Guys if you're new to KDP and want a free way to get some valuable knowledge, don't worry, I wrote a small book for you! This book has helped publishers like you literally double their sales in less than 30 days!👇 No I don't want your money! Yes, it's free. Get it here👉www.barrykdp.com/free-ebook
Excellent video. I feel like I just went to a seminar. I am going to have this video going on my iPad & refer to it as I redo my campaigns step by step every 3 days. I will let you know after 30 days. Thanks for great info.
@@barrygeorgioukdp As I set up campaigns using the different types of keywords, does this mean 3 different campaigns, one for each particular type of keyword?
Hi....Barry....!!! Thanks for the valuable information. Can you please tell me that, in general, what is the amount of impressions you recommend to have per keyword per day.
That's a great question. Personally, I would leave the keyword that is spending, pause the other keywords and create another campaign with the paused keywords :)
Hi, greetings from the strongest KDP community. How many impressions per keyword is a good amount for books with this strategy-100, 500, or 1000? What is the number that would make you feel confident and not want to increase it?
I dont really look at the number of impressions but the click through rate. I want that to be high. Even if the impressions are low but CTR is high you are getting relevant clicks. I hope you're finding the community valuable :)
That's just Amazing Barry! one question, can this replace "phase 1" in the 3 phases strategy. I'm just a bit confused as you mentioned before that in the phase 1 we have to set highest bid for 10-15 KWs.
Great question. In phase 1 I usually run around 4-8 campaigns. Some new publishers don't have a large enough budget to run my phase 1 camapigns which is why I would recommend for anyone that has a very limited budget and limited knowledge on ads to run this campaign instead :)
I'm unable to view keywords that are irrelevant to my campaigns- to my product, I can only see all the keywords I selected to run for. Where do I find these keywords to add them to exclude them? I'm talking about keywords ppl are using and not relevant. thank you, this view is great.
You might have not gathered any irrelevant keywords yet. If you've done the correct SEO then the keywords amazon will show you for (If you launch the exact campaign I talk about in the video) should be relevant. Over time when your campaign grows and your budget grows, and you book grows, that's when amazon will start showing you for broader keywords that you might want to negative target :)
Great question. It all depends on the relevance of you book to the search term. If it's highly relevant I would aim for 1%+ but the broader your search term or the less relevant the search term then it's okay to have a 0.3%-0.5% CTR :)
Hi. In the community, do you explain it exactly as you do here on youtube ? Because this is very well done. I might be joining the community after all.
I have more content in the community than I have on TH-cam. From niche research to book covers to strategies yo mindset and ad campaigns, I share my results, members share their results and everyone is constantly sharing knowledge with everyone. You will 100% learn something new inside the community :)
@@barrygeorgioukdp As I watch more and more of your videos, it seems solid. Unfortunately, I did the same in 2021 with a french dumbass (Nicolas Rocher) who was adorable on TH-cam and then bought his courses and it was ZERO ! No big reveal, not beginner friendlyn lots of strategies missing (I found out later as I gain experience on kdp) etc. etc. This is why I also come back on kdp today and shoot right for the ads etc. Before that, that dumb guy taught us only organic and quantity and never revealed niches etc. My question : I now want to make maximum 10 to 20 books, master ads on them and turn them into bestsellers. I know with the right strategy and right teacher it is totally possible. I already have published 232 books on my kdp due to the ancient loser strategy, so I'm prepared to do the job. Are you the right mentor ? If I apply your techniques and be consistent and disciplined, do you think your techniques will make me attain my goal ? I'm in for the mid-long term efforts. But I need to know my efforts and time and money will pay and get return, not wasted. I WANT THOSE 5 figures / 6 figures KDP SALES !!!! Are you the rught mentor ? You need to be bold here and stand behind your methods, and say me clearly yes / No. I'm ready to do the JOB ! I need the right mentor ! 😉😎
Hi, thanks a lot, i have learn a lot of things ! Question : do you run 3 campaigns, broad, phrase, exact in the order of your board? And only 1 keyword in each campaign? I'm not sure
Great question, personally I leave them along and just make adjustments and optimization within the camapign especially when it early on in the books lifeline :)
Hey Barry, that´s a great professional e-book. I downloaded it and skimmed through it while commuting, and there´s some valuable information. Thank you for sharing it. Isn´t your TipJar activated here? Also, FYI - the link on the last page of the ebook is not working. Cheers!
