Start with Why - Simon Sinek at USI

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  • เผยแพร่เมื่อ 5 ก.ย. 2013
  • Information and subscription on www.usievents.com
    In his talk, Simon Sinek, consultant and author, explain the emergency for companies and organizations to wonder “why”: why, fundamentally, did they build up themselves, why do they exist and which are the values in which they believe? Because those believes are arguments, it can be shared to employees and clients and become lever of membership. Each compnay owns a combination of three strategic compnants: why they exist (“Why”), how they to business (“How”) and what are its products and services (“What”). The specificity of this mix, if the company succeeds in expressing it, become its strength. Companies that understood this approach of leadership are more innovatives and more long-lasting than the others, including in the IT sector.
    Simon Sinek first started to work in the communication and advertising sector. He published its best-seller Start with Why: How Great Leaders Inspire Everyone to Take Action in 2009. Its second best-seller “Leaders Eat Last: Why Some Teams Pull Together and Others Don’t…” was published in 2014.
    This talk will give you all keys you need to understand how companies are able to repeat their successes over and over.
    Follow USI on Twitter: / usievents
    Follow USI on LinkedIn: linkd.in/13Ls21Y
    Subscribe to our channel: bit.ly/19sPpSp
    Twitter: @simonsinek
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ความคิดเห็น • 211

  • @rajaking2789
    @rajaking2789 2 ปีที่แล้ว +23

    1 hours speech , better than my whole MBA study ..

    • @uttiyadeb7583
      @uttiyadeb7583 2 ปีที่แล้ว

      Do they teach these things in MBA college ?

    • @rajaking2789
      @rajaking2789 2 ปีที่แล้ว

      @@uttiyadeb7583 yes

    • @rajaking2789
      @rajaking2789 2 ปีที่แล้ว

      They have too

    • @kjoberk
      @kjoberk 22 วันที่ผ่านมา

      ​@uttiyadeb7583 currently taking a class about this as an undergrad!

  • @williamsmith8041
    @williamsmith8041 2 หลายเดือนก่อน +4

    TEN YEARS!!!!!!! Wish I could have seen this 10 years ago

  • @sharmanmuruvan4773
    @sharmanmuruvan4773 ปีที่แล้ว +6

    Wow! Amazing insights. Watched 2023.

  • @tubeberk08
    @tubeberk08 9 ปีที่แล้ว +189

    pretty awesome that he speaks without using notes or reading a monitor, not even memorized but rather telling us exactly what he thinks.

    • @konkyolife
      @konkyolife 9 ปีที่แล้ว +15

      Milton Mumfrey That's because he truly believes in his message.

    • @konkyolife
      @konkyolife 9 ปีที่แล้ว +3

      Milton Mumfrey After believing it in so much I would hep so!

    • @TheMaverickq
      @TheMaverickq 8 ปีที่แล้ว +6

      +tubeberk08 Yea hes speaking from hes mind not memorized. Thats why i hear that 3rd time. Other clips(not copies of this one) got the same stuff but a bit changed. Not even memorized omfg!

    • @nacrenos
      @nacrenos 6 ปีที่แล้ว +7

      First of all, you can trust me because I love his way of thinking and talks too -which makes us at the same team :D
      But it's very interesting that I felt pretty disappointed after finding out that what you think is not the case. I was also admiring his passion and speaking abilities without need of anything BUT if you just watch his other talks on here youtube, you'll see that he almost always uses the exact same sentences, same examples and even same jokes. It's clear that he did memorize his talk texts. Just like most of stand-up comedians he's loyal to text but sometimes improvises.
      Yea, I know it doesn't change the fact that he is a great speaker and he does believe what says. I just wanted to share my feelings after realizing this :/ he is not perfect like no one.

    • @nitusa25
      @nitusa25 6 ปีที่แล้ว +4

      Even you can do as he dose. Live eat and breath the purpose of your life, you can captivate strangers as you spread the vibration of your exsitance. Everyone has it. But do we choose to live it?

