that his deeds may be made manifest, that they are wrought in God.
Mark 1.15
15 And saying, The time is fulfilled, and the kingdom of God is at hand: repent ye, and believe the gospel.
2 Peter 3:9
The Lord is not slack concerning his promise, as some men count slackness; but is longsuffering to us-ward, not willing that any should perish, but that all should come to repentance.
Hebrews 11:6
6 But without faith it is impossible to please him: for he that cometh to God must believe that he is, and that he is a rewarder of them that diligently seek him.
Jesus
It breaks my heart because I thought this was going to be the future and for a short moment from 2010-2015 it really felt like we were going in that direction...
Ah, welcome among us. In the 90s we thought that the future would always be this way, but the future doesn’t work like that. Today’s children are unconscious of same, but they’ll find out in the 30s.
exactly, the phone advertisements and what not made me feel that finally we are going towards this direction and then minimalism had to come in and ruin everything
It had nothing to do with lazy. It's because interfaces had to scale to all kinds of devices. Websites and apps have to work on everything, from small screens to tablets to desktops, all with different resolutions, pixel densities and aspect ratios
@@vmbo It's interesting you bring up the practical aspect of flat design being easier to scale to different types of devices. I'm wondering if with the advent of AI it will become easy to scale other, less soulless types of aesthetic to all devices - where the designer designs the core "vibe" and AI takes care of actually producing the end result style of the UI, depending on device format
Hate oversimplification
Born in '92. But I feel like this era is technology and nature in perfect balance. A key to the future.
1:44 at this time of year, in this part of the country localised entirely in your kitchen.
@@Michael-lx1tdYes.
May I see it?
@@SkarlettWeb no
@@Michael-lx1td Seymour, the house is on fire! 🔥
@@SkarlettWeb No mother that's just the northern lights
i think aesthetics change because they usually stick around and get oversaturated until everyone is sick of it, but when it goes away people start to miss it for the good aspects it had
That's literally ever art movement to ever exist lmao
Not everyone shares the opinion at once.
same for minimalism, cool when it was first used in app icons, get bored when it’s been 10 years
I wonder if anyone will miss our current aesthetic of the wobbly flat colorful Picasso like people with gigantic legs and hands and tiny heads that seems to be literally everywhere now
@@jeremysart I remember being told that style's name is called "Corporate Manhattan"
Maybe the name is because I assume maybe corporations are the one that prefer that style? Like I can get a corporation preferring minimalism and flat inoffensive drawings alot more than your average person
Frutiger aero literally provokes emotions I didn't know were possible. It's extremely nostalgic and way more lively that the oversimplified designs we get today.
Don't let anyone tell you it's just bias frm nostalgia. Flat looks objectively look bad because theyre just solid colors. Everything in the world has so much detail and that was why Frutiger Aero was a smash hit. I don't think anyone actually liked flat looks. For example, we literally came from flat UIs from 90s, then we hit frutiger aero, then said WTF when it ended and we all begged to go back to those designs because htey were a joy to look at.
@@adambischoff8581There are better ones. I’ve seen people who do minimalistic art on popular character and it does look good. U guys are blinded by nostalgia. I’m pretty sure these old aesthetics were once’s hated but now are loved because it’s seen as “retro.”
@@adambischoff8581sometimes less is more tho
@adambischoff8581 how people interface with media is a variable as well. I tend to associate Frutiger Aero with the era of progressively thinner laptops and the first all-in-one PCs with no tower. It's a special nostalgia aesthetic for sure. At the very least, in terms of the flat design, I find the font used for the interfaces of Samsung smartphones from maybe 2014 to 2019 somewhat cozy.
frutiger aero just makes me so indescribably happy. it makes me even happier that there's been a name and a whole community dedicated to it. when i first heard the term and saw all the images associated it felt like my heart was gonna explode from all of the nostalgia. really hoping that there's a bigger resurgance that emerges from this.. even if it only inspires companies to be just a little less bland. fantastic video kylie! thank you
thank you for such a nice comment! :)
I just want an official remake of Windows Live Messenger (not Escargot)
Same, its just so so lively
YESSSSSSSS
same i felt a giant wave happiness
I think the obsession with nostalgia comes from the fact that we consume more media than ever before in history, and the media we consume and the aesthetics we’re exposed to change every few years. At the same time, the internet lets us experience nearly every type of nostalgia trip that we want, at the click of a button.
Realest comment.
@@skullknight6584 kyrie eleison realest handle
Also with how much we're consuming media I also feel like certain nostalgia of a specific era is becoming as fast as fast fashion microtrends. When I started watching youtube in the 2010s the retro youtubers would be reviewing Atari and NES games, the more popular retro youtubers of 2024 cover PS1, OG XBOX, hell now onto PS3.
