I can't agree with you about running ads on break-even for 6-24months... Everyone understands it would be awesome in the long run, but how could you do that without external funding? I would be homeless after 2 months of running business without any profit :D and if you get tons of new orders everyday, you can't do anything else to get money for your bills etc or even need to hire employees to help you out with packing/shipping. You cant say "wait 2 years and you will get your paycheck" :D
Not everyone can do it Arnas and I'm not advising anyone go bankrupt but from a Facebook ads standpoint this would be optimal. Remember that most ecommerce businesses will generate repeat purchases pretty quickly. So if you are break even on initial customer acquisition, you won't be break even on your entire business - you'll have profit coming from repeat purchases and potential other channels.
I’ve learned more watching your free content than I have in paid courses! I have multiple businesses (service-based, nonprofit, & e-commerce), & holy SHIT. I’m so happy I found your channel! I scrolled thru all of your past video titles right away within 5 minutes of this video & it’s a gold mine!
Wow! That was an amazing video (as all of yours are). Ironically, someone called me last night because they want to start an ecommerce business and asked me about ads. Perfect timing! Thank you, sir
@benheath we would love more Ecomm FB ads videos. I know all your videos still will be relevant to ECOMM but still its nice to get detailed insight. I will even fund a video or 2 :) lol
Your videos are actually crazy motivating, I dont think ive ever commented on a youtube videos but I actually gotta give it up for you, your content is special keep it up.
Completely agree with that of instead increasing AOV. Such a time and resources suck to burn out doing creatives but that’s where agencies make the extra dough.
I know a lot of people are losing their minds about iOS 14, but I'm convinced a lot of this info can still apply. Is it less targeted? Yeah, definitely. But a billboard on a highway it ain't.
Hi Ben, I’m a young entrepreneur from Malaysia. Your video offers tremendous value especially for small business owners like me. Keep up the good work. Love the videos! 👍🏻
Your analysis is spot on. For me, an advertising model that helps me break even has great potentials for profiting with up scaling the business by leveraging on fixed costs, thereby decreasing the average cost spent per order. Then, we can say ads are apparently an investment.
Hi Ben I really like your content, it's the best Ads content on youtube. but please don't speed your videos or don't speed them that much, it's really causing anxiety (10+ min videos) especially for someone who isn't English Native, I tried to run it on 0.75 but it has a delay so you may speed them on 1.25 when editing so 0.75 will be the normal speed. or you may name the points and use on-screen text when heading to a new point to make it more remarkable. I know you may find it odd but it will be much better if you considered that.
Thanks for explaining the need to break even initially Ben. Question - how do you decide on a daily budget, then? If your product is $50 and you decide you're willing to pay $25 for a sale, then what should your daily budget be? Assuming you don't have any data on ROAS yet
If you sell lots of products, what should your first prospecting ad look like? Should it be a general image with a discount/offer and then retargeting people dynamically after based on what they were looking at on the website?
I'm not following the beginning part. If ROAS = revenue/ad spend, how is a $25 profit breaking even...? Isn't the cost of goods from the manufacturer baked into the cost of the product? Math is not my strong suit, so I'd appreciate an explanation!
Hi Chiara, sure :) To calculate what your break even point you just need to deduct the cost of goods from your sales price. That number is your break even cost per purchase on Facebook. Hope that helps
Ben..big fan mate..I run a house hold ecom store...instead of running ads for per products do you have a way to show ads on FB for a catalogue of products and how to bring in engagement for it. Appreciate a video on it mate
Hello.. Can you tell me please start from where exactly to activate my Facebook ads.. I Mean this website in the screen come from where.. If you can explain step by step by showing that in your laptop that will be really helpful and thank you for your efforts.. :)
Ben , Your videos are hidden treasure! I never really comment , but your videos made me do it! Just one question, For furniture business. I sell furniture and home decor products, worldwide! Please help me with countries i should target, along with interests, for conversion. I am from India.
Hi Ben very insightful video! I have a question. I created my new pixel but during the ad creation i cant find my new pixel, it keeps showing my old pixel for different website. How do I change it inside the ad manager during ad creation?
Very useful info. Just one question, if we change the primary text or image/carousel creative for running different promotions every month, will it affect overall CBO campaign since we are changing variables of the campaign? Please answer this, would really appreciate your inputs.
