Amazon Communication Guidelines Update (November 2020)

www.sellersmil... - Amazon announces an official update to their Communication Guidelines, effective November 6th, 2020.
These updates will change communication between sellers and Amazon buyers, influencing the ways sellers use Buyer-Seller Messaging to run their businesses and represent their brands on Amazon.
While the main goal of this update is to prevent fraud and abuse of Amazon buyers on the Buyer-Seller Messaging platform, you may be unknowingly participating in messaging practices that will soon be forbidden, and the consequences can be very serious, even if you’re not intentionally trying to do harm.
Michael and Tygh review Amazon’s full update and annotate with their thoughts and comments along the way.
Show Outline
1:00 - Topic intro and disclaimers.
4:23 - Start Reviewing Amazon “Communications Guidelines” update document.
6:20 - Direct vs. Indirect Communication.
9:25 - What are “Permitted Messages”?
12:45 - Proactive Permitted Messages and Automatic Outbound Emails.
13:25 - The seven things that are NOT permitted in messages.
15:54 - Repeat requests for Product Reviews and Seller Feedback.
17:06 - What sellers may NOT include in messages (Email addresses and telephone numbers).
21:40 - Permitted message styling for accessibility.
25:40 - Indirect Communication (Shipping and refunds notifications)
27:30 - Consequences for not following the Guidelines, including limitations or suspension!
29:13 - Wrap up.
Subscribe and review:
- iTunes: podcasts.apple....
- Sticher: www.stitcher.c....
- Google Play: play.google.co....
- Spotify: open.spotify.c....
Thanks for listening :)
This show is produced by SellerSmile, your e-commerce customer service team.
Stay safe and keep smiling! 🙂
#customerservice #amazonseller #sellersmile #ecommerce