People are fed up wth the oversaturation of Analog Horror in favor of Digital Horror. Good grief look at how people in that reddit thread turned against Y2K so quickly! Give it another year or two and Y2K nostalgia will oversaturated and tired as 80s nostalgia.
Everyone's hating on Corporate Memphis style but give it the end of the decade and there will be video essays from a new generation of youtubers about how Corporate Memphis reminded them of "home" and a "simpler time", lol simpler because they weren't old enough to enter the workforce and find out the more Corporate Memphis the company art look, the more OSHA violations you will witness.
So the moral I gotta leave is, stop romanticizing the past cuz you will be stuck there. The good things that come your way in the present will fly by so quickly that you will never get a chance to appreciate it.
@@giselletorres4156 There's wisdom in what you're saying, but there's also nothing wrong with longing for a time where our lives felt simpler, mainly because a lot of us were kids in the 2000s. Life feels a lot heavier now, and corporate aesthetics seem to reflect that with how drab and gray they've become. It's not healthy to dwell on the past so much that it doesn't allow you to appreciate the present, but it can be comforting to reflect on and preserve things we enjoyed in the past.
Nothing to do with that for me. I've always been a sucker for nostalgia and genuinely wish some things never changed
It's impossible not to like frutiger aero. It's so bright, colorful, euphoric, and pleasant! Not to mention nostalgic. Thanks for revisiting this, and I hope it comes back!
Definitely associate this aesthetic with “bliss and hopeful”. The flat corporate style that exists today is like the antithesis of that for me lol. I hope that will go the wayside soon and we blossom in a new aesthetic. Granted, I could just be associating parts of my life with whatever is the style, but there’s something to the aesthetic itself too I think. Awesome video!!
The hope was a lie. the reality is there is no hope. socity will likely collapse in 2024 before there is a peaceful transation of power
frutiger aero was just a different corporate flavor
@@chocolatemilk679 yes but it was a fun vibrant corporate flavour
@@alexandercatterson223 i disagree. i think its just nostalgia people are misattributing as actual appreciation for the aesthetic. i wouldnt consider this to be “fun” or “vibrant”. this is what a bunch of sad people in suits considered to be bright and happy to sell more products before the changed their philosophy to safe and inoffensive.
to me there is no soul in this aesthetic. its like an fever dream imitation of what happy is like. there are probably a few good designs that came out of this era tho, i wont exactly deny that, but this aesthetic as a whole.. bleh
@@chocolatemilk679 and that's your opinion in which you're entitled to no matter how shit I believe it to be. As in I may not agree with you but I do understand that people have differing stances on things
This style never died in my heart and still defines much of my art direction today.
that's awesome to hear.
you make art in a similar style? where do you post your art i’d love to see! i’m a fellow artist myself
Is your art online somewhere? I never know where to look for these sorts of things
I'd like to see it. I was also thinking of doing something with this too
Y2K and FA are so so nostalgic for many of us early gen z & late millennial people, growing up seeing the shift is something I think a lot of us would love to go back and re-live ❤️ when times were simpler...
Facts. I think it definitely deserves a second visit.
born in '98 and know exactly what you mean.. there's a term out there for us in born in that generation transition, zillenials
I feel like Y2K is cooler, while FA is more chill. Both are nostalgic
"When times were simpler"
It seems like since the atom bomb people have missed simpler times more and more as we move farther and farther away from it. Hard to believe that scifi used to be happy, the world of star trek is far off and so distant it feels we may never see it.
@@newsavefile If you like happy scifi, check out the subgenre solarpunk
this aesthetic is like cleancore and weirdcore mixed together with a bit of futuristic charm its really comforting idk why
“Cleancore” “weirdcore” you just make up stuff as you go along
Tell me you dont spend time on the internet without telling me you dont spend time on the internet@@quandaledingle9127
you gonna call it “windows7core” from now on?
weirdcore is real but wtf is cleancore@@quandaledingle9127
wtf is cleancore
and this has nothing to do with weirdcore, weirdcore is much more creepy, this is just COMPLETELY comforting, with no creepiness anywhere.
I love how each generation is drawn to the nostalgia of their childhood. This is much more of my late college and early career life so it’s not my favorite (though I have grown to have more of an affection for it), but as a 90s kid I adore the Memphis and Y2K aesthetic are what make me feel it the most. Nice video!
so happy that theses aesthetics are coming back in the same way they came back then. right after the resurgence of y2k, furtiger aero and metro get popular again!!
