Breaking Chanel News - Alleged New Minimum Spend Policy Coming?
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You better believe IF I had 150k to spend on clothes and accessories per year I am going for fully tailor made capsule wardrobe.. also , I can imagine Chinese counterfeit manufacturers will be thrilled with this decision 🤣 even more customers !
Shocking that a client of 10 years is treated this way.
Ten years with that sales associate but actually over twenty years with chanel itself as a brand in the fashion section…
I have started to feel like Chanel is attempting to become Hermes. I’ve gone to the boutique in my area quite a few times and they constantly tell me they don’t have the bags that I want. I told them to let me know because I don’t have an interest in driving up there multiple times a week just to purchase a bag I know I want to buy. They give me the vibes that my service isn’t welcome because this would be my first Chanel bag. I don’t understand why a sales associate can’t just text me when the bag is in so that I can come buy it. They keep giving me the runaround.
They keep telling me I need to check back, or “oh we just had that bag last week” or “you need to be added to a waitlist”, etc. I just don’t understand.
Yes, this is the first thought that came to mind. They’re attempting to copy Hermes’ strategy. Makes me nauseous, I refuse to be given the run around by these brands - including Goyard etc. I’ll spend at LV, Dior, Tods etc
Oh no never compare Hermès with Chanel never
Chanel never gonna have Hermes Quality never
I am starting to look ready to wear from Hermès 😊
@@yulianagonzalez2428absolutely agree!
they don't want middle class to shop there, let's take our money somewhere else
Right!
I agree, and to them I say "WHATEVER"...give me a break. They are not God.
I already bought all the Chanel bags I need. Jokes on them it’s forever in my middle class wardrobe.
@@Waffleheadme I have a suspicion that most people have. They are way too late and will be shooting themselves in the foot with all these crazy decisions. Everyone I speak to say they have enough classics to satiate thier appetite and have never needed to pay the prices they are pushing now. I say thank god for that!
@@Waffleheadme late to the game !!!! Trying to get my first one this year !!! Been saving for so long !!!
It’s really a shame . About 7 years ago I had saved for a new pair of sunglasses. I showed up in pouring rain in a wet polo puff coat from Ross . I got treated extremely well , was shown so many glasses , I even bought earrings as well because I was actually being treated like a real customer and as a disabled person I hadn’t left the house in months and it was all incredibly exciting. I’ll never forget i got a card from the sales associate later and he was just so nice , gave me the full experience even though I didn’t spend much in the grand scheme of things. Thanks chad , I still think about your amazing personalized service , I think it was the one time I truly had that luxury experience crafted that I think most of these brands aimed to give people at one point.
Eeekkk….this is CRINGE. All they’re doing is pushing the replica market & obviously pissing people off! Let’s take our fabulous selves somewhere else!
I don’t have a Chanel bank balance although if I was so inclined I could save for something special. Hearing this makes me look to a more ethical and moral company that works hard for my money. Good service and good quality should always win over elitism.
I’m in Paris right now and just walked by Chanel on Rue Cambon (where I shopped last year but had to make an appointment to do so), and there was no line to my surprise!
150k? That’s absurd - particularly with that quality! Who wants to even spend a fraction of that on their items with the current situation. I don’t even think that more than a handful, at the most, of the world’s wealthiest people would spend that much on a single brand in one year.
This is all alleged for now but more and more people are reporting similar numbers from the boutiques they usually shop at. This could also be limited to certain countries potentially. I am trying to figure out and discover more about these allegations.
Reminds me of Victoria Secrets and Abercrombie & Fitch who also took the elitism route, once the companies started collapsing because of their unpopularity, they had no choice but to go mainstream
You worked with her for 10 years?? Man, at least she could be honest about it!! Craaaazy!
Their promotion is targeting the masses, use the hierarchy system to make you feel “unworthy” if you didn’t spend enough, so for some ppl, it’s a motivation to “go up” the hierarchy, to be “belong with certain class of ppl” it’s like dangling a carrot in front of a donkey so it keeps working for them, spending money for them, to get the carrot, hence the ads to mass is necessary, maybe it works for newbie of the brand, but may not be those who hv enjoyed the Karl’s era….when I first graduated in 2008, my mum who was then a Chanel client already told me not to buy Chanel as its quality had deteriorated lol
OMG! Dacob! I would rather put 150K towards a new house than where I live now. That's insane! Going next week to a boutique and I think I might inquire about this new "policy." too!