Hi Ben. Thanks once again this for your video. You got me thinking today... At the end of this video you suggested to run ads on a product page with a promotion and to switch the promotion every month or so to avoid ad fatigue, right? In your other videos you suggest to not make too many changes in the campaigns so that the learning phase does not restart. So what would be the best way to do taht? Is it running separate campaigns every month, or running different ad sets for every promotion in the same campaign, or even simply different ads that are paused at the end of the promotion in the same ad set? Or maybe keep one ad and update it at each promotion? Thanks for the insight!
Hey Ben, Do you have any tips on how to make an evergreen ad / campaign? When I start a new LAL conversion ad/campaign they work well for 2-4 days (ROAS: 3+), but the ROAS drops significantly after that. In one of your videos you said that this may happen, because the "warm audience" FB provides is used up after 2-4 days. Would it make sense for me to: Set up a Traffic/Brand campaign to show my LAL, so they become a warm audience? So I have a larger warm audience and my conversion campaigns are effective for a longer period of time. Or are there other tips you can give me on how to set up a well performing campaign that lasts longer than just a couple of days? Thanks for the help and I really appreciate all the knowledge you provide in your videos.
Sure, I'd recommend you check out these videos: th-cam.com/video/zrsQONBtKms/w-d-xo.html th-cam.com/video/Y352gPvIMB8/w-d-xo.html I think you'll find them helpful :)
Hey! Thanks for the great content! QUESTION: I have a brand-new kitchen utensils store and I want to advertise it on FB. Please advise if it's better to choose random products from each category (Let's say I've got: Italian pans, French plates and American air friers) and promote the whole products abundancy all at once or would it be more efficient to advertise categories separately to the relevant audiences? What would you do?
Hi Katerina, I would start by focusing on your best selling products and be quite specific. All at once is likely to create too many variables and you'll struggle to optimise.
Joey I think he did one a while back using an interior design firm as the example. If I can remember the name will add here otherwise just search through his channel for it.
Hey ben, big fan I watch all your videos and tell all my fellow marketer friends about your youtube page. I have a very good question for you. Here it goes. If your pixel has about 515 initiate checkouts, do you think that is sufficient data to make a Look-Alike Audience out of that specific event? The Facebook marketing support guy from the ads team told me that it was better off for me to make a lookalike audience of the content view pixel event ( about 3k in that) and when I did that it brought NOTHING. He was certain that you need at least 1000 activities in the pixel event to make a worthy look-alike audience. I think I disagree with his opinion. Lastly, if it was you would you make a Lookalike out of 970 Add to cart events or 515 initiate checkout events? OR....a customer LTV list + initiate checkout LAL in one ad set? sorry if this is too much. I appreciate your expert opinion.
my costs were super low the first 2 days, 30 cents per click, then out of no where they skyrocketed to around 1.50-2.00 per click, why did this happen? I also don’t have a page score yet
If you haven’t made ANY conversions in the last 14 days, would you still recommend using conversion as the goal on Facebook ads? Or should i just use traffic as the goal?
Yes I would - but it sounds like you need to improve other elements of your campaign. I think there are bigger issues there than the campaign objective.
Ben Heath Thank you. I haven’t done a campaign before with conversion as the goal, I’ve only ever had the goal as traffic. I am about to start a completely new campaign and wondered if it would be a good idea to try conversion as a goal.
Hi Ben, Thanks for your amazing videos! I have a question for you, I hope you can answer it:) On my website I‘m selling two types of products: lets say shoes and pants. I‘m planning to launch 3 adsets with 4 ads in every adset. First ad - One design shoes, second ad - Second design shoes, third ad - third design shoes, fourth - pants. Can I do it like that? Or all 4 ads must be for the same product just in different presentation for the product?
Hi Ben, Did you experience ridiculous high CPM these days in US? Last month was $20CPM, yesterday $40~50CPM and today went up to $60~100CPM . I really have no idea what happend? Is it because of the election?
I think you are spot on. We are seeing higher CPMs in the US right now and I think it's the election. There will be a lot more advertiser competition for the next 6 weeks or so.
I am noticing higher cpm since July. And its not just USA. My CPM doubled from July. Cpc is 2x too obviously. And some of my ads suddenly completely stop working completely something is not right.
Okay thank you for your reply! I see this “funnel, funnel, funnel” all the time on yt and have tried it many times now but just cant make it work :( I will keep trying! Thank you again ☺️
Thanks for watching guys! Let me know what you think in the comments :)
gr8 vid👍🏻
I can't agree with you about running ads on break-even for 6-24months... Everyone understands it would be awesome in the long run, but how could you do that without external funding? I would be homeless after 2 months of running business without any profit :D and if you get tons of new orders everyday, you can't do anything else to get money for your bills etc or even need to hire employees to help you out with packing/shipping. You cant say "wait 2 years and you will get your paycheck" :D
@ben heath you are the man
thanks a lot :)
Not everyone can do it Arnas and I'm not advising anyone go bankrupt but from a Facebook ads standpoint this would be optimal. Remember that most ecommerce businesses will generate repeat purchases pretty quickly. So if you are break even on initial customer acquisition, you won't be break even on your entire business - you'll have profit coming from repeat purchases and potential other channels.