I'm glad you found the ebook valuable. Just updated the link, thank you so much. As for a tip jar I don't know what that is but it's all good, I want to give out value for free :)
Hey Barry, I tried your strategy BUT the problem is that I am getting impressions (664 in 1 day) but I'm not getting any clicks, my cover is also good, not because I like it, but based on the reviews on my book cover 35 people out of 42 ppl rated it 9/10. The problem I think is that I must give some more time, my campaign ran for only 1 day and got 664 impressions & 0 clicks :) should I let it run for some more days or I need to adjust the cover?
You only raise bids if you're not getting impressions and clicks. You dont measure it based on sales. I like to add all three keywords inside the same campaign :)
Bary thanks for this video, do you want me to do keyword research with any tools for any opportunity or just use keywords with common sense and related to book??!
Hey thanks for the great info, i just found you and watched several videos. Whats your advice on not selling books when i missed the honey moon weeks...reupload or trt with more ad spend?
Hey Ronald, I'm glad you're finding the videos valuable. If you missed the honeymoon period but you have implemented effective SEO strategies then your book can still grow with the correct ad campaigns and optimizations. If you don't have any reviews then you can republish to take advantage of the honeymoon period but if you have gathered reviews, then they are more valuable than the honeymoon period :)
I will gladly apply it to another book for Halloween, we hope it is a good book I put all my knowledge into it after a year of adventure with KDP. Just tell me please when would you click publish for a book for Halloween?
Halloween books are usually the lowest ROI books since they only sell for around 45 days of the year which is why I avoid publishing seasonal books. I prefer evergreen niches. However, I would recommend you publish your book before the month of Halloween (October) and build up reviews to help your sales during October :)
I am new to KDP and just launched my first book. If my budget is $5 per day for Amazon ads and the bid value is about .85 cents to $1 depending on the keyword strategy, that wouldn't allow for a lot of clicks, right? Only about 5 clicks per day? What am I missing?
You're completely right. With amazon ads the more you spend on the right keywords, the faster you can gather data. If your budget is limited, you will still get the same data but it will take much longer. If your conversion rate is around 14%-18% (which is the minimum I aim for) then you should get a sale every 5-6 clicks which can help get your money back :)
Hey Barry. I'm new to KDP, but exeprimented in internet marketing... Just wondering... After doing all the basics... I was thinking of listing my e-version in the SELECT program to get 'verified' reviews (5 days/90 days) + ask friend, family and my email list to make 'Verified' reviews during that time + run ads at the same time to get even more 'verified' reviews... while it's free for that 5 days.. What is your take on this method? (I know of review sites, but they are 'Unverified' reviews, time consuming and slow to get.) So IMO if I think about generating my own reviews first as explained above, then comes the sales, more indexation, etc? - Keep up the good work mate!
That's a great question. I will be answering this question more in depth in an upcoming video but the short version, you can do the free strategy to get reviews (wouldn't recommend running ads just to get reviews) and you can also price your book at 0.99 cents to get verified reviews :)
Hi, I don't think this strategy will not work for beginners or new listed books, because when you use broad match amazon will show your ad using every single word you're putting out there, so why I will pay to amazon to show my book to people those who search using "how" only for example? The researcher may be looking for something else! What do you think ?
