One of the main problems with this concept is sometimes people don't know what they want. For example, detergent companies in the past constantly received feedback from customers wanting cleaner, brighter sheets. As a result, they kept creating new formulas that would create cleaner, brighter sheets. But what those companies found in the end was customers actually were more influenced by the smell of their sheets, rather than their cleanliness. As a result, the improved smell of a company's formula was what actually caused sales to budge. Just keep something to keep in mind sometimes.
Human-centred design is not about 'asking' customers what they think they need, it's about embedding yourself in their world, truely empathising with them, understanding underlying motivations, needs and emotions. I'm guessing the breakthrough you mentioned of uncovering the importance of smell, was probably achieved using human-centred design principles ;)
Wrong. The right way to gain inspiration is in the inspiration phase. You're right about the first part, people don't know what they want. They asked Henry Ford 'how did you know this is what the people wanted, did you ask them' and Henry said 'If I'd have asked the people what they wanted they would have said a faster horse' You see if you just ask what people want, they will give you a straight answer, and that's not what you're supposed to ask. It is very important to push 'solutionizing' out of your mind when beginning this process, and then interview your end users. You must have a question in mind to start... It goes a little something like this, How might we? How might we recreate the car buying experience in order to be accessible to everyone? The statement has to be very broad, it can't incite solutionizing at all. (i.e. How might we build an app for car buying so people can shop at home is far too narrow) from there you must create interview questions for your end user. questions that can't be answered with a yes or no, and questions that aren't leading. In your example you stated that people liked the smell. Well, a question that could have gotten to the bottom of that straight away wouldn't be about detergent at all, it would have been about their laundry, what they love about it, followed by 5 why's. Why do you love your clean laundry, why do you love your white bright sheets, why do you love laying in your clean sheets in bed, by the last why, they will have definitely mentioned the smell of clean laundry.
I believe that if any idea wants to be set out in the world, it has to follow this process without skipping any steps. To be successful, inspiration, ideation, and implementation must happen at some point. Human centered Design is important to make a difference in this world.
Thank you for this. Came across this after buying social start up success by Kathleen Kelly Janus on Audible. Inspiration. Ideation. Implementation. Thank you!
This video says absolutely nothing. It's ironically the opposite of human-centered design. To someone who doesn't know what it is, this explains literally nothing. Fail.
![[TH] VCT Pacific Stage 2 - Week 1 Day 2 // GEN vs T1 | PRX vs TLN](http://i.ytimg.com/vi/ZkFjjJNwzH0/mqdefault.jpg)
One of the main problems with this concept is sometimes people don't know what they want. For example, detergent companies in the past constantly received feedback from customers wanting cleaner, brighter sheets. As a result, they kept creating new formulas that would create cleaner, brighter sheets. But what those companies found in the end was customers actually were more influenced by the smell of their sheets, rather than their cleanliness. As a result, the improved smell of a company's formula was what actually caused sales to budge. Just keep something to keep in mind sometimes.
Human-centred design is not about 'asking' customers what they think they need, it's about embedding yourself in their world, truely empathising with them, understanding underlying motivations, needs and emotions. I'm guessing the breakthrough you mentioned of uncovering the importance of smell, was probably achieved using human-centred design principles ;)
Wrong. The right way to gain inspiration is in the inspiration phase. You're right about the first part, people don't know what they want. They asked Henry Ford 'how did you know this is what the people wanted, did you ask them' and Henry said 'If I'd have asked the people what they wanted they would have said a faster horse' You see if you just ask what people want, they will give you a straight answer, and that's not what you're supposed to ask. It is very important to push 'solutionizing' out of your mind when beginning this process, and then interview your end users. You must have a question in mind to start... It goes a little something like this, How might we? How might we recreate the car buying experience in order to be accessible to everyone? The statement has to be very broad, it can't incite solutionizing at all. (i.e. How might we build an app for car buying so people can shop at home is far too narrow) from there you must create interview questions for your end user. questions that can't be answered with a yes or no, and questions that aren't leading. In your example you stated that people liked the smell. Well, a question that could have gotten to the bottom of that straight away wouldn't be about detergent at all, it would have been about their laundry, what they love about it, followed by 5 why's. Why do you love your clean laundry, why do you love your white bright sheets, why do you love laying in your clean sheets in bed, by the last why, they will have definitely mentioned the smell of clean laundry.
Febreze?
I believe that if any idea wants to be set out in the world, it has to follow this process without skipping any steps. To be successful, inspiration, ideation, and implementation must happen at some point. Human centered Design is important to make a difference in this world.
Thank you for this. Came across this after buying social start up success by Kathleen Kelly Janus on Audible. Inspiration. Ideation. Implementation. Thank you!
Idea is everything.
الي اجه من أمالا خي يطبگ ويايه🫂
The video contains a great example of HCD but music distract.
Good designers have always done this.
From DTC
So UX design then? Discover your users, design for your users, test with your users, iterate several times and ship.
Hi wayzata kids
major thumbs down where was the subway surfers video underneath to keep me entertained
dảk
Who's here for the VQ Lol
This video says absolutely nothing. It's ironically the opposite of human-centered design. To someone who doesn't know what it is, this explains literally nothing. Fail.