Amazon Ads for KDP: Step-by-Step Tutorial for Beginners
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- เผยแพร่เมื่อ 15 ต.ค. 2024
- Are you looking to break into Amazon Ads to promote your books on KDP? Would you like to know the practical steps for how to run an advertising campaign for the first time? Then, get deeper insights into Amazon Ads for KDP when guest expert, Rick Wong of Seller Metrics, breaks down how to set up a sponsored product ad for your book. With his extensive background in running successful ads for Amazon FBA, he now plies his trade for authors. Find out what strategy every beginner should use when breaking onto the Amazon Advertising platform.
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Dale L. Roberts
@sellermetrics @AmazonAds @AmazonKDP
Thank you so much , I have been studying this topic over the last few days to help launch my husbands new book. I am grateful for the time that you put into these videos and how you are mentoring new authors!
Happy to help!
Hey please let me know if you want to boost your presence in Amazon , we give service for 1k dollars a month with a 2x returns
Thank you so much❤❤ That was so much valuable..
❤❤❤❤❤
Ooo, stay tuned to this channel. This Saturday at 12:15pm EDT, I'll be hosting an interview with successful historical fiction author and Amazon Ads expert, Vincent B. Davis. He's going to be talk about ten ways to improve your ad campaigns: th-cam.com/users/livejbiCaqXomEA?feature=share. I'm looking forward to the chat and hope you find it helpful.
While you're waiting, you can always check out the second part to this video: th-cam.com/video/kLczug147To/w-d-xo.html. Rick Wong came back to share tips for optimizing your ad campaigns. It's a short but helpful video.
@@DaleLRoberts alright, thanks for the update🤍
Thanks for having Rick Wong. I really appreciate your guest sharing great info.
Any time! Did you catch the latest video with Rick? If not, it's the next best steps after this video: th-cam.com/video/kLczug147To/w-d-xo.html
Hi, Dale! Keep such Amazon ad videos coming our way! Your guest mentioned running separate ads for each single book. I am wondering how one should be able to manage all those ads if he or she has 100s of published books? If you have just a few books in your portfolio it is doable, but with 100s of books it is a different story. You gotta have a hefty budget for ads, I guess.
That's when you'll want to cherry pick your best works that sell consistently, then separate them by portfolios for easier management. Stay tuned, Rick will be back.
Thank you for this Dale, I find amazon Amazon Ads one of the most difficult parts of the process of publishing so I definitely need all the help.
Glad it was helpful!
Great interview and help. Going to watch it again. A lot to learn.
Glad it was helpful! Make sure you catch the second part: th-cam.com/video/kLczug147To/w-d-xo.html
Just staring in this space. A lot of this went over my head but great content and very informative.
You got this! Amazon Ads isn't something you'll pick up from watching one video. It helps to test it out. Just keep your daily budget and CPC low.
Great. I just got your Audio Book on marketing and promotion. I'll probably grab your key word book to do a deep dive next week. I'm committed 🎉🎉
Here, let me save you the expense of getting my keywords book: th-cam.com/video/P_MbiuQacYU/w-d-xo.htmlsi=0KUjmmorw13UzkC5
I posted the entire audiobook on my podcast channel. If you don’t want the ads, you can always get the audiobook at most every major audiobook retailer. I hope that helps!
Thank you Dale for providing immense value in this video. It made me subscribe to your channel. I would really appreciate if you could provide time stamps for the videos.
So glad you enjoyed it! I hope you caught the second part I launched this past Saturday: th-cam.com/video/kLczug147To/w-d-xo.html
Dale, thanks so much for interviewing Rick Wong. This was another very informative video.
Part two is going up by next week. He goes even deeper and drops some serious 4-1-1.
Great stuff. Thanks so much for this easy-to-follow video. You brought clarity and a better sense of making the most of Amazon advertising for my young adult fantasy novel!
Stay tuned. I have part two of this video coming out by this weekend. Rick covered the ads in more granular detail. Can't wait to share it!
