I think SM's mantra is "Only SM can beat SM". Their artists are the best, they are at the top of the pyramid, they got no competition. That is the kind of vibe that SM wants to carry.
this aged well huh. SM made Taeyeon, Baekhyun, NCT127 and NCT Dream comeback together during May, fighting with each other on the damn digitals and voting polls. SM's fetish is setting up their groups against one another and I am so done with having to deal with either of their group losing to one another
SM has mostly veteran groups and for them music wins are not that relevant. Also going to music shows is very restrictive for groups when they are preparing for tours. Personnaly I think SM has shifted from focusing on popularity alone to focus on quallity of their products since they have so many products now and they are all very succesful SM can focus on releasing constant products while keeping the quallity. Also most veteran artists such as Taeyeon, BoA, TVXQ, etc do not really need the promotion from music shows and in the case of Taeyeon I think it would be better to keep her out of them and start branding her as the artist that she is instead of just an idol. She does very well outside the music show circuit and still can win music shows without even attending
Thanks for your super helpful insight!! This also explains why Black Pink's "Kill This Love" promotions only features two music show appearances per week! A lot of local Korean fans want their artists to perform more on music shows, because tours tend to have an international focus!!
@@KpopSociology Actually Blackpink is a completely different case. They only promote on Inkigayo and Music Core just because YG has beef with all 5he other TV stations. All of their groups perform only in those two shows
I think at this point SM knows it has so many successful artists that music show wins actually don't matter because they'll always have loyal fans in Korea and internationally no matter how much or how little they promote. If we really think about it, SM has the most active groups out of any entertainment company, and they have a couple minor ones under their name and they actually promote those artists too. Combined with the fact that SM Station is constantly releasing new songs of every genre, with features from ALL SM artists and global performers, makes SM a entertainment giant, truly deserving of a title of the Big 3. Not only that, but they actually focus on older groups as well, obviously not as much as younger ones bc older idols have more solo activities and whatnot, but SM makes it work. TVXQ, BoA, Girl's Generation, Shinee, Exo, Red Velvet, NCT (+ WayV), and many minor groups and solo artists all benefit. And this is why SM is my fav company, no matter what anyone says. Smart strategies and marketing and promoting.
And this year, 2020 SM Artist is on it again. I mean, their artist has been releasing albums and songs there and there. Suho's Let's Love, Changmin's Chocolate, Taeyeon's Happy, NCT Dream Ridin', NCT 127 Punch, Chanyeol's Yours, Baekhyun's Candy, Super Junior KRY album, Red Velvet's Sub Unit SeulRene, and WayV's full album. They are so active and I love it! But my money isn't. Then we're waiting for Kai's solo and EXO SC album. Adding Lay's Jade and Lit.
@@KpopSociology I totally agree! But I hope their artist won't overwork like Haechan who's in NCT Dreams Ridin and NCT 127 Punch. He's everywhere. There's also Mark who's in every unit adding the Super M who I forgot to mention that has been preparing for an album and Taemin's solo album soon.
As much as a lot of people hate SM, we can't deny their influence as well as how great they are in producing artists. They prove their claim on the big 3 title and they aren't going anywhere anytime soon.
They are one of the company that build foundation of K-pop, their music always ahead of it's time and set the trend not to mention their concept and talented artists with great manners..
This because what happened to exo in mama award 2017 exo and exo-l really got a lot hurt and some exo-l was suicide after mama direspected to exo but now sm group win most award with out award show
@@kayearendain4577 that doesn't mean the company is bad, sm is big company and most of their artist become very famous, it is not far fetched to believe some got greedy and/or stuck up and left for it, that is why jessica, tao, kriss (probably luhan too), jyj left.
When you talking about quality over quantity SM are the only one... I don't know but every comeback and every artists has their own colour and have most anticipated things to wait.. it's hard to only biased for one group or person... Proud to be a family of sm...
This is what some 3rd generation fans should know that not everything is about views it's how you appreciate the works of the idols. Hope they know this cause man every album of the idols is precious.
the way most 3rd generation stans appreciate the idol's work is through getting views and helping them to top every chart possible and that's not bad, is the way most of them give their thanks to their idols
Also with them producing basically their own comeback stages with Shindong as director with SMs the stage. Also their move for the Beyond Live concert series was really great. SM as much as they have their faults you can't deny that they are always innovating and creating their own path/wave. Also a plug for the hard working vocal and dance trainers under SM. SM has a real knack for finding diamonds and nurturing that talent which you see in so many of their idols. The only down side to having so many talented artists with great longevity is that inevitably sometimes members in groups don't get the shine they deserve.
what’s so frustrating with this it’s that baekhyun may enlist soon so his fans and exols will probably vote harder than ever since he will be gone for a long time so they will give him all the wins that’s possible and nct 127 just had their most successful come back ever that have made a lot of nctzens who ult 127 wanting to give them all the wins thats possible and they r willing to do their best to help 127 ( especially after what happened in 2019 with their cb from last year and the difficult time nctzens who ult 127 had to deal with) so sm is not just in love with setting their groups up against each other but also in really bad timings that honestly cause a lot of fandom dramas and wars between sm stans :/
I think SM is trying to uphold their " leader in entertainment" title by being the trend setter instead of the follower. Now that it has become a thing for companies obsess over their idols international popularity( which can honestly come across as desperate), SM doesn't want to join in that. They show that they are confident in the successes that they artists already have and try to maintain a classy and more artic image.
Even about the international popularity aspect, you can consider sm one of the trend setter, boa an tvxq where one of the firts korean idols to be suceesfull in japan and super junior dominate the chinese/taiwanese market for so long, and even still now they’re one of the most famous in latam. The difference about the international popularity of sm artists in the west market is that they weren’t actually trying to get famous over here, but the explosion of social media did it for them, and that is super different from the current state of kpop, where companies are putting effort for their idols to break into the west market. (Sorry if it doesn’t make sense, english is not my first language)
Well... As an SM Stan is have to say that’s not entirely true, or at least not something I’d agree with 100%. The living proof is SuperM lol Maybe that’s not their main focus in most groups since most are veterans already. That being said, I wouldn’t say they aren’t planing a global expansion lol
@@KarenSaranghaeSuJu SM has always cared about international popularity, it's just that their American ventures weren't exactly that successful. Girls' Generation got 3 Americans exactly for this, but the Great Recession hit and they decided to go back and dominate in Korea. When the US is up for grabs again, one of their Americans left the group and another American had to go on hiatus due to WW2 era politics. EXO had 4 Chinese and owned China in their pocket, but they can't just push them into America because their members are gradually leaving for the military and none of them speak English well enough. The Kpop groups that are successful in America fly on the wings of their English speakers. NCT is leading SM's American venture right now, but it took them way too long and way too many experiments (e.g. SuperM, basically EXO's overwhelming popularity + NCT's English) to figure out what to do with them.
sometimes it's not all about who's #1. everyone can be great and the best in their own way at the same time. sm seems to not care about music show wins bc they produces songs/perfomance in high quality and variety that fans could enjoy in many ways
you are right, to be honest SM never was the company with idols who would reach # all kill with every release a big hit or digital monsters... they kinda know half of them will flop but fandom still stream if the song is good, reach more people and good In summer 2017 they even release some kind of interview-report? " more than #1 on chart or music shows was about reach to every fans and enjoy the diverse on genres.." at the end for them is: Exo reach this type of fans and nct dream has another target, same as ggs... another target, soloist like taeyeon.. another target
Adriana Bravo the greatest examples of this are probabley the most old groups, I can talk for super junior because im an elf and know their situation better, but look at them, they still making music almost 15 years into their career, with their last year comeback we finaly get them a music show award in almost 5 years (or something like that) but even without reaching #1 anymore, all of their albums get a bonsang in the GDA, they still make successful concerts all over the world and they even get the highest audience number in the online concert thing among all the sm idols who did it, and why they can do this?, because they cater they music for the fans, they don’t seek the public recognition anymore, so even if newer kpop fans likes to think they're over their definitely are not, because they grew a large a solid fanbase who is willing to consume their music and all the other products that they make (and being mostly an “adult fandom” with people working and everything, sometimes we have the money to waste in them so, that helps too) I hope this make any sense, since english is not my first language
Greatest thing about sm artists is that.. they never get too old. Yep their age grows but their visuals, impact, and songs just get better and..not even trendy coz they themselves set the trend
You know I think SM don't want to leave a month without one of their artist releasing a song, they may not promote it but it is a certain that each month there would be an mv by one of SM artist. This maybe a marketing strategy so that we as fan or netizen remember how much dominant SM in the industry.
