Maximize Your Marketing Efforts: A Guide to Tracking Website Button Clicks as Conversions with GTM!
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- เผยแพร่เมื่อ 25 ส.ค. 2022
- In this video, I'll show you how to use Google Tag Manager and Google Ads Conversions to track button clicks as conversions on your website. I'll provide step by step instructions that you can follow to set up this tracking for any button on your website.
Tracking button clicks as conversions is a useful way to gain insights into the effectiveness of your website and marketing campaigns. By following the steps in this tutorial, you'll be able to track user engagement and optimize your website for better performance.
Whether you're new to Google Tag Manager or an experienced user, this video will provide you with the information you need to track button clicks as conversions on your website. Be sure to watch the video in its entirety for a comprehensive guide to setting up this tracking.
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Such a fantastic video. No fluff and easy to follow. Thank you so much for taking the time to produce this tutorial.
Glad it was helpful!
Thank you man been waiting for a walkthrough for this for a hot minute online.
Glad I could help
Thanks man! I couldn't set up the tracking for the click and now its done!
Glad I could help!
Exactly what I was looking for and well explained. Many Thanks
Glad it was helpful!
This was one of the easy to understand videos. Thankyou For the Help😊
You're very welcome!
Thanks man. Your speed is marvelous.
Welcome 👍
Extremely helpful. Use this video all the time. 🙏👏👏👏
Glad it was helpful!
Straight to the point, thanks!
Glad I could help
All what i can say now, is thank you man
Glad I could help :)
This is perfect man!!!! You are the best literally saved my life.
Thanks Sebastian! Glad I could help :)
@@TriggerDigital everything seems to be working fine on my end, but I still haven't seen any conversions. It keeps showing no recent conversions, but I track everything in Tag Manager, and it is working!!!! I am going crazy. Should I wait more time?
The best video on this topic.
Thank you!
You're a genius 😎
Great video
Thanks bro! You helpen me a lot
Happy to help!
Thank you so much for your help! Idk if anyone told you this, but you look a lot like Jason Kelce (the star center of the Eagles)
Thanks for watching. I have not heard that before, but I googled him and agree he is very handsome :)
thanks this works
Glad it helped
Awesome
Literally explains everything thank you. Just one question, what is the point of the conversion linker? Should it not be linked to the button click we are tracking?
Conversion linker fires on all page views.
Super helpful! make it so easy to follow. I have a question: When you set up website button click tracking using Google Ads and GTM a in the video, will it track ALL conversions? or only conversions that are generated by Google ads? TIA
If you set it up as a Google ads conversion then Google ads will only take credit for clicks/conversions that it generates. So you might have 1000 clicks on a button, but Google ads only produced 100 of them it will show 100 conversions.
thank you
really helpfull for beginners
Thank you!
Thank you for this video. Very helpful. One question though, is this the only way to track text message conversions on Google Ads?
It depends. If you have a button “click to text” then yes it can track that.
You may be able to set up a conversion on a URL too if a user opens a new window and you can place the conversion tag on that url to fire when visited.
You may also have a thank you page that displays when a user ends a chat, you could set up a conversion ti fire when that page loads too which would give you an idea of how many people actually chat.
So there are a few ways. Hope this helps.
thanks for the great video. i have a question. if i have a mobile site with the same buttons will they also be tracked? or is this only for the desktop webpage and i need to make a separate one for mobile? thanks.
Yes, since it's just the mobile instance of your regular website all the tags you set up on the desktop version will be there in the mobile instance.
hey dude, tnx for the vid. question: if I dont have a click id, what should I use else?
Usually I target the button name if Click ID isn't available. If button name is blank you can ask your developer to assign it a name... Either of those will work.
Just the video I was looking for!!! Quick question - how do I check the button clicks I have received on my landing page from users that have come specifically from a social media ad campaign, say a LinkedIn ad campaign?
You would have to set up that conversion in LinkedIn and then use that as your tag in Google tag manager so that when the button click tag fires it sends that back to LinkedIn as the conversion.
@@TriggerDigital okay. Is there a tutorial on how to do that on your channel???
Dude, how can I get in touch with you? I'm running a digital marketing agency that's doing amazing, I also own a junk removal company, a landscaping company, and a full-blown tree service. I would love to run some things by you. Great video. Love the speed of explanation and attention to detail!
marco@trigger.digital
Thanks so much for the great video mate. Sorry I am a beginner 1) why do we need the "All Clicks" trigger as we already got the "button click" trigger? 2) my Conversion Linker (All Pages) is never fired during preview, the clicks are registered but just not the Conversion Linker... 3) should I do Conversion Linker on "All Clicks" instead or it's not ideal?
Hi!
We need "All Clicks" just to track every click that happens on the site - that way you can identify which ones you want to set up a conversion for by looking at it's unique Variables.
So when you're in preview mode, clicking around on the site you'll see each click gets tracked - then when you click a button you want to track you look at it's Variables and usually I pick out the "Click Text" as what I want to identify to track.
Conversion linker - strange that it's not firing on page views... you can try it on all clicks and see if that makes it fire... Honestly I don't really bother too much with conversion linker it's something that google usually just sets up automatically so once it's done I just let it be.
@@TriggerDigital thanks man!
That is very well explained. Is the process the same for a Call Now Button?
Yes, it’s the same for any button.
Great video! I'm seeing that your tag has a firing statut: Still running instead of succeeded. Is it problematic?
Nah I wouldn't worry about it. My connection was probably a bit slow. Sometimes if a page is slower to load you can get that status. If you refresh the page it'll likely clear.
is google ads necessary i only have GTM account do i need to open a google ads account too
What if I have another page where I, too, want to track conversion similarly? Should I need to set it up again for a different page,or will it fire the tag throughout the website itself??