I always thought they were kind of tucky until I see it being used in animes and games specifically in Persona 4.
i’m sad that the aesthetics of the 80s and early 90s are once again being left behind in favor of more recent retro aesthetics :,)
@@bunniifangz yeaah, now the late 90s and early 00s trends are the ones coming back, but I think the early 90s already had their comeback moment last decade
my key association with frutiger aero is the band Owl City from 2008-2011. from album covers to the sound itsself as well as lyrics and themes, to me it encapsulates the aesthetic perfectly. it's both futuristic and naturalistic, very specific and surrealistic but completely devoid of edge or darkness. just sunshine and trees and airplanes/hot air balloons and artificial dreamscapes.
listen to his song Lucid dream it’s from like 2018 but it’s pretty frutiger aero too
this comment is so surreal - i used to go to these "web 2.0" conferences with my dad when fireflies was released as a free itunes single. i remember riding on the train with him and just being blissed out listening to this song - and eating free food, and playing the stock games on his linux laptop while he gave talks on ways to apply new online tech to teaching. ahhh, 2007...
Fireflies and Vanilla Twilight gives off Frutiger Aero vibes. Also Hide and Seek by Imogen Heap
@OrangeWing11
Also “A New Kind of Love” by Frou Frou
I love Owl City!!!
I was born in 91. I was a teen in the 00's. I would like to see this aesthetic come back.
Wouldn’t we all?
It’s going to come back but better we just need to get over this era of everybody wanting to be rich & whatever else
@@jema5039that doesnt make any sense
OMG how does it feel to have lived my dream life? I was born in 2001, and I kinda experienced the 2000's but not really, living through it as a teen sounds like a dream
@@Kenji_Endo As someone who was also born in 91, it was alright. Personally, I have a deeper fondness for the Y2K era. Like 1997-2001 was peak childhood for me. 9/11 was definitely a huge downer in the early 00s, but the aesthetics that emerged around that time were nice. Flip phones, early smartphones, the Wii, 00s internet meme culture, the birth of youtube, ect. It was nice.
this aesthetic reminds me of getting an ipod touch for christmas when I was 9 and being overjoyed, like a whole new world had opened up to me
I accidentally changed my ipod to chinese and couldn’t turn it back so i gave up
@@JakashiRhide1HAHAHA
The hotels point got me. Hotels were like magical wonderlands as a kid! Any hotel I’ve been in that’s less than 5-7 years old is so angular, stale and two dimensional.
I’ve been in a few hotels that are older and clearly haven’t been updated since the mid 2000s. They have an eerie, but warm nostalgia of something like a not-quite-dead dream.
A lot of hotels used to play early 2000s house music in the lobby
I really took this aesthetic for granted when I was younger. Nothing today looks as amazing as frutiger aero. Though as much as I'd like for it to make a comeback, maybe it's best it doesn't. I'd rather it stays as a fond memory rather than yet another thing that is overused and boring.
It’s already becoming that way, unfortunately.
Vaporwave and Synthwave are infinitely better than anything that actually came out of the 80's. I imagine that Neo-Aero will be the same. It will take what worked best from the aesthetic, look back on it with understanding and sprinkle in a touch of nostalgia. Creating something that is vastly superior to the decade that inspired it. That said I really don't think the time for a resurgence of the Aero aesthetic is now. The style only "ended" in 2013. Sure that makes it 10 years out of date, but it also doesn't really feel like enough time has passed for it to be truly nostalgic in the same way that the various "-wave" aesthetics do. I was born in 91' so I was around for the death of grunge, the birth of Y2K, the transition to Aero, and the eventual shift to Corporate Memphis. Right now Aero aesthetics still feel dated to me, not nostalgic. I won't pretend to know what the move in the aesthetics lexicon of pop culture will be, but I anticipate at least one more major movement before we see the return to anything like Neo-Aero.
Aww yess. With how dark it gets during winter, this optimistic sunny grassy style has been a new favorite recently
same it's been a coping mechanism for winter
Pan! Fancy seeing you here!
Pan-Pizza!
So happy seeing you here, you're my idol!
Stoooooooooooop. You're killing me. It's no wonder the modern day is so depressing lmao. If anything it feels like we've gone backwards not just politically, but in every single other way too.
The reminder of the smell of a new game almost made me cry, wtf.
Great vid!
Wtf
Back when they made new games. Or at least made them in Japan, on that semi-matte paper that always smelled just so.
I can relate. I loved smelling the inside of game booklets.
That OG Xbox game smell is amazing. GameStops used to smell good.
@@TheSultan1470hater 😂😂😂
I was born in 2000, just in the right time to live through this aesthetic. Man does it feel more hopeful and fresh compared to what we have today. I miss it
It’s like every decade has its own aesthetic, from the 80s neon, the 90s Y2K, 2000s Frugiter aero, and the later 2010s and 2020s simple and minimalistic designs
Not exactly.
Early to mid 2010s were very maximilist, it was the EDM BOOM at that time .
@@Dojafishagreed just looking at songs like party rock anthem or how people dressed on Disney.
@@Imxel21 Or the Met Galas and the pop girlies.
Aesthetics don't change when there is a new decade. Late 80s and early 90s aesthetics are the same. Y2k is 1997 to 2003. Frutiger aero is 2004 to 2013.