And 150k is every 12 months, not even over a decade or something. I'd buy several houses over my lifetime before I ever spend that much on their products!
Oh Dacob, there's definitely interest for this topic... Please keep us updated 😘
150K, Well that will leave me out. I'm already out. I have my classic bags and a few jewelry pieces, all are older, before their craftsmanship suffered. I've never been quite able to buy any clothing pieces but I'm just not built for their fashion. Thanks for sharing Dacob, I appreciate all the different topics you discuss. Us fashion wanna be's depend on you. PS, your going to have to change the spelling of your name for some reason my auto correct wants to put a k instead of a c? go figure. LOL.
18:42 Dior really is great about their points and tier system . I’ve only ever ordered makeup and they always send in a beautiful box that isn’t damaged . They make a great gift since you can find stuff for like $35. I feel like Dior has understood that people want a piece of something and to feel special .
Yes please shop around and let us know if you were able to pre-order with another SA.
I think it was very rude of her to not respond especially with a client of 10 years. At least give you call and say sorry no more pre-orders, takes a few seconds.
Ohhh no no, even big budget buyers don’t spend that much in a single year every year. They are probably going to enrage high ticket clients too.
Yes, Dacob, bring us all the Tea you find!!😅
People need to stop shopping at Chanel. Take your money some place else.
100% agree
You know even if I had unlimited cash and was told I couldn't buy something because I hadn't spent enough at their store I'd walk out and never return ever because they are a bully trying to coerce me into buying a bunch of stuff I don't want just to get the one thing I do. I am sure the super rich power type people don't let others tell them what to do, soooo there has got to be more to this rumor. 😏
Exactly! I would never make a purchase based on feeling "less than". If you know you have money, you don't need to prove it to anyone. I'd choose my dignity over a Chanel bag any day.
The super rich who really work/worked hard for their money don’t even shop there.
Oh yes I REALLY want your follow-up video to this.. please and thank you!
No some rich ppl would still love a sale, they want the feeling of “good deal” they may not buy that jacket at $8k but surely at $4k as they thinks it’s a sales find lol many many rich ppl do like the feeling of finding “sales treasures” more than normal ppl lol
Dear Dacob…. You deserve better! Take your money somewhere else! ❤
I’m glad I’ve never been interested in any Chanel products (even bags) .. none are my style ~ and have not owned any of their products and don’t plan to own any in the future …I hear about their price increase , quality problems and with their“ snobbiness” it is such a turn off ! The way they treated you a 10 year client with them is just insane! Disgusting really ….
Dacob, definitely staying tuned for an update. 🩷
Hermes is doing it. Chanel is simply catching up.
It seems like the difference is Hermes has kept their quality.
Exactly. I refuse to play these games dear Hermes, Chanel. I’ll buy from boutiques where I’m welcomed.
Chanel is garbage now. At least their bags are. They aren’t even in the same league as Hermes.
But we should also acknowledge the much lower Hermes apparel prices. While a simple shirt at Hermes will cost you between 500 and 900 dollars… at Chanel you will need to pay 3k and up. I know Chanel is known for their fashion and Hermes is known for their leathers but still, for a luxury brand, Hermes still seems to have a solid foot on the ground when it comes to pricing their luxury apparel. Their style is very different to Chanel’s. I get it. But still, its a very big price difference to me.
Im still buying perfumes… but bag and clothes are just out of my budget (I buy Hermès 😂) and SA in my store are really nice! But I don’t believe their bag ir clothes are worth anymore!
Thank God I dress like a whore because neither Chanel or Hermes clothing have ever caught my eye. I seem to save a lot of money that way 😂
@@pa5666 Love your comment! 🤣🤣 After the kids I become a boring mom from the subs!!! Hermès just fit my style now 😂
I love your comment that a lot of items are out of the reach of many people not because they're good, but because they're expensive! that cracked me up for some reason. :D
Thats kind of how many of their things feel to me since a while now. I just tell myself thank goodness for their awesome perfumes which are still the best in the world in my opinion and for some of their sunglasses too. Haha. I still love their sunnies 🥰🥰🥰
This seems like they are going back to the 1950's when department stores would tell some people this item is too expensive for you to purchase. This is definately part of their new selling practices. Sad because, seriously if I were a retailer I would sell to everyone. More money. Did they change someone in the pr department.
