My Message To The Music Industry

Spotify just announced their new "countdown pages" for pre-saves, and it got me thinking about how artists are losing control of their fan data.
As an artist or label, are you truly building a business if you don't own your fan data?
Whether you're an indie artist or part of a label, I think this matters to all of us. We need to think about the long game, not just the next release.
#MusicIndustry #ArtistEmpowerment #SpotifyPreSaves #FanData #IndieArtists #MusicMarketing #ArtistGrowth
Check out my other videos for more tips on growing your fan base and driving revenue as an artist!
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🤙 Connect with me on IG: / giovannibottan

[@GiovanniBottan]

What are your thoughts?

[@heisjssan]

Not a rant at all ...Its knowledge Thank you Gio for caring about the artist !!!!!🔥🔥🔥

[@GiovanniBottan]

Thanks my man!

[@PaulSaundersUK]

Totally agree with all you are saying Gio, owning fan data is the most important thing, and building your Truefans is the key to a successful music business for any singer songwriter.

[@GiovanniBottan]

Nailed it

[@ketuxx]

I like the video!! Spot on, direct on topic ( not ranting at all ), informative, and very authentic. Looking forward for more !

[@GiovanniBottan]

Thank you dude!

[@MissVivianna]

Thanks for the info it’s very much appreciated 👊🏼

[@GiovanniBottan]

You bet!

[@ketuxx]

Thanks for sharing! Makes sense

[@Isaacthompson]

Good points! Thanks again!

[@thisisZOA]

Thanks for the video! Lots of input
And yes make more videos, even these unedited videos are good. Everyone takes something different from each video. The value of owning your fans isn't talked about much at all if at all really

[@GiovanniBottan]

Thanks a lot!

[@AquashiiMusic]

So Ideally of we have the ability to replicate the experience of the countdown timer but with an email capture and pixel fire that automatically clicks the presave button on and gives all the benefits of the spotify version.

[@GiovanniBottan]

Ideally, yes, but that’s the point: it’s never gonna happen

[@AquashiiMusic]

So there's no way to recreate a countdown page with an email capture to look like spotify?
Or is it the button press on the official spotify countdown page that is not possible?

[@GiovanniBottan]

@@AquashiiMusic If you're interested you can check out our platform, Smart Noise.
You can still get the 1-click Spotify login feature while still collecting fan emails, send automated email notifications and more :)

[@AquashiiMusic]

@@GiovanniBottan thank you. Yes, I really like what you have going on. I found Hypeddit before seeing your platform though and invested. I may try your platform in the future though because honestly, the support is nonexistent in Hypeddit, and yours looks a lot more detailed regarding the advertising side. It's pretty limited inside Hypeddit, which is good to get started but not great if you want to change a few things with the campaign.

[@sintj]

Like every industry we are Going in a direction where we are giving for free user data to the big platform not knowing that these very informations are more useful in our hands. Obviously there's more work to do if we want to retain our data, so if we don't want to make this extra effort we need to rely on Spotify and its pitfalls

[@GiovanniBottan]

🎯

[@ianocono]

Super helpful

[@redcurrantrecords]

Agee, fan contact details are more valuable than a couple of streams

[@playliveartistltd6705]

Legend Gio

[@amellerosemusic]

It's also yet another feature that won't be available to most artists based on their eligibility requirements

[@GiovanniBottan]

Not a fan anyway 🤷🏻‍♂️