  • @misteroz
    @misteroz 2 ปีที่แล้ว +6

    I thought this was a recent video until I realised he was talking about Steve Jobs in the present tense.
    The fact it’s still relevant years later is surely testament to the validity of his arguments.

  • @sralangley9188
    @sralangley9188 ปีที่แล้ว +2

    Grateful I come up on this.

  • @ornous
    @ornous 8 ปีที่แล้ว +89

    I'm a voracious consumer of talks. This is my favourite one out there with The Power of Vulnerability by Brene Brown as a close second.
    I've watched it dozens of times and keep getting something new from it every time.
    Thank you Simon!

    • @usievents
      @usievents  8 ปีที่แล้ว +3

      +Ousmane Ndiaye This is the best seller of our TH-cam Channel ;)

    • @fshmonger
      @fshmonger 3 ปีที่แล้ว +1

      both are my favorite as well!

    • @rosschian
      @rosschian 2 ปีที่แล้ว

      @@usievents 我1

  • @Ms.janell
    @Ms.janell 2 ปีที่แล้ว +12

    I’m here 2021 and I’m 26. This was a awesome lecture, I learned so much from watching this

  • @maven1818
    @maven1818 9 ปีที่แล้ว +59

    One of the best speakers! Insightful. Passionate. Inspiring...

  • @nataliemclennan7728
    @nataliemclennan7728 2 ปีที่แล้ว +7

    I listened to a local elder who spoke of how our Stolen generation in Australia were left with such a cultural hole. When they were taken from their families, they lost their belonging and this has had such a domino effect over the years. Feeling as you belong is so much more powerful than many realise. Thank you for sharing your work. Stay safe and keep taking care of you, Natalie

  • @alsimplicio
    @alsimplicio ปีที่แล้ว +4

    For me, this is one of Simon's best lectures.

  • @caroneg
    @caroneg 9 หลายเดือนก่อน +2

    Such a great presenter. He knows his material. I would love to sit in one of his seminars.

  • @IanVickrey
    @IanVickrey 10 ปีที่แล้ว +4

    I sure wish all leaders would take at least part of this to heart.

  • @claudes.whitacre1241
    @claudes.whitacre1241 9 ปีที่แล้ว +6

    What an amazing speaker. I'm getting the book. Great material.

  • @tn2728
    @tn2728 9 ปีที่แล้ว +31

    I love this guy, one of the best leadership teachings i have ever seen.
    I cant wait to see him live.

    • @saraabdi2312
      @saraabdi2312 2 ปีที่แล้ว

      I Love Him Too Thanks

  • @ShayneCuffy
    @ShayneCuffy 10 ปีที่แล้ว +8

    wow, an outstanding talk on leadership

  • @DevoidMoon
    @DevoidMoon 9 ปีที่แล้ว +13

    I learned so much from this... Sinek is a fantastic speaker

  • @huxleymervin1233
    @huxleymervin1233 2 ปีที่แล้ว +2

    I am here wondering why not so many people haven’t watched this 🥺 #2022

  • @czuo
    @czuo 8 ปีที่แล้ว +5

    truly amazing, one of the best for a long time.

  • @emmanuelojogbo4909
    @emmanuelojogbo4909 3 ปีที่แล้ว +2

    I didn't know what to expect at the start of this talk, but I couldn't blink my eyes throught the talk so I don't miss a word from it.. Simply beautiful and inspiring

  • @S.Sheezy
    @S.Sheezy 10 ปีที่แล้ว +5

    Amazing and Unbelievably inspiring.....

  • @howtobuildwealth1016
    @howtobuildwealth1016 2 ปีที่แล้ว +2

    This is one of the BEST video of inspiration from Simon. I LOVE this video and learnt so MUCH from this. Thanks USI for putting this out.

