How To Write A Memorable About Us Page (With Copywriting Tips, Examples & Formulas)
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- เผยแพร่เมื่อ 3 ก.ค. 2024
- Personal Brands vs. Organizations: 12 Great About Us Page Examples
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It doesn’t matter what niche or industry you’re working in…
After your Home Page, your About Page is the most important supporting asset that you can possibly include on your main website…
Because the truth is that audiences are seeking out MORE than just products and services…
They’re seeking out products and services from brands that they actually connect with (& ones that share their personal values)...
So your About Us Page is your way of answering the question: Yeah, but who are you… really?!
Your About Page is a valuable opportunity for your prospects to connect with who you are, what you do, and WHY you do it…
Now, there are two formulas that I always follow to write authentic, authority-building, and all-around awesome About Pages that’ll get you more clients and customers...
And in today’s video, I’m breaking down both formulas for you step-by-step 💁🏻♀️
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#copywriter #copywriting #branding"
so far my most favorite copy writing tutor in youtube is Alex, idk but she spills almost everything. she's not like others who kinda just give vague ideas and people couldn't even learn from their tutorials. they're a literal waste of time. im sorry, but if you're making a "how to" youtube tutorial, please at least be honest and create a real tutorial, dont just throw vague and hard to understand words on our faces. thanks Alex God bless you.
THANK YOU so much! Glad my tutorials are providing real value for you :)
Dear Alex, your crew is so supportively RAD, because you're such a cool person. You're always upbeat, knowledgeable, and professional. You really know your stuff and it is us who should be thanking you. So, Thank you from me and the crew. The Copy Possee backs you 1000% of the time.
How can I like this video multiple times. This video was like an ocean of knowledge 😭
Every day I CHECK youtube for just ONE thing ، I can't wait to see your NEW valuable episode. keep going girl
Alex, this is so awesome! Thanks for being here.
Love the way you present your videos...AWESOME!!
It's the way this helped me, for me! THANK YOU MILLIONS!
All jokes aside. I hope enough people thank for this level of passion giving back to society. Because this is life changing and transformative stuff.
The most inspirational and educational 9minutes of my day! Super pumped to crack on with my own about page! Will take your advice and I've got no clue where you get all this epic info and energy from but you're clearly shining and rocking it and I'm so grateful you're here and that you're so generous. Can't wait for your next upload 💓
Awesome! Thank you :)
I see you reading my mind, Alex... and I love it. Thanks for exploring this topic♥
I freaking LOVE this video!!! I wish I had this several months ago because it is such a bullseye, but I love that it is here now!!! Thanks, Alex!!!
Thanks Aditya :) ❤️
First 3 minutes have value too! Thank you!
I've been looking at about pages as an option to reach out to some potential clients, so thank you for reading my mind!
I have been looking for videos with real time examples as you did in this video. Thanks for sharing!
Glad it was helpful!
Best resource in the last month. It is a pleasure to listen and take notes even as non-native speaker. Thank you!!!
You did it again Alex. Another content packed video that's full of helpful how to's and copy/content tools. Thanks Alex, you're the best.
SO glad it was helpful!
Thank you for this queen , you helped me alot
Yes love this I'm writing my about page for my own website tons of help thanks Alex ps bought the write and ignite challenge today day 1 rocked
Yay! So happy to hear that!
I needed this 😀
Love the video. I was looking for a good tutorial on About Us pages. Love "The Flash" necklace, by the way!
Hi Alex Cattoni
Hope this is my second comment on this title at TH-cam
All the six tips are sixers - cheers.
The modern era wants the world in a briefcase , so all of your six tips, when craftily briefed in words, it's sure to bring business pleasantness to the founders .
Alex Cattoni, cheers .
Straight facts 🙌
Hi Alex
This video is amazing
Awesome video, Alex! I now see the About Us page in a completely different light with so many creative possibilities. Thanks so much for posting.
Thanks for watching!
Thank You!
I love this! I've always said your profile page shouldn't be your CV but more about your journey/story about how you got to where you are, and clients /people would look at me like I was crazy!! Finally, now I know I'm not crazy!!.....well, not completely crazy!😂
You're not crazy! A good mix of personality and skills is great!
10 minutes classic description of how exactly an 'about' page should be with relatable screenshots...👍
Thanks, boss✊
Loved watching this, excellent presentation skills. Your smile is contagious :)
Thanks so much! 😊
Where does this lady boss milking this information. Damn good. I love her no matter what.
Thank you
I'm so happy that I found your channel! Omggggg
I'm so glad!
Buenos consejos😊Gracias!!!
This is awesome thank you. Love your energy :)
Thank you so much!
Such a fantastic - freaking fantastic!! - video!! Super I formative and incredibly helpful. Thank you Alex!!!
Yay! Thank you! SO happy to hear that
well i dont know i understood anything or not but i loved your eyess
okay I`m impressed .. you explained well, especially with examples
Thanks for watching!
