ฝัง
- เผยแพร่เมื่อ 19 พ.ค. 2024
- Looking at Frutiger Aero and many of the movies and products of the 2000s, we can begin to get an idea of the 'future' that many believed we were headed towards.
CONTENT
0:00 Intro
0:34 A Digital Aesthetic?
2:58 Frutiger Aero and TV
5:03 Movies of the Future
6:40 My Thoughts
7:40 Conclusion
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@@RapLyricalVideos Thanks for the heads up, fixed!
@@ExtraMintyy No worries man, it's okay ❤
You are nothing but a capitalist liberal
People born in 1993 like me saw a future better world with tecnology especially year 2000. Now we have more tecnology as microchip of elon musk neuralink with infinity possibilities and the apple visor but we are not so excited anymore but terrified especially for the covid impact and war of Russia. Most depressed and loliness generation
I feel like the 2000's technology was all we ever really needed. It was advanced enough to still be innovative and amazing (internet, cell phones, DVD, T.V.), but not too advanced to control and dictate our lives. (Smart Phones, Social Media, Streaming Services, A.I.)
Blu-ray instead of DVD and I'm fully in!
This. We PEAKED.
Yea I feel there was definitely a good balance in the late 90s to early 00s. Modern Technology is slowly making us more dependent on it and less human centric.
it was. i recently got rid of most of my devices, as I realized how addicting I am to my phone due to its ability to do anything. i missed the times when every piece of tech had its singular purpose it excelled at. So I got a few handheld consoles (mostly anbernic emulation devices), with each of them emulating a one singular console - even though they could play the same stuff, this way it's easier for me to motivate myself to actually play them this way instead of just hoarding shit on one of them and then playing nothing due to choice paralysis... I also got a feature phone and I just don't find myself wasting time this much anymore, and when I play something it's much more engaging than just 5 min long distractions
Bet you are over 30
The future we were promised, but never got.
We had it then, we didn't realize it
It was stolen
yet.
We had it, maybe depends where you live.
The future does not exist, we were never promised this future. We were supposed to make this future happen through our own work. Maybe we've just done the wrong work that's why we aren't "in the future" yet. Maybe we just haven't done enough work, probably both. Aside from that, our fate as a society, individual, community is (mostly) in our hands. Luckily the powers that be haven't controlled every aspect of our lives so there is hope.
modern aesthetics are so soulless and boring.
this was the real shit.
I think it's more of the general vibe of our current society being sh!t that's the problem. Maybe if the government and companies addressed some of the issues like the fact most people from our generation will never be able to afford to buy our own homes and so many people today being addicted to TikTok/social media in general, maybe the vibe would improve. In recent years, when companies have tried to do a joyful aesthetic, it's fallen flat because everyone is aware that things aren't alright.
I will be the voice of dissent here, I think it's fine, there should be more dynamic imagery and branding, but other than that it's not too bad. As someone who grew up around this time, I really was more into the simplicity and elegance of more minimal stuff (which ironically at the time felt more human, as corporate glossy graphics were really overloaded). It's just a cycle I think, I'm sure there will be people who look back at this fondly, and i already see signs of maximalism coming back in the mainstream.
It’s all corporate garbage now
So fuck capitalism and consumerism and the big tech companies robber barons of silicon valley
We were calling the 2000s aesthetic soulless and corporate too when it was current. Especially the silver plastic stuff.
it felt futuristic, magical and most of all, hopeful
YES!
U just got older
@@Gofroze it also felt like that back then too. a lot of people imagined the future with open air green cities with flying cars and futuristic green homes and fruitiger aero offered that
Whenever anyone says the word hope, I think of the final scene in Rogue One and how that was the last time I ever felt an artificial (albeit hilariously fictional) sense of hope in the last two decades.
Everything else has been me sitting here going "of course it got worse. We knew this was going to happen, why wouldn't it?"
@@butterfly22432 u just got older
The Freedom of the Internet also played a big part. There were hundreds of Websites you visited and not just 10 big ones that rule the Internet now. The "Wild West of the Web" came to an end towards the end of the 00s, beginning of the 10s.