You'd think a business is in the business of making money. Their quality is no longer good enough to be selective to decide who they sell to but yet here we are. They are so confused and confusing lol.
Rosann Russo
Yes, I totally agree with your comment. That same attitude happened to my mother in Boston during the 1940's.
And, no she couldn't afford anything, in whatever boutique she was at, because mom was a young 19 year old from the wrong side of the tracks.
My mother was told to leave the boutique because " we don't serve your kind." She never forgot the incident.
@@janisezack1610 at least they told her instead of false hope
Please do a follow up on this topic! I’d love to know the outcome! TFS!!!🥰
I brought a classic wallet on chain in Nov 2022 and now the leather is coming apart🤦🏼♀️ I ordered some Chanel sandal a couple weeks ago and right out the dust bag the crystals fall out 🤦🏼♀️ I’m so done with Chanel😩
Let's be honest though, the big spenders are most likely buying haute couture, not ready-to-wear, right? That's what I would do if I was spending that sort of money!
And the response of your SA is really disappointing. Since she's worked with you for 10 years, she could at least have been straight with you about the new company policy. Sounds like snooty management to me.
Here in the UK, we have a class system. However, people with true class will treat everyone they meet with the same respect and good manners, regardless of their social status.
Chanel has no class!
Feel like this is retaliation for people not wanting to buy their (terrible quality) leather goods.... One thing about Chanel, they know where to hit their customers: it's the Stockholm syndrome for me ...
Interesting theory. Could be… allegedly.
Would love a follow up on pre-orders. Their new business strategies are clearly geared to maximise revenue and favouring only the very wealthy clients - at some point their decline in quality will no longer be tolerated by those who are in the top percentile of the elite.
My brand new $1000 chanel sunnies had the logo of the frame fall off after a month of wear, faux pearls from $1600 earrings falling off after a few months of wear…my personal experiences and the list goes on….was going to pull the trigger on a classic medium sized flap bag at the boutique (had a small size one already) this week - only to find out the price has gone up from $11.700 to almost $16,000 in just over a month! No thanks - I’d rather spend that type of money at Hermes.
I pre love these days. I'm only interested in Karl Lagerfeld creations. Most iconic collections!❤
I feel the same about LV! The older collections are where it's at!
My Hermes SA is very open when asked about the store policies. A client has to accumulate a purchase history of any items, except bags before the client is given the opportunity to buy a bag. I understand this marketing strategy. Their bag inventory is limited and they need to sell their other items too. But what Chanel is doing is perplexing and not to mention, their quality is far from impeccable.
At least with Hermes, this has pretty much always been the norm and I'm sure the quality is still up to par. Chanel has neither of those aspects and now want to pass themselves off as an Hermes copycat.
absolutely agree......
10 loyal years and ghosted 😢
I’m so sorry this happened to you.
Definitely keen for the sequel!
Def interested in a follow up video!
Thank you 🙏🏻🥰
Seems like someone clueless became their management. I mean, bad management is so prevalent in these times that whole companies are going down and nobody "knows" why.
Wow I am still listening, is this just a drama ?
All other luxury brands will be happy to to get the pre-orders from everyone leaving Chanel
That’s not cool!!! 🤯😢 thanks for sharing my love, I didn’t know. 🙏🏼😘😘😘Sandy
Yes please Dacob. I need an update on the RTW scandal dahling. Give the people what they want lol❤🤌🤌🤌
Thanks Paige 🙏🏻💖🥰
Def keep us posted❤
🥰🙏🏻💖
We're used to this. In Asia, there's no such thing as to pre book or pre select any item unless you're VIC. I always wondered why only Asia is being operated like this while the states unaffected. Guess they caught up
I'm guessing more money in Asian markets so they were able to do that more easily?
