The Perfect 'About Us' Page Isn't What You Think. (Use This Formula Instead.)
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- เผยแพร่เมื่อ 9 พ.ค. 2022
- If you’ve read About Us pages of different businesses, you’ll notice that it’s all about the business owners - what they like, their stories, their awards, etc. This is the mistake that most business owners commit. The About Us is the second most visited page in any website after the Homepage so you really need to understand the science behind what to and what not to put in it. You have to be strategic about it and if I were writing your About Us Page, here’s what I’d put on it!
People aren’t interested to know about you, they are interested to know about how you can SOLVE their problem and why you are the BEST choice. Although the name “About Us Page” suggests sharing personal details about the business owner, I’d much rather come up with content that isn’t too sales-y, still a bit personal, but focuses on what you can bring to the table.
I made this episode to help you understand and realize how important the About Us Page is so I hope you don’t miss watching it. I have so many tips in this episode and I am hopeful it would help drive better results for your business!
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This guy is a god. He's integrating brilliant psychology into his advice
Summary:
1> 0:51 A headline emphasizing the company's "why" or what it stands for.
2> 1:54 A Brief explanation of the company's qualifications, ideally told through a short, human story.
3> 2:26 Explanation of the benefits the company offers its clients.
4> 3:46 Social proof, such as testimonials or relevant statistics, that demonstrates the effectiveness of the company's services.
5> 5:25 A photo or video showing the company's team, emphasizing that clients are dealing with real people.
6> 6:27 he also suggests an optional section for credentials, awards, and press mentions for businesses where these aspects are important. However, he warns against including extensive team bios and linking to their social media profiles as these could distract potential clients from the core business message.
this really helps, thanks a lot! 🙌
Yeh thanks mate!!
Thank you!
Thanks, Wes! I watch all of your videos, some- more than once. I find them not only educational but also, inspirational and highly motivational. Thank you!
Wow, thanks Kate! I really appreciate hea
ring that.
Thank you sooo much. I've been pondering what I should put in about page. Seriously I got no idea what to includes before this. This is soooo great vid...thanks again
Wonderful Irsyad! 🙌 And thanks for watching.
Your channel is a hidden gem! Just when I think I know enough, you give me more info I can implement in my own business.
Really looking forward to more content from you 🙌🏽💯
I appreciate that so much! 🙌🏽 Thank you Gia!
Thanks Wes! I randomly came across this video today, and the timing was PERFECT. I am perfecting my website to promote my Virtual Assistant/Social Media Content Service. Thank you for this. I am going to get it together, overcome my fears and record some videos.
Awesome, you got this! Glad you found it when you needed it!
@@WesMcDowellInc It's interesting how modern website "About Us" sections are moving toward a few short sentences instead of long paragraphs. I'm not a fan, but it just goes to show how people's short attention spans and quick access to data is causing this trend.
Love your TH-cam channel ... your information is amazing
Thank you
So nice of you to say Tane, thanks!
This is seriously epic 🤩 ! Fantastic, every video 👏🏾👏🏾👏🏾
Thank you for watching, I so appreciate it!
I'm a web design student and I LOVE your videos. I have been taking notes in a book lol
Thx for watching and good idea! 😆
Thank you for a simple, yet detailed video. This really helps!
Glad it was helpful!
Awesome content, Wes! Thanks so much for sharing your whiz.
I have a question, though, pretty please?
When is a team bio necessitated? (b2b websites, for example)
Perhaps show a photo of the team in the office. That way you reassure the prospect you have a team without listing bios and hobbies which is a distraction.
Excellent video as always... thank you 😊
So nice of you to say!
You are a brilliant super human! Thank you for your perfect content 😂❤ and all your help!!
Wow, thank you! 😊😊🙌
Your content is so very helpful! I’ve never known what to say on my ‘about’ page.
Thx for watching!! 😃🙌
Why don't you ever do video timestamps? It's something I really appreciate on other channels. Would you consider it?
Thanks for the suggestion Matt! I do use them for my longer videos, but I can look into using them on shorter videos too.
Thank you! Very helpful!
So glad you enjoyed it!
Great prospective, I thought my about me was v corporate. Thanks for the tips, great video.
Glad it was helpful Rae!
and bright , to the point , video, must see and apply
Thanks for watching Ofer!
