How adidas Is Helping to Modernize the Ancient Chinese Tradition of Lion Dancing

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An integral component of the traditional culture of China, lion dancing is a discipline that is ingrained into the collective memories of successive generations of Chinese. With the recent Chinese New Year, streets throughout the country are enveloped in the ear-splitting drum and cymbal tracks performed to the explosive flurries of color of the lion’s papier-mâché and fabric bodies.
However, in China’s push to modernize in recent decades, many traditional practices have been threatened with extinction, lion dancing being no exception. In response, a small but vocal number of lion dance practitioners have helmed the push to bring lion dancing back to the forefront of the public imagination.
Among them, Jerry Keung of Hong Kong-based Keung’s Dragon & Lion Dance Team has led its rejuvenation among the city’s youth via a strategy of adaptation, not only campaigning for better training environments and hosting large exhibitions to increase public awareness, but also engaging in groundbreaking collaborations with the likes of adidas and A Bathing Ape to modernize the thousand-year-old art form’s image. We caught up with Keung in the video above to delve into the history of the discipline, as well as to find out what inroads are being made into its revitalization.
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[@tylerj8086]

I will definitely buy these

[@NegyoTV]

Ako si Negyo! Galing sa angkan ng shingshang foo !

[@typicaltian]

Music is called beautiful heartbeat RAC mix

[@devidkris]

great work adidas

[@armanibro2165]

I love this

[@jerrysu21]

Bape x lion hoodie pls

[@user-ot7gh3qd2q]

醒狮文化是中国人内在精神的最佳体现--勇猛、刚毅、百折不屈的狮子精神激励我们一直前行！

[@Outdoorlife24_7]

Swag I didn't need the translation

[@Mugmagazine]

He got them ultraboosts on feet, only at HYPEBEAST.

[@FishNChips]

ADDIDAS HARDBASS

[@nateturalkicks8088]

I'm a lion dancer haha

[@user-ml6he2ui8k]

me too

[@raymondfung2554]

Natetural kicks I don't think we would be watching this if we weren't 😂😂

[@leongwl2746]

這才是傳統的佛山獅頭劉關張！

[@swimmingbird238]

whats the song?

[@outlaw86420]

+Peter Nguyen got u fam: Beautiful Heartbeat (RAC Mix)

[@swimmingbird238]

nice! thanks bruv

[@paulnikeqt]

track ID from the very beggining ?

[@outlaw86420]

+pawlakowa got u fam: Beautiful Heartbeat (RAC Mix)

[@paulnikeqt]

+outlaw86420
Thank you

[@143-johanhariara-sbm3]

wew

[@dannyledrums4116]

Hype beast lions