Hi Alex
I love your energy and your enthusiasm.
Keep up the fabulous work. You should know that your communication skills and body language engender a lot of trust and confidence.
Thank you
Thank you! 😃
great video, thank you
Glad you liked it! Thanks for watching :)
This is beyond just helpful 🤩
Thank you so much for uploading this video mam 😃
My pleasure 😊 So glad it was useful!
Awesome
You are legend
very beautiful specially your smile😘😘😘
Thanks! My about pages were outdated. Recently updated my LinkedIn as a mini-version in the direction those will go. Should be fiixing the others soon. Much obliged!
Awesome! I'm glad this video could help you :)
Hi Alex, l liked your video, love from India 🇮🇳 Dinesh Nautiyal
This was helpful
I'm so glad!
I love the content but I really feel the reference links should be in the description. Thanks, love it!
Everything is linked to in the blog post :) www.alexcattoni.com/how-to-write-a-memorable-about-us-page-examples-copywriting-tips/
Yeah your 🎁 advance knowledge is acceptable but your 🎁 video 📷📸 going very fast ⏩ let it go for me but more ever other people may not understand what you are saying about your 🎁 theme and goals
Hi Alex,
Could you help with the Video Sales Letter.
Thank you
I love you every where in Facebook, in instagram in TH-cam in Google or even in Altavista
Tips Start at 3:06
Love this! And keep coming back to it. But I would love to see the raw version of a page. I'm never sure if you should include footer content, or links to other pages, which pages to link to on each page to keep the momentum going and keep them on your page. Any tips?
Hey Krystal! So unless you are helping this client re-haul their entire website copy, I wouldn't recommend going too far down the rabbit hole with footers and trying to figure out flow of links.
In general you WILL want to link to a product, service, or book a call page somewhere in the about page as the CTA. But that's all you need to worry about if the About Page is all you're doing.
If doing an entire website, it gets more complex because different website have different pages and number of links -- so I can't really give out generalized advice here. The best thing to do is to make a mind map or flow diagram of some sort to help you make sense of flow. Hope that helps. Good luck!
@@AlexCattoni Wow! Thanks for such a thorough answer. I am writing the 4 main pages. Not the entire website. Thanks for your insight.
alex can you please do a video if you dont have one on how to do research on companies and the demographics once you get a job? do they provide you with that data or how do you get it?
I give out some tips in this video: th-cam.com/video/xmsRw9LBxjU/w-d-xo.html :)
Tips start here 3:07
Thank you!
Noticed Don draper
Alex, the most trouble that I have right now is finding clients, I'm Spanish native most of people don't know about copywriting, How do you find your first client or do you have a degree ?
You don't need a degree to be a copywriter. Most people in Brazil also don't have idea of what copywriting is, bit it's still possible to find work. Describe your job as someone who is a specialist in using the written word to drive more sales instead, explain the benefits you can bring to them. Use copywriting to sell copywriting
Love the tips Gabriela gave you! I don't claim to be an expert in client outreach, but for the most part I find one thing to always be true - reach out authentically (without selling yourself), be genuinely interested in them and their brand, offer value first, and then see what happens!
About page formula 1 - 3:08
Why don't you make a crash course of copywriting where you 'll cover everything "A to Z" plz 'coz we 've no basic idea about the Copy!
I have an intro course (5 day challenge) that walks you through a lot of the basics :) academy.alexcattoni.com/5dc-signup
Once again I say ABOUT is a Canadian Trap. Now with this video titled about pages..
SHE IS ADORABLE !!!:: and :: I REALLY APPRECIATE THIS WEBSITE INFO !!!!❤️🔥❤️🔥❤️🔥❤️🔥❤️🔥❤️🔥❤️🔥❤️🔥💕💕💖💖💖💖💖🔥🔥🥰🥰😍😍😅😅🙏🏽
❤️❤️
😇💯
Hey Alex, do you run out of clients as a freelancer or do they just keep coming in?
In the beginning you'll probably have to work hard to keep finding new clients, but once you've established yourself they will likely start coming in without much effort from your end.
@@AlexCattoni thanks Alex
THE VIDEO STARTS IN 3 F MINUTES
copy paucyyyyyy🤣
M
Video starts at 2:00. Thank me later
Alex I'm not native. Can i be a copywriter in english language
Same question, but copywriting is about write the way you talk, so I think there's not much grammar pressure. 🤔
no you can't
@@un_minelly you too
You CAN. But you do need to be fluent, otherwise, you won't be a very effective copywriter and clients likely won't be interested in hiring you. If you are not fluent, you can absolutely be a fantastic copywriter in your mother tongue (remember ALL businesses, ALL countries, and ALL languages need good copywriters)
Q
you successfully wasted the first 3 mints.. video starts from 3:01