I’ve learned more watching your free content than I have in paid courses! I have multiple businesses (service-based, nonprofit, & e-commerce), & holy SHIT. I’m so happy I found your channel! I scrolled thru all of your past video titles right away within 5 minutes of this video & it’s a gold mine!
Awesome - glad to hear it :)
Wow! That was an amazing video (as all of yours are). Ironically, someone called me last night because they want to start an ecommerce business and asked me about ads. Perfect timing! Thank you, sir
Thanks a lot Sam :)
@@BenHeath And thank you, sir
@benheath we would love more Ecomm FB ads videos. I know all your videos still will be relevant to ECOMM but still its nice to get detailed insight. I will even fund a video or 2 :) lol
Your videos are actually crazy motivating, I dont think ive ever commented on a youtube videos but I actually gotta give it up for you, your content is special keep it up.
Thanks a lot Luan
I think no one have the same video quality of content. Thank you
You're welcome
I keep finding more and more videos of all the topics you covered. Thanks for all the knowledge Ben 🙏
Glad you like them!
Completely agree with that of instead increasing AOV. Such a time and resources suck to burn out doing creatives but that’s where agencies make the extra dough.
I know a lot of people are losing their minds about iOS 14, but I'm convinced a lot of this info can still apply. Is it less targeted? Yeah, definitely. But a billboard on a highway it ain't.
Well said :)
So funny, I thought your dog was mine. Having a few glasses of wine so took me a while to figure it out :). Great content Ben. Long term follower.
Haha thanks a lot :)
Hi Ben, I’m a young entrepreneur from Malaysia. Your video offers tremendous value especially for small business owners like me. Keep up the good work. Love the videos! 👍🏻
Happy to help!
Your analysis is spot on. For me, an advertising model that helps me break even has great potentials for profiting with up scaling the business by leveraging on fixed costs, thereby decreasing the average cost spent per order. Then, we can say ads are apparently an investment.
Glad you think so Michael
Hi Ben I really like your content, it's the best Ads content on youtube. but please don't speed your videos or don't speed them that much, it's really causing anxiety (10+ min videos) especially for someone who isn't English Native, I tried to run it on 0.75 but it has a delay so you may speed them on 1.25 when editing so 0.75 will be the normal speed. or you may name the points and use on-screen text when heading to a new point to make it more remarkable.
I know you may find it odd but it will be much better if you considered that.
Thanks Ben, always a lot of value in your content !
Thanks a lot :)
Awesome video, appreciate how well you explain everything!
Thanks a lot :)
Great video thank you so much!!
You really need to be on TikTok!!!!. Your following would be huge.
Valuable information once again by Ben Heath
another great video Ben! Love the idea of the 1 click up-sells. Thanks again!
My pleasure!
Absolutely fantastic info. Subscribed!
Awesome, thank you!
Thank you for telling
I live in Finland and there aren't any payment service providers that allow one click upsells :(
Thanks for sharing the theory and not only the technical stuff.
You are very welcome :)
Great advice
Can you make a video on how you plan a month worth of work? You include creatives and cart and funnel dev?
Good idea :)
@@BenHeath very good indeed 👍❤ please, go for it. You are the best!
Incredibly useful, thanks so much
Glad it was helpful!
Thanks a lot. Learned new thinks, I will directly do!
Glad it was helpful!
Thanks for explaining the need to break even initially Ben. Question - how do you decide on a daily budget, then? If your product is $50 and you decide you're willing to pay $25 for a sale, then what should your daily budget be? Assuming you don't have any data on ROAS yet
Great question, this video should help: th-cam.com/video/YwAE2M0jbkk/w-d-xo.html
If you sell lots of products, what should your first prospecting ad look like? Should it be a general image with a discount/offer and then retargeting people dynamically after based on what they were looking at on the website?
Hi Matt - I think that's a good way to go :)
Your videos make so much sense 👏 thank you
Glad you think so!
How long should it take to get to a break-even position when first starting out with a new pixel?
Great value. Please make a video on how to use Facebook ad reporting tools.. And if there is one already pls share the link. Thanks
Good idea :)
Brilliant i love watching your videos very informative, thank you!