Idk why but learning about this aesthetic has lifted a ton of stress off my back. Maybe it's because I'm realizing how many others are embracing it as well and I'm actually getting to experience it again after so many years
Man, you don't understand what you have until it's gone. My late childhood/early teenagehood was during this era so it has me in a chokehold.
i never knew this aesthetic had a name!! i love it it's so nostalgic... great video as always :)
i didn't either until only a couple months ago! it was a revelation haha. and thank you :)
Me neither. This is so cool, and I followed the subreddit.
I like that you used music from Super Monkey Ball. Very underappreciated game that I wish more people knew about. I would say most of Sega's releases in the late 90s and 2000s had that feeling of Y2K and Frutiger Aero that makes many nostalgic (mainly the Dreamcast era). Games like Jet Set Radio, Space Channel 5, Skies of Arcadia, Samba de Amigo, NiGHTS: Journey of Dreams, and Billy Hatcher also have this type of aesthetic to some degree imo
The Xbox 360 was a very Frutiger Aero console imo. The sound effects, the avatar designs, and the icons and profile pictures are very reminiscent of the aesthetic
This hits hard. The 2000s were my time and I really took them for granted.
This made me wonder: Do children view the world through liminal space vision? Our eye sight, including our depth perception, develops as we get older. So, I feel like it wouldn't be too far of a stretch to say that we feel a certain level of nostalgia for this era because we are seeing it through our younger selves eyes. We may not be able to actively remember how we saw things as a child, but our subconscious might. I love this video. It really brought be back to my childhood. I want this aesthetic to return.
@@danjoredd Same, everything was greyer & kind of blurry for me.
Everything about this reminds me of my childhood, I guess im lucky because now that i live in a different country, i could go back to my home land, (third world country) and still be able to see things that are reminiscent of this aesthetic, some shopping malls still look the same from when i left
@@danjoreddreminds me of how Christmas felt for me as a kid vs now, i know not everyone celebrates Christmas but it really had a surreal magical feeling when I was younger, not because I believed in Santa or God or anything, it was just a powerful emotional atmosphere, and it just isn't as strong anymore. Same thing with car rides, going out to eat, being outside on a sunny day, it's all still cool but it doesn't feel the same
I love reading comments like this❤. I think it does have to do with having less depth... Also, a really different sense of scale. Like me driving through my grandpa's street and thinking it's absolutely tiny now - at 40 yo - it seemed 'normal' when i lived with him at age 20 for a few years - i didn't feel anything strange then - but once... all my family members were gone, i got to experience the memory of being this little girl again, houses huge and dark in a safe, protecting kind of way, trees and cars in a line... Looking back now, it becomes clearer and more magical, the street's made of cardboard AND it's alive at the same time!... My grandpa and i were always really fond of eo, i was happy to visit always and had zero clues about how f*d up everybody else in the family was. Zero cares....
Thxx for reading the novel!!!
more likely the madeleine effect. It can go both ways.
For good and and bad memories.
Classical conditioning can explain most ot these things. Memories and feeling become associated with the things that were present and now are not anymore. They can be evoked by these things, specially physical objetcs.
Seeing trough our kids eyes is a bit too far for me. The image that usually it evokes is always partial, a fraction of the time/things we passed.
Wow, finally, I can put the aesthetic into words I've been searching for this for a while. I was a kid in the 2000's so this is really very nostalgic. The liminality of it has something to it as well.
The youtube channel “Undefined” also made videos about these styles a while ago if interested
no way!! i took the photo at 5:10 , that’s the pool in a mountain resort ive been going to since i was a child. it gives me the most liminal vibes and i had to show the liminal spaces subreddit last time i was there! super cool that i just happened to come across this video
This was really enjoyable, your writing and narrating feels so natural!
I think we’re all nostalgic for this aesthetic because it was so hopeful, and now we are in the age of the doomer
Oh man the fish on the Softsoap bottle is so special to me. I grew up in a city near San Diego and wasn't far from the beach. My mom gave my bathroom an oceanic design with fish/water themes which included that soap on occasion. I visted Sea World almost every Summer, and of course I grew up with the early seasons of Spongebob. All of this just screams Frutiger Aero for me with the sea vibes lol
I laughed when you said “When the Internet were still evolving but kids still touched grass.” 😂😂😂 So true 💯 I was that kid!
Sick bit of content, been waiting to see someone do a video covering this
my most frutiger aero memory is playing that one barbie game where you design clothes and walk runways on my dads laptop with (of course) windows xp. i remember the glossy buttons in the game and the sound effects/music that was so futuristic it was scaring me a little bit. its so nice to look back on such memories, great video
I feel like so many of us just long for these time periods before the 2010s. I've had hardcore nostalgia blues for the 00's and 90s these last few years.