  • @yesewkne6016
    @yesewkne6016 3 ปีที่แล้ว +1

    Standing ovation👏🏽👏🏽👏🏽 Amazing speech

  • @chingbachiller2613
    @chingbachiller2613 3 ปีที่แล้ว

    Simon is one of the best speakers I've ever known when it comes to. "Leadership." More power... God bless you.

  • @catalinc9995
    @catalinc9995 9 ปีที่แล้ว +27

    I've changed my sales speech after watching this. I can't believe how many customers I've lost by not starting with WHY.

    • @DeepSingh-wo9bu
      @DeepSingh-wo9bu 4 ปีที่แล้ว

      Catalin C hey Catalin. 5 years later I hope your still using the account. Can you further expand on how this helped you. What you did differently etc

    • @patrickardahalian1
      @patrickardahalian1 3 ปีที่แล้ว

      go back to those clients and reconnect with them and start with why

  • @stevemelendez
    @stevemelendez 3 ปีที่แล้ว +3

    Still resonates since 2009 when he gave his epic TED presentation.

  • @fourweight
    @fourweight 8 ปีที่แล้ว +1

    What a great distillation of a powerful truth!

  • @kamalnathkanthimathinathan1473
    @kamalnathkanthimathinathan1473 3 ปีที่แล้ว +1

    Wow it's a real gem of a speech. Thanks for uploading...

  • @TheWillHadcroft
    @TheWillHadcroft 2 ปีที่แล้ว +2

    Love the bit right near the end (58:37 onwards): to be like someone very young taking risks because they don't see the later risks, or like someone old who doesn't care about what people think. I'm in my early fifties and getting like the latter. The bit in the middle (worrying about everything and everybody) is the real curse.

  • @atlas4225
    @atlas4225 2 ปีที่แล้ว

    Fantastic presentation! This should be heard on a regular basis. Ty

  • @dondamato4047
    @dondamato4047 4 ปีที่แล้ว +3

    This is brilliant

  • @charlottecaydsdsouza9092
    @charlottecaydsdsouza9092 6 ปีที่แล้ว +2

    I love you #simonsinek ❤️ I have no idea how you feel so deeply about things

  • @gmunnik
    @gmunnik 10 ปีที่แล้ว +6

    I love this video, changed the way I look at my business

  • @youngjinkim8046
    @youngjinkim8046 2 ปีที่แล้ว

    Thank you for sharing this remarkable speech!

  • @RafikFarouk
    @RafikFarouk 10 ปีที่แล้ว +1

    Outstanding Talk. Thank you

  • @bigdl72
    @bigdl72 9 ปีที่แล้ว +3

    Amazing. The fact that its backed by science makes it all the more compelling even though it makes sense even on its own. Definitely getting the book. Thank you

  • @mervecrawford2901
    @mervecrawford2901 2 ปีที่แล้ว +5

    Absolutely wonderful! I admire the explanation and intend to follow the prompts to improve my work, which is music! Thank you you Simon for illuminating so much in this video!

  • @HoucineBelkacem-tf5gx
    @HoucineBelkacem-tf5gx หลายเดือนก่อน

    Thank you so much for this amazing speech ❤❤❤

  • @HRm708
    @HRm708 9 ปีที่แล้ว +3

    Find passion in life ... Joy will follow.

  • @ricolerio
    @ricolerio 3 ปีที่แล้ว +2

    This is what i need to know my " Why" to share the business im in.

  • @saraabdi2312
    @saraabdi2312 2 ปีที่แล้ว

    I believe in you Simon
    You are Amazing Im Thankful To lisen to you i have learned alot all My life everyone Around me has a Trust issus i try to let of the past but its like there after me i am 38 year old and it will hurt me if i am not trustworthy im really i am a good humen been I brlieve in you Simon Please Believe in yourself God be with Us all Amen Thank you so much

  • @dylansran6129
    @dylansran6129 3 ปีที่แล้ว +10

    Ran into Simon Sinek presentations, totally by pure luck. You, sir are an incredibly gifted speaker. Please keep up the good work. A lot of the scenarios and examples are spot on what is happening in our society today. Cheers

  • @541raymond
    @541raymond 8 ปีที่แล้ว +3

    What a fantastic speaker! I learned a lot!