Hi Wes! I originally saw your page about 2 years ago and I remembered you made websites. I am looking for help and couldn't find that same website that I saw showing the types of websites you made. Thanks
This is something I haven't considered but I will do an audit on my site today
Thank you for watching and good luck with your website audit!
Valuable information👍
Glad you think so Erka!
I notice that a lot of these 'About Me' page tutorials seem to be geared towards already established businesses. What about the brand new business that doesn't have any testimonials or numerous jobs already completed? What about the 'New Guy'?
Personally, I was in construction for over 30 years and now I'm starting a drone business. I don't have some epic story about what brought me here. My body got broken down, and I needed to find work that was much less physically stressful. Aside from a couple online courses, I've self-taught in drone laws/civil rights, photo/video editing, business, etc. My about me page is the absolute biggest struggle I've faced building my website.
Just be YOU, as you are the best YOU anyone can be. You don't have to put testimonials if you don't have them yet, let your work do the talking in the meantime.
@@RealtorKateSmith Appreciate that, thanks!
Yea, its not really about testimonials, although including a few does help. Its also not about your epic origin story. As I talk about in the video, its about talking establishing a bit of credibility, then talk about how you help your clients.
Hey can I just know which free tool can I use to design About pages like you
Thank you.
Is 1080 a high enough resolution for a website video?
Thanks a lot man, loves from Turkey
Glad it helped 😀
So so so helpful
We are so glad you are finding the content valuable!
in latin america placing your photo is a HUGE security risk
So helpfull thanks.
Glad it was helpful to you Johnny! 😎👍
great video! thank you!
You are welcome William! 😎
Thanks for this
My pleasure Michael!
We have a new business & don't have any testimonials, or "stats". What do you suggest??
Hey Wes - can you clarify? You mentioned sharing real photos of yourself, but then say not to include an individual bio? I'm a solo small business owner.
pure gold
Thank you! 😎
a hidden gem, found!
thanks!!
As a wedding dj , this was great
Thank you Russell 🙌 and rock on 😆!
2:22 thought it said "sorry about the blueberries"
In the field i have ask many times re testimonials... most say the know it is bs.
I personally have always thought this.
We do high end house services, there is no way they would entertain the idear.
There are plenty of high end businesses who can get testimonials. Any business who tries to be successful without them is gonna have a much harder time, but its your business!
kinda off topic but. I was told when trying to rank aim for a city of a population of 500k minimum. but is that really important considering google has a proximity?
That IS off topic :)
I'm a little confused on one thing I hope you can clarify for me - you say we should show we are real people (in my case, as a team), but no team bios. So at most, if one wanted to do the "team morale" approach, would it just be a single picture with everyone in it, versus one for each person? Or can there be one for each person, but nothing beyond that such as the bio, about me, social channels, etc.? Just unclear on the line between enough to show we are people and too much info. Thanks.
Great point to clarify Mike... The point is to show that you and your team are in fact real human beings, so I do tend to like the group shot or even a few candid photos of different groups of team members sprinkled in. Where it gets self indulgent is when each person gets the photo, bio, social links, favorite quotes, etc. In my opinion there is very little reason to have people scrolling through a grid of staff photos bc there's simply nothing in it for your clients to see all of that. Make sense?
@@WesMcDowellInc perfectly now. Thanks a lot Wes. Much appreciated, as always.
What about talking about how the company was found? Something that is on a personal level?
If it establishes a connection, or shows a benefit somehow to the prospect then sure! But just don't get too far into a history lesson.
@@WesMcDowellInc Thanks for the quick response! Yes, I'll have to make some changes then ;)
Pls can u do a video on how to set up my social media on Google
Not sure what you mean, you wouldn’t do that on google.
5:27 show you are a real person.
People want to do busienss with other people
How do I seo my about page?
Hey Johnny - check out my SEO tutorial for more info: th-cam.com/video/xF3N4vjxnQs/w-d-xo.html
@@WesMcDowellInc thanks ill go check it
So... basically, I'm not writing an About Me page, I'm writing a sales copy?
Pretty much. Everything on the website should be a sales copy
First 😂
That's a shame?
This is not what is trending, the about page needs to be about the customer not about you! Maybe you need to study this
Obviously didn't watch the video, but thanks for your 2 cents!
About us or Why us page.? Confusion arises.