Dying fer more news! I haven't preordered anything from chanel from awhile because it's been a snoozefest...I suspect I'm off that list as well. Keep us posted
Will do Kevv 🥰 Thank you so much! IYKYK 😉💖🙏🏻🌅🎉
I want to konw how the saga goes 👍
Know 😁
I’m still shocked by this. It seems to me that they are going to lose money - not everyone is going to be able purchase directly from the boutique the exact size / item they wanted. I’d love to know their strategy. You should def do an update video!
It is indeed very strange and I do hope to get some clarity soon on this topic. 💖
I think we underestimate exactly how much money the 1% have that Chanel is really focusing on. They will literally hold the whole business up. Imagine; One client dropping 100-200K in ONE VISIT. now times that by x amount that equals to the 1%.
Have you travelled, to Asia or middle east? the wealth is incomprehensible
That’s true - the number of clients who preorder may be small as it is. Although, Chanel can’t survive without selling their cheaper products to the masses - the beauty and fragrance lines are huge money makers, and that’s why virtually every luxury brand has them now
@@bluebanisters2889 yes!! true. the 1%, and the beauty buyers will hold the brand up. Myself included - i buy the occasional chanel beauty product.
@@hollygrace6814 I totally believe what you're saying! But I still feel it's so odd. When you combine this with the rest of their sales "strategies" as of late, they will barely be held up (like a baby deer lol). Todays corporate motto is growth at all costs. I just cannot see how they don't fail. It may take a decade or two to show, but they will be at a standstill sooner than later.
They are not creating content. They are not creating fashion. They are creating desire.
For how long do you think that desire will keep working in their favor?
@@SuperDacob that’s a good question. Their tactics have a sense of desperation. I think their biggest potential is in the developing world. I love their perfumes. The quality is still there… as is Guerlain. But… for how long.
Cos every TH-camr influencer has so many Chanel gear, it’s getting too common. They have to do something to avoid over saturation of their brand / products. This is normal marketing practice.
I’m confused… So their quality has gone down, and prices have gone up… So why would anyone including the super rich want to continue shopping there? It seems they are continuing to try to out do Hermès without realizing why Hermes is able to do what they do! If they want to play these games they need to take a real good look in the mirror and ask “How log can we last if we isolate all our customers but a small handful? And will that small handful stay if we continue our games if our quality is equal to that of H&M?”
Please do a follow up! I’m very interested to know if this is across all boutiques or only some.
Your last few videos your makeup is killin ittt😍 💄
If Chanel is trying to be on the same level with Hermes, all I can say is they should first focus on the quality instead of just this ridiculous price increase. Their quality is deteriorating. If they continue on this path of greed, people should just stop patronizing such company🤦♀️
Good point
Perk is for them to look at you with side eye and let you in the cue….
I make a few trips a year to Turkey and Spain, I get what I want for the fraction of what Chanel wants me to pay and sometimes even higher quality believe it or not. Private sellers in Turkey have a range of the highest quality SF. I am having a blast getting the looks for less lol. I still love Chanel I just won’t give them or any other designer my hard earned money. Let KK and JLo do that
We want the follow up!!! ❤
People in the spending bracket this suggests, don’t buy from companies (including big H) that do this, it’s considered to be very bourgeoisie.
Well said, Dacob.
What this tells me is that revenue is falling, therefore they are going to try and recover that money by creating the illusion of the ULTIMATE in exclusivity.
This is the best prediction I've seen yet. You may be on to something!
Wow! This is terrible and wrong. Dacob you have been a fan and buyer of Chanel for a long time and that should mean something to them. I have always been confused by the sales invites to the bigger spender customer approach for the very reason you stated. They already bought the items via presale at the normal cost. What's the point? I think they forget there are other brands out here that are luxury and quiet luxury at that, with a better price point and quality. Those companies don't require jumping through this nonsensical hoops.
Its indeed very strange…
That’s crazy they have so many collection each year and there’s only ever like 1-2 items from each I like not even love.. half the time I don’t even care if I buy it or not since fashion changes so much! Sometimes I don’t love anything from their clothing lines!
Chanel is trying so hard to be Hermes! 😂...except in the one thing that counts/matters: craftsmanship and quality!! 👀
Uhhh the shade has been thrown…. 🤣💖
More like $150k in repairs🙃
Hahah the library is open henny! 🤣😉💖
@@SuperDacob IYKYK🤣❤️🩹💖
Follow up video please! I want to know what happens
At this point, if a person still gives their hard earned money to Chanel, they are a fool!! It’s like you are begging to be included in their secret society and that just sounds desperate!
