The Design Thinking Process
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- เผยแพร่เมื่อ 26 ก.ย. 2024
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About this video lesson:
Design Thinking is a 5-step process to come up with meaningful ideas that solve real problems for a particular group of people. The process is taught in top design and business schools around the world. It has brought many businesses lots of happy customers and helped entrepreneurs from all around the world, to solve problems with innovative new solutions. #learn #designthinking
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Entire Script:
Step 1: Empathize
The purpose of step one is to conduct interviews that give you an idea about what people really care about. We need to empathize with their situation.
For example, if you want to help old people, you might find that they want to keep the ability to walk around. In your conversations, they might share with you different ways they can do that. Later into the interview you'll want to dig a little deeper, look for personal stories or situations where things became difficult. Ideally, you redo the process with many people with the same problem.
Step 2: Define the Problem
Looking at the interviews, you can now understand the actual needs that people are trying to fulfill with certain activities. One way to do that is to underline the verbs or activities that the people mentioned when talking about their problems: like going for a walk, meeting old friends for tea, or simply going grocery shopping around the corner store. You might realize it's not so much about going out, but more about staying in touch. After your analysis, formulate a problem statement: “Some elderly are afraid to be lonely. The want to stay connected.”
Step 3: Ideate
Now focus only on the problem statement and come up with ideas that solve the problem. The point is not to get a perfect idea, but rather to come up with as many ideas: like unique virtual reality experiences, senior friendly hover boards or a modified pushcart. Whatever it is, sketch up your best ideas and show them to the people you are trying to help, so you get their feedback.
Step 4: Prototype
Now take a moment to reflect on what you have learned from your conversations about the different ideas. Ask yourself, how does your idea fit in the context of people's actual lives. Your solution could be a combination of a new idea and what is already being used. Then connect the dots, sketch up your final solution and go build a real prototype that's just good enough to be tested.
Step 5: Test
Now test your prototype with actual users. Don't defend your idea in case people don't like it, the point is to learn what works and what didn't, so any feedback is great. Then go back to ideation or prototyping and apply your learning. Repeat the process until you have a prototype that works and solves the real problem. Now you are ready to change the world or open shop.
To experience design thinking first hand, do the free virtual design thinking crash course from Stanford’s D-School right now. You will learn to design a new gift giving experience. Find the link and a guide for facilitators in the description below. After you are done, share your experience and gift idea in the comment To learn more about creative and critical thinking, check out our other sprouts videos. And if you want to support our channel, visit / sprouts .
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1. emphatize: interview, share ideas
2. define the problem: actual needs, formulate problem statement
3. ideate: sketchup best idea
4. prototype: combination of idea
5. tested: apply ur learning, solve real problem
@@brandspankingnew791 no problem i enjoy helping helpless people like you
@@brandspankingnew791 btw i know you are christian aretis any other people trying to figure out who this is i will tell you. Brand spanking new is christian aretis he changed his name to brand spanking new
christian has reported me for child abuse and deleted his comment. His comment said "thanks babe". i am being hunted down by the fbi send help and spread the word of what christian said
i have screenshots to prove what he said
BRUHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH
Well and clearly explained. I would also add "Research" between "Define The Problem" and "Ideate".
Research is also an important step in the design process where we learn about the already existing solutions/designs given the problem that we have defined! :)
Design Thinking & Innovation Lecture Series: th-cam.com/play/PL-6EeT9nVgOkxjA1e252HOhwBAslClsRM.html
Im brazilian and i also use your videos to learn english cause you have a good and comprehensive pronunciation. Thank you guys you r aewsome. Your content r incredible too
Thank you, Pedro!
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I submitted Arabic translation to this video so we can show it to our students. It is just waiting your approval to appear. Thank you.
Thank you Mariam! Thats great! It should have appeared by now. Let me know if you are still waiting.
Thank you :)
Design Thinking & Innovation Lecture Series: th-cam.com/play/PL-6EeT9nVgOkxjA1e252HOhwBAslClsRM.html
Empathy is the centerpiece of a human-centered design process. Good content.
you are right, without your comment I would have totally underestimated this video, thanks
Design Thinking & Innovation Lecture Series: th-cam.com/play/PL-6EeT9nVgOkxjA1e252HOhwBAslClsRM.html
Finally, someone who can make a real point. Nice
Thanks. Glad you liked it!
I need to make animated videos like this, always appreciate the production quality of this channel.
Keep up the great content.
Search minute videos on fb, contact them
Very easy explanation! There are no useless words at all. I could understand everything. The example is perfect. Thanks!
Thank you for the great feedback!
This was a great activity. I really learned alot and it clarified the differnces in the steps of the process. I do believe that the empathizing step is key in the design process. We must do the research and find out what our consumer needs and the solutions to meet those needs. The gift giving project allowed me to walk through the steps and understand clearer what was going on in each step. So, my gift giving idea is to create a surprise gathering of my husband's children and grandchildren in one location. Going through the experience, I learned that my husband had not been able to be in his children's lives when they were younger. They all grew up in different homes because they were products of different marriages. He expressed that he had no pictures of himself with all of them and that he definately does not know all of his grandchildren as he desires. So planning this ultimate surprise union is the gift idea.
