How To Write A Memorable About Us Page (With Copywriting Tips, Examples & Formulas)

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  • เผยแพร่เมื่อ 21 พ.ย. 2024

ความคิดเห็น • 104

  • @dogeeatsveggies
    @dogeeatsveggies 3 ปีที่แล้ว +8

    so far my most favorite copy writing tutor in youtube is Alex, idk but she spills almost everything. she's not like others who kinda just give vague ideas and people couldn't even learn from their tutorials. they're a literal waste of time. im sorry, but if you're making a "how to" youtube tutorial, please at least be honest and create a real tutorial, dont just throw vague and hard to understand words on our faces. thanks Alex God bless you.

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว

      THANK YOU so much! Glad my tutorials are providing real value for you :)

  • @faisid0me786
    @faisid0me786 3 ปีที่แล้ว +4

    How can I like this video multiple times. This video was like an ocean of knowledge 😭

  • @marka.clarkii9764
    @marka.clarkii9764 3 ปีที่แล้ว +11

    Dear Alex, your crew is so supportively RAD, because you're such a cool person. You're always upbeat, knowledgeable, and professional. You really know your stuff and it is us who should be thanking you. So, Thank you from me and the crew. The Copy Possee backs you 1000% of the time.

  • @munyumbamutwale2985
    @munyumbamutwale2985 2 ปีที่แล้ว +1

    All jokes aside. I hope enough people thank for this level of passion giving back to society. Because this is life changing and transformative stuff.

  • @merzougchoaib1710
    @merzougchoaib1710 3 ปีที่แล้ว +3

    Every day I CHECK youtube for just ONE thing ، I can't wait to see your NEW valuable episode. keep going girl

  • @putereaunuiintrovert
    @putereaunuiintrovert ปีที่แล้ว

    Best resource in the last month. It is a pleasure to listen and take notes even as non-native speaker. Thank you!!!

  • @natashasurvivallady8021
    @natashasurvivallady8021 3 ปีที่แล้ว +7

    I've been looking at about pages as an option to reach out to some potential clients, so thank you for reading my mind!

    • @dawnchamp1291
      @dawnchamp1291 3 ปีที่แล้ว +1

      I have been looking for videos with real time examples as you did in this video. Thanks for sharing!

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว +2

      Glad it was helpful!

  • @zak3777
    @zak3777 ปีที่แล้ว +1

    I love this! I've always said your profile page shouldn't be your CV but more about your journey/story about how you got to where you are, and clients /people would look at me like I was crazy!! Finally, now I know I'm not crazy!!.....well, not completely crazy!😂

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว +1

      You're not crazy! A good mix of personality and skills is great!

  • @manajbanerjee8615
    @manajbanerjee8615 3 ปีที่แล้ว +1

    10 minutes classic description of how exactly an 'about' page should be with relatable screenshots...👍

  • @annalisabrown6138
    @annalisabrown6138 3 ปีที่แล้ว +2

    It's the way this helped me, for me! THANK YOU MILLIONS!

  • @sreelatha643
    @sreelatha643 3 ปีที่แล้ว

    Where does this lady boss milking this information. Damn good. I love her no matter what.

  • @venkatesapalanithangavelu
    @venkatesapalanithangavelu 3 ปีที่แล้ว +1

    Hi Alex Cattoni
    Hope this is my second comment on this title at TH-cam
    All the six tips are sixers - cheers.
    The modern era wants the world in a briefcase , so all of your six tips, when craftily briefed in words, it's sure to bring business pleasantness to the founders .
    Alex Cattoni, cheers .

  • @erikaorgana1387
    @erikaorgana1387 2 ปีที่แล้ว +1

    First 3 minutes have value too! Thank you!

  • @ipsitasengupta7020
    @ipsitasengupta7020 3 ปีที่แล้ว +2

    I see you reading my mind, Alex... and I love it. Thanks for exploring this topic♥

  • @AdityaMBharadwaj
    @AdityaMBharadwaj 3 ปีที่แล้ว +7

    I freaking LOVE this video!!! I wish I had this several months ago because it is such a bullseye, but I love that it is here now!!! Thanks, Alex!!!