Thanks, Dale and Rick, for sharing what the ads do and how to do it. This has been a mystery to me. I thought my head was going to explode with all the ups and downs, monitoring, etc. All this scares me. I wish I had the money to afford Rick to handle it all. With money so limited for me, I don't know if I can risk making a mistake. Maybe go back to organic traffic. Thanks, Dale, for sharing such helpful information with us and giving those who can't afford courses enough to start. :)
Ooo, if you liked this, catch the second part here: th-cam.com/video/kLczug147To/w-d-xo.htmlsi=iEHa5tUzvSNlzBta
I plan to bring more ads experts to the channel, so stay tuned. The weekend after next, I have wildly successful historical fiction author and Amazon Ads expert, Vincent B. Davis, coming to talk about 10 ways to improve your ads. We'll be doing it live, so come with questions. Here's the event page, you're the first to hear of it: th-cam.com/users/livejbiCaqXomEA?feature=share
And, if you want great free courses, I've got two recommendations.
1) Amazon Advertising Certification Courses - In your Amazon Ads dashboard, locate the help circle with the question mark in the top right corner. Select "Training Courses" in the dropdown. There's a nearly unending supply of free information coming directly from the source. I've learned a LOT from these courses and I renew my certifications every year to stay up to date on Amazon Ads.
2) The Kindlepreneur's Amazon Ads 2.0 Course - You should be able to google it up, but it's 100% free and geared towards authors. Dave Chesson - the creator of Publisher Rocket, Atticus, and the Kindlepreneur - is the host and brought in a former Amazon Ads employee to further cement this course as legit and chock full of information you'd otherwise have to pay a high premium for. He just launched this updated course and it's so worth watching.
One last note: don't lose heart. Feel free to join me in my Discord community. We've got a lot of folks who chat it up on a variety of topics in different channels. There's a channel specifically devoted to Amazon Ads. That's where I have met some incredible folks who've given EXCELLENT tips and insights. It takes a village, right? Link to Discord is in the video description. Hope to see you there.
Good used this video to set up my first ad campaign for my first book , Thanks
Glad it was helpful! I have Rick Wong coming back to the channel REALLY soon to expand on what he shared. Stay tuned!
That was a great Deal thanks, I was a little surprised about paying the suggestive bids But Beng new to this I'll give a try and keep an eye on it, So I will try enjoying the experience instead of being afraid of it And that was because I didn't know what I was doing,
I highly recommend taking the Amazon Advertising certification courses that are available in your dashboard. It'll clear up even more ambiguity. Start low and scale slow, that's the key. And approach it for the first few months with the intent to learn. Profits will come in due time. Good luck and stay tuned for a second part to this video coming soon.
This is a great video. Clear and super helpful. Many thanks for doing this. If you can do a follow up video with the same guy about how to come back to this campaign and do a proper analysis and adjustment it would be even better. I think most of us struggle with the follow up and campaign analytics.
I do plan to have him back, for sure! Stay tuned.
I’m so glad I found your channel Dale. Thanks so much for the info 🙏
You are very welcome!
Thank you for this video. It was really helpful.
Glad it was helpful! Stay tuned. I'm talking to Rick about coming back to share more insights about managing those campaigns.
Quite informative and descriptive, thanks a lot guys. Keep making such materials.
Nice! Make sure you catch the latest video about Amazon Ads: th-cam.com/video/kLczug147To/w-d-xo.html
Great video Dale
Glad you enjoyed it! Make sure you catch the second part. It’ll help you dial in your ads a bit more. Oh, and the Kindlepreneur Dave Chesson launched a new Amazon Ads course for free. I’m about 1/3 of the way through and it’s good stuff. He brought in a former employee at Amazon Advertising, so you get a little inside intel. I found that to be a nice touch.
Thank you for the tutorial and breaking this down in an understandable way
You're very welcome!
Great intro to advertising. Please can you continue and review getting the data out of advertising to optimize the ad strategy. I always struggle with the interpretation!
Working on a part two to this right now. We had recorded a session but it was a mess, so we have to start over and do it again.
Fantastic show Dale. Thank you!
Glad you enjoyed it!