Specifically Before 2015
I clicked on this video having no idea what frutiger aero was, and now after watching I feel like I’ve unlocked some core memory in my brain. I was born in 98’ and never found the y2k aesthetic appealing, whereas all the images you displayed in your video made me feel SOMETHING. A kind of nostalgia and bittersweetness that I think I’ve only experienced when looking at certain liminal space photos. I’ve joined the r/frutigeraero subreddit and thank you, kylie, for opening up a huge rabbit hole for me to hyperfixate on for the next week or two lmao
To me this aesthetic/art style gives me the same vibes as those aquarium night lights from the early 2000s, and ocean shower curtains, specifically a shower curtain I had as a kid. The vague look of the animals/people/objects being out of place, the brightly saturated colors, and the weird rays of light are weirdly "liminal" looking. Like the classic windows xp background, it is a real place, but it looks liminal, like we're not supposed to see it or that it's not real. The backgrounds of laptops capture Frutiger Aero perfectly withe photoshopped looking elements and weird lighting. It's all very nostalgic for some odd reason.
THE AQUARIUMS
i love this video. the frutiger aesthetic was my childhood so yeah i am very familiar and very fond of it. i also love how u wrapped it up at the end with liminal spaces and nostalgia, things that ive been obsessed with eversince ive known them.
Been seriously watching this video every night to go to sleep. Maybe it's the comfort of nostalgia and hearing about a design trend so relevant to my childhood while i drift off but mannn all the tunes and pretty pictures and the narration behind them is rlly good huhu. Excited for that next frutiger aero video!
It's really cool and uplifting that this nostalgic feeling I've had not only has a name, but so many other people grew up with a similar fondness I did for it.
It's also interesting how similar my childhood was in comparison with yours or others along the idea of this integration of technology, but still being connected with nature, going outside and being a kid. Kinda how the two could coexist at the same time, with playing video games or being on the early internet a ton, but still going outside just as much.
I hope Frutiger Aero eventually gets its own albums, like vaporwave did. I wonder how Frutiger would sound
Wii Music
simple beats w maybe some emptiness in between :>
check out yabujin, he’s a rapper/producer that made a lot of music with this aesthetic 3 years before it really got popular again
@@himbokoopait's not Frutiger aero!!
I'd expect this kind of music to be really synth-heavy.
I didn't even realize this was an aesthetic but omg the amount of nostalgia you gave me makes me wanna cry. I have fond memories of using that exact aquarium lamp as a night light when at my grandparents
I was in love the first moment my cousin bought a new computer in 2007. It had windows vista and it looked so beautiful. I was enthralled with the entire aesthetic.
I can't describe just how much I love this video. I spent my entire childhood obsessed with Frutiger Aero, trying to pack my old PC (that could barely run Windows XP) with as many Windows 7 mods and custom themes, because I wanted to see Aero so badly. The green and blue wallpapers, the glass, the flowers, the glossy and shiny buttons, the bubbles, the ethereal sounds that brought me to a future that will never exist.
You have not only given me a name, but also the entire story behind an aesthetic that has shaped me since I have a memory. Thank you so much, kylie! Please keep up the good work.
Something about getting the new ipod in 2010 and being so impressed by how shiny and detailed the apps and the aesthetic was is a feeling I will never get again, this brought me back in my childhood years
Something interesting to note is that iOS 7 which was released in 2013 (the same year we consider frutiger aero to have died down) was a transition from skeuomorphic design to a flat minimal design. Apple seems to have been a big influencer to this shift as many companies almost immediately began adapting a new flat app icon to match iOS’s new design.
This is probably the best explanation for this aesthetic I've seen to date
Love this aestetic so much. It feels like such a forgotten idea of the future but in a way we did live that future for a bit. One of my local libraries is still themed around this aestetic and I hope they never change it. Also remember seeing this type of aestetic in Best Buys and some hardware store before they remodeled everything. I still remember the first time I really realized this aestetic existed around 2018. I saw some plug and play game with pictures from this aestetic on the box, and I thought "this looks kinda like Windows 7 and those pictures from old camera ads", and I thought about how nothing looks like it anymore.
This aesthetic gives me more feeling than others. I like vaporwave, and liminal spaces even more so, but Frutiger Aero makes me feel stronger positive emotions and gives me hope for everyone. It's a world I want everyone to be lucky enough to live in
Also, shoutout to Spore, I feel like the game is somewhat Frutiger Aero in nature, especially the menu and creator music
Ha! Those dentist and doctor offices definitely hit different now lol. Weirdly enough I've been responsible in reupholstering a few dentist offices the past few years, almost all of them still had some blend of memphis stylings and frutiger. Lots of purple/cyan/magenta too now that I think of it lol.
One dentist did however turn her entire front into a cartoonish aquarium-themed waiting room with sculpted shit and bright blue benches we made. Felt like a kinda cool evolution of that 2000s skeuomorphic waiting room vibe.