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว

      Thanks Aditya :) ❤️

  • @BeeVargaTheHulahooper
    @BeeVargaTheHulahooper 3 ปีที่แล้ว +8

    The most inspirational and educational 9minutes of my day! Super pumped to crack on with my own about page! Will take your advice and I've got no clue where you get all this epic info and energy from but you're clearly shining and rocking it and I'm so grateful you're here and that you're so generous. Can't wait for your next upload 💓

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว

      Awesome! Thank you :)

  • @ashleylopez3015
    @ashleylopez3015 2 ปีที่แล้ว +1

    I'm so happy that I found your channel! Omggggg

  • @deanbellingham7547
    @deanbellingham7547 3 ปีที่แล้ว +4

    Yes love this I'm writing my about page for my own website tons of help thanks Alex ps bought the write and ignite challenge today day 1 rocked

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว +1

      Yay! So happy to hear that!

  • @fathulbariofficial
    @fathulbariofficial 3 ปีที่แล้ว +2

    Love the way you present your videos...AWESOME!!

  • @alphawebtips2950
    @alphawebtips2950 3 ปีที่แล้ว +2

    Alex, this is so awesome! Thanks for being here.

  • @jsmith1754
    @jsmith1754 3 ปีที่แล้ว +2

    Loved watching this, excellent presentation skills. Your smile is contagious :)

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว

      Thanks so much! 😊

  • @leenabel
    @leenabel 2 ปีที่แล้ว +2

    Awesome video, Alex! I now see the About Us page in a completely different light with so many creative possibilities. Thanks so much for posting.

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Thanks for watching!

  • @marka.clarkii9764
    @marka.clarkii9764 3 ปีที่แล้ว +5

    You did it again Alex. Another content packed video that's full of helpful how to's and copy/content tools. Thanks Alex, you're the best.

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว +1

      SO glad it was helpful!

  • @stocknews7028
    @stocknews7028 ปีที่แล้ว

    well i dont know i understood anything or not but i loved your eyess

  • @InspireNation2
    @InspireNation2 2 ปีที่แล้ว +1

    okay I`m impressed .. you explained well, especially with examples

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว +1

      Thanks for watching!

  • @tiffanyhamilton1340
    @tiffanyhamilton1340 2 ปีที่แล้ว +1

    Thanks! My about pages were outdated. Recently updated my LinkedIn as a mini-version in the direction those will go. Should be fiixing the others soon. Much obliged!

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว +1

      Awesome! I'm glad this video could help you :)

  • @MuhammadZahid-ok9dm
    @MuhammadZahid-ok9dm 3 ปีที่แล้ว +1

    Hi Alex
    I love your energy and your enthusiasm.
    Keep up the fabulous work. You should know that your communication skills and body language engender a lot of trust and confidence.
    Thank you

  • @kdoptm8529
    @kdoptm8529 3 ปีที่แล้ว +1

    Thank you for this queen , you helped me alot

  • @KrystalCarter-fi6zg
    @KrystalCarter-fi6zg ปีที่แล้ว

    Love this! And keep coming back to it. But I would love to see the raw version of a page. I'm never sure if you should include footer content, or links to other pages, which pages to link to on each page to keep the momentum going and keep them on your page. Any tips?

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว

      Hey Krystal! So unless you are helping this client re-haul their entire website copy, I wouldn't recommend going too far down the rabbit hole with footers and trying to figure out flow of links.
      In general you WILL want to link to a product, service, or book a call page somewhere in the about page as the CTA. But that's all you need to worry about if the About Page is all you're doing.
      If doing an entire website, it gets more complex because different website have different pages and number of links -- so I can't really give out generalized advice here. The best thing to do is to make a mind map or flow diagram of some sort to help you make sense of flow. Hope that helps. Good luck!

    • @KrystalCarter-fi6zg
      @KrystalCarter-fi6zg ปีที่แล้ว

      @@AlexCattoni Wow! Thanks for such a thorough answer. I am writing the 4 main pages. Not the entire website. Thanks for your insight.