    • @usievents
      @usievents  8 ปีที่แล้ว +3

      +Raymond Jones Great ! We're happy ro read this

  • @TheIngPin
    @TheIngPin 9 ปีที่แล้ว +3

    This is the best Ted Talk I've ever watched. Very inspirational, very skilled and genuine speaker

  • @Xijbor
    @Xijbor 4 ปีที่แล้ว +5

    A very powerful talk, great to see Simon's theories grow and develop over the years!

  • @snehakantkurale4775
    @snehakantkurale4775 ปีที่แล้ว +1

    This guy's is amazing. Electric in this video.

  • @diazfilms
    @diazfilms 5 ปีที่แล้ว +1

    Thank you!

  • @kevincassil1973
    @kevincassil1973 ปีที่แล้ว +2

    Simon predicted that apple would challenge movie studios and tv stations. He knew years ahead of time.

  • @bushrakayani
    @bushrakayani 2 ปีที่แล้ว +1

    SS - Amazing talk

  • @davidefanton5680
    @davidefanton5680 ปีที่แล้ว +1

    Awesome speech.

  • @juliebirenbaum
    @juliebirenbaum 9 ปีที่แล้ว +3

    helpes me so much to communicate with my Art! Thank you dear Simon

  • @bikejitsu96
    @bikejitsu96 7 ปีที่แล้ว +5

    My mac is dirty and I love it. I also like how it never crashes.

  • @paulinatelleria6760
    @paulinatelleria6760 3 ปีที่แล้ว

    Love this !!🙌🏼🙌🏼

  • @nargisxalimova6184
    @nargisxalimova6184 2 ปีที่แล้ว +1

    just great and meaningful speech

  • @vlogkhaidirzakaria
    @vlogkhaidirzakaria 9 ปีที่แล้ว +2

    Inspiring

  • @hindenburg2006
    @hindenburg2006 2 ปีที่แล้ว

    8:55 always love the example

  • @abdelrahmananas8085
    @abdelrahmananas8085 7 ปีที่แล้ว +1

    I want to ask Simon ...what he think about people mentioned in the book ''What Do I Do When I Want To Do Everything?: A Revolutionary Programme For Doing Everything That You Love'' , people with multi talents .what should they do ?search for one career or work confusingly everything ?
    plz help ...a really need your advice

  • @DarkRain110187
    @DarkRain110187 7 ปีที่แล้ว +5

    His explanation of Why is similar to my theory of the mindset in psychology, but the Why can change in my view, but it's very difficult, and it changes naturally only through direct conflict. It's true that it forms early in life.

  • @eltakamine5514
    @eltakamine5514 9 ปีที่แล้ว +5

    The Book Is Amazing.. Buy It

  • @jeannewagner8133
    @jeannewagner8133 5 ปีที่แล้ว +1

    He's so right. I had a whole hour while listening to him to pick it apart, and I just couldn't do it.

  • @fernandoreynaaguilar1438
    @fernandoreynaaguilar1438 3 ปีที่แล้ว +1

    Fascinating

  • @danielolukusi4336
    @danielolukusi4336 3 ปีที่แล้ว

    Awesome. Seems just like yesterday despite being aired 9 years ago. Very applicable.

  • @0to100Art
    @0to100Art 2 ปีที่แล้ว

    You are amazing . keep it up

  • @lizelledupreez4335
    @lizelledupreez4335 2 ปีที่แล้ว

    Brilliant!

  • @russellklassen
    @russellklassen 11 หลายเดือนก่อน

    My suggestion is follow on the script .it really helps to instill what he's taking about

  • @vjz29
    @vjz29 6 ปีที่แล้ว +1

    Is this the audio of the full book?

  • @irinalapchuk6921
    @irinalapchuk6921 2 ปีที่แล้ว

    гарного відпочиеку всім..