Glad you like them!
I'm not following the beginning part. If ROAS = revenue/ad spend, how is a $25 profit breaking even...? Isn't the cost of goods from the manufacturer baked into the cost of the product? Math is not my strong suit, so I'd appreciate an explanation!
Hi Chiara, sure :)
To calculate what your break even point you just need to deduct the cost of goods from your sales price. That number is your break even cost per purchase on Facebook. Hope that helps
@@BenHeath Thank you!
Gold!
Great content. When you said "a pair of shoes," I first thought you said "a parachute." :) You speak quite fast.
Haha - I can see how that would sound.
Ben..big fan mate..I run a house hold ecom store...instead of running ads for per products do you have a way to show ads on FB for a catalogue of products and how to bring in engagement for it. Appreciate a video on it mate
Thanks :)
Yes, you want to run a catalog sales campaign :)
@@BenHeath do you mind doing a video on it mate..would be really really helpful
Hello.. Can you tell me please start from where exactly to activate my Facebook ads.. I Mean this website in the screen come from where.. If you can explain step by step by showing that in your laptop that will be really helpful and thank you for your efforts.. :)
Ben , Your videos are hidden treasure! I never really comment , but your videos made me do it!
Just one question, For furniture business.
I sell furniture and home decor products, worldwide!
Please help me with countries i should target, along with interests, for conversion.
I am from India.
Thanks Shrey. I'd recommend you check out my 'Which countries to target video'. I published it last week :)
Hi Ben very insightful video! I have a question. I created my new pixel but during the ad creation i cant find my new pixel, it keeps showing my old pixel for different website. How do I change it inside the ad manager during ad creation?
Very useful info. Just one question, if we change the primary text or image/carousel creative for running different promotions every month, will it affect overall CBO campaign since we are changing variables of the campaign? Please answer this, would really appreciate your inputs.
Thanks a lot.
It will - but it's well worth doing for the benefits it brings.
How do you go about tracking the total PURCHASE value and shooting it back to your FB ads data? Do you use Google Tag Manager?
Hi Sydney, if you use something like Shopify this is calculated for you and fed back into your account automatically.
Great one! 👍
Thank you! Cheers!
another good one
thanks again
Glad you enjoyed it
Hi Ben. Thanks once again this for your video. You got me thinking today... At the end of this video you suggested to run ads on a product page with a promotion and to switch the promotion every month or so to avoid ad fatigue, right? In your other videos you suggest to not make too many changes in the campaigns so that the learning phase does not restart. So what would be the best way to do taht? Is it running separate campaigns every month, or running different ad sets for every promotion in the same campaign, or even simply different ads that are paused at the end of the promotion in the same ad set? Or maybe keep one ad and update it at each promotion? Thanks for the insight!
Thank you, great content
My pleasure!
Hey Ben,
Do you have any tips on how to make an evergreen ad / campaign?
When I start a new LAL conversion ad/campaign they work well for 2-4 days (ROAS: 3+), but the ROAS drops significantly after that.
In one of your videos you said that this may happen, because the "warm audience" FB provides is used up after 2-4 days.
Would it make sense for me to:
Set up a Traffic/Brand campaign to show my LAL, so they become a warm audience? So I have a larger warm audience and my conversion campaigns are effective for a longer period of time.
Or are there other tips you can give me on how to set up a well performing campaign that lasts longer than just a couple of days?
Thanks for the help and I really appreciate all the knowledge you provide in your videos.
Sure, I'd recommend you check out these videos: th-cam.com/video/zrsQONBtKms/w-d-xo.html th-cam.com/video/Y352gPvIMB8/w-d-xo.html
I think you'll find them helpful :)
Hey! Thanks for the great content! QUESTION: I have a brand-new kitchen utensils store and I want to advertise it on FB. Please advise if it's better to choose random products from each category (Let's say I've got: Italian pans, French plates and American air friers) and promote the whole products abundancy all at once or would it be more efficient to advertise categories separately to the relevant audiences?
What would you do?
Hi Katerina, I would start by focusing on your best selling products and be quite specific. All at once is likely to create too many variables and you'll struggle to optimise.
Lovely tips! So helpful:)
Glad you think so!
Can you maybe make a video on Facebook Ads for High-Ticket Products/Services?
Joey I think he did one a while back using an interior design firm as the example. If I can remember the name will add here otherwise just search through his channel for it.
Great memory Robert - I did indeed. You'll find it on my channel :)
@@eBrandsNY Thanks, Robert!
Thank you Ben
My pleasure!