Yap and SM must pay all their employees, as i know SM is the group who has the most employees and SM pay high for executive. SM the highest agency who pay their employees among the 3 big
@@KpopSociology I think, SM Station is the best things ever that ever happened in kpop industry. SM let other artists from others company, international artists and also from various genre music. Even without official comeback, SM let the artists produce music.
sm artists are all very friendly and care towards each other that's why we call them SMFAMILY they also held sm town concerts in the past three years consecutively where all artists were performing on a same stage
Maybe that's the reason why they made NCT. Just think of it: In2040, half of the artist were debuted as NCT, they will win the awards just by comeback together and whoever win, they are part of NCT..... Bravo lee soo man:)
The past few years....yes, I noticed that SM really shifted their promotional strategies. They don’t care about music show wins anymore, especially for the older groups. The “younger” groups like RV up to NCT still promote in music shows for EXTRA exposure and for the fans to watch and shout their fanchants. Most of their groups already went though that “dominating the kpop scene” phase that now they can just focus on consistently puting out good music for their groups to stay active. For example, Taeyeon now only focuses on preparing a concert for fans than going to music shows. She says its more fun, going to tours and meeting her fans in different countries. But guest what? She got a Daesang for a song she didn’t even promote!! That just shows that SM and their idols have an unbreakable name in the industry. We also already know that SM has their own platform for promoting their artists and their rookies, which is why they don’t ever let their trainees participate in shows like Produce 101. They are THAT confident with their ability to train and promote high quality idols and music that people will like and follow.
Hey I just realized that SM’s artist are almost always busy doing something like preparing for concerts, or releasing comebacks, or like CFs so that’s pretty cool that they all at least have work to do even if they are competing with each other that just means they stay busy which is better than most companies
April Vicious You’re right - there’s always so much activity! f(x), BoA and some of the solo artists are kind of exceptions but it’s sometimes inevitable for their music to overlap!
Exactly, also I like SM in a part that they want their artist to explore solo activities so in the future when the group is not active anymore they can have a solo careers as an artist also.. 👍
@@fangirlsheart6859 thank you for this!!!! I keep telling this to exols but no one seems to understand that solo career is better for future than constantly releasing songs
@@delusionalmilkshake yes I hope more fans will understand, their idols will get old and want also to explore with their own. Staying relevant in the industry matters ,look Girls Generation, they are busy doing their own and looks happy doing it. I think matured fans knows how to wait for them to promote or release something as a group again❤️ I also love what Taemin said before ,that if ever he fail as a solo artist, there's always SHINee that he can get back. But in his case it's a Win-win ❤️
And i think most of the senior group of sm didnt really want to promote on music show, maybe because they comeback to pleasing their fans and to have fun, not to competing with other artist
Going to Music Shows is tiring, veteran idols do that just for the fans and that's why they didn't go to all music shows if they hv been active for certain years..
It's funny how other fandoms attack SM stans by bragging about their "awards" when clearly, SM set the standards😂 Love how SM doesn't care and just focuses on becoming a trend setter instead of following others just so they could gain popularity internationally and in Korea (oops). When it comes to marketing strategy, quality of artists, awards, entertainment, training, and talent, SM really deserves to be in the Big 3 (if not top 1)❤️
Suffered Person music show wins really *does not* matter to *SM* because they have other options and they have bigger plans than just music shows. Why do you think their groups always have tours and concerts, plus SM Station (which also collabs with other artists)? May I also add the solo activities of their older groups. They don't care not because it doesn't go on their way and to make excuses, it is because SM will always have a way with this. I believe *every* fandom will always have toxic fans (but surely not all of them) and I'm not denying that some exols and reveluvs are toxic (nor I said they don't have) but I also remember that I did not mention any fandom so why are you bothered? I do respect your opinion but please move along too❤️
yup, they take care of their idols products(music including) with god tier quality but not necessarily their wellbeings as people, guess not even a company can be perfect
@@aiqarrn i agree. that's what I hate about SM. They don't take care of their idols (esp chinese artists). I sometimes think they treat them like robots. I really hate that side of them. Good thing they don't prohibit their idols from interacting with each other.
Yess superr agreee with youu, Winning music shows is sometimes just the bonus of every sm artist. As long as they produce a high quality content for every artist its enough.
Your theory is still relevant today, when NCT127 made a comeback with Kick it and a few days later Taeyeon's comeback with Happy (But it was postponed due to a tragic happen)
Even if the SM Artists don't promote too much on the music shows but they are topped in the charts all over the country. That's what I'd like. It's okay that they're not promoting too much in the music shows as long as they make their music so good and make people amazed and find interested. Kudos to SM Artist.
I think they also overlap to generate more interactions between artists to give the company a more "oh look at us all get along. We arent just colleagues, we're friends" vibe...if that makes sense
i just realized this is really makes sense because i always noticed everytime sm group won and doing encore stage they always make other sm groups stay for example the one with snsd and red velvet during lion heart era also the one with tts and fx
Fr tho they don't even care if their artist dating each other, otherwise it will be easier for them bcs they don't need to discuss the relationship w/ other agency just to match their statement.
SM be poppin this year. they’re stepping up their games in 2020. and im not complaining at all. plus “the stage” segment of each group every comeback. hope they can also do it to their girlgroups. (the amount of promotions)
@@KpopSociology the success was unexpected tho, gee was second plan because they planning to comeback with dancing queen (thats why dancing queen have similar concept with gee espescially the outfit) but they have problems with the song right so they cant release it, and than gee came up, there so much pressure for the girls at that time, first the competition with other girl group (kara and wg) and many boy group fans boycotted them after the black ocean happened, so if this not gonna make it they carreer pretty much fail, even taeyeon cry when she hear the demo because she hate it so much and i believe she never expected gee to be a hit lol, and well thats the song that turn girl group scene 180°, 9 consecutive win in mubank hasn't break by any other group (the record break with psy gangnam style 11 win but he is solo artist) and it takes 9 year for other group to break gee longest run for #1 on melon (8 week of #1) at 2018 the record break by blackpink ddu du ddu du, its also take 8 year to break gee as the best selling mini album, the record was break by twice TT mini album
And 2020 we get Suju x Taeyeon 13 days Suho x Changmin 7 days Nct dream x Taeyeon 5 days Nct127 x Baekhyun 6 days KRY x Seulrene 7 days Not to mention the overlapping stations special releases and collaborations SM,really...
These in house competition gives us many smtown interactions though. It's always cute watching a SM group join and celebrate the encore stage of another SM group. They are basically saying we are gonna celebrate the win coz we don't care who won, the trophy's still coming home!