People, some even my age (25) scoff at me when I tell them I miss the old TH-cam, other now indominable websites, and the internet in general. They never got to know this place before everything was geared to squeeze every cent out of you that it could
nah i'd say the wild west of the web started to fall off after 9/11 (patriot act & stuff)
@@goo_dragondo you remember when vimeo had the potential to be a platform much like youtube today
No thanks to those corporate capitalist oligarch Plutocracy pieces of shit of Silicon Valley and the goverment
geocities...
It all just felt so fresh and, well futuristic. Wonder if this kind of aesthetic will come back in the 2030s
yeah i feel like i missed out on that. now everything feels kind of standard and routine at least to me.
I'm expecting the 2030s to define as bohemian fashion including flashy colors to become the next fashion trend. Cycling the 80s, 90s, 00s, and 10s.
Especially Reggae to become the next mainstream music for that decade.
The decade may define the celebration of AI singularity. Or how powerful this technology is than it is today in 2024.
@@PoorDog69
It’s going to be exactly as it is today; spring/summer will be regurgitated 1960s-1970s styles and lines, fall/winter will be either some misinterpretation of trends from before the 1980s, with all the boldness of the 1980s, or black-on-black ugliness. Music will be a mess of sampled loop tracks, covers, remixes, and Mexican narcocorrido. Reggae will still be lame and relegated to hostel lobbies and dispensaries.
Then what about dubstep. Will we ever rise to the top?@@PoorDog69
maybe 2026
God I miss the 2000s. What a time to be alive.
I like your profile picture. Bo1. The game i spend the most time👍😂
Don't miss the future for the past!
What about the Y2K scare?
i feel like y2k would've been terrifying but then you get the most relief you've ever had afterward
Frutiger Aero being this month’s Algorithm Special is not what I expected
Soon it'll be "the Aero glass of the late 2000s"
@@CyanRooperaero glass was dope tbh. Vista looked great, idc what anyone says
@@CyanRooperman all of these and Metro were so cool
Yeah, I've noticed that, too. And it seems to be a popular search term right now as well, although I didn't look up Google Trends for that.
Who knows, maybe it's part of a bigger marketing push?🤔
Fr
Instead of a future smelling like hand soap, we were given one that smelt like hand sanitiser! Great video Extramint
First time I heard his channel name, I thought he said Excrement, hopefully that's not the smell of the future.
Back then, computers were still fairly primitive, and yet the interfaces looked magical and futuristic
Now we actually have futuristic magical computers in the form of AI and yet all the interfaces are grey and boring
80's 90's 00s were such a good time to be alive as an artist no matter what it was, Fun and creative color schemes. Now it's all earthy tone, buisness/corporate/minimalistic designed. I miss when technology and social culture was fun.
Due to Ai images, the need for artists will be on a rapid decline.
All the modern grey buildings...
Apps and corporations have taken over everything@@StrayTato
The word modern comes from the Latin term modo meaning just now”
Ai has been around since 1956
I miss when buttons on screen were given depth and sheen to make them look like physical objects you could press.
Same, much preferred it
What the heck are you doin here brother?!
As someone who came of age in the 2000s, I can say that not only did it feel different, it felt better. Like your dreams for the future could come true and it would look as beautiful as the frutiger aero aesthetic.
Digital Aesthetics look so beautiful and fun. early 2000s digital themes, icons, shapes, colors were so bold and again "beautiful". Everything seems so blam and thin that there aren't any colors to explore if that made any sense. Am a 2000 baby and the concept of the future I thought everything was going to be beautiful and bold with color, but it just feels so bleak, modern, what happened to excitement.
Minimalism happened 😮💨
@@Dani_1012 Minimalism is a plague on our society.
@@Dani_1012agree i hate that everything is looking so minimalistic it feels so boring
Eco futurism is so fucking beautiful of a concept.
You can sense the greater optimism of the future too. "Tech will fix climate change and we'll be living harmoniously." Now there's more or just doomerism and the future is viewed with fear and hopelessness. The 2008 recession kinda started that trend, then social media created the "doom scrolling" trend, and then the pandemic and the effects of inflation, housing crisis, wars in Ukraine and Palestine have fully shifted towards that gloomy outlook.
