How to Build a Purpose-Driven Brand in a Growing Market | Jackie Widmann of BERO

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  • เผยแพร่เมื่อ 10 ธ.ค. 2024
  • In this episode, I’m joined by Jackie Widmann, VP and Head of Marketing at BERO, the groundbreaking non-alcoholic beer brand rooted in Tom Holland’s personal sobriety journey. Jackie shares how she and her team crafted BERO’s identity as “the new gold standard” in the non-alc space, built an integrated marketing strategy, and leveraged authentic storytelling to connect with consumers. From early-stage influencer partnerships to standout NYC events, Jackie reveals the tactics driving BERO’s buzz. Plus, she reflects on career lessons learned from roles at Anheuser-Busch, The Infatuation, and beyond.
    Key Takeaways:
    // Crafting a Brand Identity: Learn how non-negotiable elements like authenticity, quality, and storytelling defined BERO’s “new gold standard” positioning.
    // Leveraging Storytelling: Explore how Tom Holland’s personal journey with sobriety drives authentic consumer connections and sets BERO apart.
    // Marketing Strategy: Jackie breaks down BERO’s integrated approach across social media, influencer partnerships, and NYC events like The Corner Store.
    // Building in the Non-Alc Market: Gain insights into educating consumers, raising awareness, and navigating growth in a burgeoning category.
    // Career Reflections: Jackie shares what she wishes she’d known earlier in her marketing career.
    Connect with Jackie: / jackie-widmann-6295aa41
    Follow BERO: / berobrewing
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