  • @DP2T
    @DP2T 2 ปีที่แล้ว

    2021: this is eternal !!

  • @PrinceBulani
    @PrinceBulani 6 ปีที่แล้ว +1

    Fantastic

  • @demoticshadow2494
    @demoticshadow2494 2 ปีที่แล้ว +1

    I want to see Simon talk about Tesla someday the way he spoke of Apple because the vision is why we are drawn to Tesla!

  • @Add0w
    @Add0w 3 ปีที่แล้ว +1

    What is apple's market share, how do you say it is perfect when they have smallest market share?

  • @wadepatton2433
    @wadepatton2433 4 ปีที่แล้ว +1

    The Mac OS is based in Linux. I love my -free- Linux OS, they're easy and most are free--but you might have to "get under the hood" now and then. I can appreciate the company and vision, but it won't ever make me a customer-and I'm sure that is of no concern to Apple. Love Simon's message, every time.

    • @wadepatton2433
      @wadepatton2433 3 ปีที่แล้ว

      @The Informaticist Ok. I don't care, I don't use Apple or MS. Seems like something I heard when I was learning of Linux.

  • @kimberlyduke4098
    @kimberlyduke4098 2 ปีที่แล้ว

    This was amazing and I absolutely positively agree 💯

  • @ThinkLabSL
    @ThinkLabSL 2 ปีที่แล้ว +1

    2021 with Cocid19 I am listening

  • @RebeccaPurjin1
    @RebeccaPurjin1 5 ปีที่แล้ว +5

    Simon, I would like to meet you one day.

  • @r0mieh0mie
    @r0mieh0mie 8 ปีที่แล้ว +7

    the golden circle could be described as a tripod too. with all three legs it stands safe and secure, but with only it has to hold balance and can easily be flipped over.

  • @modernmarvel
    @modernmarvel 7 ปีที่แล้ว +10

    Take note of this talk and apply it to politics... very interesting

  • @traverswynne4545
    @traverswynne4545 3 ปีที่แล้ว +1

    2013 Simon has an incredible way of explaining why people do what they do when it cannot be put into words. It gives me a vision of what is truly occurring. Skip forward to 2020 the principles are still the same except there are so many more people considering mortality, "what would I do if I only had some much time left?" As I watch society, I see how people become desensitized to the risks of this ChinaVirus and risk more to go back to the way they lived with freedoms that were taken for granted that are now so precious. Maybe people will appreciate what they had and for the few visionaries, it will drive them to create innovation that will change the world for the next 50 years. New leadership, new culture, a new way of living with what's fundamentally more important that just things, purpose (our why).

  • @johnyeshewill.protectepaja5454
    @johnyeshewill.protectepaja5454 3 ปีที่แล้ว

    I learn a lot! Watching from Somalia a war tone Country with so many Calamities

    • @pigscanfly5529
      @pigscanfly5529 3 ปีที่แล้ว

      Hi John, have you read the book at all? He is a great speaker and I was so excited to read this but was so disappointed. It simply didn't stack up. I was actually so angry I created a review on my page which you are welcome to watch! Would be interested to know your opinion.

    • @johnyeshewill.protectepaja5454
      @johnyeshewill.protectepaja5454 3 ปีที่แล้ว +1

      @@pigscanfly5529 Thanks for an invitation my dear

  • @meghnawani9034
    @meghnawani9034 3 ปีที่แล้ว

    Watching in 2020 😇

  • @debbieb-ibidapo9468
    @debbieb-ibidapo9468 3 ปีที่แล้ว

    Awesome

  • @jonshonebarger5707
    @jonshonebarger5707 2 ปีที่แล้ว

    Good stuff...