Ecosocialism is better
Whatever liberal @@akaikeki2199
Whatever you say liberal or libertarian @@akaikeki2199
@@akaikeki2199 most of the software including ai are open source and open source is socialism
I'm glad I kinda got to experience this style, it's way better that what we currently have
It really gave life more vibrancy and energy
I was a teen in the 2000s.
A few things I remember:
- Everyone thought the internet would have a liberalizing and democratizing effect on the world. With the Arab Spring that pipe dream came to an end and since then it has become pretty obvious that the internets effect was rather opposite. It has a radicalizing, propagandizing effect. People became more polarized, more misinformed and powerful interest groups have easy ways to spread their points of view to the masses. Insane conspiracy theories became mainstream. People just generally got a lot dumber it seems.
- Capacitive touch screens were like magic right away. Everyone who experienced them was sold on them immediately.
- We thought climate change would be solved. I think the first crack in that dream was 2008 when "Climategate" happened and countless journalists fell for it and the COP was sabotaged through it. Since then it has become clear that one of the most powerful industries in the world, the fossil fuel industry, will do everything in their power to prevent effective climate protection policies. Arguably the biggest crime ever committed, but we don't have laws against destroying the planet for profit.
- in my school there was a small hydrogen car which a student group built. Optimism was rampant, no one anticipated that corporations do not give a shit about the planet and just optimize for short term profits. A big chunk of people from my class actually went on to study environmental engineering, like a good handful of people. No a single one of them now works in the field now, they all work in software development, because renewable industry was not competitive in the West against the insanely subsidized fossil competition.
That is the most depressing thing. We essentially gave up 15 years ago but nobody seems to have realized. China will now dominante the key technologies of the 21st century, because the West was sabotaged by its own obsolete fossil power structures.
- The internet before big platforms was quite amazing. You had forums for all your interests, discussions were actual discussions, not cat fights. Forums wanted to cultivate good debates, instead of just going for maximum engagement(which means fights). No everything was monetized and monopolized. Today we just have a few big platforms and everything is driven by algorithms optimizing for engagement. It takes actual effort to not go with that brainless flow.
- After GTA San Andreas released we were used to a new GTA every year or so. I would have never thought that 20 years later we would have only gotten 2 new GTAs.
- Piracy in the 2000s was amazing. It just felt like the wild west of content. I still have like 8 TB of 1080p and even some 4k BluRay Rips on external HDDs. In the late 2000s I was working on hooking all of it up to a home server so I could stream it to all devices in my home network. That didn't work because the home servers at the time weren't made to stream that much data continuously, so it stuttered. But I found other ways to conveniently access my library and at the time this was a better and more convenient experience than anything you could "buy". Even when streaming services were around I still stuck with my pirate set up for many years because the quality of a direct BluRay rip was way superior to trash ass bitrate Netflix streams.
Overall I feel like the 2000s were the decade were neoliberalism turned bad. Corporations singular focus on profit was met by politics inability to properly regulate and guide new digital markets and technologies, which lead to quickly degrading markets and consolidation/monopolization.
Corporate influence on politics grew rapidly, I think it was actually a US study in the mid 2000s that for the first time categorized the US as an oligarchy, because the majority of policies reflected corporate interests over public interests.
Politics have not caught up with these new challenges, on the contrary.
We started out extremely hopeful and just a decade later we found ourselves at the mercy of corporate entities who's singular focus is making numbers go up and it has become quite clear that we won't be able to escape this madness.
My favorite tech/software of the 2000s:
Playstation Portable, Sony Ericsson K750i, Limewire, MSN.
PS2 got 3 GTAs because they weren't pushing graphics to the limit, plus games now just take longer to make the more graphically complex and large the worlds are.
In the 2000s the Internet was on a computer and was rejected and scoffed at by the boomers. It was embraced primarily by Millennials and tech hobbyists.
In the 2010s the Internet was in your pocket, was embraced by the boomers, and became primarily about money rather than sharing information.
2016 was the culmination of that. That is where the optimistic future we were promised died. Gen Z has little to no memory of the Internet as it was supposed to be, so many of them don't see anything wrong with the current status quo.