  • @محمدسلیمانی-ب4ن
    @محمدسلیمانی-ب4ن 3 ปีที่แล้ว +1

    Hi Alex
    This video is amazing

  • @Cody8211Cody
    @Cody8211Cody ปีที่แล้ว +1

    Thank you

  • @mediummuncher
    @mediummuncher 3 ปีที่แล้ว +2

    Straight facts 🙌

  • @WoodenCityInterior
    @WoodenCityInterior ปีที่แล้ว

    Hi Alex, l liked your video, love from India 🇮🇳 Dinesh Nautiyal

  • @Best-jf1vm
    @Best-jf1vm ปีที่แล้ว +1

    very beautiful specially your smile😘😘😘

  • @SeoYass
    @SeoYass 3 ปีที่แล้ว +1

    I love you every where in Facebook, in instagram in TH-cam in Google or even in Altavista

  • @alphatras4573
    @alphatras4573 3 ปีที่แล้ว

    I love the content but I really feel the reference links should be in the description. Thanks, love it!

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว

      Everything is linked to in the blog post :) www.alexcattoni.com/how-to-write-a-memorable-about-us-page-examples-copywriting-tips/

  • @iamritambhar
    @iamritambhar 3 ปีที่แล้ว +2

    This is beyond just helpful 🤩
    Thank you so much for uploading this video mam 😃

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว

      My pleasure 😊 So glad it was useful!

  • @shartkey1214
    @shartkey1214 3 ปีที่แล้ว +1

    alex can you please do a video if you dont have one on how to do research on companies and the demographics once you get a job? do they provide you with that data or how do you get it?

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว

      I give out some tips in this video: th-cam.com/video/xmsRw9LBxjU/w-d-xo.html :)

  • @ashirvadittm_organic_garments
    @ashirvadittm_organic_garments 3 ปีที่แล้ว +1

    Hi Alex,
    Could you help with the Video Sales Letter.
    Thank you

  • @cryptoislandgirl37
    @cryptoislandgirl37 2 ปีที่แล้ว +1

    This is awesome thank you. Love your energy :)

  • @anag9992
    @anag9992 29 วันที่ผ่านมา

    Great content! Thanks Alex

    • @AlexCattoni
      @AlexCattoni  29 วันที่ผ่านมา

      Glad you liked it!

  • @Mohammadwaildkargar1721
    @Mohammadwaildkargar1721 ปีที่แล้ว

    Thank You!

  • @AbdulRehman-cp8jl
    @AbdulRehman-cp8jl 3 ปีที่แล้ว +1

    Video starts at 2:00. Thank me later

  • @MichaelWilliams-lo3ix
    @MichaelWilliams-lo3ix 2 ปีที่แล้ว +1

    Awesome

  • @bhushaningale6310
    @bhushaningale6310 3 ปีที่แล้ว +1

    You are legend

  • @mercurious6699
    @mercurious6699 2 ปีที่แล้ว +1

    great video, thank you

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Glad you liked it! Thanks for watching :)

  • @zenlifetv4837
    @zenlifetv4837 3 ปีที่แล้ว +3

    Tips start here 3:07

  • @subhashnisarta3496
    @subhashnisarta3496 3 ปีที่แล้ว +1

    Yeah your 🎁 advance knowledge is acceptable but your 🎁 video 📷📸 going very fast ⏩ let it go for me but more ever other people may not understand what you are saying about your 🎁 theme and goals

  • @codyraschella5133
    @codyraschella5133 3 ปีที่แล้ว

    Such a fantastic - freaking fantastic!! - video!! Super I formative and incredibly helpful. Thank you Alex!!!

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว

      Yay! Thank you! SO happy to hear that

  • @iamtstamps
    @iamtstamps 3 ปีที่แล้ว +1

    Tips Start at 3:06

  • @yummymummytv6364
    @yummymummytv6364 3 ปีที่แล้ว

    I needed this 😀

  • @TheBigBang420
    @TheBigBang420 ปีที่แล้ว +1

    Noticed Don draper

  • @krishnagochhayat1945
    @krishnagochhayat1945 3 ปีที่แล้ว +1

    This was helpful

  • @un_minelly
    @un_minelly 3 ปีที่แล้ว

    Alex, the most trouble that I have right now is finding clients, I'm Spanish native most of people don't know about copywriting, How do you find your first client or do you have a degree ?