I find that amazon will use common keywords found in your listing to help target the ads towards the correct search terms. You can also start negative targeting low converting keywords like I talk about in the video to optimize your ads with time :)
My most recent book published yesterday is a fantasy coloring book for adults, $8.99, $2.25 royalty per book. Running this kind of campaign, how many books would I have to sell to break even? I only make $2.25 per book. If I spend $150 a month, that's worse case scenario for $5 a day budget, then I'd have to sell 67 books just to break even. I can't wrap my head around spending $1 per click when you make only $2.25 per book in profit. I can see how this campaign would work in the long run but how long would you have to run it before reaching the break even point? It might be two years down the road before you start making a profit. Am I looking at this right or am I missing something?
Its not about beeing break even at the launch (or the first 2-3 Weeks). Its about climbing up the positions in the listings. Yes you will pay much more as you earn. But after 2-3 weeks you can lower your bids and still stay at the first page of the listing. Then.. then you will start making money. its not about making money in the first 2-4 weeks. Its about getting to the first page on the listing on amazon. When you have reached this its very likely, that you will get more and more organic sales. Today its very very difficult to get into a nische without any ads and without spending money for a launch of a book to be sucessfull. You have to invest money at the start... if your cover is very good and you have some good reviews, the book will sell.
@@Viper3dc Thanks for the response. I'm wondering if maybe the ad budget for a month should be for only one or two books. My budget of $150...would it be better to spend that on the launch of one book, rather than run ads on four or five books?
@@aikenpublishing yes.. dont publish several books if you dont have enough money to help them raise in the rankings. For my last coloring book i had a 80 cent (euro) bid on the three most visited keywords for around 20 days. The price i had to pay? Around 200 euro. After this time i reduced my bids by half and after 3-4 weeks more i reduced it again and now my bids are around 20-25 cent depending on the keyword. After around 2 more months i had earned my ad-invest (200€) back and it generates money. Not as much as i wanted but its okay.
@@aikenpublishing Hello Aiken, Yes you should focus on publishing one book if you cant support the start of several books together. I take around 150-200 Euro for the start of one new coloring book. This money is enough to use aggressiv ads the push the book to the first side on 2-3 keywords. But this all does not work if your cover is not good and its more difficult if you dont have at least 2-3 reviews on your book. Last book i published did cost me around 150 Euro in 20 days. But then it was listed on 2 keywords under the top 3 listings and it started to sell organic too. I lowered the bids by around 50%.. and watched if this is enough.. after i saw i can lower the bid again without loosing my rankings i lowered it to 20-25 cent per click. After 2 more months i earned the 150 euro ad-invest back and now i earn money with this book :)
@@Viper3dc Thanks. I’m publishing a new book about every 3-4 days…I have 32 books published so far. I have sales on 8 of those books. I may be publishing books too fast. My budget can’t afford running ads on them all.
Guys if you're new to KDP and want a free way to get some valuable knowledge, don't worry, I wrote a small book for you! This book has helped publishers like you literally double their sales in less than 30 days!👇
No I don't want your money!
Yes, it's free.
Get it here👉www.barrykdp.com/free-ebook
Excellent video. I feel like I just went to a seminar. I am going to have this video going on my iPad & refer to it as I redo my campaigns step by step every 3 days. I will let you know after 30 days. Thanks for great info.
Sounds awesome. Looking forward to seeing your results :)
@@barrygeorgioukdp As I set up campaigns using the different types of keywords, does this mean 3 different campaigns, one for each particular type of keyword?
Thanks. You're an excellent teacher. Seems like you put in a lot of prep time for this action-packed video. Very helpful!
I appreciate that Elaine. I'm glad you enjoyed the video :)
Excellent information Barry - thank you! 👍
Glad you found it valuable :)
Oh my god, please don't send your babies to college right away! Wait at least 30 days. 😂😂 I love the logic of this video. Thanks for sharing!
30 days minimum before sending them to college 😂 Glad you found the video valuable :)
So helpful! Thank you!!!!!
Glad you found it valuable Rodrigo :)
God bless you, brother. I will definitely implement this in my campaigns
Awesome can't wait to see your results :)
Rockin' vid, Barry. 🤘
Glad you found it valuable :)
Hi....Barry....!!! Thanks for the valuable information. Can you please tell me that, in general, what is the amount of impressions you recommend to have per keyword per day.