Man I think about this all the time. I think a big problem with young people now is that they never got to see or experience optimism for that future we expected. The only future they know is the digital social media one and everything is placed through that filter. I got to see the world before everything was a fabrication. I got to experience optimism for real technological and social advancement and there were constant improvements to quality of life every year because everything you could buy improved quickly and got shinier every year. That was a really cool world to get to see before everyone was only thinking about what happened through their devices. There are so many thoughts and concepts that are like central to my being that people just 3 or 4 years younger than me just don't contain in their minds at all. Not like an insulting way, just a difference of experiences had. I've got a lot to say about the negative effects I see from people older than me as well. I don't know dude just thinking out loud. It's complicated and I just woke up haha.
yeah my experience of the time period you were talking about though was well for me when i was living in the early 2000s it was almost like i was going through my own personal lockdown without knowing i was going through one.
i thought we'd sort our shit out as a 2000s kid. But hell was i wrong
Stagnation from now until the end of time, I'm afraid.
@@bilbobaggins9451 Yea. gen alpha scares the shit out of me. these are the kids that are gonna need to take care of me in a retirement home
Yeah. From one 2000s kid to another, things look pretty bleak.
However, don't give up! Maybe we (the human race) still can sort our shit out. Go out there and be the change you seek my friend! 🌏😁
The same to me (as somebody, who was an adult in 2000 already)...
I love the 2024 comeback of the 2000s!! this feels like one of the biggest changes of the 2020s, is that we now honour the 2000s way more, and that has made honestly a better world as of right now, we can bring back these fun vibes and recover from the times of covid and the wars, happy you and others are making these videos and for me I wanna incorporate these styles a bit into my work too.
You Americans stop messing up the Gregorian calendar
Can we remember the newgrounds website in the early 2000’s? Endless games and crazy short videos after school.
I miss old UIs mostly because they were less bloated and had fewer loading screens.
I like the UI of Windows 2000 and Classic Mode as it is named in later Windows versions. It uses colors for signal value and clarity rather than now where UI colors are more about fashion.
I like old ui's because designers actually tried to make it beautiful.
Apart from that high definition, low resolution icons style UI from Windows Vista, that one aged like fine cheese.
If it were left in the sun.
@@BlueEyedVibeCheckerDelicious.
Quick trivia: If you analyze the design and art from the early 1900s decade, they followed the SAME way of operation. You had futuristic things heavily inspired by natural lines. The world was changing in a very fast pacing, so it was directing people by the same standards as in the 2000s decade. We somehow had the first Eco-Futurism tries in there.
Art Nouveau was literally the first Frutiger Aero.
I like Art Nouveau, it's my favourite architectural style.
Graham would always tell me how he saw the future... peace, and freedom for all beings within the realm... from the shortest dwarf to the tallest wood ogre.. shame he never got to see such a time...
Sounds like he was on drugs all his life
Mans casually posting from Narnia.
We should build more "cool techy"-looking buildings, actually. Density is great, and sure beats sprawling car-dependent asphalt-and-megamall hellscapes.
I think we don't really imagine of the future anymore. And I don't know why, since the 2000s were all about the future.
Cause we’re all trying to survive in the present.
I feel like the Walt Disney film ‘Meet the Robinsons’ (2007) perfectly encapsulated the optimistic and imaginative attitude society had about the future.
I remember thinking as a teen in the 00s that wow, you look back at and earlier decade like the 80s/early 90s and things look so distinct and late 90s and 00s looks more bland. Gosh I was wrong to think that, we just don't know how different it might be until times change! I really thought the 00s style would be looked back to as really boring and basic looking, and it's easy to think that of our times too.
In 2000's future was exciting, now it's scary.
Humans seems to cycle between manufactured rage doomerism (the 70s and today) and blind bubble optimism (Frutiger ftw). Both fear and hope can sell exceptionally well and both don't stand up to logic and reason. If I had to chose though, I'd say that a positive Zeitgeist is still the more endearing one... certainly better for our mental health.
The game Mirror's Edge, which came out in 2008, leans heavily into this aesthetic. It is basically frutiger aero: the game.
The soundtrack for the more calmer parts of the game like "The shard" for example made me feel like everything was final and this is the future that won't ever change for good... An perfect utopia.
God that was fucking magical, and the Palm Pixie commercial with "Passion Pit - Sleepyhead" playing in the background always put me into tears... I fucking hate crying over things like this because I lived though that time that I know we will never relive those back... LOOK WHAT YOU MADE ME DO MAN, FUCK!!!