I agree with all of your theories plus it's so true too that sm never fails to promote their artist in a year so people won't talk about it they doesn't take their artist's talent go waste
Music shows don’t really reflect quality of product or even real fan base size. Right now I’ve been streaming like crazy for NCT 127 for punch and we should be doing so much better streaming wise but NCTZENS are notoriously lazy when it comes to streaming, on the other hand the album has sold over 1.2M copies and has gained a lot of accolades but in music shows they look mostly to digital numbers which we know are not real (streaming) so I think SM doesn’t really care because a really average song can win as long as there’s people willing to stream it but maybe not buy it and at the end as a corporation what matters is what gives the most money.
For me, Lee Soo Man is better than any other SM Ent. CEOs.....that's why others get confused and blame him all the time when it's actually other SM Ent. CEOs that are the worst....no hate....but in my opinion, Lee Soo Man is a better CEO and he's kind. Based from the description of older artists under SM, they respect and thank him so much and that he is kind....
Younger ones actually saying all good about him too and even can make jokes about him. And even in thanks speeches SM artists always mention LSM and not current CEOs Although it looks like new CEOs maybe will be not so bad
@@marial2094 it's hard to promote them as a grp now since enlistment that's why they have solo promotion or unit as far as u know, I think u should know that if you're sm stan... same goes w suju when the members are on military duty
@@marial2094 because they have a tour?........ It also happens on snsd though they are not a boy group and don't need enlistment,,,,,, on their 5th(?) Year and above they barely have comebacks because they are focusing on their tours............. Even nct127 last year they only had 1 comeback and just a mini album,,,,, its because they are on tour........ If you are smstan you will understand and see how They treated the same way,,,,,, well except fx they really got nothing.......
Appearing in music shows won't make both agency and idols rich 😆 This kinda explain why SM artists barely has long promotion for cb or even not appear at all. SM has more profit with physical sales and the idols has more profit with overseas promotions/tour. I think that's why they are more focus on releasing new music and concerts. They just know fans will do it for them.
SM r in a business..competition is a must..they are powerhouse.they really do create their own thing because they know what they r doing.they innovate,they make new things ,make it big and conquer them all..thats a strong system of a business.
Competition leads to innovation!? Also being mindful of diversifying their revenue streams! Music show wins aren't the most important thing to them anymore!
honestly speaking sm groups have a history of having long stable careers and to manage all the groups without having them overlapping is probably unavoidable. considering all the groups and soloists that are still like by the general public i’m not surprised they have overlapping promotions.
i think one of their staffs even made a statement on it? about how music show wins dont really matter because they can't proffit of it and even have to pay to be on the show, what matters and lets them know how much influence their artist have is tours and concerts
This is why i love SM..sometimes SM can be a little shitty with their artist but dominating the world with their music and styles is what i love about them. For me..i think they dont go or usually follow on becoming "trendy" but to allow artists to release their talents and powers through music. Thats why i love it. Artists in SM are able to showcase it very well even though they clash with their co artist..for the sake of their "plan" or strategies.
It’s actually kinda nice when they’re on the same show. When one wins, sometimes the other stays on to show support for the winner. Red Velvet and NCT Dream(Russian Roulette). Baekhyun and NCT 127 (Candy). F(x) and EXO a long time ago, SuJu with Red Velvet(Mamacita and Ice cream cake). SNSD and Shinee. Red Velvet and EXO(Red Flavor). SNSD and Red Velvet(Lion heart). I wouldn’t mind seeing more SM Family interactions.
Set the aiming, put a concept, arrange the strategy, maybe test the water once to see how's the reaction, then execution. these are maybe very standard schedule of how management should be working. But, when you are a veteran company, as an entertainment company with full of talented artist and idol even trainees, you'll see how SM work. your opinion are so interesting. this issue is making me thinking very hard, to get what is SM trully want to achieve ? Like what u said, i do think about "SM doesn't really care about winning on the local show in Korea now. they really trying to show the world who and what is SM stand for. with consistent quality for everything (artist,songs,MV)". just see how SM artist dominate international charts and also local charts, like u said. okay, i think i could sleep tight tonight. thanks. Hhahahaha.
Yeah - we have to think about the stakeholders. Is SM trying to please the domestic fans? the international fans? trying to acquire NEW fans? international press? Korean government? What makes money? What drives long-term sustainability? The questions never end!
mnet also want to be part of distributors of their music which they dont agree because sm knows how to promote their song without any music chart so they have a 'beef' with mnet since then because they want to control all the companies, but they failed with sm who still dominate untill now.
@@KpopSociology but the thing is.. most of SM's artists are their stakeholder and their artist care more for their fans than anything else... and SM also ask opinions to their (veteran, mostly) artist a lot especially before releasing albums and such..
Summer 2017 "a representative from *SM stated “Idol group activities aren’t only targeted at topping music charts or winning music shows. We just hope we provided an opportunity for people to listen to a wide variety of music this summer.”* (+) I believe this IS simple as SM has MANY artist, main groups their units and solo singer... they also promote as actors so their own schedule ends deciding all. I don't think SM "thought" too much about March 2019 or anything, Taeyeon need it one korean single before leaving to japan for her first japan tour then comeback later to korea (2nd full album) but still have her presence there after ending her encore concert tour same month. and Chen has this concept of spring so just the month was good. (+) www.soompi.com/article/1027755wpp/sm-entertainment-explains-many-comebacks-summer
SM Artists are lovely jewels. They have four (V) characteristics: Vocals, Versatility, Visuals and more importantly Vattitude. #prouSMstan #istillhateyouSM
SM knew they can achieve the trophy, who ever it is. As i know their comeback never flop, always has space on knetizen, whoever it is. Believe or not, SM always try different concept on their gg or bg, or even solo. And, they also had special things that we will know "oh this is SM signature". They are put high priority on vocal, melody, arrangment instrument. So why they should focus on "whos next ?", if we are looking from business perspective, high profit is the main goal isnt it ?
I'm not sure. Maybe its like Disney, Sony, warner bros movie releases? It can be very cut throat so they may have their known franchises like star wars or fantastic beasts come out at the exact same time each year. Dominance during that period makes other studios shy away.
I think its a smart move and its a strategy of SM to experiment with there idols and now they are experimenting aespa and nct u cause they literally fight over the cake
here after NCT Dream’s Ridin’ with two/three weeks of difference with NCT 127’s Punch. and with an upcoming WayV comeback (but they’re c-pop so I don’t think is gonna be a problem there??)
It's such a good theory that they want to focus on quality tbh. If we look at their stage set up, it is always so grand and you would think that is because SM wants them to win. But their promotions don't follow that rule, so I'm guessing quality makes sensr
Yes sm doesn't follow the trend, their music are futuristic, experimental, but good quality, all of the attracks huge amount of loyal fans. That is why sm artists always sell more physical albums. And also sm doesn't care much about youtube views.
Fun fact : this concept is actually called “cannibalisation” in Finance. When you have a company and you sell a product and you’re about to release a new product that might displace the original product - it’s called cannibalisation. SM has truly mastered it.
Why bother about competition when we are one family? and this family is the most talented so far. We support each other that's why sm fandoms are the best.
Why would SM care about those wins that are mostly fan carried? The important thing is, Their TALENTED Groups are being shown and they take pride of it.
SM really never really cared about wins hahaha. Cause he cared then probably their artists are the no 1 kpops hahaha. They never cared for winning as long as fans are satisfied hahaha. My cousin told me about this, then that group by now wouldn't be at the top if sm was competitive 😂😅
@Miftakhul Janahof course they would.. but most of SM artist specially the 2nd gen would generally tell fans they don't care if they win in music show or whatnot, that they release songs for fans and not to attract more fans..
By doing this SM obviously dominates the whole music shows and charts that exist but then again I like that because it just creates a friendly competition between SM's artists which is awesome ❤️
Even for NCT, they're *barely* sending them anywhere. Very little music shows and esp variety shows. It feels so different than stanning other kpop groups who goes everywhere when they're promoting.