I don't put an expectation on the number of impressions. I simply bid for my keyword and gather the data :)
Great video with a lot of valuable information
I'm glad you found it valuable :)
Great video, Barry👌 What about when one of the three keywords eat all or most of the daily budget?
That's a great question. Personally, I would leave the keyword that is spending, pause the other keywords and create another campaign with the paused keywords :)
THANK YOU BARRY
You're welcome :)
Hi, greetings from the strongest KDP community. How many impressions per keyword is a good amount for books with this strategy-100, 500, or 1000? What is the number that would make you feel confident and not want to increase it?
I dont really look at the number of impressions but the click through rate. I want that to be high. Even if the impressions are low but CTR is high you are getting relevant clicks. I hope you're finding the community valuable :)
That's just Amazing Barry! one question, can this replace "phase 1" in the 3 phases strategy. I'm just a bit confused as you mentioned before that in the phase 1 we have to set highest bid for 10-15 KWs.
Great question. In phase 1 I usually run around 4-8 campaigns. Some new publishers don't have a large enough budget to run my phase 1 camapigns which is why I would recommend for anyone that has a very limited budget and limited knowledge on ads to run this campaign instead :)
I'm unable to view keywords that are irrelevant to my campaigns- to my product, I can only see all the keywords I selected to run for. Where do I find these keywords to add them to exclude them? I'm talking about keywords ppl are using and not relevant. thank you, this view is great.
You might have not gathered any irrelevant keywords yet. If you've done the correct SEO then the keywords amazon will show you for (If you launch the exact campaign I talk about in the video) should be relevant. Over time when your campaign grows and your budget grows, and you book grows, that's when amazon will start showing you for broader keywords that you might want to negative target :)
@@barrygeorgioukdp appreciate it, thanks.
Hi Barry, What percentage of CTR is a good CTR , when we feel there is no need to increase the bid amount.
Great question. It all depends on the relevance of you book to the search term. If it's highly relevant I would aim for 1%+ but the broader your search term or the less relevant the search term then it's okay to have a 0.3%-0.5% CTR :)
Hi.
In the community, do you explain it exactly as you do here on youtube ? Because this is very well done.
I might be joining the community after all.
I have more content in the community than I have on TH-cam. From niche research to book covers to strategies yo mindset and ad campaigns, I share my results, members share their results and everyone is constantly sharing knowledge with everyone. You will 100% learn something new inside the community :)
@@barrygeorgioukdp As I watch more and more of your videos, it seems solid.
Unfortunately, I did the same in 2021 with a french dumbass (Nicolas Rocher) who was adorable on TH-cam and then bought his courses and it was ZERO ! No big reveal, not beginner friendlyn lots of strategies missing (I found out later as I gain experience on kdp) etc. etc.
This is why I also come back on kdp today and shoot right for the ads etc.
Before that, that dumb guy taught us only organic and quantity and never revealed niches etc.
My question : I now want to make maximum 10 to 20 books, master ads on them and turn them into bestsellers. I know with the right strategy and right teacher it is totally possible.
I already have published 232 books on my kdp due to the ancient loser strategy, so I'm prepared to do the job.
Are you the right mentor ? If I apply your techniques and be consistent and disciplined, do you think your techniques will make me attain my goal ?
I'm in for the mid-long term efforts. But I need to know my efforts and time and money will pay and get return, not wasted.
I WANT THOSE 5 figures / 6 figures KDP SALES !!!!
Are you the rught mentor ?
You need to be bold here and stand behind your methods, and say me clearly yes / No.
I'm ready to do the JOB !
I need the right mentor ! 😉😎
Thanks!
You're welcome :)
Hi, thanks a lot, i have learn a lot of things ! Question : do you run 3 campaigns, broad, phrase, exact in the order of your board? And only 1 keyword in each campaign? I'm not sure
Usually I run 3 campaigns with the same set of keywords but each campaign has a different bidding strategy :)
Hi Barry! What do you do with new keywords that have gotten sales? Do you add them to the campaign?