I cant see the corpos ever showing us a vision of this future. Its almosg like modern advertising and modern ui is meant to be as soul crushing as possible. That way they can save on graphic artists. I think it'll just be hyper minimalism from now until the end of time, boys.
Yea the Euro feel of the late 90s early 2000s was king.
The main element missing from the modern world is optimism.
I think brands will eventually go back to this aesthetic because of the popularity it's having on the internet nowadays, trends always come back at some point.
PD: 6:19 I miss old Idubbbz
Hair cake flashbacks
No, cause then they'll find an excuse to make it shitty and gaslight you into thinking its the same.
this needs way more views. loved this video so much!!!! ❤
Thanks!
I never had a name for Fruitiger Aero, thank you for that
So, when me and my brother first encountered the Windows Media Player head, we immediately integrated him into our imaginary friends canon. See, my brother and I had a rotating cast of imaginary friends that we would make up interactive stories about. We called these the Talk Games, and we would basically roleplay different interactions between ourselves and our imaginary friends, and we would go on adventures. We shared a room for a long time and we would sit up for long into the night playing our talk games.
I used to do something similar to that back in 2002 with my brother. It was called K.A.Y. though. It stood for Kaiba, Ash, and Yugi. It was basically a talking adventure where the universes of Yu-Gi-Oh and Pokemon crossed over with Dragonball Z, allowing Kaiba, Ash and Yugi to become Super Saiyans and go on even crazier adventures than in their original series.
Your comments made me remember that my sister and I used to do the same thing with some shows when we were little, too. It makes me feel a little emotional reading and then thinking about the memories. I miss those days a lot
man you just unlocked one of my most beauitful memory when i was talking and treating my toys like they are alive and "entering" my imaginary magical world by trigger my grandma clock alarm everydays , building my |luxurious castle" with pillows and blanket, move all of my stuffs in it and live in that for the whole day without caring anything, Living in the 2000s it's like living in one of the most weirdest futuristic dream in your life , even if it already gone, i glad i have experienced it in my life time
Weird
Back then technology was exciting, it was all evolving so fast and you would really feel the positive impact it was having on your day to day lives.
Nowadays the view of the future feels more distopian than anything else and I honestly get more excited about an old CRT tv with a nice retro game than i do about a lot of the new stuff.
I kinda see our current decade as the 1970s of the 21st century (for now), the ideas of an optimistic future fell down due to lots of global events which gave a very dystopian and nihilistic mindset to society (literally putting the pandemic at the same level of the 1970s oil crisis, I know, it might sound stupid stupid). But since the dark 1970s have ended with the optimism of the 1980s... Then what stop us of trying the same after all? I am very proud of growing up in the Frutiger Aero generation bc it made me heavily believe in an optimistic future even if we are living a dark modernity of isolation, global warming, poverty, etc. Technology, nature and socialization CAN coexist in harmony, we just need to go back in being more optimistic and aware of ourselves
It's more like the 1930s, and I'd swap Europe and the US in that comparison. The 1970s still had much more going for them than the 2020s do.
@@bchristian85 Yeah you are right, the 1930s is the best comparison due to it giving a drastic dark change to society around that era
i grew up in the 2000s so its hard for me to not find them dated
later 2000s and 80s/90s aesthetics on the other hand feel futuristic, for the former, THAT was the future, it was like a cross between 2000s futuristic and current modern, and 80s/90s feels both futuristic and nostalgic for some reason
I agree, I thought I was the only one who found them really dated and tacky
I feel the same way. I also grew up in the 2000s but i feel like a lot of the 2000s aesthetics to be dated and not exactly my favorite (except PlayStation 2 and GameCube, everything from the startup screens to the commercials were amazing). I also find myself liking a lot of 80s and 90s aesthetics because I guess they were still sorta prevalent in the 2000s such as malls and VHS tapes
@@heyheygooseOfficial of of course those are awesome and not dated
this video made me rethink the hype around AI a little
This really just makes me miss being a kid lol
The late 90s to early 2000's was a great time to be a kid
As a 2000s kid, I’m happy the algorithm brought me this video today, great video man! I subbed.
millennial here, grew up in the ps1/n64 Era, I was hopeful and believed in future bringing solutions. but 2024 proved to show distopian future is quite possible. the world definitely needs more love
so here i am, from one millennial to another; CHEERS! =)
I much preferred brutalist arrangements of squares. Sharper pixels, sharp corners, high brightness, high saturation, high contrast. Give me an entire interface consisting of 000000, FF0000, 00FF00, 0000FF, FFFF00, FF00FF, 00FFFF, and FFFFFF with no rounded corners or gradients in sight.