@@KpopSociology yeah and I think they're doing pretty well internationally esp in the states. But I do hope they push them more with the korean market tho 😕
@@ohlicorice123 i know but that mostly caters to those who are already fans. And dont get me wrong, I absolutely *love* it but appearing on broadcast station variety shows can garner much more attention from the korean public which I think will help them a whole lot to boost their korean popularity.
But actually music shows always have low rates than other programs. That is why the tv station always cancel music show and broadcast other programs instead. And to be honest NCT"s music doesn't suit taste of korean people, too experimental and futuristic that is why sm pushes them internationally.
*This really about market shares and that's it. They need to bring up their stocks so they should put back to back comebacks to go up their stocks. 🤷♀️*
“competition leads to innovation” is only relevant when entertainment agencies and producers rival each other, not idols from the same company. because unlike Western idols who have freedom to produce their own or to choose which song to buy, K-Pop idols’ concepts are decided by the agency. even when they get to produce or visualize a concept, the agency always has the veto power for the finished product. idols often hint about this in variety shows. YG always maintain just a concept for each group. JYP prefers to slowly transition them to mature concept. but SM? it’s haywire that only fandoms fathom. for the general population they’d be confused of which idols sing which song. for so I accept theory #2 #3 **how about you guys?
remember when Taeyeon got to compete with Girls' Generation for if and baby baby(?) wayy back in 2008 lol... and also sm the ballad consisting of Taeyeon and Jonghyun promoted almost at the same time with Mr. Mr.
This made me remember how Suho while promoting His solo album saying that he prefers his fans to Enjoy his music and remember him than pushing themselves to limit in putting him 1st in music awards. Sm is a bunch of Humble beings.
I told myself that it is not about the music show wins but how you stay relevant over they years. SM artists proved that. They are also exploring on their own strengths and having their individual activities, that will be an investment for them. Groups will not last forever, we all know that. Aand what I like is that they are all fully booked. Take for example, my girls, Red Velvet.
![[Compilation] EXO's 117 Music Show Wins](http://i.ytimg.com/vi/EvQ-ktVYrJo/mqdefault.jpg)
The coolest thing is that when one of them win, they stay on the stage together
I love that! Like recently when baekhyun won with candy and nct 127 stayed with him
@@butdoyouknowjesus4121 omggg yes
Ya its cuteeeee
Yeah 💞
Also if one of them is mc, will joined them like amber and key and irene when mcing
When Taeyeon's Four Season release without promotion on music shows but still won Daesang.
Taeyeon's magical abilities 👍🏼👍🏼👍🏼
Queen only
LEGEND
QUEEN 👑
Only Queen indeed
“SM may not be the greatest BUT they have the GREATEST!”
True...
I love that
I know its your opinion, but there is not something like the greatest or best artist lol
Sergio Rodriguez well, i accept that that is your opinion too
Sergio Rodriguez they have the best vocalists in the industry and that is a fact
There was also when the NCT Dream went up against NCT 127
Hahahahhaa the epitome of SM vs. SM. Do you remember when that was?
Kpop Sociology not sure but I know it was around the time nct dream were promoting my first and last and 127 limitless
Mark n Haechan competing with themselves😂😂
@@multi-fandompotato4621 either way both of them wins lmao
Nct dream won that time on the show.
I think SM's mantra is "Only SM can beat SM". Their artists are the best, they are at the top of the pyramid, they got no competition. That is the kind of vibe that SM wants to carry.
now there’s baekhyun, exo sc, nct dream and taeyong’s station all out this month or in august.... wow sm will really top charts
Mhmmm!! July is going to be COMPETITIVE!!
this aged well huh. SM made Taeyeon, Baekhyun, NCT127 and NCT Dream comeback together during May, fighting with each other on the damn digitals and voting polls.
SM's fetish is setting up their groups against one another and I am so done with having to deal with either of their group losing to one another
Fr
Smstan can't relate
Now again in may 2020
SM Ent. is confident about their artist.
That’s it
I love that!
Well said!
There's nothing more to say about it ,sm artists are just "Legend" Periodtttt
SM has mostly veteran groups and for them music wins are not that relevant. Also going to music shows is very restrictive for groups when they are preparing for tours. Personnaly I think SM has shifted from focusing on popularity alone to focus on quallity of their products since they have so many products now and they are all very succesful SM can focus on releasing constant products while keeping the quallity. Also most veteran artists such as Taeyeon, BoA, TVXQ, etc do not really need the promotion from music shows and in the case of Taeyeon I think it would be better to keep her out of them and start branding her as the artist that she is instead of just an idol. She does very well outside the music show circuit and still can win music shows without even attending
Dmn this gets a thumbs up from me! So informative, had no clue.
Thanks for your super helpful insight!! This also explains why Black Pink's "Kill This Love" promotions only features two music show appearances per week!
A lot of local Korean fans want their artists to perform more on music shows, because tours tend to have an international focus!!
@@KpopSociology Actually Blackpink is a completely different case. They only promote on Inkigayo and Music Core just because YG has beef with all 5he other TV stations. All of their groups perform only in those two shows
Agree with the fact that they don't need promotions since they have loyal fanbase and the quality of music is above par.
Totally agree
I think at this point SM knows it has so many successful artists that music show wins actually don't matter because they'll always have loyal fans in Korea and internationally no matter how much or how little they promote. If we really think about it, SM has the most active groups out of any entertainment company, and they have a couple minor ones under their name and they actually promote those artists too. Combined with the fact that SM Station is constantly releasing new songs of every genre, with features from ALL SM artists and global performers, makes SM a entertainment giant, truly deserving of a title of the Big 3. Not only that, but they actually focus on older groups as well, obviously not as much as younger ones bc older idols have more solo activities and whatnot, but SM makes it work. TVXQ, BoA, Girl's Generation, Shinee, Exo, Red Velvet, NCT (+ WayV), and many minor groups and solo artists all benefit. And this is why SM is my fav company, no matter what anyone says. Smart strategies and marketing and promoting.
SM Station is another great example supporting this!! Thanks for sharing 💕
This is very true.
Related❤️❤️❤️
Super Junior
I just wonder how there going to promote their rookie groups in the future
And this year, 2020 SM Artist is on it again. I mean, their artist has been releasing albums and songs there and there.
Suho's Let's Love, Changmin's Chocolate, Taeyeon's Happy, NCT Dream Ridin', NCT 127 Punch, Chanyeol's Yours, Baekhyun's Candy, Super Junior KRY album, Red Velvet's Sub Unit SeulRene, and WayV's full album.
They are so active and I love it!
But my money isn't.
Then we're waiting for Kai's solo and EXO SC album.
Adding Lay's Jade and Lit.
Great examples! But I would honestly rather have all of these active promotions (even if they overlap) than non promotions at all 💜
@@KpopSociology I totally agree!
But I hope their artist won't overwork like Haechan who's in NCT Dreams Ridin and NCT 127 Punch. He's everywhere.
There's also Mark who's in every unit adding the Super M who I forgot to mention that has been preparing for an album and Taemin's solo album soon.
Its Taeyeon - Happy, not happiness😂
As SM stan I am well fed, but I didn't have enough money to buy their albums😂
@@kartikaoktafiantable Thank you for correcting
As much as a lot of people hate SM, we can't deny their influence as well as how great they are in producing artists. They prove their claim on the big 3 title and they aren't going anywhere anytime soon.
You're right - SM is a Kpop legend for a reason!
They are one of the company that build foundation of K-pop, their music always ahead of it's time and set the trend not to mention their concept and talented artists with great manners..
