Making sense of marketing in the digital age: Mike Osswald at TEDxToledo
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- เผยแพร่เมื่อ 24 ต.ค. 2013
- Mike is the VP of Experience Innovation at Hanson. He holds a bachelor's degree in marketing management and an MBA with a marketing management focus, both from the University of Toledo. He is a member of the Usability Professionals' Association, the Information Architect Institute, ACM SIGCHI, and the Interaction Design Association. He is also the president and sole member of the Seriously Mad Skills with Post-it Notes Association, but isn't one to eschew the wonders of Scotch tape and small scraps of paper.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
1. Always keep listening
2. Keep talking constantly
3. Be fast in marketing domain, stay agile .
Speed is the need.
4. Engage customers at diff times and on different platforms
5. Keep coming out with different versions for your products and services, at high speed..
6. Stay visible always , via constant marketing efforts
Still Relevant!
you saved 9 minutes
Marketing is to be saluted! Marketing all day, daily and nightly!
Great stuff Mike! The industry is truly evolving for sure.
This is the shortest TEDx I've watched and you didn't miss out on being informative. Always be agile! Great tip!
All this time, and I'm still fighting that good fight!
Great presentation
Regards
South Africa
Johannesburg
These are great points! Marketing in the digital age is becoming bigger than expected.
That bro in the front row
very chill yea haha
Yeah! He made himself at home😂
This is an extraordinary read. A similar book I read was just as mind-altering. "The Art of Meaningful Relationships in the 21st Century" by Leo Flint
Great content!
Génial TEDx Talks
so happy you mentioned agile marketing
i agree with you. I also want to mention that I am a video marketer and i utilize youtube for web traffic, and this specific video has been very informative for me thank you. I'd recommend that all of you visit my youtube channel and find out more information regarding how i utilize the power of youtube for the benefit of my business. good luck!
yes ...good one
In my opinion there are many good colleges available with Digital marketing as a course. for instance RVS Coimbatore(Digital Marketing specialization with corporate mentors.) and Sunstone business school (Sunstone Business School-India's largest management program for working professionals) on other hand their are many short term online and ofline courses available too like Manipal Pro learning and edureka.
Good One
yoo mah g we be watchin dis shiz in the business studies
Great!
Outsourcing the laundry would be logical, at least the shirts❕
This presentation represents many in #marketing. These are very confusing times for many other disciplines. Look sharp.
Hello besties from BSBA hahahaha where you guys?
sweet
Tamang nuod lang pang reaction paper
Pakopya vj hahahhahaha
@@micahasutilla6092 Hahahaha nanuod lang ako, di ko sinabing gumawa na ako
@VJ Ben sguro nmn tapos ka nang gumawa ng reaction paper mo... papakopya na yan yieee HAHAHAHAHA 🤣
VJ pakopya naman, please love you po
@@khaelangela kapag nahanap ko, sige sa'yo na HAHAHA.
1:09 👻
Hmm.. this talk applies far more to traditional marketing than digital. And both the products he focuses on in the presentation were developed in complete contradiction to the principles he's mentioning “A lot of times, people don’t know what they want until you show it to them.” - Steve Jobs.
+Dan Hughes Yes, this wasn't a deep dive into digital execution. The talk was specifically designed to get a roomful of ordinary people to think about the role of advertising and marketing, and then for those closer to the practice, to think about the changes we all need to make to accommodate human expectations - substituting modern approaches to the same principles.
In a propriate
Tamang watch lang pang reaction paper ni BF 😂😂
Hahahahaha samee for reaction paper 😂
same lol
His persona doesn't reflect someone that would be doing a presentation on marketing. He is more representative of a 'blue collar' type of worker. Frankly speaking, he doesn't look or dress the part. Therefore, his presentation isn't convincing for me.
It's called "freedom of speech". Presentation is about: IMAGE-IMAGE-IMAGE! How stupid are you!
It's called "Freedom of Speech" in the U.S.A. Therefore, I have a right to self-expression. Again, presentation success is impacted by one's image! As a result, it's IMAGE-IMAGE-IMAGE! Ciao!
He's using the same freedom of speech to ask you a question.
@@ashburnconnecttv7860 Hope you've grown after years since commenting these absurdities
Mindless drivel