Thanks for this Dale, I thought it was an excellent, in-depth look at a subject I'm considering right now after my cricket book launch done in Nov on KDP. Particularly liked the extra questions with Rick like free tools for keyword research. You both discussed click-through rates and 30-40 cents came up as a goal for cost per click - but is there any advice or data on what a realistic sales conversion rate would be for Amazon Ads ias a new KDP author, say on a $50 intro punt. Appreciate many variables at play. Thanks, John.
I'm so glad you asked and it just so happens, I'll be launching a follow-up video with Rick real soon. I just have to edit the footage down and publish it. Hang in there. It'll probably be up in the next week or two.
To briefly answer your questions:
- Results may vary. It really depends a lot on your niche. Ideally, it'd be nice to see a conversion of one sale to ten clicks. That's a perfect scenario. Hang in there and you'll get a better idea on this next part.
thank you very much i use this video alot even up till now
Glad it helped! Did you ever catch the second part: th-cam.com/video/kLczug147To/w-d-xo.html
Very informative. 👌🏾
Thanks for watching!
Well done. Thanks so much for putting this together.
I should be roping Rick back in soon for a follow-up to this video. Stay tuned!
Very helpful thanks!
Glad it was helpful!
Wow!! This one is different. I'm going to try this.
Hope you like it!
Excellent tutorial. I keep coming back to it to review stuff. Good job 🙂
Awesome, thank you!
Yes, please more data metrics!! Awesome
You got it!
Great starter
Thanks!
Very nicely done
Thanks!
Dale great video! Is it required to start ads straight away after our book goes live or we can wait for some time to start ads, if yes, how much time? Please guide.
Sure. But I usually start them right away.
Great video! Helpful information. Thanks.
Glad it was helpful!
Cool content dale💪🏾 thanks
Thanks!
Hi Dale, could you maybe do a mock-up from beginning to end on the setup?
Thanks
I'll see what I can do. If you really need it right away, I highly recommend visiting the Book Bolt channel. The founder Neil does weekly live broadcasts showing how to use Book Bolt for all premium customers, so if that's your reservation, you're in good hands with him.
Great interview! So once you find a ‘winning Keyword’ how do you scale it?
You don’t want to raise bid cost I assume. What am I missing?
I've got the second part in production that'll answer that question.
Here's the TL;DR -
Take all your winning keywords, start a manual sponsored product ad with those winning keywords. Use the broad, phrase, and exact matches on separate ad groups. Then, sift through the winners and losers with those ad groups.
Thank's!
You got it!
Thanks, Dale! Thanks, Rick. BTW, "Dad jokes" are always relevant! :) :) Haha.
haha Good stuff!
An insightful and super useful video for anyone that works through Amazon, but especially for self-publishers! 🙋♀Thanks Dale!!
Q: I'm joggling with the ads.. getting there :) As a fiction author, I decided to put more focus on the product targeting - is there a suggested number of targeted products that just makes sense to do? (I ask this as regards to the topic of keyword targeting where Rick has shared that even though one could populate a plethora of keywords this would only confuse the algorithm, so 30-50 right ones are suggested) Any insights on the number of targeted products? And if it makes more sense to target e-books or paperbacks?
For products, I keep it around 50 products at a time. You'll want to split test ebook and print book targeting. It takes some trial and error to see what works best for converting sales for your book.
@@DaleLRoberts thank you for the speedy advice🙌
Hi Dale. Great info as always. One question, I was confused when Rick said, in his opinion, it’s better to advertise paperbacks rather than ebooks, and I struggled to make sense of his reason why. If I sell a book I make very little profit, and make much more profit from an ebook, despite my ebook being much cheaper, so surely it would make sense to advertise my ebook, or am I missing something?
Thanks
That’s probably what works best for his books. Go with what works for you. You’ll find what converts best through trial and error.
Great video. If running a manual and auto campaign combined, does one need to put the manual keywords in the Excluded list of the auto campaign, to avoid duplicating CPC from the two campaigns?
No, you can run two campaigns at the same time. Amazon Ads won't have you competing against yourself.
Thank you Dale! One of you previous videos mentioned only spending $30/month ($1/day) on ads. Is that still enough considering these high suggested bids? Also, can I set my ads to cut off once I spend my max, so I don't end up with an unexpected large bill?