This because what happened to exo in mama award 2017 exo and exo-l really got a lot hurt and some exo-l was suicide after mama direspected to exo but now sm group win most award with out award show
We also have to account that SM faces a lot of contract disputes with their artists... more than any other big label.
@@kayearendain4577 that doesn't mean the company is bad, sm is big company and most of their artist become very famous, it is not far fetched to believe some got greedy and/or stuck up and left for it, that is why jessica, tao, kriss (probably luhan too), jyj left.
The second theory is my opinion too.
SM wanna dominate the charts and every artist from SM is the representation
It's quite possible since SM has so many big name artists! 💛
it is a really smart marketing strategy though, gotta admit
@@untitledmeow yesss...and it works
@@KpopSociology SM artists just dominate charts and eliminate the competitors ...something more easy to expose SM brand
When you talking about quality over quantity SM are the only one... I don't know but every comeback and every artists has their own colour and have most anticipated things to wait.. it's hard to only biased for one group or person... Proud to be a family of sm...
NICE 👍🏼
Preachhh
This is what some 3rd generation fans should know that not everything is about views it's how you appreciate the works of the idols. Hope they know this cause man every album of the idols is precious.
PREACH!
PREAAACHHHH
the way most 3rd generation stans appreciate the idol's work is through getting views and helping them to top every chart possible and that's not bad, is the way most of them give their thanks to their idols
@@karinacisterna7502 i know most of them love the idols but it's soo toxic.
omg watching this now knowing nct 127 is going to be against baekhyun just proves this more lmao
SO MANY EXAMPLES TO SUPPORT THIS!!!
Also with them producing basically their own comeback stages with Shindong as director with SMs the stage. Also their move for the Beyond Live concert series was really great. SM as much as they have their faults you can't deny that they are always innovating and creating their own path/wave. Also a plug for the hard working vocal and dance trainers under SM. SM has a real knack for finding diamonds and nurturing that talent which you see in so many of their idols. The only down side to having so many talented artists with great longevity is that inevitably sometimes members in groups don't get the shine they deserve.
taeyeon's digitals clashed with them too 😭
as an exo l and nctzen, im so busy streaming their songs and it gives me headache who to vote tbh
what’s so frustrating with this it’s that baekhyun may enlist soon so his fans and exols will probably vote harder than ever since he will be gone for a long time so they will give him all the wins that’s possible and nct 127 just had their most successful come back ever that have made a lot of nctzens who ult 127 wanting to give them all the wins thats possible and they r willing to do their best to help 127 ( especially after what happened in 2019 with their cb from last year and the difficult time nctzens who ult 127 had to deal with) so sm is not just in love with setting their groups up against each other but also in really bad timings that honestly cause a lot of fandom dramas and wars between sm stans :/
I think SM is trying to uphold their " leader in entertainment" title by being the trend setter instead of the follower. Now that it has become a thing for companies obsess over their idols international popularity( which can honestly come across as desperate), SM doesn't want to join in that. They show that they are confident in the successes that they artists already have and try to maintain a classy and more artic image.
@Yr Kim thats true. Best group alive, indeed.
Even about the international popularity aspect, you can consider sm one of the trend setter, boa an tvxq where one of the firts korean idols to be suceesfull in japan and super junior dominate the chinese/taiwanese market for so long, and even still now they’re one of the most famous in latam.
The difference about the international popularity of sm artists in the west market is that they weren’t actually trying to get famous over here, but the explosion of social media did it for them, and that is super different from the current state of kpop, where companies are putting effort for their idols to break into the west market.
(Sorry if it doesn’t make sense, english is not my first language)
@@KarenSaranghaeSuJu true that
Well... As an SM Stan is have to say that’s not entirely true, or at least not something I’d agree with 100%. The living proof is SuperM lol Maybe that’s not their main focus in most groups since most are veterans already. That being said, I wouldn’t say they aren’t planing a global expansion lol
@@KarenSaranghaeSuJu SM has always cared about international popularity, it's just that their American ventures weren't exactly that successful.
Girls' Generation got 3 Americans exactly for this, but the Great Recession hit and they decided to go back and dominate in Korea. When the US is up for grabs again, one of their Americans left the group and another American had to go on hiatus due to WW2 era politics.
EXO had 4 Chinese and owned China in their pocket, but they can't just push them into America because their members are gradually leaving for the military and none of them speak English well enough. The Kpop groups that are successful in America fly on the wings of their English speakers.
NCT is leading SM's American venture right now, but it took them way too long and way too many experiments (e.g. SuperM, basically EXO's overwhelming popularity + NCT's English) to figure out what to do with them.
sometimes it's not all about who's #1. everyone can be great and the best in their own way at the same time.
sm seems to not care about music show wins bc they produces songs/perfomance in high quality and variety that fans could enjoy in many ways
you are right, to be honest SM never was the company with idols who would reach # all kill with every release a big hit or digital monsters... they kinda know half of them will flop but fandom still stream if the song is good, reach more people and good
In summer 2017 they even release some kind of interview-report? " more than #1 on chart or music shows was about reach to every fans and enjoy the diverse on genres.." at the end for them is: Exo reach this type of fans and nct dream has another target, same as ggs... another target, soloist like taeyeon.. another target
I love this team win-win abundance mentality ❤️
Adriana Bravo the greatest examples of this are probabley the most old groups, I can talk for super junior because im an elf and know their situation better, but look at them, they still making music almost 15 years into their career, with their last year comeback we finaly get them a music show award in almost 5 years (or something like that) but even without reaching #1 anymore, all of their albums get a bonsang in the GDA, they still make successful concerts all over the world and they even get the highest audience number in the online concert thing among all the sm idols who did it, and why they can do this?, because they cater they music for the fans, they don’t seek the public recognition anymore, so even if newer kpop fans likes to think they're over their definitely are not, because they grew a large a solid fanbase who is willing to consume their music and all the other products that they make (and being mostly an “adult fandom” with people working and everything, sometimes we have the money to waste in them so, that helps too)
I hope this make any sense, since english is not my first language
Exactly right dear
They are even more deserving than those so called groups who have a lot of music show wins and charity daesangs. Lol
Greatest thing about sm artists is that.. they never get too old. Yep their age grows but their visuals, impact, and songs just get better and..not even trendy coz they themselves set the trend
Agree I still jam to snsd songs till today 💀
@@vanhminglianitochhawng3209 keipawh😂✨✨Snsd 🔥
Just like what minho said one time,,,,
He prefers winning on isac or athletic competition than on music shows....😆😆👏💖
😂😂😂
my minho is really competitive
He really said that?
@@dnakawai yes its one of episode in knowing brothers,,,, but i forgot which one......
Hahaha ikr
You know I think SM don't want to leave a month without one of their artist releasing a song, they may not promote it but it is a certain that each month there would be an mv by one of SM artist. This maybe a marketing strategy so that we as fan or netizen remember how much dominant SM in the industry.
Yeah - SM STATION was an interesting initiative that brought a lot of SM exposure year round!
Yap and SM must pay all their employees, as i know SM is the group who has the most employees and SM pay high for executive. SM the highest agency who pay their employees among the 3 big
@@KpopSociology I think, SM Station is the best things ever that ever happened in kpop industry. SM let other artists from others company, international artists and also from various genre music. Even without official comeback, SM let the artists produce music.
I don't think they want to ascert dominance.. just want to have their brand out there all the time for recognition
Wow. I feel they'll be having a "friendship" vibe there in SMTown. I feel like SM's Strategy is good overall.
sm artists are all very friendly and care towards each other that's why we call them SMFAMILY they also held sm town concerts in the past three years consecutively where all artists were performing on a same stage
It's actually good strategy ❤️ either way they always Win!