This video was a huge nostalgic throwback. The tecko dog, PlayStation Home, the plastic colorful lamp, Windows 7, and mid 2000s Walmarts all brought back some great memories of the past. Maybe it’s nostalgia, but I hope that this aesthetic comes back soon.
The original Mirrors Edge has this energy. I never knew that it had an official name but i did know that it was different enough from 2015-2020s art style to make me feel nostalgic.
Mirror's Edge? SOLAR FIELDS MADE Mirror's Edge. It's like the developers only followed instructions from their sounds.
Solar Fields encapsulates the Frutiger Aero soundscape like no other band or artist has ever accomplished.
I'm a little older than you. I remember this style being in all the music videos of the aughts. Thinking of "Cleopatra, coming at ya!" and "C'est la vie!". I feel like it's coming back with the giant, surrealistic bubble in the latest Apple conference and the rainbow in the background of Tim Cook turning "real".
There is a pretty big district in my city, that was built basically in its entirety in the early 2000s, and this is the exact aesthetic of that place.
The architecture, the colors, the fact that it's on the edge of the city, so these modern glassy buildings are clashing with open fields of grass, hills and forests, everything fits so perfectly.
I'm always drawn to it, everything just seems more calm and peaceful there, for some reason.
Hi Kylie, I just finished the video and I wanted to make a comment as this genre of art and design is something that I’ve been pondering for some time now. I think the reason that liminality has been so popular and stuck around for so long is that, no matter what, people will always have the “memory” of the places they saw as a kid. I can’t speak for anyone else, but for me, personally, when I see particular liminal space images that resonate with me, it’s like I’m remembering only the good times. If I just reflect, I can remember the times when (for example) my dad was being mean, or something negative, but if I have the aid of the liminal space, those negative memories seem to evaporate, and I’m left with only the distilled essence of what it was like to be “me,” as a child. What I think makes Frutiger Aero, or liminal spaces, or vaporwave, so appealing is that inherent quality in art to bring us back. We didn’t grow up the same way. I’m a West Coast US kid who has memories of the beach and Disneyland. We didn’t grow up the same way, so media that makes all viewers feel the same feeling is less appealing than the Choose You Own Adventure that is liminality. We’re all looking at the same pool, the same hotel hallways, but for each of us, the smells, sounds, even the prickle of the patent cheap-hotel air conditioning, feel different. There’s a particular liminal space picture I remember, it’s what looks to be a hotel hallway, that’s angular and has windows all down the corridor, and has green carpet. I see that and I’m 5 years old again, staying in a hotel for the first time that I can remember. Another reason I think that this resonates with so many people is that there are simply more people alive now than ever before. The population of the world has more than doubled since 1970. According to world estimates, there are between 1 and 1.5 billion teenagers right now. The liminality craze will only continue to bloom. It’s an extension of why TV shows like That 70s Show were so popular with Gen X. Everyone likes to reflect. Everyone wants to return to a time they once knew, not because it was so much better (because we all know things like crime and whatnot have been going on since time immemorial), but because we were in a place to not need to worry about the bad things. For a majority (or, at least, I hope a majority) of us, we could just be kids.
12:31 the frutiger aero subreddit is super wholesome I posted a low quality image of a frutiger aero saop and instead of getting ragged on or getting the post taken down they embraced the low quality it's a good subreddit
I only barely remember using Windows XP, I was a Windows 7 kid for the majority of my childhood. I'm glad that there are people out there who still appreciate this artstyle.
I love how cheerful and homey and comfortable everything is.
The deep, infinitely touching feeling of nostalgia that I experience when looking at videos and images of this type of aesthetic is like desperately wanting to go home that no longer exists. I completely agree about your final thoughts, not quite being sure if that is how we saw the world when we were young or are we applying a kind of "instagram filter" to these fading memories, each time we relive and ruminate on them they look more and more dreamlike.
This aesthetic is legitimately inspiring unlike other attempts at futurism such as 60s brutalism and 20s modernism.
Frutiger aero is like that one friend who you haven’t seen in a while, but is still doing well. Makes me happy
Cyberspace is a recurring theme in every single movement since the early web "Memphis" aesthetic I love it. That's why cyberpunk is always changing with the times it's part of us.
I was born in 2009 but this video really does send me back to when I was a really young girl playing on my step sisters tablet it had the whole wierd 3d buttons and the whole nature thing, it was totally frutiger aero aesthetic.
I get so excited when you post man you’re one of the best TH-camrs 🦐
thank you i truly appreciate it 🦐
Having lived my early childhood in the mid to late 2000s, this stuff is really nostalgic. And even after frutiger aero's supposed death in 2013 I kept seeing it until the mid to late 2010s because of PS3 and Windows 7. After that I've revisited Windows 7 and PS3 every once in a while and can't help but feel like the old days were better.
