Segments in Google Analytics 4 (GA4) - Types of segments and how to configure them in GA4

Learn how to create segments in Google Analytics 4 (GA4), including the differenced between user, session and event-based segments. You will walk-through how to create segments based on geographic location and the traffic sources people have used to find your website.
JUMP TO A TOPIC:
0:00 Introduction
0:34 Where you can use segments in GA4
2:00 Creating segments in GA4
3:28 User, session, and event segments
5:14 Geographic segment in GA4
8:08 Traffic acquisition segment in GA4
10:43 Using parameters with segments
13:09 Conclusion
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[@waltermazzola4450]

Great video, I hope to see more videos about segment examples.Thanks.

[@marekklenotic6431]

Great content. I am enjoying your highly educational videos. Thanks!

[@alexkravchenko9329]

Thanks, that was really really helpful!

[@jankompog]

Thanks. This was really helpful.

[@LovesData]

I’m glad you like it. Thanks for watching!

[@jamal_jimmy]

Great job. Thank you+

[@shyamthakur1201]

another great video .....👍

[@vahidjamee3898]

very goooood

[@johndev2594]

very nice video.

[@rakeshbaskar6166]

Excellent! can you also create a video on how to use custom segments to track blog traffic?

[@chrislambert3708]

Would using the "comparison" on top of the other reports be almost the same as segments when using the report tab? Especially when removing "all users" then you can filter traffic by specific filters. Maybe it's not as advanced in terms of conditions and matching, but for basic traffic source/medium isolation that can work right?

[@MikeHall9001]

Really useful, thank you. What might the reason be for dramatically different results between selecting "organic search" as the default channel grouping and "organic" as the medium? I'm seeing a) a lot more sessions through the "organic" medium and b) different landing pages, and neither are anywhere close to the UA report numbers. Thanks in advance.

[@MikeHall9001]

To clarify, not using "organic" as the medium with any custom URLs with UTM parameters

[@MajidMirmohamadi]

thanks for the video, I can't seem to find the Exploration option on the home page. could you please help thank you

[@KOBLILebanon]

Is there any way to filter all visits for people who spent more than 2 minutes on my website? not the average session duration

[@digitalinsightlabs]

How do you edit a segment? Do you need to rebuild it?

[@threegears]

Could you please make a video for Pinterest Page Visit, Add to Cart, and Checkout for Woocommerce?

[@MeryemKocabayDesign]

Dear Sir, there is huge difference between my UA and GA4 data on users count for the year 2022. Which one is reliable? UA = 20.000 but GA4 = 58.000 😯 Please help me 🙏