Trial and error - you won't know till you try. I personally don't use $1 per day ads anymore, but if you're limited to that budget, then work with what you have.
This was very informative, and I did learn a lot.
Sweet!
Hai Dale, thank you for this video. Really help me to understand Ads strategy.
One question, should I run Ads after my A+ content to show up in amazon first?
That's a good idea, but not mandatory. Also, get your reviews up to at least 15 and an average of 3.5 stars or greater. Again, not mandatory, but a good practice.
Hi Dale, do you know the 30-50 keyword recommendation, does that include or exclude the match types? Example if I add 50 keywords but in all three match types, it would be 150.
I'd recommend splitting ad groups under one campaign into different match types. For instance, I'd do 30-50 broad match keywords, 30-50 phrase match keywords, 30-50 exact match keywords on separate ad groups in one campaign. I'm not entirely sure if that's Rick's advice, so you might want to check with him. I like breaking it up like that to go granular with each type. That way if one match type isn't performing well, I can pause that ad group and not effect the others.
Should I just start my ads over again with new covers?
If you have campaigns running right now, leave them go. The covers will update on the ads without you having to take them down.
Takk!
Oh, wow! Thanks so much!!!
is it best to wait a month to begin so Amazon has metric data for books already sold?
No, start right away.
How do you ensure that your illustrations do not get too dark in print, but as close to the screen version as possible?
It's a lot of trial and error. You'll have to order proofs.
I wrote a kids book submitted it to be published last Friday. It was approved on Sunday. I started a campaign on ads for it Monday. It has on the ads dashboard showing 13 clicks and 6 sales. But on my reports dashboard it’s only showing having 2 sales as of today. I paused the campaign something seems way off on this. I’m reading people online having issues, they say if someone clicks my ad but buys someone else product that’s show on my page it counts as a sale on my ads campaign. Even though it’s false, plus other stuff I’m reading about ads that sounds sketchy. Do you know anything about that or anything else? Also do you know why my ads shows sells but dashboards show hardly none. I know people say it can take a few days after sell and it’s shipped to show sell. But all these books were sold over 2-3 days ago. So they should have shipped already. Correct?
Thank you
The sale won't appear in your Sales Report until the book ships. So, it'll say it's sold in the ads dashboard, but won't appear in your KDP dashboard until the customer has the book shipped to them. If you have questions, reach out to KDP or Amazon Ads support for clarification.
Thank you, that was helpful. But I am confused about how many keywords to set. I thought you recommend doing 900 keywords, the person you interview does not agree. Also, what is a good number for impressions in order to convert to sales
That interview is WAY older. You're referring to the old one with Marco Moutinho. No, I don't agree with that many targets. Stick to about 50-100. That's my current practice now. I don't recall what Rick recommended in this video, but again, what he's sharing is a bit more up-to-date.
You've got a great memory. That interview with Marco has been a few years. I moved those videos to unlisted last month since it is a little outdated.
@DaleLRoberts If I recall correctly the advice to use 900 keywords was in a video you gave not an interview. Do you have a list to the latest practice?
No, but I recommend taking the Amazon Advertising certification courses. They're 100% free and actually super informative. I'm getting ready to go through them again for the third year in a row. But, no, don't use 900 targets in a campaign. Stick with about 50 - 100.
With new campaigns on new books I have this problem with lack of impressions. Even with very high bids there are barely any impressions sometimes. Can't figure out how to avoid it.
Feel free to join us on Discord to troubleshoot it: DaleLinks.com/Discord. If I knew what you were dealing with, I could be diagnose the issue.
Great video. Question; What are impressions?
In theory, if someone "sees" your ad, but (probably) does not click on it, that's an impression. But... I don't think an "impression" necessarily means the shopper "eyeballed" your ad. It just means someone "could have" seen your ad. The shopper was at least on the page with your ad. But, there may have been a hundred other products competing for their eyeballs, IMO.
@e-care-books9867 is correct. Impressions are when a customer is served your ad and you don't pay a dime for it. You only pay for when they click on your ad.
I wanna be that farmer. Dig further into the rabbit hole for ROI.
Nice!