Born in 2000, parents graduated in 99 and 2000. Y2K and especially Frutiger Aero are the aesthetics I was surrounded by and remember as a kid. I feel like by 2013 is was gone though, like 2011 was where it really started to fade out in my opinion. Early childhood I remember more Y2K, and like 2006-2010 (especially 2007-08 for some reason) were probably peak Frutiger Aero years in my opinion, with the Windows 7 GUI being a really good example of FA. Something about the aesthetic just makes me feel good
tysm i loved this video
thank you so much for this incredible video! you finally put a name (or a couple names) to something i've been trying to capture for years. now i feel like i have a concrete source to collect inspiration from for my story im writing
Now i know why i liked windows 7 and old android phones so much
I personally feel like the 2009-13 examples have their own vibe that feel different enough from the earlier examples to the point where it's own thing or at least subtype. That era to me has a more like "realistic" and like open and progressive feel on it to me.
TIL aero stands for "Authentic, Energetic, Reflective, and Open". That feels like a classic MS backronym, so cumbersome heh. I always felt like it was a revamp of Apple's Aqua UI tho I do like aero better personally.
Great video thanks!
I have an Ed Edd n' Eddy AU fanwork series called Rétro Future(pronounced "RAY-tro FYOO-chur") that's heavily inspired by both Y2K edginess and Frutiger Aero cheesiness. The whole aesthetics and the narrative concepts that they inspire to me are awesome, and I love writing about it currently.
You'd be surprised at how good the Eds' scams look with a little more chrome and translucent-plastic in the mix.
I've always seen the aesthetic but could never put a name to it until I found this video. Thank you so much for the informative video
I had one of those diaries that you had a voice password to unlock as a kid, and it came with an invisible ink pen and light, to write in it with. That is frutiger aero to me.
by the way, your videos are always such a treat. I think it’s because we both love liminal stuff and aesthetics and graphics and just weird places and mysteries but they are always such a treat and I’m such a fan. Super happy for you….
another reason why this style feels so mystical, and the main thing that grounds it as it's own style really, is how the background is always extremely blank. more than blank, its like looking into an open space that never ends. and that paired with the whimsical, glossy forefront makes it seem like another world you just want to step into
Holy, that Aquarium Lamp, I've completely forgotten about it. I used to have that when I was a kid, have it in my bedroom and would always turn it on before sleep, God, that thing is beautiful.
Thank You for making me remember about it
A few from my childhood: Pre-BB Maplestory, some VH1 bumpers early 2k, miniclip shockwave games, outdoor malls, Gustavo Cerati - Siempre es Hoy (álbum), razor scooters, IKEA furniture from ‘03-‘08, jolly ranchers (or any sort of cellophane). All these things and more enveloped a good description of appearance that was the Frutiger Aero aesthetic. Simple yet new.
12:47 It's hard to see since it's scrolling by but if you look at the BIG picture of the green friend icon, that's a render I made. The post is titled "friendbo made by me." Thank you for (even though unintentionally) featuring me in this video!
Kylie, love the videos. Proud of what you've accomplished with this channel. Keep up the good work!
aw thank you, matthew had told me when you subscribed and i really do appreciate the support. i'll keep at it! :)
Frutiger Aero reminds me of the days when I would goof around on the family computer following totally real guides on how to unlock Luigi in Mario 64 or play some flash games on New Grounds. Thanks for another banger giving me some throwbacks.
The light green and white, with nature is just so complex and I love it
i dont comment much. but this video i just have to say something. i really really love it. the mention of human connection really got me at the end. im all about that topic and it hits me so good everytime. this video means alot to me now and i think im gonna keep thinking about it for a good while. It truly is some kind of magic, the kind of experiences and feelings we can all share when none of us have ever known eachother
Hi Kylie! Greetings from Colombia, excuse me for any English mistakes. I'm a old millennial, so for the 2004-2014 my teenage years were over and the Frutiger Aero aesthetic was already present when I stared my life as a working young adult. I took the whole thing as granted back then, just like the Memphis aesthetic is now, I find it a little nostalgic but no so much like the 90's windows 95 like-stuff or the Y2K (that one hits me HARD). It's very cool to see younger generations "new" nostalgia. Awesome video, and thanks for the recommendation of CARI and Wiki pages.
this channel just doesn't miss, rly love this kind of content
This topic was super interesting!! I didn't even realize this had a name & definitely didn't know that name was "Frutiger Aero." I'm glad to know Frutiger is at least a font & not a complete nonsense word. Idk what led your brain to this topic & the decision to make this video, but I'm thankful for it lol.
Also, I'm from New England & haven't been to Nebraska Furniture Mart or the other 2 example locations, but I didn't feel like they were too niche. You included plenty of photos + video clips of the locations for us to see why you chose them & what you meant.