Design Thinking & Innovation Lecture Series: th-cam.com/play/PL-6EeT9nVgOkxjA1e252HOhwBAslClsRM.html
you have beautifully described the work of an occupational therapist as he thinks in the management of technology
1. empathize:
2. define the problem:
3. ideate: many ideas
4. prototype
5. test
We cannot stress empathy enough! Design Thinking is all about getting in the customer's minds and seeing things from their point of view instead of looking at things as a marketing professional.
More empathy! And even more. We will empathize our way into a solution for every problem! We will also empathize our way out of it- just in case if we didn’t empathize enough.
The whistling background music is too loud and distracting. We suggest either removing it entirely or reducing the whistling by a minimum of 66%, 80% preferably.
Who is this ‘we’ you write about?
@@riverandzen5874 My team.
The way of communicating suggestions is lacking empathy in order to get adopted. We suggest to remove your comment by a minimum of 100% and get communication training.
When I listen this video I understood it but when I wrote the process of Design Thinking that is given in the video I learned something new .
@@henkmartens6036 lol good one :-)
This was great. I watched it 3 times in order to internalize everything. This was not difficult to understand, but I can see why it is critical to add this to part of my teaching and training mantra. Simple but so important to add to one's self.
Design Thinking & Innovation Lecture Series: th-cam.com/play/PL-6EeT9nVgOkxjA1e252HOhwBAslClsRM.html
I appreciate this simple 5 steps about design thinking. Thank you
You're very welcome!
Thank you so much. I'm studying mechanical engineering and I'm finally able to understand DT.
기술경영학이라는 수업을 수강하고 있으면서 창업에 대해서 고민해 보는 시간을 많이 가지게 됩니다. 그 중 실질적인 문제를 해결하는 방법인 디자인 사고라는 방법을 활용하여서 혁신적인 새로운 솔루션으로의 길을 찾아낼 수 있었던 것 같습니다.
Thank you! This is an informative video that make me more understand about design thinking and five process in them
Welcome
Easy to understand , explained in a simple way and also animination was nice
شكراً للمترجمين ، الله يجزيكم الخير
I am sharing this with my students. Thank you.
Very happy to hear that! Thanks!
Muy bueno el video, sino sabes inglés tienes la opción de poner subtítulos en tu idioma (español) y bajar la velocidad del video a 0.75 para que leas fácilmente. Es muy bueno inténtenlo.
Thanks for the translation to Arabic and all other languages
I’ve read books about design, ux strategy, lean ux and so on… All were good, but not clear as this video this is a really good job
Thanks 🙏
Ich persönlich habe das Pfeifen nicht gehasst, aber ich kann sehen, wie es für einige ärgerlich sein könnte. Außerdem liebe ich es, wie detailliert und klar die Ideen auf diesem Video sind. Hallo
is german?
Dankeschön ☺️ bald gibts alle Videos ohne Music auf sproutsschoools.com
I work at a tech company and we do this every day!
Excellent video . Explained in a simple way with nice animation
IT was easy explanation. i learn new things.
Great and inpiring easy to understand explanation
Thanks for helping me sprouts.
now i uderstood what is design thinking sir or mam it's nice thanks
Good content....perfect explanation was awesome ...
nice new product design idea sir
I realized the whole process with this great animation and explaining over the video.
Thanks, keep going.
Hi Muhamad Haydar, we are glad you found our video helpful!
If you like the way we explain academic theories and want to support us to make more videos like this one, there are a few things you can do.
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I am learning from the video. Thank you very much.
Bruhhhhh
Nicely deeply explained with example.
Thanks
Design Thinking & Innovation Lecture Series: th-cam.com/play/PL-6EeT9nVgOkxjA1e252HOhwBAslClsRM.html
No
Great information, the background music is jarring and puts me off!
Noted. We experiment for new videos with different and no music
Excellent video very good..why is that whistling sound in the background.. very irritating..
I agree, the background added audio effects in this video are a bit annoying.
NEVER WHISTLING ALL THE WAY
Very educative and inspiring
Amazing information!! THANKS.
Glad it was helpful!
Thank you this helps me a lot.
Wonderful
❤ keep going sprouts
❤❤❤
My kind of video! Short to the point and not monotonous ")) thanks!!!
Glad you like it!
this should be titled "how entrepreneurs actually make successful businesses."
Loved the content but please remove the whistling.
Lol
You are right
WHISTLING FOREVER!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Thank you for the easy statement. Now I understand it :)
Design Thinking & Innovation Lecture Series: th-cam.com/play/PL-6EeT9nVgOkxjA1e252HOhwBAslClsRM.html
Superb video about the concept.... great Explanation.
thank you Gerome :)
Thank you for interesting insights!
Ohh dear I see why I as a design person with project management certification run into trouble with so called projectmanager people with counstruction background who just run stuff as usual. Dont try to reinvent the wheel ! just imagine stopping this process at any point before it should how successfull will you be not to talk about active non-support .