Im glad you made this video to put into words what I cant, I always tell my parents this wasnt the future we were promised and they think I am insane for that
I feel like ecofuturism fell with the onset of the 08 recession (realigned to more metro aesthetics) and the actual decline of the environment, gearing instead towards cyberpunk that made tech futures look “cool” and lean into what we have already.
What I see out of the 2000s was all just purely optimistic marketing. Not meant to be taken as a negative, since it felt like direct response to what technology in pre-Y2K looked back then: all function with little/no style and it's all reflected in the crisp, blocky, and low-res operating systems of the time to get the point across. Only marketed to office workers and public libraries before the internet became so relevant to everyone's lives. And that's what the late-90s/2000s marketing was a reaction to in order to attract millions more people to buy their products. It's how Apple became the company it is now, and why competitors straight-up emulated them since the optimistic vision with what this brand new internet thing could be is something everyone shared, and it had to be reflected in the final product.
What we see today is like a counterbalance to that 2000s marketing. So more a mix of the pre-Y2K minimalist functionality with a 2000s style of paint since we all got here now.... we're all glued to our smartphones and shit, feeling for that dreamy nostalgia of the 2000s like it's the 80s again. Really shows now that the internet is a fixture of everyone's lives, life in the 2040s will look hardly different that it does right now. Assuming we don't have another world war or ecological collapse between now and then.
America is just like Rome with genocide slavery imperialism and greed and corruption
I LOVED the washing detergent ads back then with fresh air and happy families on a grass field
The Y2K and Frutiger Aero aesthetics were the best...
Great content bro. Keep it up!
such a feelgood video extramint!
I grew up in the 2000s. I remember how back then, visualization of future technology seemed remarkably ambitious. Sci-fi movies like _iRobot_ and _Iron Man_ would often tend to convince us that by 2030 we would be living in an electrified world powered by clean sustainable energy and run by AI. During that decade, we witnessed the birth of revolutionary devices/technologies like the iPhone, iPod, Blu-ray, pen drives, social media, HD TV, etc. It all gave us the feeling that we were advancing rapidly.
While we did make significant progress in the 2010s too, the 2010s just did not have the same kind of feeling.
God, my nostalgia for the 00s!
Nice video man, perfectly explained everything ❤
This is a great video! Thank you for putting a name to the aesthetic that I sorely miss in today's reality.
I don't know if I saw it as the future but I just felt comforted by it and now it just feels that we are far away from those comforting feelings with how technology feels now.
Bro you deserve more subs, this is some next level sh*t. Love your content
Thank you so much, I appreciate the support fr. It’s only up from here 🙏
Nostalgic video, GG’s!😊
As a 2000s kid, Bionicle, Halo, and iPod Nanos shaped me. Now everything is woke…
Which Halo game was the best?
Okay Boomer
awesome video man, I can't believe you didn't mention Idiocracy!! that movie is scarily relevant
Thank you!
This brings back memories I’d forgotten. Everything was clear, chrome or some shade of aqua water
It wasn't nearly as beloved at the time, due to being a corporate aesthetic.
man, i miss this stuff
the old glassy UIs of old OS's, the future esk sheen to everything, the detailed icons and just the whole vibe of the era. i
it was so cool, everybody stood out, and everything was just interesting to look at
give us aero back please
Something I like about Linux environments and modern hardware is being able to easily have the Aero aesthetic without the terrible implementation and lag.
0:41 the ‘Up Yours’ shirt 😆
Why do I remember that 🤔
I think it’s also important to note that environmentalist themes felt more prevalent in the collective consciousness back then. You mention this but I think it would be very interesting to ground an analysis or retrospective of fruitiger aero within the cultural impact of the environmental movement
This style is why me and a lot of other people use Open Shell on windows. So regardless if we're using windows 10 or 11, we can still have it look like Aero, Vista, 7, etc. It just has a such a clean look to it that we've sorta lost since.