Great question, personally I leave them along and just make adjustments and optimization within the camapign especially when it early on in the books lifeline :)
Hey Barry, that´s a great professional e-book. I downloaded it and skimmed through it while commuting, and there´s some valuable information. Thank you for sharing it. Isn´t your TipJar activated here? Also, FYI - the link on the last page of the ebook is not working. Cheers!
I'm glad you found the ebook valuable. Just updated the link, thank you so much. As for a tip jar I don't know what that is but it's all good, I want to give out value for free :)
Hey Barry,
I tried your strategy BUT the problem is that I am getting impressions (664 in 1 day) but I'm not getting any clicks, my cover is also good, not because I like it, but based on the reviews on my book cover 35 people out of 42 ppl rated it 9/10. The problem I think is that I must give some more time, my campaign ran for only 1 day and got 664 impressions & 0 clicks :)
should I let it run for some more days or I need to adjust the cover?
I dont even look at my campaigns the first 3 days. But now that the time has passed how have they performed ?
And suppose if we ain't getting sales on our broad niche campaign so instead of raising bid can we jump on the sub nich n niche campaign??
You only raise bids if you're not getting impressions and clicks. You dont measure it based on sales. I like to add all three keywords inside the same campaign :)
Bary thanks for this video, do you want me to do keyword research with any tools for any opportunity or just use keywords with common sense and related to book??!
Check if the keyword shows up in the autocomplete. If it does it usually has enough traffic to start collecting a good amount of impressions :)
Hey thanks for the great info, i just found you and watched several videos. Whats your advice on not selling books when i missed the honey moon weeks...reupload or trt with more ad spend?
Hey Ronald, I'm glad you're finding the videos valuable. If you missed the honeymoon period but you have implemented effective SEO strategies then your book can still grow with the correct ad campaigns and optimizations. If you don't have any reviews then you can republish to take advantage of the honeymoon period but if you have gathered reviews, then they are more valuable than the honeymoon period :)
@@barrygeorgioukdp Thank you!
I will gladly apply it to another book for Halloween, we hope it is a good book I put all my knowledge into it after a year of adventure with KDP. Just tell me please when would you click publish for a book for Halloween?
Halloween books are usually the lowest ROI books since they only sell for around 45 days of the year which is why I avoid publishing seasonal books. I prefer evergreen niches. However, I would recommend you publish your book before the month of Halloween (October) and build up reviews to help your sales during October :)
thanks I understand, I have the same strategy, the Halloween book is another in the series to "cover" all the occasions of the year.
I am new to KDP and just launched my first book. If my budget is $5 per day for Amazon ads and the bid value is about .85 cents to $1 depending on the keyword strategy, that wouldn't allow for a lot of clicks, right? Only about 5 clicks per day? What am I missing?
You're completely right. With amazon ads the more you spend on the right keywords, the faster you can gather data. If your budget is limited, you will still get the same data but it will take much longer. If your conversion rate is around 14%-18% (which is the minimum I aim for) then you should get a sale every 5-6 clicks which can help get your money back :)
The beard is majestic. That is all.
Just showed this comment to my barber and he appreciate it :)
Hey Barry. I'm new to KDP, but exeprimented in internet marketing... Just wondering... After doing all the basics... I was thinking of listing my e-version in the SELECT program to get 'verified' reviews (5 days/90 days) + ask friend, family and my email list to make 'Verified' reviews during that time + run ads at the same time to get even more 'verified' reviews... while it's free for that 5 days.. What is your take on this method? (I know of review sites, but they are 'Unverified' reviews, time consuming and slow to get.) So IMO if I think about generating my own reviews first as explained above, then comes the sales, more indexation, etc? - Keep up the good work mate!