    • @gabrielaaminkhoriati2263
      @gabrielaaminkhoriati2263 3 ปีที่แล้ว +4

      You don't need a degree to be a copywriter. Most people in Brazil also don't have idea of what copywriting is, bit it's still possible to find work. Describe your job as someone who is a specialist in using the written word to drive more sales instead, explain the benefits you can bring to them. Use copywriting to sell copywriting

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว +1

      Love the tips Gabriela gave you! I don't claim to be an expert in client outreach, but for the most part I find one thing to always be true - reach out authentically (without selling yourself), be genuinely interested in them and their brand, offer value first, and then see what happens!

  • @gustavom.5508
    @gustavom.5508 3 ปีที่แล้ว

    Buenos consejos😊Gracias!!!

  • @praveenkumar-po7fq
    @praveenkumar-po7fq 3 ปีที่แล้ว

    Hey Alex, do you run out of clients as a freelancer or do they just keep coming in?

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว

      In the beginning you'll probably have to work hard to keep finding new clients, but once you've established yourself they will likely start coming in without much effort from your end.

    • @praveenkumar-po7fq
      @praveenkumar-po7fq 3 ปีที่แล้ว

      @@AlexCattoni thanks Alex

  • @shahidhassan253
    @shahidhassan253 3 ปีที่แล้ว +1

    Why don't you make a crash course of copywriting where you 'll cover everything "A to Z" plz 'coz we 've no basic idea about the Copy!

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว +1

      I have an intro course (5 day challenge) that walks you through a lot of the basics :) academy.alexcattoni.com/5dc-signup

  • @officialshanuki8116
    @officialshanuki8116 ปีที่แล้ว

    SHE IS ADORABLE !!!:: and :: I REALLY APPRECIATE THIS WEBSITE INFO !!!!❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥💕💕💖💖💖💖💖🔥🔥🥰🥰😍😍😅😅🙏🏽

  • @munyumbamutwale2985
    @munyumbamutwale2985 2 ปีที่แล้ว

    Once again I say ABOUT is a Canadian Trap. Now with this video titled about pages..

  • @rudrovahoe9042
    @rudrovahoe9042 2 ปีที่แล้ว

    About page formula 1 - 3:08

  • @wallacebankley3384
    @wallacebankley3384 หลายเดือนก่อน

    North America league 2024.AlexS quarterback Landing pages, ahead of our time its 2024 .remarkable isn’t it lovely

  • @Marlon-xx1tb
    @Marlon-xx1tb 2 ปีที่แล้ว

    THE VIDEO STARTS IN 3 F MINUTES

  • @hammadpost
    @hammadpost ปีที่แล้ว +1

    copy paucyyyyyy🤣

  • @InspireNation2
    @InspireNation2 2 ปีที่แล้ว +1

    you successfully wasted the first 3 mints.. video starts from 3:01

  • @ebrahimsham3969
    @ebrahimsham3969 3 ปีที่แล้ว

    😇💯

  • @child_m10_king60
    @child_m10_king60 ปีที่แล้ว

    M

  • @child_m10_king60
    @child_m10_king60 ปีที่แล้ว

    Q

  • @muhammadbilalmalik3167
    @muhammadbilalmalik3167 3 ปีที่แล้ว +1

    Alex I'm not native. Can i be a copywriter in english language

    • @un_minelly
      @un_minelly 3 ปีที่แล้ว

      Same question, but copywriting is about write the way you talk, so I think there's not much grammar pressure. 🤔

    • @aaaaaiatoyomartelaaaa9437
      @aaaaaiatoyomartelaaaa9437 3 ปีที่แล้ว

      no you can't

    • @aaaaaiatoyomartelaaaa9437
      @aaaaaiatoyomartelaaaa9437 3 ปีที่แล้ว

      @@un_minelly you too

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว

      You CAN. But you do need to be fluent, otherwise, you won't be a very effective copywriter and clients likely won't be interested in hiring you. If you are not fluent, you can absolutely be a fantastic copywriter in your mother tongue (remember ALL businesses, ALL countries, and ALL languages need good copywriters)