I hope this aesthetic comes back in full force! I love it so much!
We're almost there. Right now, the Y2K aesthetic (the direct predecessor to Frutiger Aero, which is what it was building off of) is in full swing right now. Honestly the two could serve to be unified into one.
With regards to fashion and design, I've followed the changing aesthetics of my favorite women's clothing brand, White House Black Market. Back in the 2000s, WHBM was strictly black-and-white (and grey) in the color scheme of their fashion, very much a specialized niche. They introduced color as the 2010s started, although they have retained classic and polished design over the years.
What I have also noticed was the change in the design of WHBM's boutiques. I think changes in WHBM's in-store experience have been more pronounced than the changes in the product they've sold; there continues to be a strong emphasis on neutrals and floral prints in their collections. In the early-to-mid-2010s, WHBM's boutiques were very much maximalist, somewhat in line with the technology industry's skeuomorphic designs of the late 2000s and early 2010s. Although the color scheme of their stores was somewhat minimalist (black, white, and cream shades), they included ornate details like chandeliers, black-and-white striped satin drapes on the fitting rooms (quite the luxurious touch, I might add!), black and cream floral pattern wallpapers, black-and-white floral pattern rugs, and detailed designs on the walls and ceilings. Starting in 2016, they introduced a simpler design for their boutiques with less of these ornate and elegant touches. WHBM's logo also changed from an elegant serif font (Bodoni?) to a more streamlined sans-serif one. This simplification in design definitely reflected the changing aesthetics of the time. Their clothes are fairly classic, so there haven't been very many extreme changes seen over the years (aside from the introduction of color).
Interestingly, the design of WHBM's boutiques has trended slightly more elegant and detailed lately, albeit with different touches than those of the early-to-mid-2010s designs. In 2022, WHBM also introduced a new version of their logo with a serif font spelling out the WHBM acronym (and a smaller version of the sans-serif logo from 2016 under it). I'm also seeing more details on their clothes. Even in the fashion and design realm, it feels as if we are moving away from minimalism towards maximalism again.
Keep in mind that I only started shopping with WHBM in 2017. I learned some of their history by looking into it; before the mid-2010s, I could have cared less about women's fashion, as that was before my transition (I'm a transgender woman). I started experimenting with my gender expression in the mid-2010s, but I felt WHBM was "overkill" for me at the time, although I admired their clothes and their boutiques from a distance. I finally decided to step into one of their boutiques in September 2017, and I was _amazed_ at their clothes, customer service, and boutique design (that particular boutique opened in 2014, in their "maximalist era").
Am I the only who finds this aesthetic rather scary? I can't explain why, but it seems just so flawless and perfect that's uncomfortable, it's real yet not real at the same time. It's utopian and dystopian at once. It feels like a Black Mirror episode out of place.
It's got a liminal look to it.
I notice that humans tend to get skeptical and suspicious of things that are overly perfect. Heck it was even mentioned in the Y2K opus "The Matrix" that the whole reason why Neo lived in 1999 was because the machines tried putting humans into a utopian simulation and everyone rejected it, so they went back to the peak of human civilization that was still raw enough to be believable (1999, which seems kind of justified in retrospect).
If by some miracle we ever _do_ overcome our sins and achieve a greater eutopian society, I wholeheartedly believe that people will deliberately choose to live in rougher ways just because a clean, ultra-perfect society is too stifling for us.
I'm a hobby designer and I love the aero theme like you. We could try to make it mainstream again in software and websites. Non standard housing interior also looks very cool. Just let other people envision it.
it gave so much hope in the future
now that frutiger aero is making more traction, i hope companies come back to it, even if it takes years :(
I'm truly glad people are seeing the value of how technology was crafted/ build during this time... It deserves a comeback!
Very underrated channel!
Thanks!