That's a great question. I will be answering this question more in depth in an upcoming video but the short version, you can do the free strategy to get reviews (wouldn't recommend running ads just to get reviews) and you can also price your book at 0.99 cents to get verified reviews :)
@@barrygeorgioukdp Awesome man. Thanks for the info.
Hi, I don't think this strategy will not work for beginners or new listed books, because when you use broad match amazon will show your ad using every single word you're putting out there, so why I will pay to amazon to show my book to people those who search using "how" only for example? The researcher may be looking for something else! What do you think ?
I find that amazon will use common keywords found in your listing to help target the ads towards the correct search terms. You can also start negative targeting low converting keywords like I talk about in the video to optimize your ads with time :)
Taylor Sharon Young Angela Lopez Christopher
Barry
Do you recommend 1 book per campaign or multiple books in similar ad groups in a single campaign?
I like to include one ASIN per campaign. This gives me more control :)
My most recent book published yesterday is a fantasy coloring book for adults, $8.99, $2.25 royalty per book. Running this kind of campaign, how many books would I have to sell to break even? I only make $2.25 per book. If I spend $150 a month, that's worse case scenario for $5 a day budget, then I'd have to sell 67 books just to break even. I can't wrap my head around spending $1 per click when you make only $2.25 per book in profit. I can see how this campaign would work in the long run but how long would you have to run it before reaching the break even point? It might be two years down the road before you start making a profit. Am I looking at this right or am I missing something?
Its not about beeing break even at the launch (or the first 2-3 Weeks). Its about climbing up the positions in the listings. Yes you will pay much more as you earn. But after 2-3 weeks you can lower your bids and still stay at the first page of the listing. Then.. then you will start making money.
its not about making money in the first 2-4 weeks. Its about getting to the first page on the listing on amazon. When you have reached this its very likely, that you will get more and more organic sales.
Today its very very difficult to get into a nische without any ads and without spending money for a launch of a book to be sucessfull. You have to invest money at the start... if your cover is very good and you have some good reviews, the book will sell.
@@Viper3dc Thanks for the response. I'm wondering if maybe the ad budget for a month should be for only one or two books. My budget of $150...would it be better to spend that on the launch of one book, rather than run ads on four or five books?
@@aikenpublishing yes.. dont publish several books if you dont have enough money to help them raise in the rankings.
For my last coloring book i had a 80 cent (euro) bid on the three most visited keywords for around 20 days. The price i had to pay? Around 200 euro.
After this time i reduced my bids by half and after 3-4 weeks more i reduced it again and now my bids are around 20-25 cent depending on the keyword.
After around 2 more months i had earned my ad-invest (200€) back and it generates money. Not as much as i wanted but its okay.
@@aikenpublishing Hello Aiken,
Yes you should focus on publishing one book if you cant support the start of several books together. I take around 150-200 Euro for the start of one new coloring book. This money is enough to use aggressiv ads the push the book to the first side on 2-3 keywords.
But this all does not work if your cover is not good and its more difficult if you dont have at least 2-3 reviews on your book.
Last book i published did cost me around 150 Euro in 20 days. But then it was listed on 2 keywords under the top 3 listings and it started to sell organic too.
I lowered the bids by around 50%.. and watched if this is enough.. after i saw i can lower the bid again without loosing my rankings i lowered it to 20-25 cent per click.
After 2 more months i earned the 150 euro ad-invest back and now i earn money with this book :)
@@Viper3dc Thanks. I’m publishing a new book about every 3-4 days…I have 32 books published so far. I have sales on 8 of those books. I may be publishing books too fast. My budget can’t afford running ads on them all.
Walker Frank Harris Lisa Moore Amy
I'm trying to decipher this comment but I have no idea what it means :)
Man ads are killing me right now. Please talk about categories that are very competitive... Cuz ouch
Have you tried the strategy I talk about in the video and still didn't work for you?
Dude has three other color pens and only use black
Wait till you see the whiteboard markers I have behind the camera :)
White Nancy Johnson Michelle Walker Steven
Barry
.
.
😂