Overall, A++ video & I'm glad I decided to subscribe whenever I did.
amazing how at the section where you mentioned what music people associate with it
and my first thought was "boards of canada" which i said outloud for some reason and the moment i uttered the words you also mentioned them
im actually grateful you use their music in your videos, you have no idea how much they mean to me
same for aphex twin im glad you use his music too
I'm loving this aesthetic so much, been going super hardcore on the nostalgia of the mid-late 2000s and seeing this really brings me back to simpler times
I love how refreshing your takes and content are. You so passionately but precisely give words, context and meaning to feelings. A notable nostalgia that most can't put their finger on.
I was born in late 1997 so I'm among the very oldest of Gen Z, and so for me this aesthetic is still very nostalgic, but it also has this tinge of angst and desperation that the Y2K aesthetic lacks, I guess because when Frutiger Aero was around I was a preteen and starting to lose my childhood wonder and innocence, I was old enough to kinda understand the 2008 recession, and in hindsight I associate the aesthetic with the transition into the modern digital world and all its bleakness
Agreed. I associate this aesthetic most with Windows Vista and 7 (that's where the "aero" part of the name comes from). Windows Vista released to the public in... 2007. Facebook opened registration to non-students in 2006, the same year Twitter launched. In 2007, the first iPhone released, and TH-cam implemented its first Content ID system. By 2009 or 2010, the internet had gone fully corporate.
Meanwhile, I associate the golden age of the internet with the friendlier look of Windows XP, the OS that steered many of us through the initial "Web 2.0" explosion. I consider XP's bubbly look to be a leftover of the colorful Y2K-era aesthetic that hits my personal nostalgic hot spot.
@@hlavco I’m on the youngest end of Gen Z, and I find this style very disingenuously utopian, too. I can only connect it to my childhood nostalgia because of how heavily advertised to I must have been.
In the 20th century, the styles advertised to the public generally reflected their current culture and fashion. But with the internet becoming mainstream in the 21st, companies marketed the future, not the present. None of the aesthetics my generation is nostalgic for seem to actually reflect how people dressed or acted in the past. Retrofuturism has always been a thing, but I don’t think it’s ever been this pervasive.
Usually, when there’s been nostalgia for consumerism, it’s consumerism that somewhat reflected an era. This new corporate strategy has now been around long enough to the point where we’re nostalgic for it. It’s pretty uncritical of WHY this aesthetic was actually a thing, and I don’t love it.
@@msunflowers "None of the aesthetics my generation is nostalgic for seem to actually reflect how people dressed or acted in the past."
I think this is definitely a side effect of the internet. It's also why fashions have changed less in the past twenty years than they would have in decades past. Basically, because the internet allows easy access to so many niche communities, it's very hard for huge trends to come along and affect everyone at once.
It's both a blessing and a curse-- there may not be many new trends happening, but it's also easier than ever to access bits of previous trends you're nostalgic for or missed out on. Basically, the internet makes it so easy to live in the past that there's little need to look to the future.
@@msunflowers "In the 20th century, the styles advertised to the public generally reflected their current culture and fashion. But with the internet becoming mainstream in the 21st, companies marketed the future, not the present."
I don't think this is really true though... just look at the Atomic Age / Space Age design of the early-mid cold war, things like Googie architecture, neo-futurism, high-tech architecture. Even early in the 20th century there were things like the Art Deco movement which were incredibly huge. I don't think this aspect is anything new or the fault of the internet.
@@luckyblockyoshi You’re right-I generalized there and didn’t exactly express my point. Futurist design is nothing new (lol that’s a funny sentence), but Frutiger Aero has very little architecture or concrete culture to base it around. It was designed mostly to advertise virtually.
And yet, it was somehow so influential that lots of people my age think of it as the “defining aesthetic of a decade.” I think this is only possible because of how the web has streamlined advertising directly to kids. These design motifs are so synonymous with our childhoods because they were becoming increasingly digital.
I don’t say that with a total value judgment. My feelings on the style itself aren’t even really negative. I don’t think its commercial-ness means it’s beyond being appealing. But I think the fact that we remember it over the more homegrown art movements of the 2000’s is telling to me. Even the aesthetics wiki, which seems skewed towards the amorphous and online, has this to say:
“Unlike with the Y2K aesthetic of the Late-1990s and early 2000s, which movies, TV, music, and video games of a science-fiction persuasion were based around, there was less overlap between this aesthetic and popular culture. It was and is mainly a corporate design philosophy.”
I don’t know. It’s not the first design trend like that, but there does seem to be a little bit of disconnection happening in terms of cultural nostalgia. How we think of corporate memphis in the future will tell us a lot.
This aesthetic was so shiny and tactile and the buttons felt clicky, if that makes sense. I miss it
LOVED the video! I've always loved this aesthetic, especially growing up with Windows Vista, Wii, and iOS 4-6. YOU just gained a subscriber!
It is so strange. This was my childhood. Now it is an aesthetic