It depends. If the variable you select is the same then it will fire through it the website. For example, if you use Click Text as your variable and for both buttons “submit” is the click text it will fire through it the website for any button that has submit as the click text.
If each button has a different click text then it will only fire for that individual button.
So if the variable is the same it will apply throughout the website. If each variable is different you will need to set them up individually.
I got to 6:19 in your video, setting up some triggers for google ads conversions, in my publish changes screen I see an exclamation that says my tag is not configured for consent, what does that mean and is it important?
Screenshot the error and send to me
sorry man quick question pls - so we successfully created a "button click" conversion action, the conversion action dashboard also shows that it's linked to the right campaign, but when i created this particular campaign using this coversion action, at the end of the ad creation Google was asking me to add Google Tag and event snippet for the "button click" again, should I ignore it or follow its instructions?
Hey Jack - can you send me screenshots of what you are seeing - marco@trigger.digital
Really good video. There is an issue with this about the click being 'actual leads' because it just tracks the button regardless of whether the user put in details or not. Is there a way to track "successfully submitted form" trigger? My website doesn't redirect to a confirmation page, it shows shows a "thank you" text. How do you track this?
I would get with a developer to see if there is a way to track that text on your site. Really the best way would be to direct to a thank you page so you can just tag that URL. But if that's not possible you could also use a landing page that is only accessible through your paid campaign - that way you'd know all leads that come from that page are from your paid efforts.
I have come across sites like yours that do not use a thank you page URL and have the "thank you" text displayed - we always change it to direct to a thank you URL to solve for that.
@@TriggerDigital is there no way to track the conversion without having to redirect to a thank you URL? That negates the whole purpose. I've scoured the internet looking for solutions and nothing. And my webmaster insists the same as you. Would honestly pay big money to find a solution to this lol
@@pikachu-hs5zz To track a completed conversion - meaning someone who has filled out an entire form - a TY page is the only way I know to track it for sure. Even tracking button clicks like I explain in the video may not be 100% because people can click the button without filling the whole form out. You can sort some of that out by only tracking each conversion once, so if they click the button 5 times it still only counts as one conversion but people may click the button and then exit the whole process.
What system are you using to collect forms? What is your website created with (wordpress)?
@@pikachu-hs5zz i think you can use "Conversion Linker Tag" but I think its a lot easier just to make a confirmation page lol.
I was able to get the tag to fire on tag manager but I do not see the conversion appearing in my Google Ads Manager. Does it take time to see those conversions come through or am I missing something?
Did you set the conversion up in Google ads? If so you should see it go from inactive to “no recent conversions” in a day or so.
can it also go same if I use click text equal to the number mentioned in the website?
Yes - that will work you can target clicks on phone numbers this way.
I work for a financial institution that wouldn’t want tag manager installed. They are strict on security & simply don’t want a backdoor access to their code. They’ll rather code go through their webmaster. My question is, can button click conversion tracking be set without tag manager? I hardly see tutorial without tag manager 😢. Pls help out here
Yes that can be done. To do it this way you will need to work with your webmaster to manually install the conversion action on the button click on the website - as you already know.
When you generate the conversion event in google ads you will see an option "Install the tag yourself" you will click on that and Google will display 2 tags. The first is the global tag that your webmaster will install in the header of the website - this will apply that tag globally.
Then you will go to the "Event Snippet" and you can select to have the event snippet fire on a Page Load, or a Click. You would select Click and then forward that event snippet with those instructions to your webmaster.
Here is an example of what you will see when you select "Click".
"Click
Add the snippet to the page that has a button or a link you'd like to track for clicks
Copy the snippet below and paste it in between the tags of the page(s) you'd like to track, right after the Google tag. Then, call gtag_report_conversion when someone clicks on the chosen link or button.
Then here is the actual tag - which is different than the tag generated when you want to track a page load."
function gtag_report_conversion(url) {
var callback = function () {
if (typeof(url) != 'undefined') {
window.location = url;
}
};
gtag('event', 'conversion', {
'send_to': 'AW-YOURADACCOUNT#/EVENTSNIPPETID#',
'event_callback': callback
});
return false;
}
When you generate this in your account, your ad account # and event snippit ID will automatically be generated - I used this as just an example but this is the actual code snippet you would send to your webmaster.
I hope this helps!
Bro conversion linker didn t fire for me why?
I think u maybe missing conversion linked with google ads?
It says still running are you sure this is correct?
Yes, sometimes I have to test things a few times. If something takes a minute to load it can say that. Try it a few times and if not open a ticket with Google.
I select the Click Text which is a call button and it has a number on it. I have that button on all my pages, should I have to set triggers for all pages?
If you set the trigger to fire when that click text (the phone number) is clicked it will fire on all your pages. Anywhere that number is, it will fire.
You set a tag to fire on all pages when you want something applied globally. Like a retargeting tag or something where the tag needs to be applied everywhere.
So you apply your Google ads tag to app pages, and your trigger to the click text. If that click text is present on all pages then it’ll fire everywhere.
@@TriggerDigital Thank you. It worked. I applied the trigger condition to Click URL contains "tell:". So where ever the contact number is it is firing the trigger. Thanks man!
I´ve done all this processes and I have not results.
Email me and maybe I can help.
marco@trigger.digital
Not a good tutorial for beginners. More for people who are already oriented with using Google Ads & adding tracking to their sites. Way too fast. I had to slow your speed down to 50%. I will have to find a better video with clearer step-by-step instructions.
Dude your voice is too low I could barely hear what you're saying