Bye Chanel.
Yessss 🙌
Two issues you touch on here:
1) boutiques should (regardless of this policy change) carry more larger sizes than 36/38/40!! Most people (women and men) in the US are at least a size 48-50! But even 44/46 are nearly impossible to come by!
2) interested to hear if you are able to order with someone else. Maybe your SA has other personal issues going on… it’s all I can think because while I am a very loyal CC client I am no where near that level of spend and ordered the same as I always do through my SA. Hopefully this is a coincidence and rumor 🥲
They create VIP lounges. Introduced minimum spend. Take their quality way down, and jack up their prices. They want to push regular consumers out and become exclusive. I bet this is all on purpose and it's some kind of game plan. Thank you for adding evidence to my theory.
I have no clue what is going on VDiamond. Like… what is their end game then? If all they have left is bad quality and some super rich clients that buy the bad quality, aren’t the rich also going to see the quality issues eventually? Allegedly… I don’t know. Its all very confusing.
@@SuperDacob I bet once a bunch of their customer base vacates, the quality issues will mysteriously resolve and they will bring in more things to make it about exclusivity. That's just to piss regular consumers off and they could fix it if they wanted to.
@@VDiamond11 I'm not saying you're wrong, because their decisions have been so stupid that you're probably right. But if that was the case, why not just keep the quality and jack the prices up from the start? Although both are issues, people are more irritated by the quality than the price. If they reintroduced quality, wouldn't the same people who left just return anyway?
@@pa5666 valid point. Some of them might but I think a lot of people are disillusioned with luxury especially in a recession. I guess we will see how this all plays out.
Oh well that makes me dislike them even more. Bye bye. And yes I want to hear more about this so please keep us informed as you always do
I think this minimum spend limits will push the consumer to purchase through personal shoppers. If the source fee is reasonable I can see some of the reputable high spending personal shoppers getting new clients. I seen one posting her receipts for what she spent at a another high end designer.
I hope this is not true... at this point they went way way too far.
People should just stop buying and wait for the prices to go down.
I feel like people should just stop buying altogether. Would prices actually go down though? I think it will be a while until they feel the effects of what they're doing and even then, they may keep whatever prices their products are at. But I don't see them reversing the prices at all.
Would love a followup on this topic 😮
Most repeat Chanel customers do not spend 150k at Chanel every year. I can't even imagine anyone WANTING 150k worth of Chanel items every year unless they're buying fine jewelry. No one should feel like they need to waste money on items they do not want just to be offered the opportunity to buy things they actually want. This is especially a huge slap in the face to loyal customers who should be treated with the utmost respect. They want to be Hermes so badly, and yet look at the reviews for any Hermes boutique... 2.5 stars, 3 stars, that's it. The more they devalue their customer experience, the more they alienate themselves from actually building a solid and loyal fanbase.
The VIP boutiques, are a move to go back to the original way CC worked with her VIP clients.
PSS. I'm watching in phases because I'm at work. You have got to be kidding me with the SA on holiday! I am shook! sketchy, very sketchy! AND RUDE!
Kinda rude. I agree. Felt sad about it.
So, this looks like it's the end of your Chanel Journey, Dacob...😮
I find it so rude that the SA basically ghosted you. At least have the decency to tell you straight up what is happening.
But why would I spend that amount (the cost of a nice house around here), for questionable items. That might not hold up.
I don’t think all true. There are hard to get item, but I don’t think at this extent. Boutique seem less buzy as results of last few price increases.
They are closing down the many unboxing haul video business of TH-camrs XD Hermes strategy is despicable, but at least their quality and quantity control have been there for a long time lol Chanel ….. is just an H wannabe but no….they are approaching coach quality, no offence, I love the items during Karl’s era but it’s gone
Agree, except that this is quite insulting to Coach quality. 😂 IYKYK.
Coach quality is actually pretty good.