  • @ajripcityhex12
    @ajripcityhex12 4 หลายเดือนก่อน

    🔥🔥🔥

  • @monaj.4686
    @monaj.4686 9 ปีที่แล้ว +1

    Great speech

  • @ahmedjaffer232
    @ahmedjaffer232 5 หลายเดือนก่อน

    Im clapping from here

  • @wilsonkibetkoskei2022
    @wilsonkibetkoskei2022 2 ปีที่แล้ว

    With the pandemic what will be the best strategy to form and build the relation in respond to the strategy of Starting with our Why!

  • @MGeezy90
    @MGeezy90 3 ปีที่แล้ว

    Wow!

  • @czarcoma
    @czarcoma ปีที่แล้ว

    Yup, Simon was prophetic on this one. Sort of. Apple's got Tim Cook now, and there hasn't been a big innovative product since.

  • @michaelsprawson3704
    @michaelsprawson3704 10 ปีที่แล้ว +3

    Thank you for your interesting presentation.
    WHY do the "Practical" dismiss The Intuitive as "Dreamers"?
    While the Practical are a blessing for day to day Tangible duties, to "See" the Possible before it has been discovered, is the Gift of Intuition.
    When both, ie, Practical and Intuitive live/work in harmony, the end result is Mind Boggling; think Apple.
    But, when a successful enterprise is taken over by the "Bean Counters," look out! For, the resulting Market Void will likely be filled by the Practical and Intuitive in other companies; the ones who live/work Harmoniously.
    However, as "Consumer Bean Counters" tend to lack an "Eye for quality," they ask "WHY pay so much"? This is WHY there'll always be a market for "Bean Counters." ;-)

  • @SuperFlavia71
    @SuperFlavia71 6 หลายเดือนก่อน

    You have to know why you’re doing it❤

  • @KrishnaPrasadPodugu
    @KrishnaPrasadPodugu 10 ปีที่แล้ว +2

    I can correlate the the recent success of Aravind Kejriwal by the Golden circle principle.

  • @scheherazadebrathwaite8853
    @scheherazadebrathwaite8853 3 ปีที่แล้ว

    Wow.

  • @samoulchhay4583
    @samoulchhay4583 3 ปีที่แล้ว +1

    Anyone in 2021? 🤔

  • @DarkRain110187
    @DarkRain110187 7 ปีที่แล้ว +5

    Actually, there is a word for Why: it's called the mission statement. It's printed on a variety of products by brands that want to tell people what they believe. I'm a little surprised that he understands strategy and doesn't know the term mission statement or objective. It most definitely exists.
    I disagree that tactic is something separate from strategy. Those are interchangeable. The What is execution or product, which is essentially the concrete manifestation of the How. In psychology, this equates to Behavior, while the Why and How equates to Cognition. Or you could even separate that and say the Why is ingrained in the Affect. So the Golden Circle is just the ABC of psychology arranged in a different context.

    • @edrosman
      @edrosman 6 ปีที่แล้ว +4

      Actually, a Mission Statement is equivalent to a "How" where as the "Why" is equivalent to a Purpose. There are typically many Mission Statements that meet our Purpose but we only have a single Purpose.

  • @RainbowFriendsGuy
    @RainbowFriendsGuy 3 ปีที่แล้ว

    I love this guy. I feel sorry for him given the Internet exists. I've seen this lecture about 4 times 🤣. Still god though.

  • @jackbotman
    @jackbotman 4 ปีที่แล้ว +3

    Apple User: "I like to challenge the system and the status quo, that's why I buy mac"
    Me: "So you do what everyone else does without thought?"
    Apple User: "Reeeeeeeeeeeeeeeeeeeeeee"
    Me: "lol"

  • @shubhamsharma5458
    @shubhamsharma5458 3 ปีที่แล้ว +1

    Anyone in 2021

  • @undernetjack
    @undernetjack 3 ปีที่แล้ว +1

    9:00

  • @samarthrajvats5860
    @samarthrajvats5860 3 ปีที่แล้ว +1

    Anyone in 2021 ?😁

  • @digitalvaluebd
    @digitalvaluebd 2 ปีที่แล้ว

    2021