Hi Ben, we're a marketplace with a 16% comission range. In this case, what would you recommend for us to calculate the margin per new customer?
Hi Raphael, I'd start with 16% of AOV on the platform and then try and work out how much repeat purchase you generate and add that in.
Excellent. Thank you!
Hey ben, big fan I watch all your videos and tell all my fellow marketer friends about your youtube page. I have a very good question for you. Here it goes. If your pixel has about 515 initiate checkouts, do you think that is sufficient data to make a Look-Alike Audience out of that specific event? The Facebook marketing support guy from the ads team told me that it was better off for me to make a lookalike audience of the content view pixel event ( about 3k in that) and when I did that it brought NOTHING. He was certain that you need at least 1000 activities in the pixel event to make a worthy look-alike audience. I think I disagree with his opinion. Lastly, if it was you would you make a Lookalike out of 970 Add to cart events or 515 initiate checkout events? OR....a customer LTV list + initiate checkout LAL in one ad set? sorry if this is too much. I appreciate your expert opinion.
Caught a small spelling error in your 3rd hashtag Ben, cheers!
Good spot!
my costs were super low the first 2 days, 30 cents per click, then out of no where they skyrocketed to around 1.50-2.00 per click, why did this happen?
I also don’t have a page score yet
I'd check out my video on 'Consistent Facebook ad results' - that will explain why and what to do :)
If you haven’t made ANY conversions in the last 14 days, would you still recommend using conversion as the goal on Facebook ads? Or should i just use traffic as the goal?
Yes I would - but it sounds like you need to improve other elements of your campaign. I think there are bigger issues there than the campaign objective.
Ben Heath Thank you. I haven’t done a campaign before with conversion as the goal, I’ve only ever had the goal as traffic. I am about to start a completely new campaign and wondered if it would be a good idea to try conversion as a goal.
I can't see views count on competitors' ads. I only see likes, comments and shares. Is there any way to see fresh views count? Thanks
I'm not sure that is possible I'm afraid.
@@BenHeath Is there any software that makes this possible?
Hi Ben, for the special offer would you just run that as retargeting campaigns?
No I'd run it to both warm and cold audiences :)
@@BenHeath I guess you would keep the evergreen as well
Does changing the offer in your ad reset the engagement that is present in the post?
Yes it will - I'd recommend creating new ads for new offers.
Hi Ben, Thanks for your amazing videos! I have a question for you, I hope you can answer it:)
On my website I‘m selling two types of products: lets say shoes and pants.
I‘m planning to launch 3 adsets with 4 ads in every adset. First ad - One design shoes, second ad - Second design shoes, third ad - third design shoes, fourth - pants.
Can I do it like that? Or all 4 ads must be for the same product just in different presentation for the product?
Good video
Thanks a lot :)
HOLY SMOKES I thought your dog in the back was someone screaming hahaha great video though!
Hahaha - he is a vocal one
I thought that dog in the video was outside my house?
Great value :)
Glad you think so!
verynice
Hi Ben, Did you experience ridiculous high CPM these days in US? Last month was $20CPM, yesterday $40~50CPM and today went up to $60~100CPM . I really have no idea what happend? Is it because of the election?
I think you are spot on. We are seeing higher CPMs in the US right now and I think it's the election. There will be a lot more advertiser competition for the next 6 weeks or so.
I am noticing higher cpm since July. And its not just USA. My CPM doubled from July. Cpc is 2x too obviously. And some of my ads suddenly completely stop working completely something is not right.
Hello sir does bid strategy affect your conversion?
It can do but it'll have more of an impact on your delivery.
Actual Subject starts at 10:45
Massive value
Glad to here it :)
Thank you so much for this!
You're so welcome!
Great content!
Thanks a lot.
have you tried running FB ads to squeeze page to catch a lead for a discount and from there to Pre Sell page and rest of funnel...?
Very useful :)
Glad it was helpful!
Hi Ben
Do you ever do a funnel for ecommerce? :)
-Anne-Sophie
Sure :)
When the items are of high value and can't really be sold direct to offer
Okay thank you for your reply! I see this “funnel, funnel, funnel” all the time on yt and have tried it many times now but just cant make it work :(
I will keep trying! Thank you again ☺️
Hello man can u give me link to ur paid fb course
Here you go: www.leadguru.co.uk/facebook-ads-insiders/
What’s a business that do offers well?
Digital Marketer is one that comes to mind :)
Hello. Could you please try to speak a little slow and clear. Shall be great full.
What kind of dog have you got?
English Springer Spaniel - he's a bit mad but awesome :)