Coach has good quality at its price point, a brand with long history and respectable marketing strategy, just for here to make a comparison to C’s obnoxious price point AND terrific attitudes of their SA XD
Thanks God I don’t interested in any new items from Chanel
This is gonna be so god for preloved market the prices are gonna be sky rocking ❤❤❤❤❤
I just lurk. I dont bother to contact any Sa pertaining to product availability. 😢😢
Girllll im so done with chanel... sometimes you just gotta say that's enough, i loved the brand but this shit is unexceptable
Love the vest!
When you buy luxury, you are paying First Class/Business Class prices. In the airline world, when do you ever see Business Class/ First Class travelers get mistreated? Never! And tell me which airline discourages people from buying Business/First class seats? This is becoming ridiculous, trying to spend $$ should NOT be so hard. If they don't want your $$, take your business elsewhere.
☺️ thanks Dacob
Thank you so much for the super thanks Inneke 🥰💖🙏🏻🌅
It really does seem like they might be selling the brand or a big piece of the brand...I could be wrong but this just doesn't make any logical sense.
Yes, the stamps on the ring, each country has its own stamp for jewellery. Like hallmarks.
Thanks for letting me know 🙏🏻🥰 so now I gotta figure out what my stamp stands for, haha
@@SuperDacob not an easy task) actually I totally agree that they just could have written "made wherever"! Try googling " gold hallmarking standards in European countries". (. ❛ ᴗ ❛.)
They’ve lost their marbles.
All the marbles spilled all over the couture floor… hahah
Fogeret abaut their clothes…. Stick to fragrances…🎈
Their fragrances are wonderful. Always my favorites 🥰💖
social inequality - in terms of wealth, income, prestige, power, age, gender and nationality. So sad 😢
It definitely seems like we are heading there. Very sad if this is the case.
Hi Dacob , I don’t think you have to spend 150K a year to be able to preorder , I think your SA was only having a busy or bad day
I think if someone is showing interest in the fashion house and is buying a piece or 2 every season , they are 100% eligible to preorder , what I know for sure that they keep changing their rules , I remember one time my SA told me they cancelled the preorders even for elite but then I think they changed their mind
They are literally dangling the carrot in front of everyone!
Thats quite accurate a description of how I feel. 💖
I only wanted a Star Bag But I'm sure I can't afford anything anyway.Oh the Rich Can Afford to Shop There so I don't even think about it anymore.😅
I wanted a star bag too even though it looks kinda cheap lol but it'll probably fall apart in a day lol
I would love for you to do a video as to whether it is true or not
I can’t believe your SA did that to you……..so sad….
Yeah it was quite sad for me
Hi Dacob, I hope you are having a great day. 🙂 when watching this segment both during the live and in this standalone video, a couple of questions/theories came to my mind. Now, I am just an outsider looking in and I am not on Chanel’s side (I’m neutral). Is one possibility that the (alleged) new pre-order policy was instituted because either: They don’t have enough items available for many customers to pre-order, and are therefore reserved for the top spenders? Or, was the policy (allegedly) instituted because too many customers were requesting pre-orders resulting in there not being enough for the top-spenders to pre-order? If that theory is correct - it would make sense because the top spenders bring in the big money to the boutique - if they’re not able to pre-order items, Chanel could see that possibly as a detriment to their business. I am not saying I agree with this if it is true, but these were theories that came across my mind, and am curious if others suspect this as well … Have a wonderful day and keep the great videos and lives coming.
What would you even spend $150,000 on??? Even if you spend 10k on each item that's 15 items every year and most things don't cost 10k. They are expensive but even your 5k example is 30 items!!! Again that's shopping particularly for what cost the most. Like unless your closet is exclusively Chanel it doesn't really make sense. Is this just luxury fast fashion?? Buy what's in season and then throw it all out before the next. You can't even sell it because most brands don't like when you resell too much. I don't care if I'm the world's first trillionaire I wouldn't do that. Like all of that spending and let's say 40 items a year later just to be able preorder and buy more. No way that's true. Even Hermes as far as I'm aware doesn't make you spend that much. Who knows maybe their plan is to come out with their own 30k bags and I'm not saying that there aren't people out there who don't spend that much but that has to be an exaggeration. Maybe it's one of those things where someone has a friend who can preorder and that's how much she spends and she knows people who spend more or whatever but that isn't actually the minimum.
All this for what? Their quality isn’t even all that.
Right? 🤷🏻♂️