@@qistinanajiha4894 of course dear.
I totally agree with you
Maybe that's the reason why they made NCT.
Just think of it: In2040, half of the artist were debuted as NCT, they will win the awards just by comeback together and whoever win, they are part of NCT.....
Bravo lee soo man:)
The past few years....yes, I noticed that SM really shifted their promotional strategies. They don’t care about music show wins anymore, especially for the older groups. The “younger” groups like RV up to NCT still promote in music shows for EXTRA exposure and for the fans to watch and shout their fanchants.
Most of their groups already went though that “dominating the kpop scene” phase that now they can just focus on consistently puting out good music for their groups to stay active.
For example, Taeyeon now only focuses on preparing a concert for fans than going to music shows. She says its more fun, going to tours and meeting her fans in different countries. But guest what? She got a Daesang for a song she didn’t even promote!! That just shows that SM and their idols have an unbreakable name in the industry.
We also already know that SM has their own platform for promoting their artists and their rookies, which is why they don’t ever let their trainees participate in shows like Produce 101. They are THAT confident with their ability to train and promote high quality idols and music that people will like and follow.
Hey I just realized that SM’s artist are almost always busy doing something like preparing for concerts, or releasing comebacks, or like CFs so that’s pretty cool that they all at least have work to do even if they are competing with each other that just means they stay busy which is better than most companies
April Vicious You’re right - there’s always so much activity! f(x), BoA and some of the solo artists are kind of exceptions but it’s sometimes inevitable for their music to overlap!
Exactly, also I like SM in a part that they want their artist to explore solo activities so in the future when the group is not active anymore they can have a solo careers as an artist also.. 👍
@@KpopSociology BoA has a directive position, so maybe she's busy with those things
@@fangirlsheart6859 thank you for this!!!! I keep telling this to exols but no one seems to understand that solo career is better for future than constantly releasing songs
@@delusionalmilkshake yes I hope more fans will understand, their idols will get old and want also to explore with their own. Staying relevant in the industry matters ,look Girls Generation, they are busy doing their own and looks happy doing it. I think matured fans knows how to wait for them to promote or release something as a group again❤️
I also love what Taemin said before ,that if ever he fail as a solo artist, there's always SHINee that he can get back. But in his case it's a Win-win ❤️
And i think most of the senior group of sm didnt really want to promote on music show, maybe because they comeback to pleasing their fans and to have fun, not to competing with other artist
That's a very solid point! Music shows are filled with rookie groups these days!
Yes, and most senior groups come to music show just to give fans more contents, more stage performances, they don't really care much about winning
Going to Music Shows is tiring, veteran idols do that just for the fans and that's why they didn't go to all music shows if they hv been active for certain years..
*flashback when taemin sneak to leave the encore stage first*
Agree👍
It's funny how other fandoms attack SM stans by bragging about their "awards" when clearly, SM set the standards😂 Love how SM doesn't care and just focuses on becoming a trend setter instead of following others just so they could gain popularity internationally and in Korea (oops).
When it comes to marketing strategy, quality of artists, awards, entertainment, training, and talent, SM really deserves to be in the Big 3 (if not top 1)❤️
PERIODT.
Suffered Person music show wins really *does not* matter to *SM* because they have other options and they have bigger plans than just music shows. Why do you think their groups always have tours and concerts, plus SM Station (which also collabs with other artists)? May I also add the solo activities of their older groups. They don't care not because it doesn't go on their way and to make excuses, it is because SM will always have a way with this.
I believe *every* fandom will always have toxic fans (but surely not all of them) and I'm not denying that some exols and reveluvs are toxic (nor I said they don't have) but I also remember that I did not mention any fandom so why are you bothered?
I do respect your opinion but please move along too❤️
yup, they take care of their idols products(music including) with god tier quality but not necessarily their wellbeings as people, guess not even a company can be perfect
@@aiqarrn i agree. that's what I hate about SM. They don't take care of their idols (esp chinese artists). I sometimes think they treat them like robots. I really hate that side of them. Good thing they don't prohibit their idols from interacting with each other.
Yess superr agreee with youu,
Winning music shows is sometimes just the bonus of every sm artist.
As long as they produce a high quality content for every artist its enough.
Your theory is still relevant today, when NCT127 made a comeback with Kick it and a few days later Taeyeon's comeback with Happy (But it was postponed due to a tragic happen)
Mhmm! The theory is still valid!
kick it, ridin, punch, candy, even KRY gonna make their cb soon
Even if the SM Artists don't promote too much on the music shows but they are topped in the charts all over the country. That's what I'd like. It's okay that they're not promoting too much in the music shows as long as they make their music so good and make people amazed and find interested. Kudos to SM Artist.
I think they also overlap to generate more interactions between artists to give the company a more "oh look at us all get along. We arent just colleagues, we're friends" vibe...if that makes sense
Yeah like at the encore stage or back stage clips!
i just realized this is really makes sense because i always noticed everytime sm group won and doing encore stage they always make other sm groups stay for example the one with snsd and red velvet during lion heart era
also the one with tts and fx
Best 😭
Fr tho they don't even care if their artist dating each other, otherwise it will be easier for them bcs they don't need to discuss the relationship w/ other agency just to match their statement.
@@fairuzsyifa6994 ugh, i remember my ult ship, BaekYeon 😭
I've noticed that SM is always ahead of their time, like ppl will hate on a certain sound they release but one year later it's in high demand
I just love all sm artist because they are so talented
Which makes it really hard to choose between SM artists 😭😭😭
SM be poppin this year. they’re stepping up their games in 2020. and im not complaining at all. plus “the stage” segment of each group every comeback. hope they can also do it to their girlgroups. (the amount of promotions)
EXO vs EXO, who's win? Ofc EXO. Stan EXO
LOL 😂😂😂
Only EXO can beat EXO!!
Unless, you get X-EXO in the mix...
Periodt
Theres a reason why X-EXO was born
@@zuha6616 of course
at least MOST of them are not left stuck in the dungeon
OMG this inside joke is both funny and too real 😅
In 2009 they make super junior and snsd compete, gee vs sorry sorry
Gee was legendary for the # of music show wins! I wonder if SM knew that in advance!
@@KpopSociology the success was unexpected tho, gee was second plan because they planning to comeback with dancing queen (thats why dancing queen have similar concept with gee espescially the outfit) but they have problems with the song right so they cant release it, and than gee came up, there so much pressure for the girls at that time, first the competition with other girl group (kara and wg) and many boy group fans boycotted them after the black ocean happened, so if this not gonna make it they carreer pretty much fail, even taeyeon cry when she hear the demo because she hate it so much and i believe she never expected gee to be a hit lol, and well thats the song that turn girl group scene 180°, 9 consecutive win in mubank hasn't break by any other group (the record break with psy gangnam style 11 win but he is solo artist) and it takes 9 year for other group to break gee longest run for #1 on melon (8 week of #1) at 2018 the record break by blackpink ddu du ddu du, its also take 8 year to break gee as the best selling mini album, the record was break by twice TT mini album
@@bagushernananda7879 Wowwww such a huge success for an unexpected win! I love the detailed context :)
I remember SHINee vs sj too
Yes, SM likes to make me have a headache trying to figure out who to vote for😫😫
I'm glad this resonated with you!
relatable
And 2020 we get
Suju x Taeyeon 13 days
Suho x Changmin 7 days
Nct dream x Taeyeon 5 days
Nct127 x Baekhyun 6 days
KRY x Seulrene 7 days
Not to mention the overlapping stations special releases and collaborations
SM,really...
I love the active promotions (even if it means there's an overlap / competition)! ❤️
And in July also SMNGG will come.