Twice now when I've tried to create an ad, it said it's being moderated. I get an email back saying the ad has been moderated and is 'eligible to be served.' Then, nothing happens. As as I can tell, there is no ad running. Confused.
Managed to find some part that says the ad is running. Not great results.
The "moderated" email is kind of alarming to newbies. Just ignore that. Once it's been moderated, it's running. If you're not seeing results, you'll need to adjust your bidding or targeting strategy.
@@DaleLRoberts is it more the bidding or could it be the price & format?
It's most likely your bidding based on your selected targets.
Thank you for this
You got it
Question: I"m assuming Amazon protects their data from third party tools like Helium 10. Where do these sites get their data? Where does the suggestion lists of keywords come from if they don't have direct access to Amazon's data?
Unfortunately, I don’t know, you’ll have to ask Helium 10. It’s not a product I endorse for self-publishers because entirely too broad for use and too expensive for what it’s worth.
@@DaleLRoberts I tend to agree. Thanks for confirming my thoughts. I'm not sure where these sites get their data. Do they make it up? Amazon is not giving them the data unless Amazon owns them. Right? The only research I really trust is the research I do myself, and even that can be flawed. 😁
Publisher Rocket works way different since the information is sourced in real-time, like you’re an active customer browsing the website. They also have TB of data backed up so we can see historical information. Rocket is more affordable, comes with a lifetime license and a 30-day money back guarantee, and the tool is specifically intended for books. Helium 10 is more for Amazon FBA stuff and less about books. Just my two cents. No hate intended toward Helium 10. I’m sure some folks love it but for me, it’s not very practical for what I need.
It's good... just feel like every buddy is having low-cost bidding... even the suggested bid from AMZ are 1.5 to 3.5 for me... hard niche I guess
Ignore that suggested bid and start with what you can truly afford.
thank you for your suggestion! @@DaleLRoberts
Great info.
This is rough.
I am only making 50 cents per purchase, and to add a 30 cent per click add campaign, puts it at +- Zero sum profit.
uggg....
Whoa! Why so low of a profit?
@@DaleLRoberts
254 pages = around $5.32 printing cost for Amazon paperback b/w.
I get 60% so I get 60 cents, if the book is $9.80, to make it compete with all the other books of the same size $9-$11.
Not sure how people are selling 250 page books for $8, but they are.
At $15.70 AUD I get $0.14 (that is 14 cents profit USD). Printing cost is $9.28, and I get 60%.
Yeah.. the numbers don't add up, but these are the stats that Amazon shows me.
I hate to say it, but increase your MSRP. It sucks, but you can't be getting paid pocket change for your work.
@@DaleLRobertswhat is MSRP? Sorry for the silly question...
why on amazon this book has less feedbacks today 119 then the one showing in this video 123?
I don't know. Ask Amazon.
I do this ads but I spend more then I sell what I can do??
Fix your description. Also, remove any poor converting or irrelevant targets. You'll find those in your Search Terms report. Put those bad targets in your Negative Targeting at the campaign level.
@@DaleLRoberts thank you so much for your reply and for your help
24:30 how to adjust keyword bidding
Hey, thanks for watching and dropping the time stamp. That'll be helpful for other viewers. I appreciate you!
How do you decide between “exact, phrase, broad”? It looked like he just clicked them all but gave no reasoning. Amazon sure doesn’t make it very clear. 🤔
We covered each match type and what they accomplish. Here's a brief summary:
Broad - this is the cheapest target because it casts the widest net. Sadly, you won't always get what you're looking for since it is such a wide net, you'll get some targets that are irrelevant as a broad target. Remember to check your Search Terms report on the regular and suppress any irrelevant or poor-converting targets.
Phrase - this is the middle priced target that is a bit more specific. While it costs a little more, you're getting less undesirable targets or customers.
Exact - this is the most expensive option because you're telling Amazon you ONLY want this target and no deviation of it. When you want to run hyper-focused campaigns, exact matches are the way to go.
I was messing around and ended up spending $10 in 20 minutes. Zero sales 😅. Taught me a lot in that 20 minutes
What?! That's crazy! I've never known of an ad that starts within twenty minutes. Wild!
Might have had bids too high.
Very useful, thanks a lot
Glad it was helpful!