Being a preteen in the earlier 2000s was IT. The music was good, pop was on its peak, emo was something new and interesting, skins/customizations on every software (before being called app…), didnt have instant messaging apps on our hands 24/7 so everything felt less urgent etc
I feel like tech from the early 2000 kinda reflected how optimistic we once were, we tried to guess how tech would look like in the future and that would inspire the design of the 360, ps3, an ipod or a PC and we would get crazy results, each looking different from one another... nowadays, tech today feels like theres no inspiration to it, we dont see a future, we just see today, so everything is more sleek, whether its a hardware or software design, everything is just minimalistic and clean... no sense of self expression or a sense of a future
I like the way you titled this video. It’s unique, yet still interesting enough to make me click :)
Idk why but I've never liked the transparent title bars on windows. As a kid it always seemed like any computer with those was slow and laggy. I know it's probably circumstantial but I definitely grew a bias for solid title bars.
Great video!
i still wantto beleave into to future like this but it looks ingreasinly grim
Great video as always, the part about companies using natural images for marjeting is very intresting, I wonder why they moved away from that to begin with, especially since almost everyone seems to hate the new minimalist designs.
Oh also do you by any chance have a discord or twitter? Im planning on uploading some videos myself and id like to get some edditing tips. If you have the time that is.
Yea bro ofc, what’s your discord? We are working on a server atm I’ll add you to it
@@ExtraMintyy i've uploaded my discord name twice but i think youtube is auto deleting it for somereason, is it by any chance in your spam comments?
TH-cam is being weird, not seeing anything for some reason. Setting up the discord now tho and pinning to the comments + discord so feel free to join thru there and lmk
@@ExtraMintyy thanks! Will do!
lol you didn't mention iRobot in both videos. Huge future movie back in the day
Recently I’ve really missed the excitement and positive expectations about the future and thought it was just me stuck in the past and thinking about it. Maybe it was all better because we were younger and nowadays nothing really gets me excited in the same way, it feels like we really have nothing to look forward to except times getting worse as we’ve experienced throughout most of our adult lives.
I still remember reading about a hypothetical "city of tomorrow" in one of the several kids magazines I had in the early 2000s (so either Nick Mag, Highlights, or National Geographic Kids). The city was supposed to be in the year 2025, and it described all this futuristic stuff like flying cars and cheap commercial space tourism.
All we have today is Gen AI taking jobs away from humans and ruining the internet 😭
Yeah that’s exactly the kind of thing I remember, used to be everywhere
Sucks that we got the bad future I guess that’s what happeneds when woke culture happens
Windows Media Center was so ahead of its time in terms of what it could do, and looked, and still does great.
I still want my futuristic✨️interpretation of the future from the 80's perspective...🤘🏼💯✔️
I really remember bionicle, the whole idea of robots on a deserted island all coexisting with the wildlife and fighting off the makuta who threatened that stability.
We need to go back this was everything
Another extremely common ExtraMint W. One advice is to maybe clip this video (or your other longer videos) to shorts. The TH-cam algorithm rewards it currently.
Thanks legend, and cheers- have been thinking about doing some as they are definitely pushing it right now
The Frutiger Aero period truly was peak humanity
Man that old school TV icon for the TH-cam app reminds me of when my parents got the original iPhone 2G and I used to watch dumb shit on TH-cam on my mom's phone.
I hate how 2000s felt more futuristic than modern times, in 2000s alnost everything had a beautiful futuristic frutiger aero design, and now everything devolved to a flat and souless corporate design!
I was born in 1992 and at least until the middle of the decade at least in the 2000s I was a child. Yes, just a couple of decades ago the future felt so different. Even I didn't imagine apps, a lot of social media, Alexa and smart TVs. In the last decade of children wanting toys normally, and I did play with toys. This was a good time to envision the future.
Great vid
At 2:29 over the horizon. A nostalgic default ringtone on Samsung galaxy phones. (Specifically for me the s4 which is also frutiger aero)
Bro I really miss 2010 TH-cam
I like that era and I didn't like switching to the simple design. It's true that with the simple design, anyone can make it and it takes less time for that. Also, it was a reboot for technologies to make them work on the mobile devices. However, the popular things are in a cycle. I already see that it is moving towards the old design. So, someday we'll have it again, and it will look even better.
I Enjoyed this thank you
I miss the UI in older video games that looked like a single din car radio. The song would switch and it would pop up in the bottom corner with the song name lol.