The Return on Investment (ROI) of UX Writing

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  • เผยแพร่เมื่อ 23 ส.ค. 2024

ความคิดเห็น • 2

  • @hmbdy5925
    @hmbdy5925 7 หลายเดือนก่อน

    hi kat, ux writer from asia here 🙋🏻‍♀i wanna ask a question. i am the first and only ux writer in the company, so the condition here is most people don't know what ux writer do or what ux writer can bring to the table. basically, most people are clueless about how to work with me and what expectation they can have from me. so far, ux writer's works are measured from how many jira ticket i can work on (i am placed in technology department that is why the measurement is still follow the measurement of software engineer). last week, the front end manager discuss with me about how to measure the work of ux writer. i am clueless. based on the discussion, there is no career path yet for ux writer, so i concluded that the measurement will not affect my salary or job level. the discussion will be carried over to our next 1:1 meeting. do you have any idea of what i have to do? or should i just follow your suggestion to grab my best shoes and runaway from this company? hahaha just kidding. thank you for your time kat!

    • @write-with-dr-kat
      @write-with-dr-kat  5 หลายเดือนก่อน

      Ah, sorry I haven't replied yet, this is such an interesting case, thank you for sharing your story! So how did the situation unfold, DID you grab your best running shoes? I NEED TO KNOW! 😄
      Funnily, I was put in the exact same position in this first quarter of the year. I didn't grab my best running shoes 😄 But, as you say, it is tough.
      What I did is, I looked at the particular tasks that I have in this first quarter. For me, these were conducting a user research on the value of the information of our entire website, re-writing our website's FAQs, and improve the conversion of our company blog (i.e. help people go from the blog to our product page). For these, I found specific metrics to measure my work, for example, for the FAQs I chose page views, scroll rate, engagement and number of support requests (my assumption was the number of support requests would decrease if the FAQs were good enough. I know, bold take 😄 ).
      To sum this up: I would definitely make sure that you measure the success of simple tasks, not your entire work as a UX Writer.
      Hope this helps!