Interesting explanation. One question: why has “design thinking” been sold as something novel ? Did the inventor of a bicycle know about this concept? Too bad that empathy was not available to people until a few decades ago when UX writers discovered it.
Thanks
Bruhhhhhh!
shut
Bruuuhh
Bruhhh
Bruhhh
This was actually helpful
This video really help me to know what is design thinking.....nice one..i love this..
Hi Praveen, thank you so much for the feedback! If you want to support our channel, please subscribe and spread the word, or if you speak another language you can contribute subtitles, and if you want to support us even more, you can become a patron on www.patreon.com/sprouts. Even a small contribution of 1$ means a lot to us.
Its clear and Easy to understand..
(Current UX design student)
“Liberatory Design”
Hmm, what’s an example/scenario of
“liberatory design” either in action and/or as a mental framework for any given project?
What’s the etymology? Why the word-choice of “liberation”? I get the gist of “liberating” design-thinking so it can grow and become refined, though what’s _yOur_ thought on it? 🤔🙂
All very good and wise counsel, but a word of warning: One has to have already read Chapter 13 to implement the lessons with the highest rate of student receptivity.
Thanks a lot..🎯
design thinking : the best way to achieve your goals.
Loved the vid, pls keep uploading more vids like this!.
Hi the how- 2 guy! We are so glad to hear you liked our video; it means the world to us :) If you'd like to support us in making more videos like this, please subscribe or consider becoming a Patron at www.patreon.com/sprouts.
Cheers!
@@sprouts Sure!
@@sprouts sry for the late reply though XD.
Thanks for sharing
Design Thinking for Dummies is a good book for beginners to start with
A very good explanation. Thanks a lot
Ide" penting untuk memecahkan masalah" riil untuk sekelompok tertentu
You missed an important part in the video about design thinking, it is an iterative process, when you are done in the test fase you are not nececarily finished, you can go back to the beginning and follow through the whole proces again to further improve the solutution.
Rik Jansen They didn’t though, 2:51
@@TeddyZetterlund ah true..
Good content combined with terrible whistling soundtrack.
NOO WHISTLING IS A BEAUTY
THANKYOU!
Thank you so much
You're most welcome
Please sir help me by answering these 4 questions please please please
1.A users experience means more than just a product interface. It encompasses the whole experience a person will have with a _______ and their overall satisfaction with a product.
2.Innovation is often in the details and design thinking does not need to ________ more.
3.Which companies have design thinking as part of their company operations? Choose three.
Nissan
Ford
Microsoft
Apple
Google
Volkswagen
4.Ideally, design leads to innovation and innovation ________ design
5.The paths for people centered design are flexible as they allow you to ________ a path if you need or want to.
Do u PMP?
Keep asking questions? Wen will u learn, write exams, get results, implement it for yourself as career growth?? When?? Try n test wat u learn. Dumbo
You replied after 11month😅
interesting insights! easy statement.
Please tell me how to start that Crash course. I am not able to understand their website as there is no clear option for enrollment on their website.
Beautiful video!
Dang yall really said VR dead husband
I really addict this art and how they explain everything
Why don't we know this channel earlier ??
It's also affect with who are learning English too^^
Thanks April, happy to hear that!
Great
How is first step in thinking making interviews? What about some actual thinking based step?
Have you thought reducing the amount of whistling and music in the video? it´s a total pain
NEVER!!!!!!!!!!!!!!!
Beautiful
what's the difference between product design phases and design thinking process? both have 5 phases
Innovative thinking
Can anyone tell name of background music
A kind brother :)
Increasing the size of the text would help
good one
good video
I hope you keep update :)
Hi Logo Bagus, thanks for the nice feedback :) If you want to keep up to date with our videos, subscribe to our channel! If you also would like to support us in making more videos, you could perhaps become our Patron at www.patreon.com/sprouts.
Hello! Could you please let me know if your videos are licensed under CC? Cheers!
Good video
Interview...problem solving ...prototype ......further elaborate it...looks familiar with Socrates philosophy of life..
Nice Video
hi, may i know can i share this video with my student in a module? i am searching for video example for better explanation about design thinking.
pl suggest design thinking institute, collage
nice!
looking for partner to work on standford crush course
great
What book is this from?
*Anyone who wants to be a designer, but didn't already know these steps, should think about another career*
00:03 Design Thinking is a 5-step process to come up with meaningful ideas that solve real problems for a particular group of people.
00:31 Understanding the needs and desires of people is crucial.
00:58 Redo the process with many people who have the same problem.
01:25 Ideate ideas to solve the problem of elderly fearing loneliness and wanting to stay connected.
01:55 Generate and show your best ideas to get feedback
02:23 Test your prototype with actual users
02:53 Iteratively improve your prototype
03:24 Learn to design a new gift giving experience.
Wassup mga ka apec 😃😁
just say thinking from the user shoes..
I have an exam on design thinking that i have to clear, can anyone please help me out with ?
awesome
thanks!