@choiworld but it will end like
SMNGG. X SEULRENE
@@ada1605 naaahh KRY has WayV now..
And july is probably rv unit taemin and exo sc
These in house competition gives us many smtown interactions though. It's always cute watching a SM group join and celebrate the encore stage of another SM group. They are basically saying we are gonna celebrate the win coz we don't care who won, the trophy's still coming home!
I agree with all of your theories plus it's so true too that sm never fails to promote their artist in a year so people won't talk about it they doesn't take their artist's talent go waste
You're right! We want SM to promote our artists well! :/
Music shows don’t really reflect quality of product or even real fan base size. Right now I’ve been streaming like crazy for NCT 127 for punch and we should be doing so much better streaming wise but NCTZENS are notoriously lazy when it comes to streaming, on the other hand the album has sold over 1.2M copies and has gained a lot of accolades but in music shows they look mostly to digital numbers which we know are not real (streaming) so I think SM doesn’t really care because a really average song can win as long as there’s people willing to stream it but maybe not buy it and at the end as a corporation what matters is what gives the most money.
You're right - album sales is one of the BEST indicators for a Kpop group's success!
yeah so true sm all cares about money than music shows and awards
I feel you I've been streaming like crazy. And I can't even give them their 4th win on inkigayo
ive been streaming same fancams, music shows and mv really hard every night before i go to sleep 😴
4th win for Punch today
For me, Lee Soo Man is better than any other SM Ent. CEOs.....that's why others get confused and blame him all the time when it's actually other SM Ent. CEOs that are the worst....no hate....but in my opinion, Lee Soo Man is a better CEO and he's kind.
Based from the description of older artists under SM, they respect and thank him so much and that he is kind....
Lee Soo Man is a veteran in the industry!
Younger ones actually saying all good about him too and even can make jokes about him. And even in thanks speeches SM artists always mention LSM and not current CEOs
Although it looks like new CEOs maybe will be not so bad
Yes he is! And he lets his artist dates which is also why i love lee soo man 🤭
He's the best CEO or Founder in all KPOP Entertainment. Periodt.
Preach!
SM promotes all their groups except F(x).
There is a whole discrimination theory for f(x)!
And exo now
@@marial2094 it's hard to promote them as a grp now since enlistment that's why they have solo promotion or unit as far as u know, I think u should know that if you're sm stan... same goes w suju when the members are on military duty
shi xui Suju is finished with their enlístments and when exo were 8 it took them over a year for them to have a comeback
@@marial2094 because they have a tour?........
It also happens on snsd though they are not a boy group and don't need enlistment,,,,,, on their 5th(?) Year and above they barely have comebacks because they are focusing on their tours.............
Even nct127 last year they only had 1 comeback and just a mini album,,,,, its because they are on tour........
If you are smstan you will understand and see how They treated the same way,,,,,, well except fx they really got nothing.......
I also think so.but as a sm fan I don't mind who wins .although in records most winning artists are mainly from sm
That's the reason for so many encore interactions
Stan Talent Stan SM
Tvxq barely even go on music shows anymore because they don’t need to 😂 SM definitely don’t care about music show wins!
Tvxq don’t need music shows, music shows need TVXQ. 😂🤣
It's really simple, do music shows give SM money ? no. So they don't care. They only care about albums and tours selling well
sm doesnt care about music show wins, the important for them is money. so what ? but still their artist are won many awards than.
Yeah - the focus is different; small weekly wins vs. large annual wins!
@Hey Dreamer I think he/she meant SM focus more on album sales
Every company focus on it. It's how they are able to pay the employees salary
Appearing in music shows won't make both agency and idols rich 😆 This kinda explain why SM artists barely has long promotion for cb or even not appear at all. SM has more profit with physical sales and the idols has more profit with overseas promotions/tour. I think that's why they are more focus on releasing new music and concerts. They just know fans will do it for them.
@@fairuzsyifa6994 valid
SM r in a business..competition is a must..they are powerhouse.they really do create their own thing because they know what they r doing.they innovate,they make new things ,make it big and conquer them all..thats a strong system of a business.
Competition leads to innovation!? Also being mindful of diversifying their revenue streams! Music show wins aren't the most important thing to them anymore!
honestly speaking sm groups have a history of having long stable careers and to manage all the groups without having them overlapping is probably unavoidable. considering all the groups and soloists that are still like by the general public i’m not surprised they have overlapping promotions.
i think one of their staffs even made a statement on it? about how music show wins dont really matter because they can't proffit of it and even have to pay to be on the show, what matters and lets them know how much influence their artist have is tours and concerts
This is why i love SM..sometimes SM can be a little shitty with their artist but dominating the world with their music and styles is what i love about them. For me..i think they dont go or usually follow on becoming "trendy" but to allow artists to release their talents and powers through music. Thats why i love it. Artists in SM are able to showcase it very well even though they clash with their co artist..for the sake of their "plan" or strategies.
Not little shitty tho
It’s actually kinda nice when they’re on the same show. When one wins, sometimes the other stays on to show support for the winner. Red Velvet and NCT Dream(Russian Roulette). Baekhyun and NCT 127 (Candy). F(x) and EXO a long time ago, SuJu with Red Velvet(Mamacita and Ice cream cake). SNSD and Shinee. Red Velvet and EXO(Red Flavor). SNSD and Red Velvet(Lion heart). I wouldn’t mind seeing more SM Family interactions.
Set the aiming, put a concept, arrange the strategy, maybe test the water once to see how's the reaction, then execution. these are maybe very standard schedule of how management should be working. But, when you are a veteran company, as an entertainment company with full of talented artist and idol even trainees, you'll see how SM work. your opinion are so interesting. this issue is making me thinking very hard, to get what is SM trully want to achieve ? Like what u said, i do think about "SM doesn't really care about winning on the local show in Korea now. they really trying to show the world who and what is SM stand for. with consistent quality for everything (artist,songs,MV)". just see how SM artist dominate international charts and also local charts, like u said. okay, i think i could sleep tight tonight. thanks. Hhahahaha.
Yeah - we have to think about the stakeholders. Is SM trying to please the domestic fans? the international fans? trying to acquire NEW fans? international press? Korean government? What makes money? What drives long-term sustainability? The questions never end!
mnet also want to be part of distributors of their music which they dont agree because sm knows how to promote their song without any music chart so they have a 'beef' with mnet since then because they want to control all the companies, but they failed with sm who still dominate untill now.
@@KpopSociology but the thing is.. most of SM's artists are their stakeholder and their artist care more for their fans than anything else... and SM also ask opinions to their (veteran, mostly) artist a lot especially before releasing albums and such..
That’s why I Love SM!! No forcing, no pushing, no nothing just vibing
YESSS ❣️
Summer 2017 "a representative from *SM stated “Idol group activities aren’t only targeted at topping music charts or winning music shows. We just hope we provided an opportunity for people to listen to a wide variety of music this summer.”* (+)
I believe this IS simple as SM has MANY artist, main groups their units and solo singer... they also promote as actors so their own schedule ends deciding all.
I don't think SM "thought" too much about March 2019 or anything, Taeyeon need it one korean single before leaving to japan for her first japan tour then comeback later to korea (2nd full album) but still have her presence there after ending her encore concert tour same month. and Chen has this concept of spring so just the month was good.
(+) www.soompi.com/article/1027755wpp/sm-entertainment-explains-many-comebacks-summer
I love this!!! 💚
I like how Taeyeon and Chen are in the thumbnail. Our best vocalists and soloists💜♥️
and now theres nct dream - ridin, nct 127-punch and baekhyun- candy in charts damn SM
i miss pewds HAHAAHAH
Idols: we need to promote our song..
SM : no need just sit' down.
Idols: i cant believe.
SM : i dont think so
hahahaaa 😂😂😂
@@KpopSociology 😁😁😁
The way i was singing while reading this 💀
@@fairuzsyifa6994 only EXO_L can relate.😂
@@lacosclynechanyeolparkloey9275 actually nct also has song called "sit down" so that's just make it funnier to me
SM Artists are lovely jewels. They have four (V) characteristics: Vocals, Versatility, Visuals and more importantly Vattitude. #prouSMstan #istillhateyouSM
currently SM start to trend online concert wich has good response from global fans.
i think SM is more focus on how to maintain their big name in the industry for a long time
SM knew they can achieve the trophy, who ever it is. As i know their comeback never flop, always has space on knetizen, whoever it is.
Believe or not, SM always try different concept on their gg or bg, or even solo. And, they also had special things that we will know "oh this is SM signature". They are put high priority on vocal, melody, arrangment instrument.
So why they should focus on "whos next ?", if we are looking from business perspective, high profit is the main goal isnt it ?
SM makes its artists compete with each other and it amazes me that the fandom will become strong
I’m from the future and Sm has done it again this time promoting nct 127 and baekhyun together like will they ever learn😭😭
SM: Who needs promotion when they’re the best?
I know right! Let's just don't forget that kpop isn't about views, but rather about QUALITY. SM fan forever.
I'm not sure. Maybe its like Disney, Sony, warner bros movie releases? It can be very cut throat so they may have their known franchises like star wars or fantastic beasts come out at the exact same time each year. Dominance during that period makes other studios shy away.
Interesting analogy to American movie releases! @Claudio Oyarce's comment about focusing on concerts/ tours also resonates!
Honestly I love when they overlap because we have smfamily interactions on music shows
Wow I love your theory here, so detailed. I wonder why you so few subscribers 😔. Keep it up girl.
Thanks for your support!! 😍
and now we have NCT DREAM and NCT 127 😂..
😅😅😅😅
sadly dream had finished the promotion earlier in order to allow haechan promotes as 127
That is like you vs your other twin
ᄋᄉᄋDania LOLLLL great parallel 😂
they don’t need to care because they know they have high caliber artists and discography
I think its a smart move and its a strategy of SM to experiment with there idols and now they are experimenting aespa and nct u cause they literally fight over the cake
I remember EXO vs EXO the fandom was literally divided into Team LoveShot VS TeamTempo lol fun times ❤️ I miss EXO so much.
Hahahah oh memories! I miss them too!!!
here after NCT Dream’s Ridin’ with two/three weeks of difference with NCT 127’s Punch. and with an upcoming WayV comeback (but they’re c-pop so I don’t think is gonna be a problem there??)
coloronthewalls I wonder, does the money still go to sm? Since WayV are in a company owned by sm.
I like this theory and also i love the comment section.
I also love the comment section! I hope to foster a community and critical consumption of Kpop 💜
No one can beat SM in terms of "STRATEGIES"
It's such a good theory that they want to focus on quality tbh. If we look at their stage set up, it is always so grand and you would think that is because SM wants them to win. But their promotions don't follow that rule, so I'm guessing quality makes sensr
Increased quality over pure quantity!
Yes sm doesn't follow the trend, their music are futuristic, experimental, but good quality, all of the attracks huge amount of loyal fans. That is why sm artists always sell more physical albums. And also sm doesn't care much about youtube views.
Fun fact : this concept is actually called “cannibalisation” in Finance. When you have a company and you sell a product and you’re about to release a new product that might displace the original product - it’s called cannibalisation. SM has truly mastered it.
Why bother about competition when we are one family? and this family is the most talented so far. We support each other that's why sm fandoms are the best.
Preach
Why would SM care about those wins that are mostly fan carried?
The important thing is, Their TALENTED Groups are being shown and they take pride of it.
SM really never really cared about wins hahaha. Cause he cared then probably their artists are the no 1 kpops hahaha. They never cared for winning as long as fans are satisfied hahaha. My cousin told me about this, then that group by now wouldn't be at the top if sm was competitive 😂😅
They didnt care about wins as long as they release music and get money hahahah
He knows what he’s doing😂
@Miftakhul Janahof course they would.. but most of SM artist specially the 2nd gen would generally tell fans they don't care if they win in music show or whatnot, that they release songs for fans and not to attract more fans..
That's pretty smart SM is a genius
By doing this SM obviously dominates the whole music shows and charts that exist but then again I like that because it just creates a friendly competition between SM's artists which is awesome ❤️
Come to think of it SM groups are all recognizable and has that quality and balance, SM do has many multitalented artists. Whats your plan SM?
I remembered that time when EXO and the OST that Baekhyun sang competed on Melon HAHAHAHA
I remember when nct dream got win on encore beat nct 127 ..
Oh the irony 🤣🤣🤣
Even for NCT, they're *barely* sending them anywhere. Very little music shows and esp variety shows. It feels so different than stanning other kpop groups who goes everywhere when they're promoting.
😭😭😭I know SM's been trying hard to push NCT for international popularity!!
@@KpopSociology yeah and I think they're doing pretty well internationally esp in the states. But I do hope they push them more with the korean market tho 😕
@@fatinihidayah9930 At least they have their own variety show
@@ohlicorice123 i know but that mostly caters to those who are already fans. And dont get me wrong, I absolutely *love* it but appearing on broadcast station variety shows can garner much more attention from the korean public which I think will help them a whole lot to boost their korean popularity.
But actually music shows always have low rates than other programs. That is why the tv station always cancel music show and broadcast other programs instead. And to be honest NCT"s music doesn't suit taste of korean people, too experimental and futuristic that is why sm pushes them internationally.
There's always that specific month in a year where SM loves releasing most of their artists from the dungeon.
This was really interesting! And your editing is really good! 💚
Your voice is the prettiest and sweetest voice i ever heard
Awwwww thank you dear! 💛
*This really about market shares and that's it. They need to bring up their stocks so they should put back to back comebacks to go up their stocks. 🤷♀️*
SM is unparalleled. Stan talent. Stan SM.
“competition leads to innovation” is only relevant when entertainment agencies and producers rival each other, not idols from the same company. because unlike Western idols who have freedom to produce their own or to choose which song to buy, K-Pop idols’ concepts are decided by the agency. even when they get to produce or visualize a concept, the agency always has the veto power for the finished product. idols often hint about this in variety shows. YG always maintain just a concept for each group. JYP prefers to slowly transition them to mature concept. but SM? it’s haywire that only fandoms fathom. for the general population they’d be confused of which idols sing which song. for so I accept theory #2 #3 **how about you guys?
I really like your voice, it's very soothing and clear, which makes your points even more understandable.
Wow thank you dear! 💓💓💓
I really love your voice
Thank you!! 🥰😊🥰
remember when Taeyeon got to compete with Girls' Generation for if and baby baby(?) wayy back in 2008 lol... and also sm the ballad consisting of Taeyeon and Jonghyun promoted almost at the same time with Mr. Mr.
In april/may 2020 Nct Dreams promotions overlaped with Nct 127's promotions, resulting in 21 Melon top 100 entires for NCT
This made me remember how Suho while promoting His solo album saying that he prefers his fans to Enjoy his music and remember him than pushing themselves to limit in putting him 1st in music awards. Sm is a bunch of Humble beings.
SM doesn't care about music wins the care about album sales. Money is everything in Sm you know😅💚
Still will remain SM stan
I told myself that it is not about the music show wins but how you stay relevant over they years. SM artists proved that. They are also exploring on their own strengths and having their individual activities, that will be an investment for them. Groups will not last forever, we all know that.
Aand what I like is that they are all fully booked. Take for example, my girls, Red Velvet.